SUPPLY CHAIN MANAGEMENT of DHL in BANGLADESH

DHL is the global market leader in the logistics industry operating in Bangladesh since 1979.
DHL offers a full range of customized solution-from express documents shipping to supply
chain management. DHL started its operation with only 5 staffs, only one baby taxi and one
delivery van in Bangladesh.
DHL has several operational divisions in Bangladesh such as DHL express, DHL ecommerce,
and DHL Global Forwarding. Currently, a team of 450+ dedicated employees are ensuring
world class service in Bangladesh. DHL has two service centres in Guishan and Motijheel in
Dhaka and seven outside the capital in Chittagong, Natayanganj, Savar, Khulna, Sylhet and
Comilla. Three of these are in the Export Processing Zone (EPZ) of Chittagong, Comilla and
Savar. Here, the shipments and documents are packed and dispatched to their addressed
destinations. DHL has six express centres in Mirpur Road, Kawran Bazaar, Rokeya Sharani,
Uttara, Mohakhali and Rampura. They have three other express centres in Chittagong,
Narayanganj and Gazipur. In the service centres, customers can have their shipments or
documents both picked up and dropped off but in the express centres only provide the service
of dropping shipments to their customers. DHL expanded its retail network with 25 service
points nationally.
DHL is the first company to have Air Side Express Handling Unit at Airport in 1994. DHL is the
leader in offering cold chain solutions for temperature controlled pharmaceutical products.
In 2006, the perceived usage share of total shipments of DHL was approximately 56% in
Bangladesh.
DHL Express Bangladesh is the largest Air Express Company operating in the country. DHL
Express Bangladesh connects Bangladesh to more than 220 countries and territories
worldwide with its average weekly 120 commercial flights. DHL Express Bangladesh is Today,
with over 250 employees and more than 40 operational vehicles.
Highly trained DHL staff performs customs clearance while competitors use agents. This
means DHL clears shipments faster and with more control because the shipments never leave
the hands of DHL employees.
DHL uses innovative transportation method for getting through congested downtown areas
by using pedicabs in addition to vans. The pedicabs give DHL couriers the flexibility to move
through busy business centres to deliver important packages without delay. It also doubles
its courier van fleet to boost its operations. By offering convenient pick up times, DHL remains
to be flexible for shippers in Bangladesh. DHL has computerized on-line shipment tracking
which means DHL can track urgent shipments fast and accurately.
DHL is currently the market leader if Express Logistics Industry in Bangladesh with 40% market
share. DHL's service quality is a benchmark for the logistics industry.