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High-End Jazz and Entertainment Club

Business Plan

Dated:
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Executive summary

The Keaton’sis the new business going to start the business is about the
entertainment in the clubs. The company has made after purchasing the vacant
building and the building convert to the high-end Jazz and entertainment club.
However, for the business plan, there will be the analysis that based on depth psycho
analysis about what is potential of the business and how the business will be
conducted. The business will provide products like liquor and "light food" example
snacks etc. the start-up business investment will be from $300k to $400k as the
building purchase will be $200k, the renovations cost will be $100k and $100k for 3-6
months of working capital. The business has many local competitors as there is much
business in America and there are the different types of entertainment club example,
4Play, Devil’s Point, E11even, King of Diamonds etc.

Introduction

The business plan that we are going to make is about the entertainment club or
the young people that have a lot of fun activities for the young people.American
people are fun loving, therefore; effective business setup will be focused as the club
will be based on entertainment services. The business mission is to provide safe high-
end entertainment options in the surrounding area so that people get the facilities. The
music will be played live and there will be bands themed nights. The mature
atmosphere will be provided to the customers. Gregory Keaton is the owner of the
business he has effective and relevant business skills. The Live entertainment is the
name of the club, this high-end Jazz and entertainment club will provide customer and
visitors lots of fun so that they enjoy the Jazz rocking music in the night.

The Business

Business name:

Keaton’s

Business structure:
The Live Entertainment business is based on sole proprietorship; as this will be the
business only owned and run by one person.

ABN:
To be confirmed (TBC) because an application is still pending.
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Business location:

1655 S Hawkins Ave, Akron, OH 44320, USA.

Date established:
1st June 2018

Business owner/s:
Owner – Gregory Keaton
Relevant owner experience:
An owner has relevant skills as an owner have other business in America, an owner
has managerial and leadership skills and he know that how to get advantages and
revenue through providing quality services to the customers.
Support from relevant people

Relevant people Interest and objective Support

Clients There will be customers who There can be customers who

do fun love, who likes to enjoy have awareness of the clubs
jazz music. The customers will services.
be targeted who want to enjoy
at night.

Owner –
Gregory Keaton Have relevant skills in the
Can learn from others
industry

Club Manager – To focus on managerial and

TBD leadership skills Support from government
Operations
Manager – John To focus on the team of Employees who have relevant
Holt experiences
employees effectively

Finance
Manager – To focus on financial aspects The one with financial skills
Ebony Grundy example, revenue, and
expenses

Regulatory
bodies American government rules Support from government
and regulations

Suppliers Who can supply food and Already supplying in market

other material required for
or industry
development
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Trade or
industry Law and regulations of an Support from industry
associations entertainment industry

Products/services:

The Market

Target Market:

The market that the company is the target is the people of the American who
life take part in the fun activities and surrounded by the people who are lively. The
age of the people would be 18 to 45. The opening hours of the club would be at night
because the people of America likely to have spare time at night. We are primarily
targeting the young people for the business but there are many of the people also there
from the other age groups. On the other hand, the target market belongs to the high
class because the products that we are providing to them are expensive and fall into
the categories of luxury.

Customer Needs:

The basic need of the customers would be the entertainment and the fun
activities because we are building an entertainment plaza. The club also provides the
change to the people of America to become core social. All of the items that we are
going to offer in the company would also be according to the taste and the needs of
the customers.

Competitors

There are also some of the competitors are there in the market that is doing the
same business as we are going o start. Some of the major competitors of the business
are 4Play, Devil’s Point, E11even, King of Diamonds etc. The company has to do the
business in such a way that customers in the market prefer to visit pour place that we
are going to start.
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Marketing Strategy:

It is obvious that the company have to make many of the market strategies so
that they may able to make a solid stand in the market and attract more of the
customers to the club. For example, the company is willing to make a customer
analysis so that we get to know more about the trends in the market and what are the
needs and demands of the customers. On the other side, we are also going to conduct
many of the promotional activities so that the more of the people in the market get to
know about our services and product and visit our place.

The Future

Vision statement:
The vision of the company is to make a stand in the market as one of the major
entrainment providers in the industry. With the more innovative and fun loving
activities company would engagement the fun-loving people to gather.

Goals/objectives:
There are many of the short-term and long-term goals of the company that are the
following:

GOAL IDEAL WHY THIS GOAL IS

ACHIEVEMENT DATE IMPORTANT

Create awareness in the 7 August 2018 This goal would help the
market about the services company to make their
and the product they are stand in the market and
providing to the also attract more of the
customers. customers to the clubs.

To make the partnership 14 December 2018 This goal would help the
with the other companies company to spread their
in the market who are roots in the market and
proving the provide the customers
complementary product with the best services and
and services to the people. the products.

The Finances

[Briefly outline how much profit you intend on making in a particular timeframe.
How much money will you need up-front? Where will you obtain these funds? What
portion will you be seeking from other sources? How much of your own money are
you contributing towards the business?]
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Business details

Products/services:

Liquor and “light food” (sandwiches, pizza)

Registration details

Business name:
The Live Entertainment

Date registered:
1st June 2018

Location/s registered:

1655 S Hawkins Ave, Akron, OH 44320, USA.

Business structure:
The Live Entertainment business is based on sole proprietorship; as this will be the
business only owned and run by one person.

ABN:
To be confirmed (TBC) because an application is still pending

Business premises

Business location:

1655 S Hawkins Ave, Akron, OH 44320, USA.

Buy/lease:

Buy

Organizational chart

Owner – Gregory
Keaton

Club Manager – Operations Manager Finance Manager –

TBD – John Holt Ebony Grundy
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Figure 1:Organizational Chart.

Management and ownership

Names of owners:
Owner – Gregory Keaton

Details of management and ownership:

The owner of the company is Gregory Keaton and he would be individual in
all of the decision making the management of the operations in the club. Although
there would be some of the partners in the company that is, contract-based they are
separate from any of the decision-making procedure in the company. All of the
management of the company was just belong to the owner of the company because
the company is likely to work as a separate entity in the market [ CITATION Eli17 \l
1033 ].

Experience:
The business that we are going to start is very new and previous to this
business then I have gain experience in the business sector as a chief executive
manager of the restaurant for many years. Throughout my working in the restaurant, I
gain a lot of experience so that I may able to run all of the functions of my own
business effectively.

Key personnel

Current staff
All of the staff that the business required are the following[ CITATION KHE14 \l
1033 ]:
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Job title Name Expected staff Skills or strengths

turnover

Marketing Mr Chris 12–18 months Relevant qualifications in

manager Brantley Marketing manager. At least 5
years’ experience in the industry.
Award for marketing excellence
2013.

Relevant qualifications in HRM

Mr Harry
HRM Permanent manager. At least 3years
Steward
experience in the industry.

Mr Jhon Qualifications in Operations

Operations
12–18 months manager. At least 7 years
manager Robert experience in the industry.

Mrs Sara Qualifications in Financial

Financial officer Permanent management. At least 6 years
Richard experience in the industry.

Qualifications in law and

Mr
regulation. At least 12 years
Legal adviser Hendry 2 years
experience in the industry. Work
Collin
in the international companies.
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Recruitment options

The managers and the employees for the business can be recruited based on
their experiences, the managers and staff that has the relevant business knowledge and
the experiences will be hired. The manager who able to manage and operate all the
management aspects will be hired so that there could be effectiveness and great
learning of the team and so that effective services can be provided in the club to the
customer who is there to have fun.

Training programs

The managers will be guided to provide the relevant business skills to the
employees, as the employees will be training that how they can guide the staff to greet
the clients, who are there for fun effectively and how the services could be given.
Moreover, the customer there for fun in the club need to be given extra care and
protection so that they could enjoy.

Skill retention strategies

In order to retain the employees as well as the customers, both of them need to
give effective services so that they could be retained for the long-term. In the term of
employees; employees can be retained if a company provides them with the easy
schedule and if there are no unethical practices in the club. The club has all the fun-
loving customers, therefore, the company or club management needs to design the
strategies that can facilitate customers as well as employees.

Specialist services

The specialist services for clubs include the services related to the jazz and
pop music in night and liquor corner, where customers can enjoy.

Insurance

Workers compensation:
Yes, our company is likely to provide all of the employees that work in the
company to have the compensation. The employees who are permanent to the
company are likely to have this facility.

Public liability insurance:

Although the club is very safe for the people, who are likely to visit is and no
harmful material is here that can disturb the people but still we would have public
liability insurance so that in case of any unpredictable situation the client and the
customer took the responsibility of his loss.

Professional indemnity:
The company also have the professional indemnity because the business of the
company is very much sensitive to the legalization.
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Product liability:
All of the services of the company have the product liability insurance to cover
any of the damage to the property.

Business assets:
In the future, we would go for the business asset insurance so that in case of
any action the company not have to suffer.

Risk management
There are also some of the risks in the company that must be handled prior to
occurring.

Risk Likelihood Impact Strategy

Business shut down Likely, High, Backup strategies and

revenue insurance

Efficient legal advisors

bankruptcy Unlikely Medium op[inions on the daily
basis

Change of government
Highly Likely High Flexibility in operations
policies

Insurance of the
Fire/ damage Likely High
equipment

All of the accounts

Client frauds Highly Likely Low
would be verified
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Business Continuity

There could be risks in the club business, if the management does not focus on
all the aspects, as laws and regulations of the industry are not followed effectively
then there could be issues if there is any terrorist attack or if any terrorist enter the
club and try to harm others.

Succession Planning

For the succession planning, all the services are focused so that there could be
effective practices in the club as jazz music should be given in the new form and all
customer choices are concerned for the future support.

Legal considerations
The business of club needs to follow all the practices and laws that are focused
by the government for the business as if the business allow gambling, gaming, night
music then only club should do these practices otherwise not.

Operations

Production process
All of the operations of the club are manage the operations manager. Although as we
know that being the entertainment club there would be the crowd of the people and
the operation should be managed very effectively so that there may have no issue.
There are different kinds of the operation included in the club like the food stalls and
other entertainment sites in the club.

Suppliers
The main suppliers of the business would be the bank they are likely to provide the
financial services to the business because there are many of the transaction of the
money by the customers in the club[ CITATION Pet14 \l 1033 ].
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Plant and equipment

The capital investment of the company would be very high because the plants and the
overall equipment of the company are very expensive and we also have to renovate
the whole building into the entertainment club.

Equipment Purchase date Purchase Running

price cost

Musical system 14 December $9000 $25

2017

29 September
Furniture $28000 $180
2017

18 November
Computers $85000 $2000
2017

9 September
Scanners $40000 $250
2017

Virtual reality machines 5 January 2018 $55000 $4000

7 November
Gambling spot equipment $96000 $500
2017

Technology (software):
The customers and the market that we are targeting are the big supporters of the
technology because they are young people and like to technology friendly
entertainment. There would be many of the games in the club. We are also
introducing the virtual reality games in the clubs that would further excite the
customers and make the overall experience of the customers in the club more valuable

Trading hours:
The club because located in the centre of the city so it is likely to fill with the
customers throughout the year.

Communication channels:
The customers have to make the registration and the reservation for the event through
the mobile application.

Payment types accepted:

Because the customers that we are catering are from the high-class so we are likely to
accept cash, cards, and cheque also.
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Credit policy:
The company also has some of the credit policies for the regular customer and the
periods of the credit would be 3 months maximum.

Warranties and refunds:

There is no warranty of any of the service that the customers have used so in case he
wants to return the token before using them than refundable amount would be 80
percent of the actual amount.

Memberships and affiliations:

Till now we are likely to run the business on our own and have no affrication with any
of the organization but in the future, we would likely to get associated with other
organizations in the industry.

The market

Products/services

Product/Servic Description Price

e

Games There are many of the games like video, virtual $18-$2000
reality, and physical games

The food of the club is very light like drinks,

Food $18-$85
snakes, and sweets.

The music is loud is every and DJ and dance

Music Free
floors also provided.

There are many of the competitions are there

Competitions $50-$3000
between 25+ customers like gambling(unethical)
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Customer Strategy:

The customer strategy of the company should be very good that they may able to
make a solid stand in the market and attract more of the customers to the club. For
example, the company is willing to make a customer analysis so that we get to know
more about the trends in the market and what are the needs and demands of the
customers.

Market position:
There is already a charm in the market about the clubs so for the customer it has a
higher market position.

Unique selling position:

The unique selling point of the business is the technology that we are using the use of
the virtual reality with the mental sensors in it.

Anticipated demand:
The services and product that we are providing to the customers are very high and
they would buy from us because of our innovation in the services and the exciting
environment of the club.

Value to a customer:
The customer is likely to view our product as the luxury and entertainment products.

Growth potential:
The growth potential in the market is very high for the business because the target
market is very high.

Market research:
For the marketing research, we are likely to hire the people to make the marketing
search and get to know about the more potential areas of the market.

Market targets:
The target of the market they are the entertainment and fun games, that is design for
the people who like to invest in the entertainment and luxury items.
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Your Customers

Customer demographics

The people of the American who life take part in the fun activities and surrounded by
the people who are lively. The age of the people would be 18 to 45. We are primarily
targeting the young people fo0r the business but there are many of the people also
there from the other age groups. On the other hand, the target market belongs to the
high class

Key customers
The key customers of the company are the young people with the high-class families
to afford the expenses.

Customer management
There are many of the techniques that the company is likely to use for building good
relationships with the customers. The company has monthly awards to the customer
who visit them more often and also gift voucher for the customers on the special
events.
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SWOT analysis
Some of the businesses’ Strengths, Weaknesses, Opportunities or Threats in the table below:

Strengths Weaknesses

Higher target market

Great potential for business growth Competitions
Profit is higher Poor sustainability
Customers are recurring
Technology

Opportunities Threats

To grow in size Competitors

Casinos Alternatives
Innovation Government policies
Technology
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Your competitors

Some of the major competitors of the business are 4Play, Devil's Point, E11even, King of Diamonds etc. The company has to do the
business in such a way that customers in the market prefer to visit pour place that we are going to start.

Competitor details
List all competitors in the table below.

Competitor Established Size Market Value to Strengths Weaknesses

date share (%) customers

Competitor When were Number of Estimated Unique value to What are your What are your
name they staff and/or percentage customers. E.g. competitor's main competitor's
established? turnover of market convenience, strengths? main
share quality, price or weaknesses?
service?

August 8th, Outdated

4Play 240 40% Dance club Leading in market
2015 technology

Devil's Point 2013 180 20% Night club Young people target Very short hours

E11even 2016 129 15% Entertainment innovative Less customers

More treat of
King of
2915 201 31% Gambling club Big share in the market government
Diamonds
policies
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Advertising and sales

Past Marketing Activities:

The business was more likely to use the internet and social media for the marketing so that the people know about the business
that we are doing.

Future Marketing Activities:

In the future, we are likely to make the screening of all of the products and the services that we are providing to the customers.
Especially in the peak season of the business, this helps us to attract more of the people.

Advertising and promotional strategy

There are some of the advertisement strategies that we are likely to do:

Planned promotion /advertising type Expected business improvement Cost ($) Target date

Online advertisement The people get to know in details about the services 2500$ 4/20/2018

We are able to access more of the customers of the

Social media marketing 1500$ 3/24/2018
business

Screening The people likely to know about the business 3500$ 4/4/2018

Billboards The people likely to know about the business 3000$ 3/26/2018
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The Future

Mission statement
The vision of the company is to make a stand in the market as one of the major
entrainment providers in the industry

Goals/objectives and benchmarks for achievement

Business goals and objectives Benchmark for achievement

Create awareness in the market about the Through promotional activities
services and the product they are
providing to the customers. 18 months $8000

To make the partnership with the other

companies in the market who are proving
the complementary product and services Through legal advisers opinions
to the people. 2 years

Access more of the customers 12 months

Expanding the business 3.5 years

introducing more products 4 years

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References

Atrill, P. (2014). Financial Management for Decision Makers (7 ed.). Pearson Higher

Ed.

Erickson, K. (2014). Financial Risk Management: A Simple Introduction. K.H.

Erickson.

VanNatta, E. (2017, September 26). Functional vs. Divisional Organizational

Structure. Retrieved from https://bizfluent.com/info-7830271-functional-vs-

divisional-organizational-structure.html
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