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We started our study by investigating the 31 3.1. Governmental accounts on social media
governmental websites listed in Figure 1. First they platforms
were checked for any links to official social media
accounts representing the government of a city. The The 31 cities make use of a variety of social media
platforms thus identified were then browsed in order to services: they use social networking platforms like
check whether any governmental accounts of the 31 Facebook, Google+, and Hyves (a Dutch service); the
cities had not been referenced by an official website. business social networks LinkedIn and Xing (a German
Moreover, we looked at backlinks from all identified service); the location-based social network Foursquare;
accounts to their official website in order to prove the the microblogging services Twitter, Sina Weibo, the
services’ government affiliation. In general, one can video platforms YouTube, Vimeo, Livestream, and
find two groups of accounts referenced by government Ustream; the photo-sharing applications Flickr and
websites: The first group consists of official Instagram; and content-sharing services like Pinterest,
government accounts or blogs for general purposes that Storify, Tumblr, and blogs. The total numbers of
refer to the city’s government as a whole (e.g., the general government accounts for each social media
Facebook account “City Of New York”). The second service found on the websites are: 24 on Twitter, 21 on
group comprises accounts from governmental YouTube, 20 on Facebook, 11 accounts on Google+
institutions, departments, or political persons (e.g., the and LinkedIn, ten on Instagram, seven on blogs and on
account of the city’s mayor or other politicians). This Flickr, six on Pinterest, four on Foursquare and Vimeo,
investigation focused on the first group of accounts two on Weibo and Xing and, finally, one each on
because they seemed to be more sustainable, better Livestream, Ustream and Tumblr. Inactive accounts
maintained over time, and independent of a particular (e.g., registered accounts without any posts, photos,
political party, mayor, or politician during any given videos etc.) were included in our analysis. Storify and
legislative period. Hyves have not been considered, because none of them
To evaluate the governments’ activity in social were used by governments for general purposes. New
media, every account was either manually checked or York’s blog on Tumblr is counted among blogs since it
accessed via provided APIs in order to collect available serves the same purposes.
across different platforms. There are also cities that
have no general government account but often use
social media services to distribute information about
administrations, institutions and political persons. For
instance, Helsinki has no general government account
but uses a very detailed social media page (Figure 3) to
link to 57 different Facebook accounts, all related to
Helsinki. They also refer to many accounts on Twitter
and YouTube.