Checklist

This list all the of the essentials that you would need to build one pager link.
One Line Pitch
Your one-sentence business statement is a clear and concise description of what your
business does, who you do it for, why you do it, and what sets you apart from your
competition.
Logo
While uploading a logo is not required, it is an excellent way to reinforce your brand on the
one pager.
Problem
What problem you are trying to solve for your customers? You must describe the problem
clearly, and do it from the customer's point of view.
Solution
What is your company going to make? Please describe your product and what it does or will
do.
Business Model
At its core, your business model is a description of how your business makes money. It’s an
explanation of how you deliver value to your customers at an appropriate cost.
Market
How big is the market? Who are your competitors, and who might become competitors?
Describe the customer base you will be targeting.
Traction / Achievements
How far along are you? Few words to highlight some of your traction and achievements.
Team
List all key team members and their roles.
Video
The video (YouTube / Vimeo) should be 1-minute-long and should contain nothing except
the founders talking.
Pitch Deck
The pitch deck is a presentation that entrepreneurs put together when seeking a round of
financing from investors.