For example, a consumer may need a specific product only offered by a business located on the other

side of the world. If she’s not willing to travel to get it, a user-friendly website solves this problem
instantly. By allowing her to buy what she wants without leaving her apartment, the consumer can
simply search using a few keywords, and voila! In essence, businesses that don’t have a strong web
presence shortchange themselves—and sacrifice potential profits from a much larger pool of customers.

Social media and search’s roles in online selling

Social media, together with eCommerce has also influenced deeply the way we do business. It plays a
critical role in keeping people updated on what a business has to offer. A snappy Facebook, Twitter, or
Instagram post takes seconds to create—and has the potential to excite, engage, and drive action.