consider this a fair trade, as 82% of shoppers are happy to share relevant personal information in

exchange for the seamless connection of their in-person and online experiences.

Customers are comfortable with ecommerce.

The simplicity and reliability of ecommerce is increasingly winning consumers over. For many
consumers, ecommerce stores are now their primary forums for interaction with brands.

For brands with ecommerce stores aiming to attract the 46% of shoppers who still prefer to make
purchases in physical stores, it’s vital to invest in an ecommerce platform that can help mirror, or even
improve upon, the experience of a truly excellent physical store visit.