Product

Research
Maureen Kate Erat
PART 1: PRODUCT IDEA

PART 2: TARGET MARKET

PART 3: KEYWORD AND CHOSEN

PRODUCT

PART 4: CRITERIA

PART 5: PROFITABILITY

PART 6: SUMMARY
Product Idea
and Method
AUTOMATED VS. MANUAL
Source: https://travel.earth/hobbies-
that-you-can-learn-during-
quarantine/
 Source: https://www.buzzfeed.com/michelleno/most-
popular-pandemic-hobbies
https://gothictimes.net/10719/features/5-most-popular-
hobbies-during-quarantine/
https://www.reviewed.com/lifestyle/features/study-15-
most-popular-hobbies-to-start-during-coronavirus-
pandemic

Who is the
Target Market?
PLANT LOVERS
HOME DECOR ENTHUSIASTS
Chosen Keyword
Through Helium 10's Keyword Magnet
 MACRAME SHELF
7,254 SEARCH VOLUME

Keywords MACRAME WALL HANGING

SHELF
4,184 SEARCH VOLUME

MACRAME HANGING SHELF

2,573 SEARCH VOLUME
CRITERIA
NOT PATENTED/ NO
NON-GATED/ NON-HAZMAT
TRADEMARK

NOT BREAKABLE/ NON- WITH MARKET TRENDS/

ELECTRONIC ELIGIBLE FOR PPC
Numbers Criteria
PRICE: NOT BELOW $25

SALES: NOT BELOW 300 UNITS

REVENUE: NOT BELOW $7,000.00

REVIEWS: NOT MORE THAN 500

PROFIT MARGIN: NOT LESS THAN 30%

WEIGHT: NOT MORE THAN 3 lbs
Numbers Criteria
PRICE: $29.92

SALES: 302 UNITS

REVENUE: $ 8,091.23

REVIEWS: 299

WEIGHT: 2.08 lbs

Chosen Product
 PROFITABILITY
Item Price: $ 29.99
Selling on Amazon Fees: $ 4.50
Total Fulfillment by Amazon Fees: $ 7.57
Storage Cost per Unit: $ 0.11
Cost of Product: $ 6.48

Net Profit: $ 11.33

Net Margin: 37.78%
 Include measurements in product images and to
include images that represent the size of the
product

Include manual or instructions on proper

assembly of product

To replace plastic hooks with more reliable metal

hooks

Room for
Improvement
Summary
Chosen Product & Keyword: Macrame Shelf

Target Market: Plant lovers & Decor Enthusiasts

Price: $ 29.99
Cost: $ 6.48

Net Margin: 37.78%

Weight: 2.08lbs
Thank you!