Price:

 Robert initially sold each unit at $319 to the distributors on 30-day terms.

 He asked colleges to buy a Microfridge from one of his distributors at $365 and
collect $150 from the parents who wanted a Microfridge in their kid’s dorm room.
 Once he got rid of the distributors and started shipping directly from contract
manufacture to buyers, he started selling at $429.

Promotion:

 The product was talked about on nationally famous media like ABC national evening
television news, USA Today and Paul Harvey’s syndicated radio show. It was also on
multiple local news media.
 Robert rented booths at trade shows which he knew would be attended by dorm
administrators to advertise his product to them.
 He sent mailers to parents of college students.
 He hired sales reps to visit colleges, motel chains and and army base housing
directors.