PESTLE:

Political factors: Since the product is being manufactured outside the country, the US
government’s relationship with the countries where the product is being manufactured will
affect the company. The US government’s tax structure and policies will also affect the
company.
Economic factors: An increase or decrease in the disposable income levels of people will
affect the sales of the Microfridge. Prices of the raw materials will also affect the product.
Social factors: Since it is common for college students in the US to move out of their parent’s
house and live in the college dormitories, there will be a reasonable demand for Microfridges.
Their beverage consumption is also pretty high, so the product would be quite useful for
them.
Technological factors: