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Find a Bridge Solution When the parties are able to invent new options that meet all

their respective needs, they have created a bridge solution. For instance, Advanced Management
Consulting could decide to expand the number of partners in the firm and lease a
larger space downtown, with new office furniture for everyone and a prestigious street
address.
Successful bridging requires a fundamental reformulation of the problem so that
the parties are not discussing positions but, rather, disclosing sufficient information to
88 Chapter 3 Strategy and Tactics of Integrative Negotiation
discover their underlying interests and needs and then inventing options that will satisfy
those needs (Butler, 1996). Bridging solutions do not always remedy all concerns. Emma
may not enjoy the commute and Samantha may not be convinced about growing the firm,
but both have agreed that working together is important to them, and they have worked to
invent a solution that meets their most important needs. If negotiators fundamentally commit
themselves to a win–win negotiation, bridging solutions are likely to be highly satisfactory
to both sides

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