A chain of shopping malls in India currently

with 101 outlets owned by Kishore Biyani’s

Future Group.

 Reflectsthe look and feel of Indian bazaars

at their modern outlets. All over India, Big
Bazaar attracts a few thousand customers on
any regular day.

 1,70,000 products under one roof.

 To increase footfalls and enhance sales by:

 Attracting customers by giving them various

offers.

 Inculcating
in their minds the value for
money through these offers.

 Increasing the average consumption of

existing customers.
 Retailing through internet and web based
technologies.

 Big Bazar needs to focus more on customer

relationship management and improved in store
assistance(building loyal customer base and
developing a more profitable-loyalty cycle.

 Customer care centre to guide and counsel about

customer loyalty program.

 More hoardings could be placed that could bring

awareness to people (at metro station).
 Training must be provided to sales personnel not
only of their counters but for other functions also.
Job rotation and training will enhance their
knowledge, job profile and boost the morale of
employees to effectively perform their duties and
the responsibilities.

 Stress Buster Exercises must be organized during

evenings in sessions as employees have to stand all
throughout the day.
Long Queues at the Billing counters:
Customers usually face problem in billing
their purchased goods. Waiting in long
queues forces them to leave certain products
thereby loss of sale to Big Bazaar. So billing
counters must be increased and employees
at the billing should be given training so that
they could bill the products in much lesser
time and the people at the billing stations
should have the information about the
special offers and the events that are being
conducted at the store so that the customer
inflow can be accordingly handled.
 More brands should be included.

 Exchange offers must be made clear as the

consumers are often not clear about how to use
them.

 Seating arrangements must be made for

customers as well as for employees also.

 Invest in supply chain infrastructure.

 Ease distribution – infrastructure creation.

 Care to be taken to maintain proper inventory

levels and the varieties and offer the customer
what is needed rather than offering what is
available.(Brands like Nike, Adidas, Reebok, etc)

 Added on facilities like Home Delivery and to an

extent credit it plays an important role in
Customer Acquisition and retention programs.
 Aggressive expansive plans in II tier cities will
open up new world of opportunities.

 Offer most exclusive brands under all categories.

 The Store personnel should be more friendly and

easy approachable ,they can also offer drinking
water, lime soda or tea to the customers once
they enter in the store.

 Effective After Sales Service.

 Product Uniqueness- Offer merchandise of highest
quality.

 The floor plan has to be structurally laid out so

that merchandising can be efficiently handled and
displayed.

 Introduce best Promotional campaigns which make

sense and also understandable to attract distant
city crowd.

 The store has too many things at the same place.

 Availability of most exclusive brands under all
categories.

 Directions for every department should be given.

 Increase the space between product racks.

 Increase the number of washrooms and maintain

hygiene.

 Damaged products should be removed.

..for your patience