Date: ___________________

Consultation For: _________________________________________________________

Company Name & Niche: _________________________________________________

1) If we were chatting 12 months from now, what would need to have happened for you
to feel like this project was a success?

______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________

2) What do you think is holding you back from experiencing success with video right
now?

______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________

3) Have you had any experience working with a videographer or video team in the
past? Yes _____ No _____

4a) Current Earnings Evaluation:

What product or service would you like to create a marketing video for?

______________________________________________________________________________
______________________________________________________________________________

What Do You Typically Sell Your Product For? $___________

How Many Are You Selling Per Month? __________________

Do you get much repeat business from your new customers? Yes _____ No _____

What is the average value of a new customer to your business over 12 months?
$___________

4b) Potential Earning Streams:

Is there anything a customer could additionally purchase at the same time they buy
from you?

______________________________________________________________________________
______________________________________________________________________________

Do you think if we offered this at the point of sale, do you think anyone would buy it?

Yes: ___ No: ___

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What percentage of monthly clients do you think would purchase this offer? ______(%)

c) Existing Customers?
Do you ever go back within the first month of purchase to offer anything to your
existing customers? Yes: ___ No: ___

If no, do you think they would buy anything? Yes: ___ No: ___

If you’re not currently offering anything, is there anything you think we could sell them?

______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________

How much would this cost? (Average ‘$’ Sale Per Unit)? ___________________

What percentage do you think would buy this additional product? ___________________

Solution (Recap what they’ve told you!)

NOTE: Use your own variation, below is just an example of a script!

- I want to make sure I’ve got everything right, cause we’ve done a lot of work together
today. It sounds like based on what you’ve told me the best plan of attack on your
video marketing project is to focus our first script on your product/service of
_____________, which has an average value of $_______ per new sale.

- Secondly, we can make a video that covers the additional product of

______________________, which should bring in a projected $__________ per customer.

-Third, we can create a video to market to your existing database of customers to offer
them __________________, which is going to bring in a projected $__________ per sale.

- Does this plan for a video project make sense to you? Yes: ___ No: ___

- Would you like me to help you implement this plan? Yes: ___ No: ___

- Ok, great. The price for me to help you is $_______. Is this doable?

- Is there anything that would cause you to change your mind about moving forward
with this project? Yes: ___ No: ___

- I’m looking forward to getting started on this project with you - what day can I expect
to receive the deposit? ___________________

- So, I can expect to receive a deposit of $_____ for this project by (“DATE”)?

- Awesome! I look forward to beginning work on this project with you!

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