How do consumers make a decision?

Price?

Availability (Show time)?

Contents (story, actors, awards)?

Word of Mouth?
Opening Weekend
 Communication Objectives

To raise awareness of the movie

before the release date
 Target Audience

Girls and their families Women in the 20s and 30s

 Communication Tools

Advertising

PR communications
Social Media
 Communication Tools - Different Targets
Advertising

Social Media PR communications

Communication Tools - Advertising
Communication Tools - Advertising
 Communication Tools - Advertising

Original Animation Trailer Live-action Trailer

 Communication Tools - Advertising

Original Animation Trailer Live-action Trailer

“I know the live-action remake would be different from the original one,
still I hope this new film would be same as the old one to some extent.”

Momoko, age 28, Tokyo

 Communication Tools - Advertising

“We have what you expect.

We show what you want to watch.”
Communication Tools - Social Media
Communication Tools - Social Media
Communication Tools - Social Media
Communication Tools - Social Media
Communication Tools - Social Media
Communication Tools - Social Media
 Communication Tools - Social Media

“Let’s share the excitement

and go to the theater on the release date!”
Communication Tools - Online Articles
Communication Tools - Online Articles
Communication Tools - Online Articles
Communication Tools - Online Articles
Communication Tools - Online Articles
Communication Tools - Online Articles
 Communication Tools - Online Articles

1. Dissemination of information through third-party media

2. “This is the new value we offer to the society.”
 Communication Objectives
Raising awareness before the release date

Advertising

We have what you want!

Social Media PR communications

Let’s go to the theater on the first day! This is the new value we offer.