Visual Communication

Methods of Communication
By definition, visual communication is the
practice of graphically representing information
to efficiently, effectively create meaning. There
are many types of content in the realm of visual
communication, with examples including info
graphics, interactive content, motion graphics,
and more.
• The possibilities are endless. But no matter
the medium, all incorporate at least some of
the following elements: interactivity,
iconography, illustration, supporting text,
graphs, data visualization, and animation.
• Which type of visual communication is right
for your company or campaign depends on
the goal(s) you’d like to achieve. It also
depends on your target audience. Ask your
creative content partner for
recommendations.
• Facial expressions and gestures, printed
pictures, posters, slides, film stripes,
photographs etc. fall under visual
communication. Mime is an old art in which
ideas and emotions are expressed through
facial expressions and gestures. Sign boards
posted at public places like cinema, schools,
and hospitals are effective means of visual
communication.
• Visual communication can be more
effective it other media are used along with.
Audio - Visual Communication
Methods of Communication
Audio-visual communication is passing
information as in the form of sound and
visual component. Films, Television
programs, video chat etc. are some example
for audio visual communication. This type of
communication can provide more
communication accuracy between the
individuals whom make the communication
• Audio-visual communication that makes use
of telecasts, short films on the cinema screen
and video tapes is powerful medium of
communication. It is a combination of sight
and sound.
• It is most suitable for mass publicity, mass
propaganda, and mass education. In order to
make an effective use of this technique, films
and slides have to be attractive and
interesting, and narration should be clear,
precise and easily understandable.
• Audio visual communication is a productive
form of communication. Using sound and
lighting equipment improves communication by
heightening the awareness of your audience’s
sight and hearing.
• Audiences who use more of their senses to
engage at events remember those events for a
longer period of time. Their retention of the
event material 3 days after an event is 6 times
greater when the information is presented using
creative AV.
• Not all people are auditory learners who can obtain
information from lectures and speeches. Many people
are visual learners who respond better to still or moving
images. It is the combination of sight and sound that
promotes and reinforces this retention, and enables an
audience to better connect to the brand or message. AV
makes it easier for your audience to psychologically
access and remember information once they have left
the event.
Today, there is no doubt that audiovisual productions
play an important role in shaping human life.
Statistics demonstrate that television is, for a large
percentage of the world's population, currently the
only means of accessing culture and information.
Media conglomerates, Economic globalization and
the increasing possibilities of information and
communication technologies have given audiovisual
products global target, while turning audiences all
over the world into potential communicators, without
borders of any sort.