Have you ever wondered what will happen to our world today if we still use the same

method of communication?
We now live in a fast-paced generation, where communication and information are available
anytime and anywhere through different types of media. Any form of media has the goal of
sending a message to a wider audience. It is more efficient and faster.

The evolution of the type of media has drastically taken over the world. From print, to
broadcast radio and television and now we have online media.
TYPES OF MEDIA
Print Media
 Media is a paper publication. it can be in the form of books, newspapers, journals,
magazines, and newsletters.
 One of the oldest and most basic forms of mass communication.
 weeklies (newspapers)
 monthlies (magazines)
 annuals (school paper or school letter), and other forms of printed journals.
Broadcast Media
 describes the traditional forms of media that include television and radio.
 It is the distribution of audio and video content to a dispersed audience via radio, and
television.
 media commonly come in two forms: radio and television broadcasting.
 Radio broadcasting is a one-way sound broadcasting service, transmitted over a radio
wave.
 Television broadcasting is a medium used to transmitting moving images in
monochrome or color.
Online Media
 is a medium that uses the internet to send information.
 Digital media include:
 software,
 digital images,
 digital video,
 video games,
 web pages and websites,
 social media,
 digital data and databases,
 digital audio such as MP3,
  electronic documents, and electronic Books.
The influence of media
 As media evolved from regular print to broadcasting, to online media, its content has
also progressed.
 Traditionally, the media is known for delivering information.
 Now, it has become a platform for introducing products and services and even opinions.
 The media today is more than about information. It is about selling and convincing
you on something: products, services, and ideologies.
 Through Advertisement media can entice us to use and buy a product and try services.
 Ideologies are being sold too, using your favorite actress on TV, or an online influencer.

Media Content
 Content is the idea that is delivered to the audiences, in the form of images still and
moving, audio, documents, and files. News and information were the highlights 10 of
print media in its early years. Over the years though it has progressed by adding
advertisements, and written entertainment.

 Radio And Television Broadcasting both have the same content with the modern print
media. However,

 Radio Broadcasting has been regarded more when it comes to music and radio drama
which stirs listeners' imagination.

 Television Broadcasting on the other hand has the best attribute and advantage of
moving images plus the audio, which is more entertaining. It also can foster emotion and
empathy reaching a wider target of audience; thus, the presentation of content becomes
more effective.

 Oline Media having almost all the content of print and broadcasting, has changed its
game by introducing the power of communication and interaction, encouraging the
audience to participate, which makes the audience feel they are involved, and that gives
audiences satisfaction.

 Over the time, the content of media is headway to more sophisticated creation, from the
basic giving of information to entertainment and now to influence individuals, groups of
people, and societies in defining themselves; from the use of Print media to radio and TV
broadcasting, and now Online media.
DELIVERY MODE OF CONTENT IN DIFFERENT TYPES OF MEDIA

 Live Streaming allows a creator to share creations and ideas in real time. It can be in
Broadcast media but is commonly used in online media using Facebook, YouTube, and
Instagram as its platform.

 Webinars create a room for seminars, training, lectures, and discussions using online
media. It can also be used in presenting new products showcasing the latest creations.

 Podcast is known as ‘new radio ‘merged from the word iPod and broadcast.
 It is an audio program done in series and delivered in digital audio. Listeners can access
through online media and download it for online listening.

 Infographics is a visual presentation of information and data.

 It comes in imagery, charts, and minimal texts which allows the reader to have a quick
overview of the concept or idea. Infographics use print media and online media.

 E-Books are electronic versions of printed books. Stories can be read on computers or
handheld devices.
 One of the advantages of E-books is their ‘interactivity’ and ‘personalization’. It is
interactive in a way that the reader can take notes, underline bookmark a page, and go
through hyperlinks to gain more information. Allows the reader to change the font and
the backlight.