Media and SHS

Information
Literacy
Quarter 3 – Module 4:
The Evolution of
Traditional to
New Media

GOVERNMENT PROPERTY | NOT FOR SALE

Media and Information Literacy
Alternative Delivery Mode
Quarter 3 – Module 4: The Evolution of Traditional to New Media
First Edition, 2020

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the Government of the Philippines. However, prior approval of the government agency or office
wherein the work is created shall be necessary for exploitation of such work for profit. Such
agency or office may, among other things, impose as a condition the payment of royalties.

Borrowed materials (i.e., songs, stories, poems, pictures, photos, brand names,
trademarks, etc.) included in this module are owned by their respective copyright holders.
Every effort has been exerted to locate and seek permission to use these materials from their
respective copyright owners. The publisher and authors do not represent nor claim ownership
over them.

Published by the Department of Education

Secretary: Leonor Magtolis Briones
Undersecretary: Diosdado M. San Antonio

Development Team of the Module

Writers: Myreen C. De Los Santos and Sherwin I. Diala
Editors: Raymar C. Francia
Reviewers: Byron Aloysius V. Cuerdo, Susan J. Maano
Illustrator: N/A
Layout Artist: Mark Anthony N. Banta
Management Team: Elias A. Alicaya, Jr., Ed.D., OIC-Schools Division Superintendent
Gregorio T. Mueco, OIC-ASDS, In-Charge of CID
Lorena S. Walangsumbat, Ed.D., CID Chief
Jee-Ann O. Borines, LRM Supervisor
Juanito A. Merle, Ed.D., EPS In-Charge SHS
Rejulios M. Villenes, PSDS In-Charge SHS
Joe Angelo L. Basco, LRM PDO II

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E-mail Address: quezon@deped.gov.ph
Media and Information
Literacy
Quarter 3 – Module 4:
The Evolution of Traditional to
New Media
Introductory Message
For the facilitator:

Welcome to the Media and Information Literacy 12 Alternative Delivery Mode (ADM)
Module on The Evolution of Traditional to New Media!

This module was collaboratively designed, developed and reviewed by educators both
from public and private institutions to assist you, the teacher or facilitator in helping
the learners meet the standards set by the K to 12 Curriculum while overcoming
their personal, social, and economic constraints in schooling.

This learning resource hopes to engage the learners into guided and independent
learning activities at their own pace and time. Furthermore, this also aims to help
learners acquire the needed 21st century skills while taking into consideration their
needs and circumstances.

In addition to the material in the main text, you will also see this box in the body of
the module:

Notes to the Teacher

This contains helpful tips or strategies that
will help you in guiding the learners.

As a facilitator you are expected to orient the learners on how to use this module.
You also need to keep track of the learners' progress while allowing them to manage
their own learning. Furthermore, you are expected to encourage and assist the
learners as they do the tasks included in the module.

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For the learner:

Welcome to the Media and Information Literacy 12 Alternative Delivery Mode (ADM)
Module on The Evolution of Traditional to new Media!

The hand is one of the most symbolized part of the human body. It is often used to
depict skill, action and purpose. Through our hands we may learn, create and
accomplish. Hence, the hand in this learning resource signifies that you as a learner
is capable and empowered to successfully achieve the relevant competencies and
skills at your own pace and time. Your academic success lies in your own hands!

This module was designed to provide you with fun and meaningful opportunities for
guided and independent learning at your own pace and time. You will be enabled to
process the contents of the learning resource while being an active learner.

This module has the following parts and corresponding icons:

What I Need to Know This will give you an idea of the skills or
competencies you are expected to learn in the
module.

What I Know This part includes an activity that aims to

check what you already know about the
lesson to take. If you get all the answers
correct (100%), you may decide to skip this
module.

What’s In This is a brief drill or review to help you link

the current lesson with the previous one.

What’s New In this portion, the new lesson will be

introduced to you in various ways such as a
story, a song, a poem, a problem opener, an
activity or a situation.

What is It This section provides a brief discussion of the

lesson. This aims to help you discover and
understand new concepts and skills.

What’s More This comprises activities for independent

practice to solidify your understanding and
skills of the topic. You may check the
answers to the exercises using the Answer
Key at the end of the module.

What I Have Learned This includes questions or blank

sentence/paragraph to be filled in to process
what you learned from the lesson.

What I Can Do This section provides an activity which will

help you transfer your new knowledge or skill
into real life situations or concerns.

iii
 Assessment This is a task which aims to evaluate your
level of mastery in achieving the learning
competency.

Additional Activities In this portion, another activity will be given

to you to enrich your knowledge or skill of the
lesson learned. This also tends retention of
learned concepts.

Answer Key This contains answers to all activities in the

module.

At the end of this module you will also find:

References This is a list of all sources used in developing

this module.

The following are some reminders in using this module:

1. Use the module with care. Do not put unnecessary mark/s on any part of the
module. Use a separate sheet of paper in answering the exercises.
2. Don’t forget to answer What I Know before moving on to the other activities
included in the module.
3. Read the instruction carefully before doing each task.
4. Observe honesty and integrity in doing the tasks and checking your answers.
5. Finish the task at hand before proceeding to the next.
6. Return this module to your teacher/facilitator once you are through with it.
If you encounter any difficulty in answering the tasks in this module, do not
hesitate to consult your teacher or facilitator. Always bear in mind that you are
not alone.

We hope that through this material, you will experience meaningful learning and
gain deep understanding of the relevant competencies. You can do it!

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 What I Need to Know

This module was designed and written with you in mind. It is here to help you master
the nature of Biology. The scope of this module permits it to be used in many different
learning situations. The language used recognizes the diverse vocabulary level of
students. The lessons are arranged to follow the standard sequence of the course.
But the order in which you read them can be changed to correspond with the
textbook you are now using.

After going through this module, you are expected to:

1. Explain how the evolution of media from traditional to new media shaped the
values and norms of people and society.
2.

What I Know

A. Choose the letter of the best answer and write it on a separate sheet of paper.
1. Which is an example of discovery in media and information during
electronic age?
a. Cave paintings b. Television c. Typewriter
2. Which is an example of discovery in media and information during
industrial age?
a. Cave paintings b. Television c. Typewriter
3. Which is an example of discovery in media and information during pre-
industrial age?
a. Cave paintings b. Television c. Typewriter
4. Which is an example of discovery in media and information during
information age?
a. blogs b. Television c. telegraph
5. Which is an example of discovery in media and information during
information age?
a. Cave paintings b. Social networks c. telegraph
6. What age of the evolution of media when people discovered fire and
developed paper from plants?
a. electronic age b. industrial age c. pre- industrial age
7. Which of the following medium is used during the electronic age?
a. Clay tablets b. cave paintings c. LCD projectors

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8. Which is the not the medium used to share and store information
during the industrial age?
a. mainframe computers such as IBM 704 c. punch cards
b. newspaper- The London Gazette
9. Which is not the platform signal during the information age?
a. blogs b. social networks c. television
10. Which of the following statements is NOT true about pre-
industrial age?
a. China has the oldest newspaper which is Dibao
b. People have learned how to make tools out stones
c. People used typewriters as tool for communication
11. Which is the period that described the used of microelectronics
during the information age?
a. Before 17000s b. 1700s-1930s c. 1900s-2000s
12. Which age described when people harnessed the power of
transistors that led to the transistor radio?
a. electronic age b. industrial age c. information age
13. How can information age be appropriately described?
a. The Internet paved the way for faster communication and the creation of the
social network.
b. People advanced the use of microelectronics with the invention of personal
computers, mobile devices, and wearable technology.
c. All of these.
14. What are the discovered media during Industrial Age?
a. Printing press for mass production, Newspaper- The London Gazette,
Typewriter, Telephone, Motion picture photography/projection, Commercial
motion picture, Motion picture with sound, Telegraph and Punch cards
b. Cave paintings, Clay tablets in Mesopotamia, Papyrus in Egypt, Acta Diurna
in Rome, Dibao in China, Codex in the Mayan region and Printing press using
wood blocks

c. Transistor Radio, Television, Large electronic computers- i.e. EDSAC and

UNIVAC 1, Mainframe computers - i.e. IBM 704, Personal computers - i.e.
Hewlett-Packard 9100A, Apple 1, OHP and LCD projectors
15. Which does not belong to the group?
a. Friendster b. Multiply c. WordPress

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 Lesson
The Evolution of Traditional
4 to New Media

In this lesson, we learn the evolution of traditional to new media so that we

can identify traditional media and new media and their relationships. One reason we
need to know the evolution of media is that we can understand the roles and
functions of media in democratic society.

What’s In

Direction: You learned about media and information literacy (MIL) and MIL-related
concepts in the last module you had taken up. Choose the correct answer in the box
that will fit the sentences below. Do this in a sheet of paper.

interpret information
literacy
media non-verbal verbal

1. Media and information literacy enables people to and make

informed judgments as users of information and media.
2. is the ability to identify, understand, interpret, create, communicate
and compute, using printed and written materials associated with varying contexts.
3. is the demand of communication.
4. is communicating by voice.
5. is communicating by gesture.

Notes to the Teacher

In order to deliver this lesson well, the teacher/facilitator must

have read about the following concepts:

a. Traditional media
b. New media
What’s New
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 What’s New

Media Then

Direction: Analyze the picture based on the given questions. Do this in a separate
paper.

This is a picture of the maiden voyage or sinking of the RMS (Royal Mail Ship) Titanic.
Guide Questions:

1. If the Titanic sank somewhere in the Atlantic Ocean, how do you think the
news reached people in England and New York at that time?

2. How people used the telegraph and telegrams for faster means of
communication during that time?

3. “If the Titanic sank today, in what format would people receive or read the
news?”

4. How the evolution of media affects the values and norms of people and society?

https://www.google.com/search?q=maiden+voyage+or+sinking+of+the+RMS+(Roya
l+Mail+Ship)+Titanic+image

4
 What is It

Pre-Industrial Age (Before 1700s) - People discovered fire, developed paper from
plants, and forged weapons and tools with stone, bronze, copper and iron. 2

Examples:
• Cave paintings (35,000 BC)
• Clay tablets in Mesopotamia (2400 BC)
• Papyrus in Egypt (2500 BC)
• Acta Diurna in Rome (130 BC)
• Dibao in China (2nd Century)
• Codex in the Mayan region (5th Century)
• Printing press using wood blocks (220 AD)

Industrial Age (1700s-1930s) - People used the power of steam, developed machine
tools, established iron production, and the manufacturing of various products
(including books through the printing press). 3

Examples:
• Printing press for mass production (19th century)
• Newspaper- The London Gazette (1640)
• Typewriter (1800) Telephone (1876)
• Motion picture photography/projection (1890)
• Commercial motion pictures (1913)
• Motion picture with sound (1926)
• Telegraph
• Punch cards

Electronic Age (1930s-1980s) - The invention of the transistor ushered in the

electronic age. People harnessed the power of transistors that led to the transistor
radio, electronic circuits, and the early computers. In this age, long distance
communication became more efficient. 4

Examples:
• Transistor Radio
• Television (1941)
• Large electronic computers- i.e. EDSAC (1949) and UNIVAC 1 (1951)
• Mainframe computers - i.e. IBM 704 (1960)
• Personal computers - i.e. HewlettPackard 9100A (1968), Apple 1 (1976)
• OHP, LCD projectors

2
Virginia Andres et al., Media and Information Literacy Teaching Guide for Senior High School, 20
3
Virginia Andres et al., Media and Information Literacy Teaching Guide for Senior High School, 21
4
Virginia Andres et al., Media and Information Literacy Teaching Guide for Senior High School, 21

5
Information Age (1900s-2000s) - The Internet paved the way for faster
communication and the creation of the social network. People advanced the use of
microelectronics with the invention of personal computers, mobile devices, and
wearable technology. Moreover, voice, image, sound and data are digitalized. We are
now living in the information age. 5

Examples:
• Web browsers: Mosaic (1993), Internet Explorer (1995)
• Blogs: Blogspot (1999), LiveJournal (1999), Wordpress (2003)
• Social networks: Friendster (2002), Multiply (2003), Facebook (2004)
• Microblogs: Twitter (2006), Tumblr (2007)

Teen Voices: Presenting Yourself Online

The media influences so many people’s behaviour nowadays. Information can
be spread after a few clicks of a button, whether it is true, false, speculation or gossip.
This can affect relationships in various ways, be it between celebrities and ordinary
people or between celebrities themselves and their loved ones. The media can
manipulate, influence, persuade and pressurise society, along with even controlling
the world at times in both positive and negative ways; mentally, physically and
emotionally. 6

Controversial stories are reported and printed with no reliance of it being fact
or not. The public is “meant” to believe everything they’re told and not question it.
With it being so easy to say assert an opinion so easily after a few taps, it can lead
to investigations and front page headlines. Additionally, as newspapers and
magazines have websites, articles can be posted and received quicker than printed
articles, and are updated more regularly. Links to these articles can be posted to
social media platforms – like Facebook and Twitter – as well as being emailed and
messaged directly between friends and family. Today, the media is everywhere, and
can easily get to places if needs be in ‘BREAKING NEWS’ scenarios. 7

What’s More

Independent Activity 1. Direction: Identify the era/age on the left column of each
picture/image depicted on the opposite column. Write your answer on a separate
sheet of paper.

5
Virginia Andres et al., Media and Information Literacy Teaching Guide for Senior High School, 21
6
Charlotte Neale
7
Charlotte Neale

6
 Era/Age of Discovery Picture/Image

Independent Assessment 1. Identify the correct answer

Direction: Identify the period where the media and information used. Write your
answer on a separate sheet of paper.
1. People discovered fire, developed paper from plants, and forged weapons and
tools with stone, bronze, copper and iron.
(Electronic Age, Industrial Age, Pre-Industrial Age)

2. The invention of the transistor ushered.

8 https://www.slideshare.net/markjhonoxillo/the-evolution-of-traditional-to-new-
media

7
 (Electronic Age, Industrial Age, Pre-Industrial Age)

3. People used the power of steam, developed machine tools, established iron
production, and the manufacturing of various products.
(Electronic Age, Industrial Age, Pre-Industrial Age)

4. The Internet paved the way for faster communication and the creation of the
social network.
(Electronic Age, Information Age, Pre-Industrial Age)

5. People advanced the use of microelectronics with the invention of personal

computers, mobile devices, and wearable technology.
. (Electronic Age, Information Age, Pre-Industrial Age)

What I Have Learned

1. The discovered media during Pre-Industrial Age are cave paintings, Clay
tablets in Mesopotamia, Papyrus in Egypt, Acta Diurna in Rome, Dibao in
China, Codex in the Mayan region and Printing press using wood blocks

2. The discovered media during Industrial Age are printing press for mass
production, Newspaper- The London Gazette, Typewriter, Telephone, Motion
picture photography/projection, Commercial motion picture, Motion picture
with sound, Telegraph and Punch cards

3. The discovered media during Electronic Age are transistor Radio, Television,
Large electronic computers- i.e. EDSAC and UNIVAC 1, Mainframe computers
- i.e. IBM 704, Personal computers - i.e. HewlettPackard 9100A, Apple 1, OHP
and LCD projectors

4. The discovered media during Information Age are web browsers: Mosaic,
Internet Explorer, Blogs: Blogspot, LiveJournal, Wordpress, Social networks:
Friendster, Multiply, Facebook, Microblogs: Twitter and Tumblr.

8
 What I Can Do

Let’s apply what you have learned:

In a separate sheet of paper, make a story board about how the evolution of
media from traditional to new media shaped the values and norms of people and
society.
Storyboard Rubric

Criteria 5 4 3 2
Clarity of The main idea The message The main idea The story has
message stands out, is clear and is visible; the a theme but
completely completely message is message is
developed and developed with one or not clear nor
enhanced with two confusing developed
details points
Relevance of Content is Content is Content is
Content is
message well-suited to well-suited to relevant butdifficult for
audience and audience and not suited to the audience
purpose, purpose; and audience and to
make make purpose; some understand
connections connections connections and does not
and provide may beconnect to
insights present their
experience
Development of Attention to Sequencing One or two Little to no
story detail is and pacing is segments in planning
evident from evident but a the done; the
the start of the there are sequencing story cannot
story to the segments that is/are be
end.; lack details; confusing but understood
sequencing one or two story can still
and pacing is gaps are be
smooth evident but understood.
story can still Several gaps
be understood are present
Design (to be Motion design Motion design Motion design Motion
used in the helps deliver helps deliver somewhat design is
following week) the message the message helps deliver inappropriate
and and creates the message and not
maximizes some and creates helpful
audience audience some
impact impact audience
impact

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 Assessment

A. Choose the letter of the best answer and write it on a separate sheet of paper.
1. Which is an example of discovery in media and information during
electronic age?
a. Cave paintings b. Television c. Typewriter
2. Which is an example of discovery in media and information during
industrial age?
a. Cave paintings b. Television c. Typewriter
3. Which is an example of discovery in media and information during pre-
industrial age?
a. Cave paintings b. Television c. Typewriter
4. Which is an example of discovery in media and information during
information age?
a. blogs b. Television c. telegraph
5. Which is an example of discovery in media and information during
information age?
a. Cave paintings b. Social networks c. telegraph
6. What age of the evolution of media when people discovered fire and
developed paper from plants?
a. electronic age b. industrial age c. pre- industrial age
7. Which of the following medium is used during the electronic age?
a. Clay tablets b. cave paintings c. LCD projectors
8. Which is the not the medium used to share and store information
during the industrial age?
a. mainframe computers such as IBM 704 c. punch cards
b. newspaper- The London Gazette
9. Which is not the platform signal during the information age?
a. blogs b. social networks c. television
10. Which of the following statements is NOT true about pre-
industrial age?
a. China has the oldest newspaper which is Dibao
b. People have learned how to make tools out stones
c. People used typewriters as tool for communication
11. Which is the period that described the used of microelectronics during
the information age?
a. Before 17000s b. 1700s-1930s c. 1900s-2000s
12. Which age described when people harnessed the power of transistors
that led to the transistor radio?
a. electronic age b. industrial age c. information age
13. How can information age be appropriately described?
a. The Internet paved the way for faster communication and the creation of
the social network.
b. People advanced the use of microelectronics with the invention of personal
computers, mobile devices, and wearable technology.
c. All of these.
14. What are the discovered media during Industrial Age?

10
 a. Printing press for mass production, Newspaper- The London Gazette,
Typewriter, Telephone, Motion picture photography/projection, Commercial
motion picture, Motion picture with sound, Telegraph and Punch cards
b. Cave paintings, Clay tablets in Mesopotamia, Papyrus in Egypt, Acta Diurna
in Rome, Dibao in China, Codex in the Mayan region and Printing press using
wood blocks
c. Transistor Radio, Television, Large electronic computers- i.e. EDSAC and
UNIVAC 1, Mainframe computers - i.e. IBM 704, Personal computers - i.e.
Hewlett-Packard 9100A, Apple 1, OHP and LCD projectors
15. Which does not belong to the group?
a. Friendster b. Multiply c. WordPress

Additional Activities

More activity for you to be done.

On a separate sheet of paper fill in the table below.

What format/
What format/ What format/
equipment did
equipment did equipment did
people use to
Age people use to people use to
share or
communicate store
broadcast
with each other? information?
information?
Pre-Industrial
Age
Industrial Age
Electronic Age
Information Age

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 12
What I Know
1. B
2. C
3. A
4. A
5. B
6. C What’s More Assessment
7. C
8. A Independent Activity 1 1. B
9. C 2. C
10.C 1. Pre-industrial Age 3. A
11. C 2. Electronic Age 4. A
12. A 3. Electronic Age 5. B
13. C 4. Industrial Age 6. C
14. A 5. Information Age 7. C
15. C 8. A
Independent Assessment 1 9. C
1. Pre-industrial age 10.C
What’s In
2. Electronic age 11. C
1. Interpret 3. Industrial age 12. A
2. Literacy 4. Information age 13. C
3. information 5. Electronic age 14. A
4. Verbal 15. C
5. Non-verbal
Answer Key
References
Andres, Virginia, Plaza Noel Mark, Rotor Conrado, Vilbar Aurelio, Villanueva
Cheryl, Media and Information Literacy Teaching Guide for Senior
Senior High School, 20-21

https://drive.google.com/drive/folders/1-NZ0UovXOBKFvHS7-mXQbIUW-
_bBwCAT

Neale, Charlotte (2014) “Teen Voices: Presenting Yourself Online”. Accessed June
13, 2020, https://www.shoutoutuk.org/2014/10/01/medias-influence-
society/

13
For inquiries or feedback, please write or call:

Department of Education – Region IV - CALABARZON - SDO QUEZON

Sitio Fori, Brgy. Talipan, Pagbilao, Quezon

Telefax: (042) 784-0366, (042) 784-0164, (042) 784-0391, (042) 784-0321

Email Address: quezon@deped.gov.ph