ASSIGNMENT 1 FRONT SHEET

Qualification BTEC Level 4 HND Diploma in Business

Unit number and title Unit 1: Business and Business Environment

Submission date 28/09/2020 DateReceived1stsubmission

Re-submissionDate DateReceived2ndsubmission

Student Name Pham Minh Hieu Student ID GBH190624

Class GBH0906 Assessor name Doan Thi Thuy Trang

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I certify that the assignment submission is entirely my own work and I fully understand the consequences of plagiarism. I
understand that making a false declaration is a form of malpractice.

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Summative Feedback:ResubmissionFeedback:

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Company name SSI Securities Corporation

State full legal name of SSI Joint Stock Company

company
Adress 72 Nguyen Hue St. - Ward 1 - Ben Nghe Dist. - HCMC

Establish day 30/12/1999

Contact Person Mr. Nguyen Duy Hung - Chairman of the Board

Tel no +84 28 38242897

Fax no +84 28 38242997

Website https://www.ssi.com.vn/

Total Asset VND 27.044.115.024.913

Product Products Securities Servies, Investment, Capital Resources And

Financial Business, Investment Banking Services, SSI
Asset Management (SSIAM).

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 3. During my research on the Vietnamese market, I have realized that SSI Securities Corporation is a
company with great potential for growth in the future. I often look for founders who are able to impress
from the first meeting even if they often experience failure or rejection when applying for investments in
their plans, big or small. SSI gave me that feeling because of their dynamic, professional working style and
their spirit of constantly reaching the top. Although, the market has had a lot of ups and downs, SSI still
affirms itself as the No. 1 Securities Company in Vietnam by its achievements such as: Best Securities
Company in Vietnam for 7 consecutive years, top 50 companies listed the best in Vietnam and the top 50
most valuable brands in Vietnam. Furthermore, SSI surprised me with great surprise because they were
still standing, while the acute respiratory epidemic of Covid-19 caused a shaky world economy. Therefore,
SSI will not be afraid of any difficult challenges and will always move forward. Therefore, SSI Securities
Corporation is the investment choice that I recommend to Wells Fargo, a US multinational financial
services company.

INTRODUCTION

VISION-
MISION-CORE
SUMMARY
VALUES
OBJECTIVE

MAIN CONTENT

TYPE OF
FUNCTION
COMPANY

SIZE AND
SCOPE

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 4. During 20 years of operation, SSI has always set goals, visions and strategies to bring customers
the most satisfaction and affirm its position in the stock market of Vietnam. Here are updated vision,
mission, value and objectives of SSI Securities Corporation.

4.1
VISION
“We can all succeed”
SSI Securities Corporation (SSI) operates on the basis of the vision "We can all succeed".

MISSION
Capital connection and investment opportunities.
The mission of connecting investment opportunities with financial resources always guides all of
SSI's products and services at present as well as in the future.

CORE VALUES
“ Solution ready: We listen and dedicated to finding the best solution for each specific needs of our
customers.
Professional expertise: As a leading expert in the financial industry, we are constantly updating and
improving our professional skills to perfectly meeting all standards that customers expect from SSI.
Creative imprint: We encourage and create all conditions for associates to think creatively in their
expertise for the benefit of SSI and customers.” (SSI, 2019)

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 4.2, 4.3.
OBJECTIVES (5-year plan 2016-2020).
SSI's profit target is GDP growth of only 5-6% which is also positive for Vietnam, though the
Government has not adjusted its growth target to 2020, recent estimates from the Ministry of Planning
and Investment also suggest that growth could be reduced by about 0.8% from the original target (to 5.96
- 6.25%). In addition, for product development, SSI focuses on product diversification, product quality
and technology application in products; Providing diversified and effective products. Regarding brand
name, SSI promotes the development of distribution channels so that products can reach a large number
of customers; developing and expanding a variety of customer groups will be performed synchronously
through many channels, such as consulting team (the main channel), online transaction channels, emulator
systems, social networks ...
For social objectives, SSI still maintains charitable activities and sponsors education development in
the near future. Implementing the movement "The whole country join hands for the poor – do not let
anyone be left behind" launched and called by the Prime Minister, SSI has participated in sponsoring Dak
Lak province with 1 billion VND and sponsoring Ha Giang province nearly 7 billion VND; contribute to
helping people have a solid house, consistent with the national cultural identity; resist the harsh climates
of the border highlands. Moreover, in 2020, 116 newly deployed houses, SSI will also continue to
implement this project in Ha Giang, increasing the total funding of this province to 10 billion VND, creating
conditions and motivations for people to rise out of poverty.

SSI’s Charitable Activities (SSI, 2019)

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 5.1 SSI Securities Corporation is a profit organization. According to the 2019 financial statement,
as of December 31, 2019, the company had to pay VND 506.668.467.000 for dividends and profits to
owners. In early 2019, this figure recorded at VND 498.231.445.000.

SSI Consolidated Cash Flow Statement 2019 (SSI, 2019)

5.3 As a securities company, SSI is also a public company. On December 15, 2006, on the Ho Chi
Minh Stock Exchange (HOSE) SSI’s stock code on the trading floor is SSI.

SSI on the Stock Exchange (SSI, 2020)

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5.2

Shareholder Structure (SSI, 2019)

According to statistics of shares in the company, we can affirm that SSI is a private company. As of
October 25, 2019 the state does not hold any shares in the company. Holding the most shares is foreign
institutional shareholders with 54%. Domestic shareholders account for 42.8% of which Mr. Nguyen Duy
Hung - chairman of securities joint stock company SSI - currently holds 1,33%.

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 6. According to the annual report of 2019, Vietnam Stock Market was born on July 11, 1998; The Prime
Minister also signed a decision to establish a Securities Trading Center under the State Securities
Commission, including the Hanoi Securities Trading Center and the Ho Chi Minh City Securities Trading
Center. On December 30, 1999, SSI was established and headquartered in Ho Chi Minh City and only three
years later, SSI established its first branch in Hanoi, marking its business expansion Northern provinces.
It can be seen that SSI is one of the oldest companies operating in the Vietnamese stock market. Seize
opportunities and choose the first business terrain at the two Securities Trading Centers of the country,
Ho Chi Minh City and Hanoi; Moreover, this is also the largest and most diversified service center in our
country, which is one of the important factors to make the company grow and expand the business market
nationwide.

SSI headquarters (SSI, 2019)

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 6.1. SSI currently has 16 branches in Ho Chi Minh City, Hanoi, Hai Phong, Vung Tau and Nha Trang
and transaction offices in Ho Chi Minh City and Hanoi. The company is headquartered at 72 Nguyen Hue
Street, Ben Nghe Ward, District 1, Ho Chi Minh City.

(SSI, 2019)

6.2. According to the announcement of SSI's business results in 2020, total revenue in second quarter
is recorded at 1,379 billion VND - up 85.5% and pre-tax profit is 651.7 billion VND - 172.4% growth
compared to the same period in 2019. At the end of the first half of 2020, SSI has total revenue (parent
company) of 2,354.7 billion VND, pre-tax profit (parent company) is 666.8 billion VND. SSI firmly stands
at the top with 14.13% brokerage market share on HOSE; and 7.63% on HNX. Revenue from securities
brokerage activities increased by 46% compared to the second quarter of 2019, reaching VND 190.8
billion. It can be seen that the brokerage market at Ho Chi Minh City Stock Exchange - HOSE is the most
profitable market for the company. (SSI, 2020)

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 7.1. As of December 31, 2019, SSI’s total asset were VND 27.044.115.024.913. The total liabilities
are VND 17.643.055.244.708. Owner’s equity is VND 9.401.059.780.205.

SSI’s Financial Position in 2019 (SSI, 2019)

According to the 2019 annual report, the right column describes the 2019 parameter, the middle
column describes the 2018 parameter, and the left column describes the 2017 parameters. It can be seen
that the company has expanded compared to 2018 as equity increased from VND 8 trillion to VND 9
trillion. However, the achieved equity capital still cannot reduce the liabilities. Moreover, the Vietnamese
stock market is deeply affected by complex and multidimensional developments in the global context, such
as: market liquidity in the first 6 months of 2019 decreased and operations Capital mobilization tends to
slow down due to the impact of the Covid-19 epidemic, causing total liabilities to increase from VND 14
trillion (2018) to VND 17 trillion (2019). On the other hand, the company's total assets increased sharply
from VND 24 trillion (2018) to VND 27 trillion (2019).

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 7.2. SSI currently has a total of 907 employees. Including 80% of human resources in the
business sector, 6% working in the administration sector and 14% in the support sector. SSI pays special
attention to and always focuses on the selection of a team of potential candidates, talents, and leading
experts who are enthusiastic, ambitious, and ready to take on new opportunities and challenges. The staff
in the departments are all highly educated (college graduates and older), the average age is under 30 years
old, are well trained with the rate of 86.7% of university and 11, 0% postgraduate. In addition, the
Company also strongly implements annual multidimensional cooperation programs with major
universities in Vietnam, international student communities from developed countries such as the UK, USA,
Australia,.. oriented to attract young, dynamic and creative human resources.

SSI’s Personnel Structure (SSI, 2019)

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 M1.1. The size of SSI is currently in line with the target of completing the 5-year plan 2016-2020.
Although in 2019, SSI had a worse revenue than the same period last year with total assets of 27 trillion
VND. However, the company still has enough capital to invest and develop in the information technology
sector - one of the factors that helps the company grow. Digital transformation has been considered a
global trend, bringing many benefits to businesses such as efficient use of resources, saving operating
costs, reaching new customers and retaining existing ones. SSI has absolutely the basis to achieve GDP
growth of 5-6% with not much outstanding human resources (966 employees) but all have university
degrees and professional training. In addition, securities services accounting for 40% of the company's
consolidated revenue in 2019 also helped the company achieve 6 consecutive years leading the brokerage
market share with the help of information technology that helped SSI. has pioneering mock stock trading
platform on iWin market.

M1.2. SSI's scope also helps the company achieve its goals. SSI has 16 branches located in the North
and the South of Vietnam. The expansion of the branch to the North helped SSI implement the plan of
poverty alleviation and join hands to overcome difficulties in remote provinces; Investment in education
development and development to attract talents is also a big goal of SSI. Although it is only a domestic
company, the company promotes providing comprehensive products and services suitable to each
customer on a global scale, including traditional markets such as the US and Hong Kong, Japan, Singapore,
UK ... to new and potential markets, expanding investment opportunities in Vietnam for foreign investors.
For the Institutional Client segment, SSI continues to strengthen its global network of partners through
securities companies and international banks to provide market information, as well as introduce many
early opportunities. private to international customers. SSI actively participates in connecting with the
investment community; In 2019, the company continues to welcome many analysts and portfolio
managers from a number of domestic and foreign investment funds based in China, Korea, Japan, the US,
and Hong. Kong, Singapore. (SSI, 2019)

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 SSI’s Organizational Chart (SSI, 2019)

8.1. According to the company's organizational structure, it can be easily seen that SSI is the Divisional
Structure. The division structure divides the organization into departments based on their functions. Each
department is headed by a function manager and the staff are grouped according to their roles. Although,
departments have control over their day-to-day operations, they are still accountable to the governance
and executive teams involved in strategy overall for the organization and coordination of the performance
of the tasks across departments.

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 M2. Divisional structure has both advantages and disadvantages. A divisional structure’s
advantage is that the employees are made into groups according to their skills, and thus the overall
effectiveness and efficiency of the tasks increase. The job roles distribution is according to a different field
of study and therefore there is no replication of responsibilities or duplication of efforts from the
employees. Every employee performs according to their job role. This creates a sense of job security which
allows employees to work in a more productive way. For example, the media department and the
administrative department in the company SSI. Although both departments are part of the SSI's support
group, they do not undertake each other's work. A communication officer will certainly not undertake
work related to administrative procedures and the receptionist, organization of clerical work. The
departmental structure also provides a lot of flexibility to the entire organization, as each department
operates separately and focuses on the most important problems it has to solve, rather than relying on
decisions. from the company's headquarters.
In contrast, maintaining the right balance of power between the department and divisions is often
difficult. Corporate headquarters will want to maintain full control to steer the overall business strategy,
but if overused, the company loses the flexibility the departmental structure offers. freedom to operate to
achieve specific goals, such as the Fund Management department (SSIAM) of SSI wanting to market a new
service, while embracing the strategic compliance provided by the Board of Trustees. Another downside
is cost. In essence, each department is a company, leading to overlapping in functions across the
organization, such as overlaps in finance, research and development, and overlaps in management reason.
(Vietnambiz, 2020)

8.2. According to the American Marketing Association - AMA: “Marketing is an overall system of the
organization's activities designed to plan, bid, promote and distribute products, services and ideas to meet
demand. target market and achieve the organization's goals”. Accordingly, Marketing can broadly mean all
business activities of an enterprise. Activities ranging from forming ideas to produce goods / services to
developing production and consumption to sell them well in the market. Accordingly, Marketing can
broadly mean all business activities of an enterprise. The Marketing Department functions with businesses
as follows:

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 Organize the implementation of a new product development program: Analyze the market's
acceptance of the current product of the enterprise, then formulate new product research and
development program, product development and improvement. current, outlines the direction of future
product development.
Market segmentation, targeting, brand positioning: Market segmentation helps marketers see
opportunities in the market through analyzing the needs of each customer group. Since then, offering
products of the same type but with different uses, different packaging, different prices ... to serve the
different needs of different customers.
New product development: Marketing department with its mission and functions will bring new
products to market in a way that is less costly and minimizes failure for the business.
Building and implementing a Marketing strategy plan: Marketing Department will combine
planning to have clear directions and strategies not only to understand customers, business lines but also
promote to the product market. and the company's strengths.
Establishing effective relationships with the media: To ensure the best image of your business to
the public, Marketing specialists are tasked with building good relationships with the media,
communication for business is always the first priority. (Marketingai, 2018)

In addition, the Marketing department has relationships with the Human Resources department
and the Finance department. Marketing should be considered the most important management function
of the business. It has a special position as a bridge between other functional parts of the business and the
outside market. Marketing activities orient the activities of other functional parts of the business.
Strategies and marketing plans that guide the financial and human resource strategies and plans. On the
contrary, the marketing manager makes the marketing decisions inseparable from financial ability and
the enterprise's labor force. Each marketing strategy and plan as well as specific measures such as
product, price, distribution, promotion all require necessary resources such as capital, human resources,
to be implemented in practice. Obviously, the Human Resources department must ensure that the human
resource has expertise in product production plans that the marketing department has outlined; or the
finance department must ensure funding for marketing activities. (Blogspot, 2015)

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 D1. Nowadays, Information Technology (IT) is present and plays an indispensable role in the
process of managing and operating production and business activities of each enterprise. The
development and application of the Internet have changed the model and way of business operations, the
gradual transition of traditional transactions to electronic transactions has affected the position, role and
demand. the needs of stakeholders (customers, suppliers, investors ...) of the business. IT investment
activities in the enterprise serve the goals of the business such as supporting operational activities,
support for making management decisions, support the formulation of strategies to achieve competitive
advantages, ... The information technology department at SSI also greatly supports the company in
increasing revenue. At the end of 2019, the smart price list iBoard launched to the market by SSI has
become a powerful tool to support investors in making timely decisions thanks to the user-friendly
interface and the fastest speed in the market. school. Therefore, iBoard has partly helped SSI's securities
services lead the way in the brokerage market and accounted for 40% of SSI's consolidated revenue in
2019. Although, IT only in the support block, SSI achieved results in 2019, it has affirmed the importance
of Information Technology Department in the development of the business. (Ocd Management Consulting,
n.d.)

In contrast, in the current structure of the majority of companies, the Risk Management Department
is redundant. Risk management is the process of identifying, analyzing and handling risk factors that have
or may happen to an enterprise. Risk management is more suitable than the sense of controlling risks in
future events, being proactive rather than reacting. It can be said that risk management also has an
important meaning in the business. However, it is not necessary to operate risk management to become
a department in a company. In my opinion, the existence of a risk management department undermines
the value of the board of directors in the company because in order to have a risk prevention strategy and
solution, business units must report their operations, revenue to the risk management department.
According to the annual report of SSI in 2019, the Board of Directors has appointed independent members
of the Board of Directors to be in charge of risk management and internal audit. Hence, the more it is
affirmed that the Board of Directors has full capacity to control the company's risks without the need for
the risk management department. In addition, SSI is a company that applies organization divisional
structure, saving costs is a very necessary thing to maintain operations in the company.

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 9. KOTO social enterprise is the first social enterprise in Vietnam under the model of a non-profit
business restaurant and vocational training center with the motto of changing the lives of disadvantaged
children in Vietnam. Male. Social enterprise KOTO operates under the model of a non-profit business
restaurant and vocational training center with the motto of changing the lives of disadvantaged children
in Vietnam. The KOTO project was built in 1999 by Jimmy Pham - an Australian young man (whose father
is Korean and his mother is Vietnamese) - in Hanoi.

Strength:
KOTO is always looking for and recruiting street kids who give the skills needed to work, integrate
with the community, so the human resource is extremely abundant.
With a great reputation, KOTO has a lot of donors to help grow businesses and that has helped
finance on the way to skyrocket.
The supply of enterprises is higher than the demand of KOTO academy.

Weakness:
Spatial capacity is also a limitation for KOTO.
The social impacts also have a great influence on the business operations of enterprises.
The human resource is abundant but the quality is still poor.

KOTO Company Slogan (Tailieuxanh, 2016)

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 SSI Securities Corporation is a private company with 20 years of operation in the market and is one
of the leading companies in securities companies. A leading company in the securities company, SSI
absolutely has the basis to fulfill the set goals and will gradually grow stronger in the future.

Reference.

Blogspot, 2015. Blogtimhieumarketing. [Online]

Available at: http://blogtimhieumarketing.blogspot.com/2015/07/quan-he-giua-chuc-nang-quan-
tri.html
[Accessed 19 September 2020].

Marketingai, 2018. Chức năng nhiệm vụ chính của phòng Marketing. [Online]
Available at: https://marketingai.admicro.vn/chuc-nang-nhiem-vu-chinh-cua-phong-marketing/
[Accessed 19 September 2020].

Ocd Management Consulting, n.d. Ứng dụng công nghệ thông tin trong doanh nghiệp. [Online]
Available at: https://consulting.ocd.vn/ung-dung-cntt/
[Accessed 23 September 2020].

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SSI, 2019. Báo cáo thường niên 2019. [Online]
Available at: https://www.ssi.com.vn/quan-he-nha-dau-tu/bao-cao-thuong-nien
[Accessed 15 September 2020].

SSI, 2020. Công bố kết quả kinh doanh quý 2 năm 2020. [Online]
Available at: https://www.ssi.com.vn/ve-ssi/quan-tri-doanh-nghiep-ben-vung
[Accessed 25 September 2020].

SSI, 2020. Iboard. [Online]

Available at: https://iboard.ssi.com.vn/bang-gia/vn30
[Accessed 15 September 2020].

Tailieuxanh, 2016. Đề tài: Doanh nghiệp xã hội KOTO. [Online]

Available at: https://tailieuxanh.com/vn/dlID1941441_de-tai-doanh-nghiep-xa-hoi-koto.html
[Accessed 23 September 2020].

Vietnambiz, 2020. Cơ cấu phòng ban (Divisional Structure) là gì. [Online]

Available at: https://vietnambiz.vn/co-cau-phong-ban-divisional-structure-la-gi-
20191231101709223.htm
[Accessed 23 September 2020].

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