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Chapter 2

A Biotechnology Entrepreneur’s Legacy -


Henri A. Termeer’s Story and his Advice
to Entrepreneurs
Henri A. Termeer, MBA
Former CEO, Genzyme Corporation, Cambridge, MA, United States

Chapter Outline
Path to entrepreneurship 18 In touch with events outside the company 22
Risks of joining a biotechnology company 18 Good fortune and success 23
Genzyme in the early days 19 Closing advice 23
The importance of understanding business and finance 19 Reference 23
Raising capital 20 A Tribute to Henri A. Termeer 24
Managing the uncertainty of biotechnology 20 The Henri Termeer I knew 24
Core values 21 A Tribute to Henri A. Termeer 24
Integrating the science and business 21 Empathy, generosity, discipline, and engagement:
The value of a business background and experience 21 reflections on the life of Henri Termeer 26
Driven from within 22

Henri A. Termeer served as one of the longest tenured


entrepreneurial CEO of any company in the biotechnology
industry. His innovative approaches, achievements, and
successes transposed Genzyme from a fledgling start-up to
an international biopharmaceutical company with more
than $4.5 billion in revenue annually. Termeer was a com-
passionate, caring, and generous individual with a driving
passion to find innovative ways of bringing new therapies
for rare diseases to those who so desperately need them.
Genzyme remains the world’s leading developer and manu-
facturer of orphan drugs. In February 2011, Genzyme was
acquired by the Paris-based pharmaceutical company,
Sanofi, for more than $20 billion. That transaction was the
second largest sale of a biotechnology company in history,
following only Roche’s acquisition of Genentech in 2009.
Henri passed away on May 12, 2017 at age 71, in his
Marblehead home in Massachusetts.

FIGURE 2.1 Henri A. Termeer.

Biotechnology Entrepreneurship. DOI: https://doi.org/10.1016/B978-0-12-815585-1.00002-4


Copyright © 2020 Elsevier Inc. All rights reserved. 17
18 SECTION | I Understanding Biotechnology Entrepreneurship

There is an age-old question about whether entrepre- had the freedom to develop and grow an organization in
neurs are “made” or “born.” The theory is, if you are not Germany, and I had the latitude to expand and manage the
born an entrepreneur, you cannot learn to become one. I am market for these products. In 1979 I returned to the United
not certain about the correct answer to this frequently asked States where I was stationed in Los Angeles as the
question; however, I believe that regardless of whether or Executive Vice President of Baxter’s new Biological
not you are “born” an entrepreneur, you still must “learn” Division, with responsibility for all global research and
to be a good one if you want to be successful. development, marketing, and regulatory affairs.
For me, while growing up, I had a natural interest in In the early 1980s, Baxter was engaged in the beginning
entrepreneurship and I seemed to gravitate toward stages of the new biotechnology industry, and we were pro-
entrepreneurial activities. I followed my natural interests ducing Factor VIII, blood-clotting proteins, and other blood
with passion, and through this process, I learned entrepre- products. Our source of starting material was plasma, which
neurial skills in the areas I enjoyed. I grew up in the we obtained by extraction from human blood. At that time,
Netherlands and studied economics at the Erasmus we were just learning how to replace plasma extraction
University in Rotterdam. Even while I was studying eco- with newer biotechnology methods of production for
nomics, I was simultaneously involved in activities that our products. During this time, several early biotech compa-
allowed me to learn about the early commercialization nies such as Genentech, Genetics Institute, Genex, and
process of companies. Throughout my formal education Hybritech had already formed, and I had the opportunity
years, I continued to follow my interests, even when it to negotiate deals on behalf of Baxter with these young
meant leaving my home in Holland to study in England. biotechnology companies. Throughout these activities, I
From a very young age, I always had a sense within acquired valuable knowledge about the emerging world of
myself that one day I would be an entrepreneur and be biotechnology, which was still in its infancy. This was a
involved in starting a business on my own. very exciting phase for me, and I had a strong intuition that
the possibilities were great for developing unique and novel
products through biotechnology.
Path to Entrepreneurship Interestingly, Baxter had also acquired a reputation as
My educational and early career years were characterized a company with great entrepreneurial instincts, where
by following my passions and being involved in things that young people were given the chance to do something
were exciting to me, especially entrepreneurial activities. great. As a result, many Baxter alums were sought after
Because of my interest in the commercialization process of and became instrumental in starting and growing many
companies, I decided to pursue an MBA, so I moved to biotechnology companies, such as Genetics Institute,
Virginia to attend the Darden School of Business. While at Hybritech, and Integrated Genetics (IG). One reason for
Darden in the early 1970s, Baxter (then Baxter Travenol this concentration of biotech leaders from Baxter was that
Laboratories) approached me with an offer for an exciting fledgling biotechnology companies desperately needed
opportunity within their organization after my graduation experienced management, and they looked for leaders in
in 1973. During their recruitment process, Baxter described existing companies that had a good reputation. Harvard
themselves as a fast-growing healthcare company. At that Business School published a book by Monica Higgins
time, they were a small-to-medium-sized company with about the “Baxter Boys” [1] that chronicled the large
about $200 $300 million in revenue. Baxter told me that number of biotechnology entrepreneurs that emerged
they needed someone to become a General Manager in from that company.
Europe who spoke European languages and understood
their culture. This opportunity really interested me, coupled
with the possibility that one day I could return to Europe to Risks of Joining a Biotechnology
run one of their companies there.
After graduating, I joined Baxter, and it was at that
Company
time that I was first introduced to the medical world. In 1983, while at Baxter, I was approached by venture
Baxter was headquartered in Chicago, so I moved there capitalists at Oak Ventures who invited me to become
from Virginia. After 3 years of training and grooming, I involved in the beginnings of Genzyme, a small biologics
was sent to Europe as a General Manager to run Travenol company, they recently seeded with capital in Boston.
GmbH in Germany. This was a great experience for me as After carefully considering the opportunity, I decided
I was only 29 then, and yet had complete responsibility for to make the move. I gave up what was a relatively
all the operations and success of this company’s products. comfortable role at Baxter, after having worked there for
Travenol was a premier company and had world-class clin- 10 years, leaving a stable corporation for a new start-up
ical research and treatment programs for hemophilia. It in the emerging industry of biotechnology. Many others
was a wonderful learning experience and opportunity as I may have thought this move to be tenuous; however, I did
A Biotechnology Entrepreneur’s Legacy - Henri A. Termeer’s Story and his Advice to Entrepreneurs Chapter | 2 19

not consider this to be as big a risk as others might have.


I had the distinct advantage in that Baxter produced
human proteins, not through genetic engineering but
through extraction of human plasma. Because of this
experience, I was keenly aware of the medical signifi-
cance of producing human proteins, and I also understood
the risks and problems of acquiring them from human
sources. Fortunately, protein-production risks had already
been a part of my life for some time, so I felt very
comfortable with my decision to move to a start-up com-
pany that would ultimately focus on orphan diseases. My
thought process was that the first human-protein product
at Baxter, Factor VIII, was extracted from plasma and
could have been thought of in some way as an orphan-
type disease also. When I compared all the product devel-
opment and manufacturing risks we experienced at
Baxter, such as the HIV and hepatitis contamination risks, FIGURE 2.2 Early Genzyme office location.
75 Kneeland Street, Boston, MA. From LoopNet.
the risk of not finding enough plasma, the difficulties of
storing plasma, and the product development and
manufacturing risks, then moving to Genzyme did not money. I raised money any way I could. Because biotech-
seem to be an enormous leap to me. nology was new, I even had to find new ways to raise
There were also other reasons that convinced me to money, along with creating cost-effective ways to get
start from a clean slate at Genzyme. We had access to things done. During the first 2 years, we raised just
eight very enthusiastic full professors—seven from MIT enough money to sustain ourselves for the following year,
and one from Harvard. We also decided to look for sup- and we obtained two or three very small equity rounds. In
port from the top-tier group of venture capitalists to sup- the beginning, I thought I would go to pharmaceutical
port our activities. Even though many others may have companies to secure our capital. After doing this, I real-
viewed this career move as risky, I was not tentative in ized that this was a very costly route because pharmaceu-
my decision at all because I did not feel that the risks tical companies were not really interested in us as a
were enormous. In fact it was quite the opposite; I saw company; they wanted to acquire our products and, of
that an alternative way of producing human-derived pro- course, I wanted to keep our products for our company.
teins as very attractive, and to me, this was the “Holy Later, we decided to raise money through selling equity.
Grail” kind-of-world. We tried many different routes to accomplish that, until
we eventually went out with our IPO in 1986 and raised
more than $28 million. That capital reserve became the
Genzyme in the Early Days financial basis for us to accomplish all the rest of the
Developing and growing a biotechnology company has activities at Genzyme.
never been easy, which was especially so in the early
1980s when there were no successful biotechnology The Importance of Understanding
business models to follow. When I started at Genzyme,
there was nothing much, just a few very impressive
Business and Finance
scientists and the beginnings of a business infrastructure For a scientist without any financial experience or busi-
(Fig. 2.2). However, we had the latitude and freedom ness background, starting a company can be very chal-
to chart our own course and build something special. lenging. If you do not understand how financial systems
I reached out to other companies and became involved operate, or what the company financial goals are, or you
in discussions with biotechnology companies that were do not understand what are reasonable terms to ask for
ahead of us, such as Genetics Institute, Hybritech, during negotiations, you will feel extremely uncomfort-
Genentech, and others; we were much impressed by their able. In order to be successful, an entrepreneur must have
knowledge of the subject. confidence in both business and finance. Biotech entre-
During the early days of Genzyme, we sold a few preneurs do not necessarily need to be accountants or
diagnostic enzymes, having quite less income; but in real- financial analysts, but they do need to understand what is
ity, we had no real sustainable capital. In addition, we appropriate for a financial deal structure, including the
had no real cash reserves to speak of, so I spent a dispro- best approach for all aspects of accounting and financing
portionate amount of my time in the early years raising of the company, understanding the impact on the
20 SECTION | I Understanding Biotechnology Entrepreneurship

company when giving up equity, the cost of capital, and of collaboration early with a major company, and then
the burn-rate risk to the company. Unfortunately, the con- they are unable to create a successful follow-on product.
sequences of raising capital and capital planning are often The truth is that the entrepreneur really does not know
enormously underestimated, or even ignored by young whether the company can create and successfully develop
biotechnology companies and their entrepreneurs. a second product. Unfortunately, that is why many start-
up companies have limited existence.
There are, of course, different strategies of building a
Raising Capital biotechnology company. Some entrepreneurs may just
The single most important value creator for a biotechnol- want to develop one product and find an exit for them-
ogy company is sustainability. You not only need to con- selves. If your purpose and goal is to simply begin devel-
duct great science but also need to have a time continuum opment for a short period of time and have an early exit,
long enough to research the problem and complete the then that is a different objective. However, if you want to
work so you can make it successful. The length of time build sustainability into your company and grow a strong
you have to do this is ultimately determined by your business, do not give up your “first-born,” give up your
financial strength. In order for biotechnology companies “second-born” instead. From the beginning at Genzyme,
to raise capital, they must give up something in return. It we intended to establish a sustainable business with rev-
is critical to recognize what you are willing to give up enues generated by our own products, and we sought to
because it may prove to be very costly to the company. retain full rights to them. There are different beliefs on
Obviously, the best asset a biotechnology company has is how to build a sustainable biotechnology company, but
their first product which creates their equity value. this is how we approached it at Genzyme.
Unfortunately, young biotechnology companies often give
up their best asset in order to raise the capital they need. I
believe that a better approach is to use your second-best Managing the Uncertainty of
asset rather than giving up your most important asset.
Another way of saying this in simple English is as fol-
Biotechnology
lows: Don’t give up your “first-born.” Or at the very least, It is not uncommon for young leaders to look for and fol-
if you must give it up, do it in such a way that the deal is low tried-and-true methods of success. However, building
so good for the company and shareholders that it cannot a biotechnology company and developing biotechnology
be refused. Young biotechnology companies are tempted products do not have straightforward prescriptive paths.
to become shortsighted because they easily become Every biotechnology company’s path to success is in
focused on raising just enough money for the next day. some way different from each other. I believe that any
On top of that, the asset they use to raise the money is the leader who does not recognize the enormous uncertainty
one that is the most advanced and the one with the great- of product development and the need to constantly learn
est value to the company. and adapt should not be in this business. In order to be
Young companies often presume that they must relin- successful in this industry, one must always be circum-
quish their first product in order to raise capital, and then spect and never lose sight of the ultimate purpose and
they can create a follow-on second product. However, mission of the company; otherwise, you may simply fol-
what they do not appreciate is the enormous uncertainty low the path of least resistance. Successful entrepreneurs
and risks involved in creating a second product, not to understand the principle of “hedging your bets.” They
mention the enormous amount of time and money plan for alternatives and think about “What would happen
required to accomplish that goal. Often companies end up if this approach fails?” However, please do not take this
being completely unsustainable because their first product as an endorsement for pessimism. You need to identify
has been “mortgaged” so to speak, and later they find alternatives without losing the energy necessary to moti-
themselves still in need of capital. It is important for the vate your team and provide your idea or approach with
leader to recognize what it took for the first product to the best possible opportunity for success. Managing the
reach that stage of development and create its existing risks in the biotechnology industry is an important respon-
value. The flaw is that people presume that they can eas- sibility of the biotechnology entrepreneur. We know that
ily develop a second successful product, which is an unre- the odds of picking successes are very small because even
alistic assumption because you do not always know pharmaceutical companies with billions of dollars of
whether or not you can discover or accomplish that goal. R&D money cannot pick successes at a predicable rate.
Moreover, most likely these steps often take 5, 10, or 15 Big Pharma has a lot of experience, a lot of money, and
years. I would venture to say that if you conducted a yet they still often fail in their product development. They
study on the thousands of companies that have had a rela- fail at trying to select what can be done better by thou-
tively short life, often, almost all of them have some kind sands of smaller companies. Remember, you do not
A Biotechnology Entrepreneur’s Legacy - Henri A. Termeer’s Story and his Advice to Entrepreneurs Chapter | 2 21

overcome this type of risk, you simply live with it and especially when employees are involved throughout the
manage it. As an entrepreneur, you are destined to fail if entire project.
you believe that biotechnology product development is Earlier in the development of any project, when the
not a risky business. Biotechnology is inherently a risky product is making its way through the process to become
business; however, it is still enormously exciting and you a lead compound for a particular disease, we brought
can succeed at if you learn to adapt to and have well- patients into the company. We exposed our scientists to
thought-out alternative plans. the patient and the patient’s environment and the patient
advocacy organization, if one existed. Whenever there
was an important meeting for that particular disease, we
Core Values did not just have the marketing people sitting in the room
One of the most important things for an entrepreneur is to to discuss this, we included the scientists. Even after the
develop and establish a foundational purpose for the com- product reached the clinic, we included the basic scien-
pany. At Genzyme, we created a very purpose-driven cul- tists and asked them to listen and make judgments about
ture that came with important breakthroughs as we the progress; I encouraged our scientists to become
developed and began to understand unique medical solu- involved in all these activities. As one can imagine, there
tions; this purpose was larger than any single individual. were some scientists who preferred not to be involved in
When you work toward an important purpose, everyone marketing discussions, and I accepted that. However, I
gains a sense of urgency. Although this may seem would still invite scientists who were interested, to get
strange, it is not about me just having some fun. It is close to the project and experience the entire process,
about us making progress; it is about working together as because I understood the value of having collective inter-
a cohesive team and seeing needs in other areas of the action and participation from all disciplines. If an idea did
company not necessarily assigned to you. The leader is not work or it just failed outright, it became a disappoint-
the key to spreading these shared core values. If the ment to the entire team. But they experienced this respon-
leader does not possess good core values, good core sibility in a practical manner together as a team. If a
values will not be emulated by employees. It is vital for project or idea did not work out, each team member
the leader to create a culture of cooperation, shared values learned something valuable, which allowed them to crea-
and responsibility, and the passion to meet unmet medical tively think about alternative options to make it success-
needs for patients. ful. Unless an individual is close to a project, it is very
difficult for them to have the necessary motivation and
understanding to attempt something new. Human nature
Integrating the Science and Business is such that you do not learn much from an experience if
I am a firm believer in having every stakeholder partici- you are not close to it. This is how I dealt with integrating
pate in examining what we did as a company, including the business and the science, for good or bad—there is no
the scientists, the business people, the receptionist, and perfect formula.
even the person in the warehouse. This shared responsibil-
ity created a collective sense of purpose, because we were
all aligned to one goal. I made sure that our scientists The Value of a Business Background and
never had separation between what they were thinking
and doing, and what the business people were thinking
Experience
and doing. We were an integrated company, and we kept Building and growing a biotechnology company is a com-
it that way. As we grew in size, we naturally became bination of business and science. Successful entrepreneurs
quite diversified, but we still created ways for scientists understand the important aspects of each discipline. I came
and product development individuals to stay closely con- into this industry as a businessman and had gained many
nected, even after our products reached the market. One years of training at a very successful health sciences com-
cannot forget that there is always a certain amount of pany. I had previously run several different large busi-
inherent natural tension created between the business and nesses at Baxter, including R&D at the divisional or
the science. But there is less tension if you do not allow country level and at the sales and marketing and
separation between these disciplines. Companies naturally manufacturing level. By the time I started with Genzyme,
grow in size and diversification; however, it is more prob- my business background was fairly extensive and as a
lematic to allow separation between functions within result, I was able to utilize my business experiences.
companies. When employees feel engaged, it is more Consequently, as the company grew, I did not need to sec-
enjoyable for everyone within the company. When every- ond guess my experiences and did not have a feeling that I
one feels connected, they experience an enormous sense would outgrow my ability to manage this business. I also
of value being able to do something special for patients, made sure that the composition of the Board of Directors
22 SECTION | I Understanding Biotechnology Entrepreneurship

kept increasing in experience by bringing different people have to feel it. It requires total sensitivity 24/7. You live it.
onto the board over time. Also, when we hired new You think it. You must follow your instincts all the time
employees, I made sure that people came with the right because there are no universal predictable ways for success
experience. We also did a lot of things that allowed people in this industry. Entrepreneurs must have these instincts
to continue their education. I knew we would experience and be connected with what is inside of them. If entrepre-
growing pains, so we had regular meetings to try to iden- neurs need to wait for instruction from a board member as
tify how we could become a billion-dollar company and to what they can say, or be told what to do, they are in a
still be a company where all of us wanted to work. As we problematic position. Investors and board members will
grew, we added different business units, but we set up a want to tell you what to do because that is their business
system where we never really lost touch with people, and and it is their money. However, you should not wait for
we allowed them to stay engaged with what the company this to occur; you need to take your own cues and take the
as a whole was doing. We grew as new people came in, initiative before others begin telling you what to do. Yes,
and a large company has a different feel than a smaller you can and should receive guidance from mentors and
young one. However, our turnover was always very other entrepreneurs. You can, and should, bring other expe-
small—we had a very low turnover rate for a biotech com- rienced people into your shop and listen to all the best
pany. We tried to be wise with regards to compensation, advice and experience they have. Brainstorming can be
and we gave incentive compensation with options to every- very constructive; however, you must not sit back and wait
one no matter what level they were in the company. for problems to occur before you do something. You
Spanning almost three decades that I was there, Genzyme should always take the initiative to actively lead your com-
continued to retain an environment where people appre- pany from within. The entrepreneur must understand that
ciated belonging, and up to the time I left, we had approxi- he or she is the leader. You must take the initiative. It is a
mately 12,500 full-time employees. If you are the CEO of lonesome job in many ways because at the end of the day
a start-up biotechnology company, your responsibility is to you cannot blame anyone else. Therefore having self-
bring out good ideas from your team, inspire them, and confidence is important for entrepreneurs because their
provide the overarching vision that guides them to success. own instincts are critical to navigating through the chal-
One big flaw that can occur is when young entrepre- lenges of building a company.
neurs receive a lot of enthusiastic early financial and moral
support from investors. As the company quickly develops,
the support that was there in the beginning is no longer In Touch with Events Outside the
there later in the same way. Because of this, some entrepre-
neurs are surprised when suddenly they receive critical
Company
questions from these same investors, and the entrepreneur All entrepreneurs need to be able to work effectively with
has no answers. Entrepreneurs must expect hard questions the world outside of the company’s four walls. I believe
because that is the only way an investor can stay in touch that this is the most decisive factor in facilitating your
with the company and its progress. Successful entrepre- company’s success. For instance, what do you need to do
neurs are not easily discouraged because they have broad about reimbursement? What do you need to do about cer-
shoulders and accept responsibility and feel in charge. If tain FDA regulations? What regulatory action needs to
you do not feel in charge because strong investors seem to occur in order to get your product approved? What impact
be the ones in charge, you need to ask yourself the ques- does the pricing for your product have? What is the
tion “can I overcome this issue?” If you become too irri- impact of competition around the world? These are some
tated by having hard questions asked of you, you will not of the things the CEO has to think about and have a feel
succeed. Always remember that the questions will never for, even at the time of start-up. These outside issues
stop, especially when more development obstacles come. If must become a part of the entrepreneur’s overall plan.
this bothers you, you may not be the right person, or you Biotech CEOs also need to be engaged with indivi-
may not be ready to lead a company. duals outside of their company. Leaders need to become
engaged in important meetings at the Biotechnology
Innovation Organization; they need to have colleagues
Driven from Within they can talk to and exchange thoughts with. The entre-
There is no formula for building a company and develop- preneur needs to understand that these different elements
ing a biotechnology product, nor is it something you sim- of the outside world ultimately determine the economic
ply fill in the blanks to succeed. Every entrepreneur must success of the company. Recognize that the events which
have an internal navigation system and a high degree of occur outside the company impact the inside success.
self-motivation. I absolutely believe that you cannot be Successful entrepreneurs become part of that outside
successful without being driven from within yourself. You world on a continuous basis.
A Biotechnology Entrepreneur’s Legacy - Henri A. Termeer’s Story and his Advice to Entrepreneurs Chapter | 2 23

Good Fortune and Success


Occasionally, good things happen to companies, such that
when they look back at an event, they can say “that was a
fortunate break!” The entrepreneur must not forget that
the opposite situation can also happen. Fortunate breaks
occur when you create an environment that has ample
opportunity and foresight to capture them; in other words,
create a big umbrella. Companies that do not plan for
contingencies or alternate events rarely have a chance to
take advantage of fortunate breaks. It is probably true that
in almost every instance of great success in companies,
there were some fortunate series of events that catapulted
them to succeed. Entrepreneurs need to know that they
can increase their chances of “fortunate breaks” by incor-
porating foresight and planning for alternative events and
being prepared to take advantage of opportunities happen-
ing outside their company.

Closing Advice
My advice to biotech entrepreneurs is “make a differ-
ence!” Work to create solutions for patients and help
them with physical limitations improves their life. We
cannot afford not to come up with better treatments for
diseases. As a society, this is where we should spend our FIGURE 2.3 Henri A. Termeer: A biotech pioneer who will be dearly
best energy, use our best people, and focus on our best missed (February 28, 1946 May 12, 2017).
efforts. Supporters of the biotechnology industry believe
this is worth it. As a biotech entrepreneur, you can bring
value and make a difference for these people. Look for a forward, learn to take calculated risks. The ability to pio-
place to make a difference. Learn to do which is impor- neer something, and go places that no one else has ever
tant and operate by a different set of criteria than others. been, is unique. Almost anyone can do things that are pre-
I believe that one of the greatest characteristics to dictable. Remember, most initiatives will fail, but if you
become a successful entrepreneur is that you must be have the courage to take things forward and can identify
very humble. Everything of great worth requires the help alternatives, you can make your ultimate goal successful.
of other people. Don’t limit yourself to your own I wish each of you the very best of success in your
resources. While you do this, live and operate with pas- endeavors!
sion. Passion is what makes us who we are. Passion trans-
lates into a need to do something about a difficult
situation. Successful entrepreneurs also have a vision. Reference
Learn to see things that others do not. What you can visu- [1] Higgins MC. How the Baxter boys built the biotech industry.
alize, you can carry forward. Ideas are simply an opportu- Career imprints: creating leaders across an industry. San Francisco,
nity. Once you have the proof-of-concept, you have a CA: Jossey-Bass; 2005.
responsibility to take it forward. As you move things
24 SECTION | I Understanding Biotechnology Entrepreneurship

A Tribute to Henri A. Termeer


by Stelios Papadopoulos, PhD

Our first big idea was to merge Genzyme with


The Henri Termeer I Knew another local biotech company, Integrated Genetics (IG).
IG would bring biology, particularly recombinant DNA
expertise, along with a variety of therapeutic protein pro-
Most people knew Henri Termeer, the biotech industry
grams, protein production capability, and a diagnostics
pioneer, the wise leader of Genzyme, and the mentor of
initiative to complement Genzyme’s chemistry and its
young entrepreneurs. I knew him too. I also knew Henri,
other businesses. In 1987 the IG board did not find the
the visionary and the fighter.
terms of the proposed merger attractive enough to do the
Shortly after the June 1986 IPO of Genzyme, I
deal. However, after a couple of disappointments, they
decided to visit the company in my capacity as a Wall
reconsidered, and the merger finally took place in the
Street biotech analyst. Sandwiched between the high-
summer of 1989. For the rest of the year, we proceeded
profile Genetics Institute IPO and the Cytogen hot deal,
to raise capital through the sale of equity and by struc-
Genzyme had attracted a lot of attention albeit without
turing a Research & Development Limited Partnership
the obligatory exciting projects in recombinant DNA
(R&DLP) to fund the clinical development of hyaluronic
technology. Instead, the prospectus described a variety
acid for a variety of applications.
of apparently disconnected businesses and research pro-
The moment of truth and a turning point for the com-
grams. Among them, was a manufacturing contract to
pany came a year later. In the summer of 1989 a new
supply the NIH with glucocerebrocidase to be used by
financing vehicle had been introduced in biotech
researchers at the NIH in clinical trials for Gaucher dis-
designed to facilitate the funding of product development
ease. That inconspicuous component of the early busi-
without burdening the company’s financial statements
ness of Genzyme ultimately led to the billion-dollar
with the expenses associated with R&D. The first such
Ceredase Cerezyme franchise and the real genesis of
structure, Tocor, sponsored by Centocor, was used to
the orphan drug business.
finance the development of several products. If Centocor
In those days, Genzyme was in an old building on 75
were to choose to reclaim ownership of the programs
Kneeland Street, not exactly a high-rent district of
from Tocor, it would have to compensate the holders of
Boston. The ancient cast iron radiators hissed, and the
Tocor shares with a stream of royalties. Alternatively,
bathroom windows did not close, but nothing seemed to
Centocor could decide to exercise its option anytime dur-
take Henri away from his focus—describing his vision of
ing the first 5 years and buy back the shares of Tocor at
how he was going to build a great company but without
preagreed upon prices. With some notable differences,
waiting for the science to deliver at some indeterminate
this instrument resembled an R&DLP except that it was
point in the future. All along the way, he would be trying
organized as a public corporation, and its shares were
to graft money-making businesses onto the company, all
freely trading in the market.
aiming toward creating a diversified health-care product
In the summer of 1990 when Henri had to make a
company. It was not as if the concept was terribly novel.
choice of what financial structure to use for the purpose of
It was straightforward but also quite risky. Except that
funding development of six different research programs, he
Henri, with his conviction and enthusiasm, made you
opted for the Tocor structure rather than the conventional
believe that he could do it. It was almost as if he pos-
R&DLP. Except that he was astute enough to realize that
sessed a collection of secret passwords that would get him
the presence of royalties in the individual product buy-
out of whatever business jams he would encounter along
backs was an unnatural legacy from the R&DLP structure
the way. Wall Street signed up on the vision and stayed
and demanded that we devise a novel structure without
with Henri for a very long time. I was fascinated. And
royalties. Our initial reaction was to disagree, until we
once I switched from equity research to investment bank-
realized that Henri had a deeper intuitive understanding of
ing the following year, I started working with Genzyme
our investment banking business than we did. So we cre-
as one of their investment bankers.
ated the final version of the financial structure that became
A Biotechnology Entrepreneur’s Legacy - Henri A. Termeer’s Story and his Advice to Entrepreneurs Chapter | 2 25

the model that was copied many times after that. That was health-care products company he wanted to build. The six
Neozyme, and the structure came to be known as Special programs in Neozyme were, indeed, in diverse areas: a
Purpose Accelerated Research Corporation. cancer diagnostic and therapeutic product, a cholesterol
Devising the financial structure for Neozyme and writ- diagnostic, pharmaceutical intermediates, a wound-repair
ing the prospectus was the easy part. Selling the deal product, devices and reagents for prenatal testing, and pro-
turned out to be next to impossible. The preliminary pro- tein replacement as a cystic fibrosis treatment.
spectus was filed with the SEC on August 13, 1990 less Finally, more than 2 months later, we launched the
than 2 weeks after the Iraqi invasion in Kuwait. As time transaction, and after we had sweetened the terms, we
went on, the occupation of Kuwait appeared irreversible scraped barely enough orders to put a deal together. The
unless the United States were to mount an invasion. In the evening we priced the deal, we sat exhausted on the floor
fall of 1990 the financial markets came to a grinding halt. of a small office off the trading floor. In the next morning
It was against that sentiment that we were trying to gener- the market took a double take astonished at the news of
ate enthusiasm for the Neozyme offering. the deal, because no financing had been priced on Wall
As the market resistance, or better yet the lack of inter- Street for more than a week.
est, was becoming more pronounced, Henri became more Henri had concluded that these programs represented
determined. He was focused and passionate as he offered substantial future options for Genzyme, and he felt that it
compelling arguments to anyone who would agree to hear was imperative to get them off the ground well ahead of
the story. Behind his determination was his long-term the impending launch of Ceredase. He had the vision, the
vision for the company. Henri expected the approval of foresight, and the passion to get the deal done.
Ceredase early the following year and had correctly antici- Henri was a visionary and he was a fighter.
pated that the product launch would become all-consuming
for the young company. Now was the time to lay the foun- Stelios Papadopoulos, PhD, is a former biotech analyst
dation and protect the investment in the diverse programs and investment banker. He is currently the Chairman of
that would represent distinct pillars of the diversified the Board of Biogen, Exelixis and Regulus Therapeutics.
26 SECTION | I Understanding Biotechnology Entrepreneurship

A Tribute to Henri A. Termeer


by Peter Wirth, JD

leading Genzyme, but also he somehow managed to


Empathy, Generosity, spend a full measure of time on the many other things
Discipline, and Engagement: that mattered most to him: his family, the many people
inside and outside Genzyme that he mentored, the
Reflections on the Life of patients Genzyme served, and all the civic, cultural, and
educational institutions where he served as an advisor
Henri Termeer and board member.
So what mattered most to Henri? I think his family
came first. Henri led an incredibly busy professional life.
As I reread Henri’s advice to biotech entrepreneurs for
Getting his attention during the day was nearly impossi-
the umpteenth time, many of the themes are familiar to
ble. And yet I could always catch him before 6:00 a.m.
me. Henri’s focus on making a difference through some
He would be in the car, being driven to work, and on the
combination of passion, humility, vision, and calculated
phone with our European offices or getting ready for his
risk-taking captures the essence of his worldview and his
jam-packed day. He always made time to talk between
management style. In fact, they are stated here with a
calls. Good luck getting his attention after 6:00 p.m. or on
clarity and succinctness that Henri seldom resorted to in
weekends. That was time reserved for his wife Belinda,
real life. And yet, even as this chapter can serve as a sort
his children, Adriana and Nicholas, and Woody, the fam-
of catechism for entrepreneurship, it does not fully cap-
ily dog. Nothing except the direst emergency could
ture what made Henri so special to so many people.
intrude on that time.
I have been thinking a lot about that question since
Of course, Henri cared deeply about Genzyme and all
Henri’s untimely death in May 2017 and have come to
the people who worked there, from the C-level executives
believe that Henri’s defining characteristic was his natu-
to the maintenance crew that took care of Genzyme
ral, instinctive ability to empathize and genuinely engage
Centre, our environmental friendly but somewhat temper-
with people. Whether he was talking to a patient about
amental corporate headquarters. Within Genzyme, Henri
their desperate need for access to an effective drug to treat
was admired not only for his special genius as a leader
an illness that affected only 1 person in 40,000, or sitting
who could take our company where no one had ventured
down in the Genzyme cafeteria with a group of unsus-
before, but also he was in equal measure loved for his
pecting young MBAs for an impromptu review of their
extraordinary empathy for each person that he took on
latest corporate development project, or calmly talking to
that journey. Everyone at Genzyme felt that they had a
a first-time CEO through some mystifying and terrifying
special relationship with Henri, such that they mattered to
confrontation with her/his board of directors, Henri was
him as a person. Hardly anyone ever left Genzyme for a
unselfconsciously but intensely present with that individ-
“better opportunity”; our employee turnover rate was one
ual. You had the feeling, at that moment in time, that you
of the lowest in our industry. And although he did not
were the most important person in Henri’s life, and that
make a fuss about it, Henri was deeply committed to
feeling somehow left you with a sense of comfort, confi-
redefining gender stereotypes. He went out of his way to
dence, and renewed optimism.
give women an equal chance at career advancement by
In addition to his world-class Menschengefühl, Henri
assigning them P&L responsibility or other leadership
embodied the lessons that Clayton Christensen teaches
roles. As a result, Genzyme produced more female CEOs
in his marvelous book, How Will You Measure Your
than any other company that I know of: Mara Aspinall,
Life. In a nutshell, Christensen points out that most of us
Gail Maderis, Ann Merrifield, Paula Regan, Paula
talk about what is important to us (family, friends, and
Soteropoulos, Alison Lawton, and Alicia Secor each
service to community) but then allocate our time in a
benefited from Henri’s mentorship and inspiration and
completely different manner (mostly to work). Henri
went on to lead their own companies.
walked the walk, not only was he deeply immersed in
A Biotechnology Entrepreneur’s Legacy - Henri A. Termeer’s Story and his Advice to Entrepreneurs Chapter | 2 27

Patients were also extraordinarily important to Henri. therapies was completely aligned with Genzyme’s finan-
One of the most difficult periods in his career was when cial discipline and business objectives.
we were unable to supply Cerezyme to Gaucher patients Beyond Genzyme, Henri was a true Renaissance man.
because of the failure of our Allston Landing manufactur- Yes, he was a giant in our industry, and yes he did pio-
ing plant. Although he felt the pain of this failure in a neer the ultraorphan disease business model that under-
very personal way, Henri was unequivocal that our lim- pins much of the industry today. But Henri was also
ited supply of drug be allocated on the basis of medical deeply committed to serving the community in which he
need rather than ability to pay, with patients on free drug lived. Whether it was as a Director of the Massachusetts
programs receiving equal priority to those whose treat- General Hospital or the Boston Ballet, on the Executive
ment costs were fully reimbursed. Henri was also commit- Committee of the Massachusetts Institute of Technology
ted to connecting “our” patients with alternative sources or as Chairman of the Federal Reserve Bank of Boston or
of supply offered by our competitors. Many of those BIO, Henri made enormous contributions to every institu-
patients repaid Henri’s loyalty by returning to Cerezyme tion that he was involved with. Engagement with the
treatment after we overcame our supply issues. community was an essential part of Henri’s life.
One key lesson we learned from Henri was that com- I feel extremely fortunate that Henri was an important
panies had to do well financially in order to create a sus- part of my life for so many years. Of course, I will miss
tainable ability to do good. Cerezyme, and its predecessor his kindness, wisdom, optimism, and commitment to mak-
Ceredase, were extremely expensive drugs. They estab- ing the world a better place. But his legacy and spirit will
lished the paradigm for the ultraorphan drug industry. nurture and inspire many of us for years to come, so he
Over the years, Genzyme was strongly criticized for these really is not entirely gone from our lives. If there is any
high drug prices. Yet Henri understood that only by message we should take from Henri’s example, it would
charging high prices could we bring these life-altering be that we should spend our time on the people and things
drugs to all patients who could benefit. Genzyme had two that matter most to us, that we should be fully present in
prices for its ultraorphan drugs: a universally applicable all of our personal interactions, and that as a result we
commercial price, and free. By treating all patients who will lead happier and more productive lives, and the
could benefit regardless of ability to pay, Henri gained world will indeed become a better place.
the moral authority to insist that health-care systems that
could afford to pay for these drugs do so. Only by gener- Peter Wirth serves on the board of directors of a number
ating “pharmaceutical margins” could Genzyme afford of public and private biotechnology companies and is a ven-
the investments in research and provide support and ture partner with Quan Capital Management, a global ven-
patient outreach that made our drugs available globally ture capital company. While at Genzyme, he was Executive
regardless of ability to pay. I believe that patients ulti- Vice President, Legal and Corporate Development, Chief
mately understood that their interest in access to effective Risk Officer, and Corporate Secretary.

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