Jan Michael S.

de Leon BSE- 6

THE STORY OF LEVI STRAUSS

Levi Strauss is founder the first company for manufacturing of blue jeans. He was born on
February 26, 1829 in Buttenheim, Germany as Loeb Strauss. 1847 he went to New York with his
two sisters and mother to join his brothers on dry goods wholesale business. In 1850 he
changed his name to Levi and in 1853 he became an American citizen. When California Gold
Rush began he decided to go west and to open a West Coast branch of the family dry goods
business in San Francisco in early March 1853. He opened his dry goods wholesale business as
Levi Strauss & Co. and sold clothing, bedding, combs, purses, handkerchiefs and bolts of fabric
delivered from his brothers in New York. He became a well-known figure in the city being active
in the business and cultural life of San Francisco and supporting the Jewish community, he
himself being of German Jewish descent.

One of his costumers was Jacob W. Davis, a Reno, Nevada tailor. Strauss got a letter from him in
1872. In that letter Davis told him about the new way he was making pants from duck and
denim. To make them stronger Davis used copper rivets to make them stronger. He also
wanted to patent the idea of riveting the clothing because he was afraid that someone will steal
the idea. Because he did not have enough money for patent application. Davis was asking
Strauss in the letter, to be his business partner and to share the costs. Strauss agreed and on
May 20, 1873 the full US Patent No. 139121 was granted in the name of Jacob W. Davis and
Levi Strauss and Company. That was the birthday of the blue jeans.

Jacob W. Davis already had pretty high demand for "waist overalls", as they were called then,
which he fulfilled himself so Levi Strauss new that it would be a good idea to place Davis as a
production manager at the shop of Levi Strauss & co. Production was done in the beginning by
individual seamstresses from their homes. After that, in 1880s Levi Strauss leased space for his
own factory south of Market Street and production moves there. Major product that was
manufactured there were famous 501 jeans but Levi and Jacob also produced shirts and
overalls.

His other business pursuits were charter member and treasurer of the San Francisco Board of
Trade, director of the Nevada Bank, the Liverpool, London and Globe Insurance Company and
the San Francisco Gas and Electric Company. He was also known as a great philanthropist. He
gave funds to a number of orphanages, provided funds to build a new railroad from San
Francisco to the San Joaquin Valley and for twenty-eight scholarships at the University of
California.

He died on September 26, 1902 in San Francisco at the age of 73 and left. His estate was
estimated to be around 6 million dollars. Part of it was left to his four nephews while the rest
was left to charities.