GEN

GENZZZ
UNDERSTANDING GEN
THROUGH ‘S LENS
HCMC, June 2019
Gen Z?
6 THINGS WE NEED TO
KNOW ABOUT GEN Z
NO. 1 – MOBILE FIRST, ALWAYS

SMART TIKTOK
PHONE GEN Z

72% 7.2M

*Source: eMarketer
NO. 2- SOCIAL MEDIA IS INTEGRAL
SOCIAL MEDIA SOCIAL MEDIA
USERS PROFILE

19%

16%
15% 15% FEMALE

MALE

58.0 5% 4.7%
7%
8%

million 3.3%3.5%

60% 1.4%1.70%
0.4%
0.8%

penetration 13 - 17 18 - 24 25 - 34 35 - 44 45 - 54 55 - 64 65+

*Source：digital in 2019 Southeast Asia/East Asia/West Asia ，hootsuite & we are social
NO. 3- VIDEO CONTENT IS THE FASTEST AND EASIEST
ROUTE TO APPROACH GEN Z

TOTAL AVG
MAU
VIDEO VIEW USING TIME

12M 15B 29mins

*Source：TikTok data 2019.3
NO. 4 – PERSONALIZATION GRABS THEIR ATTENTION

More Personalized
Based on unique intelligent machine learning technology, you can
see personalized content recommended for you

More Accurate
It constantly learns your preference through video viewing and
interaction behaviors; The longer you spend time with TikTok,
the better it understands your content preference

More Diversified
Compared to subscription, you can enjoy broader and more
diversified content you may be interested in
 NO. 5 – CO CREATION CULTURE
#tiktoklol #jenniesolo #tripleshoot #niemtinchienthang # อร่อยไปกิน
（#Delicious）

Video Views: 85.8m Video Views: 200m Video Views: 163m Video Views: 135m Video Views: 313m

*Source: TikTokl data 2019.3

NO. 6 – “ in (the right) INFLUENCERS we TRUST”
TikTok celebrates EMBED VIDEO HERE

Gen Z’s creativity

THANKS
FOR LISTENING
diemhoang@tiktok.com

11