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  • Martech: Trends To Watch Out

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    Auto Sale MMO VN
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    This document discusses several marketing technology trends to watch out for. It compares martech and adtech in terms of media, targeting, billing, and goals. It then outlines how a single platform could integrate various martech tools like chatbots, live chat, SMS, social media management, reports and analytics, landing pages, push notifications, referrals, loyalty programs, and messaging apps. It also discusses privacy and data protection as well as personalization across web, email, ads, dynamic pricing, video content and product recommendations. Finally, it outlines how martech and adtech could be combined using external and individual data, AI-based decision making and delivery of personalized messages across owned and paid media.

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    This document discusses several marketing technology trends to watch out for. It compares martech and adtech in terms of media, targeting, billing, and goals. It then outlines how a single platform could integrate various martech tools like chatbots, live chat, SMS, social media management, reports and analytics, landing pages, push notifications, referrals, loyalty programs, and messaging apps. It also discusses privacy and data protection as well as personalization across web, email, ads, dynamic pricing, video content and product recommendations. Finally, it outlines how martech and adtech could be combined using external and individual data, AI-based decision making and delivery of personalized messages across owned and paid media.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    15 views8 pages

    Martech: Trends To Watch Out

    Uploaded by

    Auto Sale MMO VN
    This document discusses several marketing technology trends to watch out for. It compares martech and adtech in terms of media, targeting, billing, and goals. It then outlines how a single platform could integrate various martech tools like chatbots, live chat, SMS, social media management, reports and analytics, landing pages, push notifications, referrals, loyalty programs, and messaging apps. It also discusses privacy and data protection as well as personalization across web, email, ads, dynamic pricing, video content and product recommendations. Finally, it outlines how martech and adtech could be combined using external and individual data, AI-based decision making and delivery of personalized messages across owned and paid media.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 8

    MARTECH TRENDS TO WATCH OUT

    Random and personal thoughts about marketing technology development


    MARTECH VS ADTECH
    ADTECH MARTECH

    Media Paid media Unpaid & owned channels

    Target One-to-many, unknown recipients One-to-one, known recipients

    Billing Commission or fixed fee on top of CPM SaaS, fixed price billed monthly

    Goal Prospecting new customers, increase branding Improving the relationship, increasing lifetime value
    ONE PLATFORM TO RULE THEM ALL
    Contact
    Management
    Email
    Chatbot

    Web livechat SMS

    Social Retargeting
    management

    Report & Web push


    analytics

    Landing page In-app push

    Automation
    Referral

    Loyalty User
    Messaging segmentation
    app
    PRIVACY & DATA PROTECTION
    PERSONALIZATION
    Web content

    Email

    Ads
    Personalization
    Dynamic pricing

    Video content

    Product recommendations

    Customer service
    MARTECH + ADTECH

    ADTECH MARTECH COMBINED

    Data • External data pools • Identifiable individuals • External pools of aggregated


    • Aggregated data • Advanced association data tied to individuals & things
    • Thing data
    Decision • Real time bidding • Journey tracking • AI-based bidding, message
    • Advanced attribution • Behavior-based selection and content generation
    recommendations
    Delivery • Personalized messages in • Targeted messages in paid • Personalized messages across
    owned media media all media
    DATA MANAGEMENT
    SPEAKER PROFILE
    BUI QUANG TINH TU
    ASIA CMO @RINGIER AG
    Ex-CMO @GO-VIET

    DIGITAL MARKETING IS SIMPLY JUST MARKETING IN A DIGITAL WORLD!

    WORKING EXPERIENCES

    10 YRS BRAND
    Marketing, general Technology, platform, • Marry Network
    management, go-to e-commerce, • GO-VIET
    market strategy, marketplace, • MuaBanNhaDat
    consultation & transportation, real • Wall Street English
    business development estate, education,etc. • Lazada Vietnam

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