E-Commerce

and
Digital Marketing
Session -1
 Session -1

E-Commerce and Digital Marketing

Learning Goals
 E-Commerce & Digital Marketing Learning Goals

Evaluation Learning Outcomes

Project - Website SITE – 10%; SEO-10% Wordpress, Cloud, Hosting, Analytics

Blogs- 5% Content Curation & Writing

Content Videos – 5% Video Editing & YouTube Marketing
Development Infographics – 5% Tools like Canva, Pixton, Easel.ly
Slide Decks – 5% Advanced Power Point- Motions
Mid-Term Social Media – 20% Twitter, LinkedIn, IMC Campaigns
End-Term SEM + E-COM = 30% AdWords, ROI, CTR, CPM, SCM, VMI
Case Study 2 No. = 10 % Digital Marketing Campaign & Analytics
E-Commerce Systems
and
Strategies
 What is E-Commerce?
E-commerce is a transaction of buying or selling online.
 Why E-Commerce?
According to reports published by International Monetary Fund (IMF) and Central Statistics Office (CSO),
India is among the fastest growing economies of the world.
2016-17, e-Commerce sales reached the US $16 billion
Projected seven fold growth within the next two fiscals as estimated by Morgan Stanley.
By 2020 online commerce sales is expected to cross $120 billion.

The three principal driving factors for this growth in e-Commerce sector of India are:
• Participation of niche companies in online trading
• Unmatched FDI (foreign direct investment)
• Uniform GST (Goods and Services Tax)
 E-Commerce Models
B2C B2B & B2C

C2C B2G
Eprocure.gov.in

Tenders.gov.in
E-Commerce Management
Supply
Production
Suppliers Category Management

E-Commerce
SCM CRM
Site

Fast Connectivity Customer

Vendor Development
Security Acquisition, Retention
Category Development
Awesome CJX Increase Share of Wallet
Logistics
Recommendation Data Analytics
JIT & Cost
Engine Loyalty Programs
 No of Users - Comparison
World Wide India China USA
Internet 3.8 Bn 470 M 750 M 290 M
Online Shoppers 1.7 Bn 100 M 580 M 215 M
Online Shopping $2.3 Tr (10%) $ 20 Bn $ 500 Bn $410 Bn
Facebook 2.0 Bn 250 M 1.8 M 245 M
YouTube (active users) 1.3 Bn 60 M Youku Tudou 500 M 180 M
Twitter 330 M 27 M 12M Sina Weibo 340 M 70 M
LinkedIn 500 M 43 M 12M Ushi 340 M 133 M
Instagram 800 M 40 M 160 M
SnapChat 160 M 16 M WeChat 700M 70 M
 SUPPLIERS CUSTOMERS

Delivery Order
Sony Dealers
Product
Listing
Delivery Order
Amazon Fulfilment by
Warehouse Amazon

Nike Dealers
How to develop a content curated Blog?

In simple terms, the process of content curation is the act of

sorting through large amounts of content on the web and
presenting the best posts in a meaningful and organized way.
The process can include sifting, sorting, arranging, and placing
found content into specific themes, and then publishing that
information.
Top Content Curated Sites

https://www.scoop.it/

https://blog.hootsuite.com/beginners-guide-to-content-curation/

http://curation.masternewmedia.org/

https://blog.hubspot.com/marketing/content-curation-tools

https://www.siegemedia.com/creation/best-infographics

http://contentmarketinginstitute.com/2016/04/content-curation-strategies/
Introduction to Domain registering,
Space Hosting and Theme uploading
Introduction to free
Online Marketing Certifications
https://academy.hubspot.com/certification
Google AdWords certification – from Google Partners
https://support.google.com/partners/answer/3154326?hl=en

1.Register for a Google Partners account.

2.Pass the Google AdWords Fundamentals exam with a
score of 80% or higher (100 questions, 120 minute time
limit)
3.Pass one of the five other Google AdWords exams with
a score of 80% or higher.
 Analytics Academy
https://analytics.google.com/analytics/academy/

Resources