MARKETING TECHNOLOGY LUMAscape

Sales & Marketing

Email Optimization Integrated Mktg Mgmt Mktg Modeling/Attribution DB Content Marketing Platforms
Mktg

Email Service Providers Sales Automation Predictive Visualization Sales/ Mktg DMPs
Marketing
Platforms Social Marketing Management

Marketing Automation Customer Relationship Data Warehouses Marketing Data

Intelligence

Website
Website Personalization & Optimization
SEO Platforms / Tools B2B Real-time
Personalization Chat AB/MV Testing Landing Pages
Message/Offers

E-Commerce Technology
E-Commerce Platform/Storefront (Enterprise) Social Referral Payments M-Commerce

(SMB)
Merchandising

Online Video Players DAM Web Analytics Website Creation & Mgmt Feedback / Surveys Community
WCM

Translation
Social Content & Forums

Mobile Web
Tag Mgmt Site Perf/Opt Social Login/Sharing Loyalty
Players

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