DEMAND GENERATION

Framework
For more information about the linked resources
Leverage the framework below to quickly below, visit the Demand Generation Playbook.
empower your organization’s demand generation strategy.

1 PREPARE 2 DEFINE 3 STRATEGY 4 TECHNOLOGY 5 PROGRAMS 6 MEASURE

Marketing Automation Content Mapping Marketing Automation

Best Practices Guide Buyer Personas Roles Matrix
Solution Study Template ROI Calculator

Driving Value With Buying Process Modern Marketing Online Communities Online Advertising
Case Study Template
Marketing Automation Stage Template Department Structure Technology Overview ROI Calculator

Qualified Lead Marketing Channel Online Advertising White Paper Email Marketing
Maturity Model
Definition Tool Ranking Tool Technology Overview Template Calculator

Demand Generation Lead Scoring Lead Generation Online Event Marketing Press Release Webinar ROI
Maturity Assessment Best Practices Guide Prioritization Tool Technology Overview Template Calculator

Business Case Lead Scoring Lead Acquisition SEO Technology Marketing Calendar Tradeshow Program
Template Template Model Overview Template ROI Calculator

Marketing Funnel Email Marketing Advertising Calendar Online Community

Calculator Solution Study & Budget Template ROI Calculator

Content Marketing Content Marketing

Strategy Workbook Metrics Dashboard
Solution Study Editorial Calendar

Marketing Budget Social Media Marketing Webinar Promotions

Template Solution Study Calendar

Demand Generation
Events Database
Solutions Matrix