Food Truck App

Project Charter
Opportunity –To launch an app which will cater to all the people and make it convenient for
them to order food within few clicks and get the food deliver to their door steps especially in the
time of COVID-19 pandemic.
Project Goal – The goal of this project is to get 15 thousand downloads within the first month of
app launch and acquire at least 500 daily active users by the end of the month.
Participants
Core Team Members
 Project Manager
 IT consultants
 Marketing Team which will include Customer Service
 Finance Manager
 Logistic Team which will also include delivery team
 Culinary Team (Head Chef)
 Alternative of suppliers
Stakeholders:
 Investors
 Owner
 Customers
 Government bodies
 Pressure Group
Requirements:
 Financial resources
 Media coverage/presence
 Human Resources which will include Developers and Graphic Designers
 Platform for the virtual launch of app

Constraints:
 High competition
 Governmental Regulations
 COVID-19 pandemic
 People’s attitude towards change
Milestones:
 Brain storming and idea generation - March 5
 Acquiring license - March 15 to April 15
 Initial stage of app development – March 15 to April 15
 Performance dimension analysis – April 15 to May 1
 Testing period - April 15 to May 1
 Release of app on play store and apple store - May 1
 Awareness about the app release and event launch (Marketing campaigns) - May 1
 App launch - May 5
 Updates and improvements
Communication:
 Project head will be communicating strategies about the project with various ad agencies
and app development agency
 They will be in constant contact with the team members and suppliers via personal
meetings, phone calls or emails
 There will be in house personal meetings with the internal team for planning, obtaining
metrics and compiling weekly reports on project status
 The team will be communicating with the customers through the social media platforms.
Deliverables:
 The application will get ready after acquiring the license to operate digitally
 The marketing team will also be ready which will include advertisement agency who will
handle the social media promotion, customer interactions and also a customer service
team who will confirm orders and cater to any grievances of customers
 Trainings will be provided for the customer support team
 The logistics team will also get ready by the end with a proper and firm supply chain
 Meals on Wheels –
App Development
Project

Idea Generation Acquiring License App development Marketing Execution

& Trial Activities

Concept Register Predesign Branding & Connect

Development Domain the app design with
developme distributors
nt and
Selection wholesaler
Develop Understand of feasible
Project licensing developer Ideas for
Charter process campaign
Connect
with media
Budgeting personnel
Acquire
License Developme Selection
nt of app of digital
Submit Project marketing
Charter Register agency Connect
business with
Determine delivery
KPIs Plan partners
Project marketing
Sponsor activities
Fulfill
Reviews
requireme Finalize
Project Testing
nts launch date
Charter
Execute
marketing
Payment
Project activities
of fees Launch the
Charter
Signed/Appr app
oved

Take Maintenance
Beta testing
feedbacks & by app
suggestions developers
Results &
Updates

Rectify
errors Analysis &
Insights