Luke Creger

502 Via Colinas lukecreger@gmail.com

Westlake Village, CA 91362 (805) 217-2670

Summary
Career aspirations in business with interests in digital marketing, management, and entrepreneurship. Practiced in
Digital Marketing, Ecommerce, and freelance content creation. Leadership roles in student government, student
organizations, and startup business. Proficient in Spanish. Marketing experience generating 5 figure revenue months
through shopify using Facebook ads platform, Snapchat Ads Platform, and Google Ads. Video software experience
includes Adobe After Effects, Adobe Premiere, Photoshop, Sony Vegas.

Experience
MIDNIGHT HABITS LLC 10/2017 to Present
Founder / Co-President
● Raised over $20,000 in revenue to donate to a local tragedy
● Generated multi 5-figure revenue months using Facebook and Snapchat Ads Manager
● Communicated directly with a network of social media influencers with a combined 40 Million+ Followers to
optimize detailed target audiences. Gained organic traffic from top music artists and tik tok stars

Freelance Ecommerce / Digital Marketing 09/2018 to 04/2021

Digital Marketing Analyst
● Sourced 15 Million impressions over 3 Months at an average CTR of 2-3% with Snapchat Ads
● Generated 6-figure revenue with an average ROAS of $3 with Facebook Ads, grossing between 16-18%
● Designed and A/B tested both copy and creative across numerous campaigns to optimize landing page views

UNIVERSITY OF MICHIGAN MEDIA PRODUCTIONS GROUP 09/2017 to 03/2020

Video Editor / Media Specialist
● Collaborated with university professors to teach their students video production software
● Communicated with faculty to create engaging video content for university projects
● Provided learning technology consulting to students and professors to optimize in class workflow
● Created content daily using the Adobe Creative Suite

Education
UNIVERSITY OF MICHIGAN 2017-2021
● Ross School of Business BBA with focus in marketing
● Leadership: founder and officer of Michigan Digital Marketing at the Ross School of Business
● Involvement: Instructional Support Services Media Specialist

Additional Involvement
High School Class President National Honor Society FBLA State Finalist
UMICH Fish Team Leader 100+ Volunteer Coaching Hours NPHS Baseball Team
CA Scholarship Federation Freelance Content Creation NPHS Student Government
Michigan Esports Active Ride Shop - Sales Associate Training Triathlete