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IMPORTANCE OF APPRECIATION MESSAGES

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Appreciation is a way of recognizing someone's good work extra-effort in a given task,

excellent performance in a given task, quality or value in a given task, and many more.

Appreciation itself plays a vital role in boosting the appreciated person's morale; it entails many

things, such as encouraging words, praising words, gifts, and many more. It may take the

following channels: employer to employees, teacher to learners, manager to their subordinate

staff, owner of the business to their customers, and many more. It's a two-way process (from

master to subjects and subjects to master); therefore, it isn't limited to one group. To understand

the significance of appreciation messages, we need to look at the various groups of people who

are appreciated; they may include but are not limited to these: employees, customers, and

learners.

Employee's appreciation

There is much importance attached to employees' appreciation. This task is charged to the

employers who need to recognize the value, quality, satisfaction of the services, and extra effort

made by their employees. Appreciation motivates, increases engagement, enhances loyalty,

increases morale, makes employees feel good at the work, and finally increases productivity.

Some of the ways that can be used to appreciate employees include; rewarding their hard work,

giving them gifts, salary increment, discussing the challenges at the individual level, providing

specific and positive feedback, and many more.

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Customer's appreciation

Customers may be referred to as people who make positive progress of any given

business firm possible by purchasing the products or services offered by that specific firm; they

are the critical factor for any business's positive progress. Recognizing the customers' value

makes them feel part of the firm, and there is a possibility of coming back after the first

purchase. As a business owner, you can appreciate your customers in many ways that may

include; offering credit services to creditworthiness customers, reducing the prices of goods or

services for customers who purchase more, saying words such as thank you kindly came back,

collecting their feedback based on service satisfaction, and many more.

Learner's appreciation

Appreciation in the learning institution context is crucial as it culminates in excellent

performance not only on the part of the learners but also on the overall learning institution.

Recognizing the learners' efforts in their various study fields makes them feel good and capable

of performing even better. Appreciation is a crucial motivator to learners in putting more effort

into their books. Motivation takes two ways intrinsic and extrinsic motivation, and both are vital

to the learners.

From the above-discussed groups of people, it can be concluded that appreciation in all

areas is vital towards positive productivity.

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Reference

Bovee, C. L., Thill, J. V., & Raina, R. L. (2016). Business communication today. Pearson Education, India

Anders, A. D., Coleman, J. T., & Castleberry, S. B. (2020). Communication preferences of business-to-

business buyers for receiving initial sales messages: A comparison of media channel selection

theories. International Journal of Business Communication, 57(3), 370-400.