Campaign Manager Certification Exam

Study Guide & Test Instructions

The Campaign Manager certification exam covers Dig into the details: Control who sees your ads
planning, implementing, reporting, and troubleshooting Set frequency caps on standard ads
reservation buys, while working across partners. It also Media Cost
assesses ad tag delivery, measurement, and
Understand targeting
troubleshooting methods used to optimize performance.
Dig into the details: Gather insights with Floodlight
What’s included in this study guide Use iframe and image tags for Floodlight
This study guide is for those who want to prepare for the Active View support
Campaign Manager certification exam. The materials provide a
Floodlight lookback windows
foundation for learning; however, the best preparation for the
exam is real-world experience using the product. After Set up event tags
preparing, you can take the assessment by following the Use the ins tag
instructions at the end of this guide and will earn your
Campaign Manager certificate upon passing the assessment. Dig into the details: Track campaign performance
Third-party tracking with dynamic tags
Review: Campaign Manager basics
Reporting Insights
Learn the basics of Campaign Manager and how to set up your
Downloaded Impressions
first campaign. Click here to learn more.
Active View in Verification
Dig into the details: Build your first campaign
Reach reports with Active View data
Overview of Campaign Manager
Set up an impression pixel and click tracker
Configure Floodlight for advertisers
Set up display creatives
Manage landing pages
Review: Mobile in Campaign Manager

Placement tags
Create, copy, or archive placements
Dig into the details: Choose Campaign Manager
Manage user access
Link placements to Campaign Manager via execution channels
Get to know mobile advertising, how to successfully run mobile
ads, and track and report with Campaign Manager. Click here
to learn more.
Dig into the details
Asset options for display creatives
Mobile trafficking guidelines
Report on cross-environment conversions

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Campaign Manager Certification Exam — Study Guide & Test Instructions

Review: Optimize performance in Campaign Manager Take the Campaign Manager certification exam
Optimization means using performance data to find what gets Take the Campaign Manager certification exam and access
results and doing more of it. Learn how to optimize with your certificate of completion
Campaign Manager. Click here to learn more.
Now that you’ve completed the study guide, it’s time to test
Dig into the details: Evaluate Data Transfer for your your knowledge. Upon passing the Campaign Manager
account certification exam, you’ll receive a personalized certificate of
completion.
DCM/DFA Reporting and Trafficking API
API overview
Data Transfer
Data Transfer v2.0: File Format

Dig into the details: Optimize with audience lists

Share audiences

Dig into the details: Pick your attribution model

About Multi-Channel Funnels reports
View paid search data from Search Ads 360
Path to Conversion reports

Review: Video in Campaign Manager

Get an introduction on how to run video advertising in
Campaign Manager. Click here to learn more.
Dig into the details
Video Verification

Review: Studio basics

Learn how to use Studio to make and manage ad creatives for
campaigns. Click here to learn more.
Dig into the details
About creative assets
Get rich media creatives from Studio

© 2018 Google LLC All rights reserved.