Originally Owned By: Nike SNKRS Complete Details First: The HyperAdapts are, hands down, the most futuristic pair on this list. The battery-powered, self-lacing shoes are straight out of Back to the Future, only with a style that won’t have people calling you a dork. The LED mid-sole, indicator lights, battery and sensors in each HyperAdapt is a staggering amount of legitimate tech to include in a pair of sneakers. Combine that with the unique aspect that these are the first of their kind and that they work really well to lace up tight and comfortable each time, and the HyperAdapts more than justify their $720 price. Start of Innovation: These shoes are developed to ensure that no matter where we go, our smartphones have power and we no longer have to connect to batteries. New Product Name: PS (Power Supply) Hydro 0.1 New Product Look: The style of shoes is adapted to a running shoes where our feet are more comfortable and can walk long distances. It also has GPS to see or locate where you are and it also has extra cables. New Product Tagline: Even if you lose power for a week, your cellphone is still full because of PS Hydro 0.1 New Features of Product: The upside-down sole has an energy harvester, and each sole has an integrated electronic kit. Inside the shoe there is a socket that you can plug smartphones to harvest power directly Description of the Changes of Price: The price of the PS Hydro 0.1 will increase by $ 1,150 due to the energy harvesters placed in it and the things it can do and the improved shoe quality Description of the New Advertisment: We use a shoe energy harvester to directly power the LED flashlight to promote this shoe.