NAME: MARIA ANGELIKA AGARPAO

STUDENT ID No.: 2020-H01166

TEACHER: MR. ELIZALDE ARRIETA
SECTION: ABM3- MALINIS
SUBJECT: PRINCIPLES OF MARKETING

EFFECTIVE MARKETING RESEARCH

Jollibee Foods Corporation (JFC) is franchising of quick-service restaurants (QSRs). The company is also
development and operation of QSRs restaurant. Additionally, it engaged in manufacturing and property
leasing activities in support of the QSR systems. Its products portfolio comprises beverages and desserts,
breakfast foods, chicken, kid’s meal and snacks including burger, noodles, sandwiches and slides. It also
provides services including food delivery, event celebration, and food stores services. Jollibee primarily
operates in the Philippines, Singapore, Indonesia, Hong Kong, the US, Vietnam, Canada and China. JFC is
headquartered in Pasig City, Philippines. I believe that this is effective to the overall growth of the
organization for it gains understanding of Jollibee Foods Corporation and the factors that influence its
strategies. It also Track strategic initiatives of the company and latest corporate news and actions, assess
Jollibee Foods Corporation as a prospective partner, vendor or supplier. Moreover, it also support sales
activities by understanding your customers' businesses better. Lastly, to stay up to date on Jollibee Foods
Corporation's business structure, strategy and prospects.

DATE OF SUBMISION: 09/06/21

DEADLINE: 09/06/21
REMARKS: 8 HRS. EARLY