Sanjivani College of Engineering, Kopargaon

Department of MBA (AY: 2020-21; Batch: 2020-22)

205 GE EDNVM CIA I Autobiography Hunt

Name of Student: Jadhav Prathmesh Ramnath

PRN Number: PMB20M1045

Division: A

Name of an Identified Entrepreneur: Steve Jobs

Education: He dropped out and did not graduate from Reed College, but he did continue at
Reed for a year & half, Informally „Auditing‟ classes to focus on developing his creativity.

Contact Details if Any: Corporate Address: - Apple (408) 996-1010

Name of Entrepreneurship Venture:

Co-Founder, Former Chairman & CEO of Apple Inc., NeXT Inc.

Type of Entrepreneurship: Innovation Entrepreneurship

Establishment Year: 1 April 1976

Name of Products/Services:

iPhone, Mac, iPad & Wearable‟s (27 Products available in more than 200 different versions)

Annual Turnover: Steve‟s Net Worth was $7 Billion when he died (Sept.2011)
 2020 Turnover of Apple- $274.3 Billion
Reason of selecting the particular Entrepreneur:

Steve jobs is regarded as one of the most inspirational entrepreneurs that the world has
ever seen due to this contribution to innovate approach to design & technology. His disregard for
people who said it wasn‟t possible and his vision for the future made him as a Pioneer. The way
he approached towards success is too appreciable. For this entrepreneurship journey, he tackled
several difficulties, emergencies in a very impressive way.
Characteristics/Personality Traits of the Identified Entrepreneur:

 Charismatic Attitude
 Passionate Demeanor
 Risk Taking Temperament
 Innovative & Zen follower
 Strong Believer of Perfection
 Creative and Technical Minded Person

Which according to you is the Biggest Achievement of the Entrepreneur that you
have identified?

After being fired from Apple, In 1986 Steve Jobs bought a company from its founder
George Lucas and turned it into a leader among companies that shoot animated films. For four
main products- “Toy Story”, “Flick Adventures”, “Monsters Corporation”, and “In Search of
Nemo”, Pixar‟s studio raised $2.5 Billion. This made the company the most successful animation
studio.

Which according to you is the Biggest Failure of the Entrepreneur that you have
identified and how he overcame from that?

“I didn’t see it the, but it turned out that getting fired from Apple was the best thing that
could have ever happened to me.”- Steve Jobs

In 1985, less than after he founded Apple; Steve Jobs was (essentially) fired. At age 30,
his life was flipped upside-down and he needed to move on from the only business he‟d ever
known. Jobs were forced to resign when CEO Jon Sculley felt Apple needed to recognize and
shift gears. He didn‟t see jobs in the tech company‟s future plans.

During his time away from Apple, Jobs founded NeXT, a company that developed
computer workstations, and later funded Pixar and helped the animation studio grow
exponentially. He later became chairman and was an executive producer on the enormous hit-
movie, Toy Story.

Instead of sulking and letting that failure doom him, Jobs created an opportunity for
reinvention and used his talents to grow two other organizations. He worked each day with a
subject matter that he cared about, which made it that much easier to talk about, market and sell.
He came back better than ever because he knew that what he wanted to create for the world was
a superior product that people would love.

Your Specific Comment on the identified Entrepreneur:

Steve Jobs personality and his life experiences spurred him to great heights in the
entrepreneurial world. His innovative ideas and focus enabled Apple Company to enter into the
category of the world‟s most valuable companies. However, his success is attributable to the vast
economic opportunities which emerged during his career although his imagination ability could
make him stand a top in different economic opportunities because he possessed the ideal traits of
a successful entrepreneur.

Some of his personal traits that enabled him to achieve success in his career were focus,
passion and his exceptional imagination. Besides, his communication skills were amazing
because he could entertain, inform and inspire his audience at the same time.

Picture or Image if Any: