PRODUCT FORECAST:

According to this to do past 5 years of different brands and observations we have seen that the
beverage industry has emerge as one of the most productive sectors in Pakistan over the years. In
this regard, call seasons emotion has requested in surge thanks to the growing culture of cafe
especially in cities like Lahore, karachi, islamabad and Hyderabad. Pakistan has one of the highest
per capita caffeine consumption in the world which is 1 kg per capita as compared to world average
of 0.75 kg per capita.Pakistanis are spending in excess of Rs 114.78 billion on eating out annually,a
figure is higher than all other developing countries. Coffee houses has done all marvelous job of
attracting young adults to their outlets as they also offer them a chance to socialize with each other
on regular basis. As we have decided to open the central perk cafe cafe in jamshoro near university
campuses we have decided we would be able to seat tables of four each at the starting point.We
know that things might change when we actually get the space to rent but we hae to start
somewhere so initially six table for four it is.

8 tables for four mean that capacity we would be able to serve 36 meals. Meals would take an
estimated an hour,roughly calculating the 9 to 10:30 am crowd as the first serving and 11 to 12:30
crowd as the second serving.so an absolute full lunch service in a day would be 36 lunches.An
absolutely full day service in a day would be 72 meals.

We decided that the average meal would be 500 rupees of food and 200 of beverages.so calculation
to figure a good day sales when we are running at full capacity 36×500+36×200 equals to 25200
rupees estimatedly.This is the sales forecast might be in a maximum day.

But with the increase in population and growth of the business we will increase our service through
food kiosk in university premises but for now we have set our objectives to achieve in the initial days
of the business we have set target market for our customers about service.

TABLES
SEAT PER TABLES 8
MEALS AT CAPACITY PER SERVI 4
SERVING 36
LUNCHES 1
DINNERS 2
BEVERAGE CAPACITY
LUNCHES 1
DINNERS 2
UNITS
LUNCH 36
LUNCH BEVERAGE 36
DINNER 72
DINNER BEVERAGE 72
SALES FORECAST:

UNIT SALES JAN FEB MAR

LUNCHES 119 227 302
LUNCH AND BEV 119 227 302
DINNERS 500 600 728
DINNERS AND BEV 500 600 728
OTHERS 50 50 50
TOTAL UNIT SALES 1288 1704 2110

The above data is based on assumptions,the actual sales may vary but we kept it as our target.

CONTROLS:

The control environment will be a result of monthly employee meetings during which we will discuss
the current marketing activities, sales, promotional activities, and ideas that will lead to
improvement. Each person, whether a full-time or part-time employee, owner, or manager will
facilitate the meeting once a month on a rotation. Minutes will not be necessary, but current
facilitators will follow up on previous topics and debate the value of current and future marketing
programs.

Marketing ideas have little value until they are implemented, and they must be implemented by
individuals who believe in them 100%. Through these monthly meetings everyone should feel vested
in the decision making process, and in the long-term success of the company.

We will work on an together work on each goal to make sure it is accomplish and if our competitors
snatch our customer we will start aggressive promotion,We will also provide inexpensive
alterbatives to dining out and reduce our food bills, we will also provide a student friendly
environment where they have access to read and prepare for their exams and assignments, We also
provide them internship and part time job opportunities,if our loan funding falls through we will go
towards venture capitalists or whoever shows interest in capitalizing our business.
 Pro-Forma Year 1: Year 2: Year 3:

ASSETS
Cash on hands in banks
Current Assets $ $ $ $
Time deposits and short-term investments $ $ $ $
Accounts Receivable $ $ $ $
(Less: Allowance for doubtful accounts) $ $ $ $
Inventories $ $ $ $
Prepayments $ $ $ $
$ $ $ $
$ $ $ $
$ $ $ $
Net Total of Current Assets $ $ $ $
Land $ $ $ $
Fixed Assets

Buildings $ $ $ $
Furniture and equipment $ $ $ $
$ $ $ $
(Less: Accumulated depreciation) $ $ $ $
Net Total of Fixed Assets $ $ $ $
$ $ $ $
Other Assets

$ $ $ $
$ $ $ $
Net Total of Other Assets $ $ $ $
Total Assets $ $ $ $

LIABILITIES AND EQUITIES

Accounts Payable $ $ $ $
Current Liabilities

Notes Payable $ $ $ $
Current Portion of Long-Term Liabilities $ $ $ $
Customer Deposits $ $ $ $
Taxes Payable $ $ $ $
Interest Payable $ $ $ $
$ $ $ $
$ $ $ $
Total Current Liabilities $ $ $ $
Long-Term Debts (Loans) $ $ $ $
Eq Liabilities Long-Term

$ $ $ $
$ $ $ $
$ $ $ $
Total Long-Term Liabilities $ $ $ $
Sub-Total Liabilities $ $ $ $
Paid in Capital $ $ $ $
 Retained Earnings $ $ $ $
$ $ $ $
Total Equity $ $ $ $
Total Liabilities and Equity $ $ $ $