study is to investigate impacts of

counterfeit branded products (CBP)

ownership on branded products (BP) and
to
explore determinants of CBP purchase
intention of both CBP owners and CBP
non-owners.
Design/methodology/approach –
Following four focus group discussions,
a quantitative survey of 430 adults in
Glasgow, UK was conducted
measuring consumers’ brand perceptions
of CBP and BP, CBP non-deceptive
ownership, and CBP purchase intention.
Findings – Consumers were found to
have more favourable perceptions of BP
than CBP, with exceptions of financial
risk and security concerns.
Significant perception differences
concerning CBP were identified between
CBP owners and non-owners. In contrast,
CBP ownership had no significant
effect on consumers’ evaluations of BP.
Several perception dimensions appeared
to be significantly influential on CBP
behavioural intention, with brand
personality playing the dominant role.
Evidence of an interaction effec
study is to investigate impacts of
counterfeit branded products (CBP)
ownership on branded products (BP) and
to
explore determinants of CBP purchase
intention of both CBP owners and CBP
non-owners.
Design/methodology/approach –
Following four focus group discussions,
a quantitative survey of 430 adults in
Glasgow, UK was conducted
measuring consumers’ brand perceptions
of CBP and BP, CBP non-deceptive
ownership, and CBP purchase intention.
Findings – Consumers were found to
have more favourable perceptions of BP
than CBP, with exceptions of financial
risk and security concerns.
Significant perception differences
concerning CBP were identified between
CBP owners and non-owners. In contrast,
CBP ownership had no significant
effect on consumers’ evaluations of BP.
Several perception dimensions appeared
to be significantly influential on CBP
behavioural intention, with brand
personality playing the dominant role.
Evidence of an interaction effec
Purpose – The purpose of this study is to investigate impacts of counterfeit branded products
(CBP) ownership on branded products (BP) and to explore determinants of CBP purchase
intention of both CBP owners and CBP non‐owners. Design/methodology/approach

 Following four focus group discussions, a quantitative survey of 430 adults in Glasgow, UK was
conducted measuring consumers' brand perceptions of CBP and BP, CBP non‐deceptive
ownership, and CBP purchase intention. Findi

 Following four focus group discussions, a quantitative survey of 430 adults in Glasgow, UK was
conducted measuring consumers' brand perceptions of CBP and BP, CBP non‐deceptive
ownership, and CBP purchase intention. Findi

 Following four focus group discussions, a quantitative survey of 430 adults in Glasgow, UK was
conducted measuring consumers' brand perceptions of CBP and BP, CBP non‐deceptive
ownership, and CBP purchase intention. Findi

 Following four focus group discussions, a quantitative survey of 430 adults in Glasgow, UK was
conducted measuring consumers' brand perceptions of CBP and BP, CBP non‐deceptive
ownership, and CBP purchase intention. Findi