Evidence of an interaction effect of CBP ownership with consumers' perceptions of CBP on CBP
purchase intention did not exist. Originality/value – This study is one of the few which have
examined the impact of CBP on its counterpart BP from both brand and product perspectives.
Insights into how CBP as a brand and also a product are perceived differently to BP, and how
CBP ownership alter consumers' perceptions of CBP/BP and thereafter CBP purchase intention,
cont  Evidence of an interaction effect of CBP ownership with consumers' perceptions of CBP on
CBP purchase intention did not exist. Originality/value – This study is one of the few which have
examined the impact of CBP on its counterpart BP from both brand and product perspectives.
Insights into how CBP as a brand and also a product are perceived differently to BP, and how
CBP ownership alter consumers' perceptions of CBP/BP and thereafter CBP purchase intention,
cont  Evidence of an interaction effect of CBP ownership with consumers' perceptions of CBP on
CBP purchase intention did not exist. Originality/value – This study is one of the few which have
examined the impact of CBP on its counterpart BP from both brand and product perspectives.
Insights into how CBP as a brand and also a product are perceived differently to BP, and how
CBP ownership alter consumers' perceptions of CBP/BP and thereafter CBP purchase intention,
cont  Evidence of an interaction effect of CBP ownership with consumers' perceptions of CBP on
CBP purchase intention did not exist. Originality/value – This study is one of the few which have
examined the impact of CBP on its counterpart BP from both brand and product perspectives.
Insights into how CBP as a brand and also a product are perceived differently to BP, and how
CBP ownership alter consumers' perceptions of CBP/BP and thereafter CBP purchase intention,
cont

branded products (BP) and to explore determinants of CBP purchase intention of both CBP both
CBP owners and CBP non‐owners. Design/methodology/approach

Purpose – The purpose owners and CBP non‐owners. Design/methodology/approach

Purpose – The purpose of this study is to investigate impacts of counterfeit branded products
(CBP) ownership on branded products (BP) and to explore determinants of CBP purchase
intention of both CBP both CBP owners and CBP non‐owners. Design/methodology/approach

Purpose – The purpose owners branded products (BP) and to explore determinants of CBP
purchase intention of both CBP both CBP owners and CBP non‐owners.
Design/methodology/approach

Purpose – The purpose owners and CBP non‐owners. Design/methodology/approach

Purpose – The purpose of this study is to investigate impacts of counterfeit branded products
(CBP) ownership on branded products (BP) and to explore determinants of CBP purchase
intention of both CBP both CBP owners and CBP non‐owners. Design/methodology/approach

Purpose – The purpose owners branded products (BP) and to explore determinants of CBP
purchase intention of both CBP both CBP owners and CBP non‐owners.
Design/methodology/approach

Purpose – The purpose owners and CBP non‐owners. Design/methodology/approach

Purpose – The purpose of this study is to investigate impacts of counterfeit branded products
(CBP) ownership on branded products (BP) and to explore determinants of CBP purchase
intention of both CBP both CBP owners and CBP non‐owners. Design/methodology/approach
Purpose – The purpose owners branded products (BP) and to explore determinants of CBP
purchase intention of both CBP both CBP owners and CBP non‐owners.
Design/methodology/approach

Purpose – The purpose owners and CBP non‐owners. Design/methodology/approach

Purpose – The purpose of this study is to investigate impacts of counterfeit branded products
(CBP) ownership on branded products (BP) and to explore determinants of CBP purchase
intention of both CBP both CBP owners and CBP non‐owners. Design/methodology/approach

Purpose – The purpose owners branded products (BP) and to explore determinants of CBP
purchase intention of both CBP both CBP owners and CBP non‐owners.
Design/methodology/approach

Purpose – The purpose owners and CBP non‐owners. Design/methodology/approach

Purpose – The purpose of this study is to investigate impacts of counterfeit branded products
(CBP) ownership on branded products (BP) and to explore determinants of CBP purchase
intention of both CBP both CBP owners and CBP non‐owners. Design/methodology/approach

Purpose – The purpose owners branded products (BP) and to explore determinants of CBP
purchase intention of both CBP both CBP owners and CBP non‐owners.
Design/methodology/approach

Purpose – The purpose owners and CBP non‐owners. Design/methodology/approach

Purpose – The purpose of this study is to investigate impacts of counterfeit branded products
(CBP) ownership on branded products (BP) and to explore determinants of CBP purchase
intention of both CBP both CBP owners and CBP non‐owners. Design/methodology/approach

Purpose – The purpose owners branded products (BP) and to explore determinants of CBP
purchase intention of both CBP both CBP owners and CBP non‐owners.
Design/methodology/approach

Purpose – The purpose owners and CBP non‐owners. Design/methodology/approach

Purpose – The purpose of this study is to investigate impacts of counterfeit branded products
(CBP) ownership on branded products (BP) and to explore determinants of CBP purchase
intention of both CBP both CBP owners and CBP non‐owners. Design/methodology/approach

Purpose – The purpose owners