Following four focus group discussions, a quantitative survey of 430 adults in Glasgow, UK was
conducted measuring consumers' brand perceptions of CBP and BP, CBP non‐deceptive
ownership, and CBP purchase intention. Findi

f  Following four focus group discussions, a quantitative survey of 430 adults in Glasgow, UK was
conducted measuring consumers' brand perceptions of CBP and BP, CBP non‐deceptive
ownership, and CBP purchase intention. Findi

 Following four focus group discussions, a quantitative survey of 430 adults in Glasgow, UK was
conducted measuring consumers' brand perceptions of CBP and BP, CBP non‐deceptive
ownership, and CBP purchase intention. Findi

 Following four focus group discussions, a quantitative survey of 430 adults in Glasgow, UK was
conducted measuring consumers' brand perceptions of CBP and BP, CBP non‐deceptive
ownership, and CBP purchase intention. Findi

 Following four focus group discussions, a quantitative survey of 430 adults in Glasgow, UK was
conducted measuring consumers' brand perceptions of CBP and BP, CBP non‐deceptive
ownership, and CBP purchase intention. Findi

 Following four focus group discussions, a quantitative survey of 430 adults in Glasgow, UK was
conducted measuring consumers' brand perceptions of CBP and BP, CBP non‐deceptive
ownership, and CBP purchase intention. Findi

 Following four focus group discussions, a quantitative survey of 430 adults in Glasgow, UK was
conducted measuring consumers' brand perceptions of CBP and BP, CBP non‐deceptive
ownership, and CBP purchase intention. Findi

 Following four focus group discussions, a quantitative survey of 430 adults in Glasgow, UK was
conducted measuring consumers' brand perceptions of CBP and BP, CBP non‐deceptive
ownership, and CBP purchase intention. Findi

 Following four focus group discussions, a quantitative survey of 430 adults in Glasgow, UK was
conducted measuring consumers' brand perceptions of CBP and BP, CBP non‐deceptive
ownership, and CBP purchase intention. Findi

 Following four focus group discussions, a quantitative survey of 430 adults in Glasgow, UK was
conducted measuring consumers' brand perceptions of CBP and BP, CBP non‐deceptive
ownership, and CBP purchase intention. Findi

 Following four focus group discussions, a quantitative survey of 430 adults in Glasgow, UK was
conducted measuring consumers' brand perceptions of CBP and BP, CBP non‐deceptive
ownership, and CBP purchase intention. Findi

 Following four focus group discussions, a quantitative survey of 430 adults in Glasgow, UK was
conducted measuring consumers' brand perceptions of CBP and BP, CBP non‐deceptive
ownership, and CBP purchase intention. Findi

 Following four focus group discussions, a quantitative survey of 430 adults in Glasgow, UK was
conducted measuring consumers' brand perceptions of CBP and BP, CBP non‐deceptive
ownership, and CBP purchase intention. Findi
Purpose – The purpose of this study is to investigate impacts of counterfeit branded products
(CBP) ownership on branded products (BP) and to explore determinants of CBP purchase
intention of both CBP owners and CBP non‐owners. Design/methodology/approach

Purpose – The purpose of this study is to investigate impacts of counterfeit branded products
(CBP) ownership on branded products (BP) and to explore determinants of CBP purchase
intention of both CBP owners and CBP non‐owners. Design/methodology/approach

Purpose – The purpose of this study is to investigate impacts of counterfeit branded products
(CBP) ownership on branded products (BP) and to explore determinants of CBP purchase
intention of both CBP owners and CBP non‐owners. Design/methodology/approach

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