PES

UNIVERSITY
(Established under Karnataka Act No 16 of 2013)
100ft Ring Road, Bengaluru-560 085, Karnataka, India

Internship report on

‘Vodafone idea Ltd. – Organizational Study'

Submitted by

Srihari.R
PES1UG19BB160

JUNE-JULY 2021

Under the guidance of

Internal guide:
Mrs. Shruthi Patel
Assistant Professor
PES University, BBA
Bangalore-560085
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FACULTY OF MANAGEMENT STUDIES

DEPARTMENT OF BBA

PROGRAM-BBA

CERTIFICATE

This is to certify that the internship work

Vodafone idea LIMITED- Organisational study

Is a bonafide work carried out by

Ms. Srihari.R

SRN:PES1UG19BB160

In partial fulfilment for the completion of Internship work in the Program of Study
BBA under rules and regulations of PES University, Bangalore during the period
June-July 2021. It is certified that all corrections/suggestions indicated for internal
assessment have been incorporated in the report. The Internship report has been
approved as it satisfies the academic requirements in respect of Internship work.

Signature with date & Seal Signature with date & Seal Signature with date & Seal

Internal Guide Chairperson Dean of faculty

Name of the student: Srihari.R

SRN: PES1UG19BB160

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DECLARATION

I, Srihari.R. hereby, declare that the dissertation entitled, ‘Vodafone idea LIMITED –
Organizational Study', is an original work done under the guidance of Prof. Shruthi
Patel, Assistant Professor, PES University Department of Management studies, BBA
Department, and is being submitted in partial fulfilment of the requirements for
completion of Internship work in the Program of Study BBA in PES University.

PLACE: BANGALORE

DATE: NAME AND SIGNATURE OF THE CANDIDATE

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ACKNOWLEDGEMENT:

I am personally thankful to my university for giving me the opportunity to do my

internship/ organisational study at Vodafone idea Ltd. It has given me exposure and great
knowledge about various departments. It has truly given me the first-hand experience
which helped me to grasp and relate to the theoretical knowledge much better.

I would like to thank the Vice Chancellor Dr. Suryaprasad J, chairperson of BBA
Department, Dr. Shailesh. Also, I would like to thank my internal guide Prof. Shruthi
Patel for guiding me and throwing light on the areas to focus on throughout my
internship/organizational study journey. Lastly, I would like to thank my parents and
friends for supporting and walking with me through my internship journey.

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Sl No. Topic name Page no.

Introduction

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ABOUT THE STUDY:

Organizational studies are "the examination of how individuals construct organizational

structures, processes, and practices and how these, in turn, shape social relations and
create institutions that ultimately influence people".

Organizational studies comprise different areas that deal with the different aspects of the
organizations, many of the approaches are functionalist but critical research also provide
alternative frame for understanding in the field. Fundamental to the study of management
is organizational change.

With the recent historical turn, there is growing interest in historical organization studies,
promising a closer union between organizational and historical research whose validity
derives from historical veracity and conceptual rigor, enhancing understanding of
historical, and future directed social realities.

The study was carried out on ‘Vodafone idea Limited’, to observe and analyse its
organizational behaviour.

INTRODUCTION TO STUDY:

The internship has provided and engaged me in a field experience with an opportunity to
share the insights of the company, explore the links between the academic preparation
and the field work and to assist in developing and carrying out the major research project
which will serve to culminate the internship experience.

OBJECTIVES OF THE STUDY:

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 To carry out a detailed study on the company and industry profile.
 To understand the history of the company.
 To understand the organizational structure, behaviour, and its working
environment.
 To make a comparative analysis of the company with its competitors.

NEED OF THE STUDY:

 To gain experience
 To have better understanding
 To have an opportunity to learn and watch.
 To gain the ability to put new things into practical
 To build confidence

SCOPE OF THE STUDY:

This report mainly focuses on the it views on the company’s profile and different
departments such as HR and FINANCE departments. The project internship study is to
make study of different departments, working, and finding of problem to given proposal
of solution.

LIMITATIONS OF THE STUDY:

1. The study is only for academic purpose.

2. It is assumed that the data collected is true and adequate.

3. Data given by the respondents is limited to their own perception, attitude.

4. The data is mostly based on the company’s report.

INDUSTRY PROFILE:
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Introduction:

Currently, India is the world’s second-largest telecommunications market with a

subscriber base of 1.16 billion and has registered strong growth in the last decade.

The Indian mobile economy is growing rapidly and will contribute substantially to India’s
Gross Domestic Product (GDP) according to a report prepared by GSM Association in
collaboration with Boston Consulting Group (BCG). In 2019, India surpassed the US to
become the second largest market in terms of number of app downloads.

The liberal and reformist policies of the Government of India have been instrumental
along with strong consumer demand in the rapid growth in the Indian telecom sector. The
Government has enabled easy market access to telecom equipment and a fair and
proactive regulatory framework, that has ensured availability of telecom services to
consumer at affordable prices. The deregulation of Foreign Direct Investment (FDI)
norms have made the sector one of the fastest growing and the top five employment
opportunity generator in the country.

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History of Telecommunications Industry

The history of telecommunication began with the use of smoke signals and drums in

Africa, the Americas, and parts of Asia. In the 1790s, the first fixed semaphore systems
emerged in Europe; however, it was not until the 1830s that
electrical telecommunication systems started to appear.  Follow this advancement from
smoke signals to modern-day internet and mobile technology, understanding the events
that have shaped the world of telecommunications.

This article details the history of telecommunication and the individuals who helped make
telecommunication systems what they are today. The history of telecommunication is an
important part of the larger history of communication.

Early Era of Telecom:

Early telecommunications included smoke signals and drums. Talking drums were used
by natives in Africa, New Guinea, and South America, and smoke signals in North
America and China. Contrary to what one might think, these systems were often used to
do more than merely announce the presence of a camp.

In 1792, a French engineer, Claude Chappe built the first visual telegraphy (or
semaphore) system between Lille and Paris. This was followed by a line from Strasbourg
to Paris. In 1794, a Swedish engineer, Abraham Edelcrantz built a quite different system
from Stockholm to Drottningholm. As opposed to Chappe's system which involved
pulleys rotating beams of wood, Edelcrantz's system relied only upon shutters and was
therefore faster. However, semaphore as a communication system suffered from the need
for skilled operators and expensive towers often at intervals of only ten to thirty
kilometers (six to nineteen miles). As a result, the last commercial line was abandoned in
1880.

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Western Union, the first telecommunications monopoly, was formed as a regional

alliance of several smaller firms in 1856 and rapidly expanded, often following railway
lines. Just a year later the six largest telegraph companies developed a cartel, dividing up
the country and business among themselves. The Civil War demonstrated the value of
telegraph links (the Union was far better equipped than the Confederacy) and drove up
rates and company profits. Western Union took over some 15,000 miles of government-
built lines at the end of the war and became by far the largest company in the field.

By 1904 there were over three million phones in the US, still connected by manual
switchboard exchanges. By 1914, the U.S. was the world leader in teledensity and had
more than twice the teledensity of Sweden, New Zealand, Switzerland, and Norway. The
relatively good performance of the U.S. occurred despite competing telephone networks
not interconnecting.

For the next half-century, the network behind the telephone grew progressively larger and
much more efficient, and after the rotary dial was added the instrument itself changed
little until touch-tone signaling started replacing the rotary dial in the 1960s.

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Company profile:

Vodafone Group Plc (Vodafone), founded on 17 July 1984, is a telecommunications

company. The organization works in two regional regions: Europe and Africa, the Middle
East, and Asia-Pacific (AMAP). Its segments are Europe and AMAP. Its segment in
Europe comprises regional areas such as Germany, Italy, the United Kingdom, Spain, and
the rest of Europe.Some European countries include the Netherlands, Portugal, Greece,
Hungary, and Romania, among others. The AMAP section contains India, South Africa,
Tanzania, Mozambique, Lesotho, Africa, Turkey, Australia, Egypt, Ghana, Kenya among
others. The business offers a wide variety of offerings, including voice, texting, and data
through mobile and fixed networks.

The business acquires spectrum and licenses for the use of radio frequencies to offer
telecommunications communications. Its fixed capabilities include cable, fiber, and
copper networks for the distribution of television, internet, and voice communications.
The company’s Information Technology (IT) estate provides its data centers, client-
relationship capabilities, customer billing systems, and web resources. Vodafone Global
Enterprise (VGE) represents the international clients of the group.The firm has a client
base consisting of customers, domestic firms of all sizes, multinationals, and public sector
agencies with a wide variety of communications needs. The Business reaches its clients
through direct sales teams, indirect distributors, and telemarketing networks.

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The Business provides its customers with a variety of mobile services that allow them to
phone, email, access the Internet, download and stream music, and watch videos. It offers
a variety of networking facilities, including email, video, cloud and hosting services, and
the Internet of Things offerings. It offers these facilities through a network of nearly
300,000 base station locations.

Vodafone offers a variety of fixed networks in its markets, including voice, broadband,
and tv services to users and a range of services to corporate clients, including cloud and
hosting services and Internet Protocol-Virtual Private Network services (IP-VPN).

It is also involved in the business of carrier services. The M-Pesa Group, a money transfer
provider, supports a network of approximately 261,000 agents in more than 10 countries.
Its fourth-generation (4G) roaming network covers more than 90 countries. Its branches
are Vodafone GmbH, Vodafone Limited, Vodafone Marketing UK, Quickcomm Pty
Limited, Vodafone Espana, S.A.U., CWGNL S.A. And Vodafone Albania and Sh.A.,
among others.

Vodafone in India:

Vodafone has partnered with the Essar Group as its principal joint venture partner for the

Indian market. The Essar Group is a diversified business corporation with interests
spanning the manufacturing and service sectors like Steel, Energy, communications,
shipping & logistics, and construction.

.Vodafone Essar was launched in India on 21st September 2007. Vodafone was
welcomed in India with the ‘Hutch is now Vodafone’ campaign. The popular and
endearing brand Hutch was transitioned to Vodafone across India. This marked a
significant chapter in the evolution of Vodafone as a dynamic and ever-growing brand.
This brand unveiled nationally through a high-profile campaign covering all important
media.

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Vodafone, the world’s leading mobile telecommunication company, completed the

acquisition of  Hutchison Essar in May 2007 and the company was formally renamed
Vodafone Essar in July 2007. The transition from Hutch to Vodafone is probably the
largest brand change ever undertaken in this country and arguably as big as any in the
world. It is even larger than Hutch’s own previous brand transitions.

The migration from Hutch to Vodafone was one of the fastest and most comprehensive
brand transitions in the history of the Vodafone Group, with 400,000 multi-brand outlets,
over 350 Vodafone stores, over 1,000 mini-stores, over 35 mobile stores, and over 3,000
touch-points rebranded in two months, with 60% completed within 48 hours of the
launch.

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IDEA

IDEA was incorporated as Birla Communications Limited on March 14, 1995 and
granted a certificate of commencement of business on August 11, 1995. Its registered
office was in Mumbai, Maharashtra. The name was changed to Birla AT&T
Communications Limited on May 30, 1996 following the execution of a joint venture
agreement dated December 5, 1995 between AT&T Corporation and Grasim Industries
Limited pursuant to which the Aditya Birla Group held 51% of our Equity Share capital
and AWS Group held 49% of our Equity Share capital. Registered office was transferred
from Industry House, 1st Floor, 159 Church Gate Reclamation, Mumbai 400 020,
Maharashtra to Suman Tower, Plot No. 18, Sector 11, Gandhinagar 382011 Gujarat on
October 22, 1996. With effect from January 1, 2001 following our merger with Tata
Cellular Limited the joint venture agreement between AT&T Corporation and Grasim
Industries
Limited dated December 5, 1995 was replaced by a shareholders agreement dated
December 15, 2000 entered into between Grasim Industries Limited on behalf of the
Aditya Birla Group, Tata Industries Limited on behalf of the Tata Group and AT&T
Wireless Services Inc. on behalf of the AWS Group following which their name was
changed to Birla Tata AT&T Limited on November 6, 2001.

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Consequent to the introduction of the Idea brand, its name was changed to Idea Cellular
Limited on May 1, 2002. The AWS Group exited from the Company on September 28,
2005 by selling 371,780,740 Equity Shares of the Company, which constituted 50% of
the holding of AT&T Cellular Private Limited in equity share capital, to ABNL and by
transferring the remaining 371,780,750 Equity Shares to Tata Industries Limited.
The Tata Group ceased to be a shareholder of the Company on June 20, 2006 when Tata
Industries Limited and Apex Investments (Mauritius) Holding Private Limited (formerly
known as AT&T Cellular Private Limited) sold all their shares in the Company to the
Aditya Birla Group.

On October 26, 2006, P5 Asia Investments (Mauritius) Limited acquired 14.60% of

Equity Share capital. Under a Governance and Exit Rights Agreement dated October 23,
2006 between P5 Asia, ABNL and Birla TMT, so long as an initial public offering has not
occurred and P5 Asia holds no less than 10% of Equity Shares, ABNL and Birla TMT
are required to procure that

(a) Company and its Subsidiaries shall not take or pursue any of the following actions
without P5 Asia’s prior consent (such consent to be obtained in a board and/or
shareholders resolution) including in respect of any merger with, acquisition of, or
amalgamation or consolidation with another company or business; assuming or permitting
to exist any borrowings or indebtedness in the nature of borrowings if the amount of all
such borrowings of the Company and its Subsidiaries would exceed Rs. 6,800 million;
entering into a new line of business; increasing authorized or issued share capital;
entering into a joint venture and

(b) Company makes available to P5 Asia certain financial information relating to their
Company and its Subsidiaries such as monthly management accounts, quarterly
unconsolidated balance sheet and profit and loss account and the annual audited
consolidated balance sheets and profit and loss accounts.

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P5 Asia also has a right to appoint one director to Board so long as it holds at least 10%
of total issued and outstanding Equity Shares. Mr. Biswajit Subramanian has been
appointed to our Board by P5 Asia pursuant to the exercise of the above right. In addition,
any IPO of Equity Shares requires P5 Asia?s written consent, and, further, in any such
IPO, P5 Asia has the right to offer for sale such number of Equity Shares representing up
to 10% of the total Equity Shares which are held by it. By its letters dated December 2,

2006 to ABNL and Birla TMT, P5 Asia has given its written consent for the Issue and has
confirmed that it does not intend to offer for sale any of the Equity Shares held by it in
such Issue.

Idea, either directly or through Subsidiaries, provide mobile services in the Andhra
Pradesh, Delhi, Gujarat, Haryana, Kerala, Madhiya Pradesh, Maharashtra and Uttar
Pradesh (West) Circles, and have recently launched services and as such are in the
process of fully rolling-out network in the Uttar Pradesh (East), Rajasthan and Himachal
Pradesh Circles pursuant to licenses issued by the DoT.

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Deal analysis of Vodafone – Idea merger:

On March 20, 2017, India’s third-largest telecommunications company, Idea Cellular

(Idea), announced US $ 23 billion, to merge with the world’s second-largest company,
Vodafone India Limited (Vodafone), to build India’s most lucrative company estimated at
US $ 12.5 billion. 

The company will have a subscription base of 394 million and a customer market share of
35% and 41% respectively. As the merger is expected to take 24 months to complete,
both companies have agreed to operate as separate companies until then. Together,
Kumar Mangalam Birla, Chairman of Aditya Birla Group said, “Idea and Vodafone will
build a very important company when we look at our mutual power.” The merger of
fierce competitors in the Indian telecommunications industry came after India’s largest
company Reliance Industries Limited, owned by Mukesh Ambani, launched Reliance Jio
Infocomm Limited (Jio) in September 2016. Jio came up with prices, offering free voice
and the lowest prices in the world. It has disrupted the telecommunications industry in the
country where telecom operators receive 70% of their revenue through voice telephony.

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This article discusses a merger between the third-largest telecommunications company at

Idea Cellular (Idea) and the world’s second-largest company, Vodafone India Limited
(Vodafone). The agreement announced in March 2017 was estimated at about US $ 23
billion. The merger came after an unprecedented change made by the Indian telecom
landscape following the launch of Reliance Jio Infocomm Limited (Jio) in September
2016. Leading players in the industry, who were already facing financial challenges due
to high infrastructure costs and huge debt, faced many problems with Jio’s customer
migration. 

To deal with Jio’s attacks, the operators went into the integration mode, discovering the
spectrum, minors, infrastructure, etc. With Jio growing exponentially during the day with
offers such as free mobile authorities, and another competition in Airtel at mergers and
acquisitions, Idea-Vodafone faces a tough road ahead. It remains to be seen whether the
largest merger in India’s mobile history will be the game changer in the world’s second
largest telecommunications market.

Challenges:

However, the markets did not respond well to the merger. After the announcement, Idea’s
price range began to decline. The share price dropped from Rs.97.70 on March 20, 2017
to Rs.81.80 on September 06, 2017. Analysts were of the opinion that this would be
similar to a three-legged race with Usain Bolt. In other words, the feeling of competing
with two leading brands (Airtel and Jio) for two different brands could be a daunting task.

Merger Analysis: Equal Ratio

The integration of Idea-Vodafone will be the grand launch of the telecom sector post
Reliance JIO in September 2016. The promoters of Idea and Vodafone Group will be

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joint ventures of the integrated business and will have equal assurance rights for both
promoters on key issues. Together, Vodafone will be allocated 364.50 crores shares

containing 50.3% of Equity amounting to approximately INR 27,600 crores.However, the

Aditya Birla group will receive a 4.9% share of the combined business at Vodafone for
INR 3900 crores (INR 109 / – per share) so the share of the Aditya Birla group reaches
26%.

Aditya Birla Group is also entitled to receive up to 9.5% of additional shares in Vodafone
Group within three years after the closing of the contract at the agreed price of INR 130
per share. But these Aditya Group rights will be the work based on the growth achieved
and the market value of the combined business.

Business overview:

Vodafone Idea Limited is an Aditya Birla Group and Vodafone Group partnership. The
Company provides pan India Voice and Data services across 2G, 3G and 4G platform.
With the large spectrum portfolio to support the growing demand for data and voice, the
company is committed to deliver delightful customer experiences and contribute towards
creating a truly ‘Digital India’ by enabling millions of citizens to connect and build a
better tomorrow. The Company is developing infrastructure to introduce newer and
smarter technologies, making both retail and enterprise customers future ready with
innovative offerings, conveniently accessible through an ecosystem of digital channels as
well as extensive on-ground presence. The Company is listed on National Stock
Exchange (NSE) and BSE in India.

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Vision :

Create world class digital experiences to connect and inspire every Indian to build a better
tomorrow.

Mission:

Customers

Be the most loved brand by continuously raising the bar in delivering simple, delightful
experience and meaningful innovations, through new age technologies

Team

Be an inspirational, agile and exciting organisation that challenges the status quo, and
champions a diverse team that has a winning attitude and thrives on delivering customer
excellence

Shareholders

Be the most valued company through smart leadership committed to delivering

sustainable growth, while adhering to the highest standards of governance and
compliance

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Community

Be the most respected company by leveraging technology and purposeful innovation to

catalyze social prosperity, digital literacy and inclusivity

Values:

Our values embody the spirit of our brand. They serve as the guiding principles for our
every thought and action

Speed

We act with SPEED. Always. Procrastination is our enemy

Digital

We choose to be DIGITAL - FIRST, to make things simple for ourselves and our
customers

Trust

We are straightforward and open in all that we do, to build a culture that fosters TRUST

Bold

We always adopt a BOLD outlook and are not afraid of failure

Passion

We act with PASSION for our brand and our customers

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Offerings:

Consumer
Welcome to the world of Vodafone Idea Limited, where our millions of customers are at
the heart of everything that we do.

We use the power of technology to enhance our customers’ lives – through ubiquitous
presence and connectivity through our PAN India urban and rural coverage, a
continuously expanding 4G LTE network, integrated worry free propositions and some of
the best entertainment on mobile – all packaged into a completely unmatched customer
experience.

Our innovative and truly differentiated offerings – be it our Prepaid Unlimited

propositions, RED Postpaid plans, Truly Unlimited International Roaming products and
many others - reflect the passion with which we aim to serve our customers, always!

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Enterprise
Vodafone Idea Business Services is committed to being the most trusted and valued
partner helping businesses succeed in a digital world. Our Total Communications
solutions empower global and Indian corporations, public sector & government bodies,
small & medium enterprises and start-ups.

From market-leading Enterprise Mobility, robust Connectivity and world-class IoT

Solutions, to superior Business Communication & Cloud and insightful Business
Analytics & Enabling Solutions, we bring the smartest and newest technologies to serve
businesses in the digital era.

Our global expertise and deep local knowledge makes us the preferred digital enablement
partner of enterprises across India. No matter which sector you operate in and regardless
of your size and scale, business is better when we are together. 

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Vodafone Idea CSR:

We at Vodafone Idea Ltd are committed to developing communities where we operate in.
Our deep rooted commitment to social sector is clearly stated in our vision statement “to
connect and inspire every Indian to build a better tomorrow’ and further refined in our
mission statement towards community ‘Be the most respected company by leveraging
technology and purposeful innovation to catalyse social prosperity, digital literacy and
inclusivity’ Over the years, erstwhile Vodafone Foundation and erstwhile Idea CSR have
both positively engaged with a wide variety of stakeholders such as central and state
government, policy makers, civil society organizations, research academic organizations,
students, media etc.
Our current portfolio focusses on Vidya (Education), Swasth (Healthcare), Aamdani
(Livelihoods and Women Empowerment), and we have transformative projects in each of
these domains that offer the potential to improve wellbeing of millions of Indians, while
showcasing innovative use of mobile technology and development approaches.
 
Our ongoing programmes:
 Smart Agri
Agriculture is becoming more and more knowledge intensive. Millions of food-insecure
smallholder farmers in India could improve their yields, incomes and resilience if they
had access to the appropriate information and knowledge to make informed choices about
their farms.
 
The project aims to deliver a comprehensive solution on smart agriculture using tech-
based approach to improve agriculture practices, farm yield, revenues and overall quality
of life for farmers. It also aims to enhance livelihoods of around 50,000 small farmers
(cotton, soya) through sustainable farming approaches and improve agriculture practices
by adopting IOT based solutions through Sensors, Multilingual Application, QueryBot,
Crop Disease Detection, Artificial Intelligence for data analysis. Regular training and
handhold support are being provided to the farmers for adoption of tech based farming

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methods to increase the productivity. It also build entrepreneurs in the form of lead
farmers who support a cluster of farmers through tech-enabled 100 demonstrations farm
land. The initiative is for two years and is under implementation in Madhya Pradesh and
Maharashtra.
 
Jigyasa
Flagship programme in the domain of Education – Jigyasa – aims to be build knowledge
for life and addresses some of the most pressing concerns faced by education sector in
India. It is widely known that most teachers follow traditional method of teaching which
makes classrooms uninteresting and causes drop outs amongst students. Often
infrastructure provided by the government is also not adequately used enough. Our
intervention aims to build capacity of teachers, introduce digital content to make learning
and teaching more enjoyable, and augment existing infrastructure as needed. They have
also developed India’s largest multi-lingual scholarship discovery and assistance platform
– www.learningwithvodafoneidea.in which curates information of scholarships worth
more than Rs. 15,000 crore rupees. Almost 30,000 students have received scholarship –
several of them for the first time – through support provided by our scholarship portal.

Health Entrepreneurs – Diagnostic Tests

Addressing Anaemia amongst school going children is a top priority of Anaemia Mukt
Bharat programme under Government of India’s flagship programme on public health –
Poshan Abhiyan.
Our health intervention addresses one of the biggest challenge in managing Anaemia –
correct diagnosis. Using a special medical device, we are able to offer quick and easy
diagnosis - with results stored in a secure cloud - which can help in identifying trends and
patterns. Our initiative is driven by “health entrepreneurs” who are selected from local
communities and are also able to bridge the gap between beneficiaries and care givers.
Our initiative is currently operational in 8 districts in five states and we have tested
almost 2 lakh children for Anaemia so far.
 

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Financial literacy - Jaadu Ginni Ka

Financial literacy is increasing becoming an important life skill – not just for people who
want to invest – but also for people below the poverty line who are trying to decide how
to balance their budgets, invest in assets such as home, livestock etc. and fund their
children’s education or marriage. Recent developments such as demonetization and a
greater push by the government towards an e-economy has made financial literacy and
awareness important for financial survival and well-being.
The need of the hour is to provide contextual and customized financial literacy content to
the target population at the bottom of pyramid so that they can also come under the ambit
of financial inclusion.

Vodafone Idea CSR’s flagship programme on financial literacy – Jaadu Ginni Ka – aims
to fill that gap. Jaadu Ginni Ka content is based on simple story-telling format and
features many games, activities and quizzes and is available as a free download for
Android in ten Indian languages.
As part of our plan to deepen engagement with end-beneficiaries, we have also launched
customised mobile vans that are taking Jaadu Ginni Ka to communities in seven states.
We have positively impacted almost 1 crore people – almost half of them women – in 16
states since the programme started in 2018.

Digital Village
Our rural India faces number of issues in absence of livelihood opportunities, basic
infrastructure, facilities at public institutions, awareness among people and Gram
Panchayat functionaries etc. These issues become grave if the places are affected by the
left wing extremism. To address these issues a comprehensive program was designed
with two components one with an aim to create model village and another to provide
support to rural women in setting up food supply chain system and enhance their
livelihood through technology integration.
 
·        

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Model Village: Human Development Index is extremely poor in many regions especially

ones impacted by Left Wing Extremism and one of these districts is Gadchiroli,
Maharashtra. The project aims to create 24 model villages in Gadchiroli with aim to
improve livelihood, higher productivity for the farmers, water & sanitation, education,
healthcare, people participation in development activities and deliver a new model for
delivery of government schemes to improve people’s lives. Special emphasis is also on
the convergence of central and state government schemes. Each Gram Panchayat is
provided untied fund Rs 10 lakh as Garm Kosh and dedicated Gram Parivartak who stays
in the Gram Panchayat and supports Gram Panchayat functionaries in the development
activities. There has been improvement of around 30% on key SDGs with respect to
baseline data in these villages.

RUDI Sandesha Vyavahar:

In India, thousands of farmers, micro-entrepreneurs, SHG members etc. are not able to
maximize returns of their business due to lack of essential management, marketing and
communication skills. Acknowledging the issue and role of technology to address the
project was conceptualized with objective to set up supply chain system right from
procurement of goods to selling the processed agro based food products to end customers

using mobile based application. RSV is an Android based Point of Sales (POS) mobile
application that makes it easy for rural women (RUDIbens) -. The initiative has also
developed an enterprise resource platform (ERP) that provides control over all business
processes and business process owners while providing ease of access through mobile
applications and user-friendly graphic user interface (GUI). It was initiated in the State of
Gujarat State and expanded to Madhya Pradesh, Uttar Pradesh and Rajasthan in the year
2019-20. 4700 SHG women have been trained on the use of RSV mobile application to
sell agro food products. The project has benefitted 1.4 lakh households who are getting
affordable and hygienic agro food products at their door step.
 

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Connecting for Good

Technology is at the heart of our work. We also believe that mobile technology offers an

unprecedented opportunity to address global challenges of sustainable development. To

help civil society organizations,

NGOs, CBOs etc. increase impact of their work, we have a special initiative called
Connecting for Good where we provide them with requisite technology support through
grants.
We have also developed India’s first crowdsourcing platform – www.socialapphub.com -
that curates mobile solutions with social impact. The Hub currently features over 700
apps and offers a plethora of knowledge: articles, latest news trends, interviews and case
studies on how mobile technology has created impact at the grass-root level.
 
Vodafone Idea Student Scholarships and Teachers’ Award
To help students overcome financial constraints in their quest for education, Vodafone
Idea CSR launched a dedicated scholarship programme for deserving students where we
envision to provide them education-related expenses such as books, reference material
etc.
Additionally, Vodafone Idea has also instituted Teacher’s Award to acknowledge
Mathematics and Science teachers that have demonstrated exemplary teaching
methodologies to make learning more enjoyable.

Girl Child Education – Vidya Har Beti ka Adhikar:

A flagship program of the erstwhile Idea Cellular Ltd., aims to improve learning
environment in the government schools by promoting digital and joyful learning.  During
the year the project was implemented in Sitamarhi, Bihar across three Government
schools. Key activities taken under the project are setting up digital

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learning infrastructure, capacity building of teachers on the use of digital content and
activity based learning, white wash and repair of school buildings, classroom furniture,
water and sanitation facilities, sports facilities

Other Programmes
 
Swachh Iconic Place, Shree Somnath Temple under Swachh Bharat Mission:
The project supplements the Government of India’s initiative to enhance cleanliness
across India’s rich heritage sites. It aims to create and support infrastructure to enhance
cleanliness in Somnath Temple complex

and in its periphery areas and create awareness among the people about cleanliness. 
During the year various activities were undertaken at Shree Somnath Temple and on its
peripheries and in the approach areas by construction of e-Toilets, deployment of heavy
duty road sweeper machine, sewerage cleaning machine, installation of LED

display boards for displaying information to create awareness about cleanliness amongst
visitors, deployment of computer education bus “School on Wheels” to facilitate training
to children and women on digital literacy.

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Sources of Data:

https://en.wikipedia.org/wiki/Vodafone_Idea

https://stock-financials.valuestocks.in/en/idea-company-history

https://www.myvi.in/

https://n.vodafone.ie/en.html

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