Professional Documents
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on
ELECTRIC VEHICLES IN INDIA
Submitted By:
AISHANI VERMA
BBA(General) – Shift 1
5th Semester, Section A
00814901720
BATCH: 2020-2023
DEPARTMENT OF BUSINESS ADMINISTRATION
Maharaja Surajmal Institute
C-4, Janakpuri, New Delhi-110058
Recognized by UGC u/s 2(f), NAAC Accredited ‘A’
Grade Affiliated to Guru Gobind Singh
Indraprastha University, Delhi
CERTIFICATE
I, Ms. Aishani Verma, Roll No. – 00814901720 certify that the Summer
Training Report (Paper Code: BBA 311) entitled “Electric Vehicles in
India” is done by me and is authentic work carried out by me. The matter
embodied in this has not been submitted earlier for the award of any
degree or diploma to the best of my knowledge and belief.
En ergy On D e m an d
T O W H O M IT M A Y C O N C E R N
This is to certify that Ms. Aishani Verma, a student of IP University has successfully
c o m p le t e d a s u m m e r in te r n s h ip in th e fie ld o f M a rk e t R e se a r c h a n d A n a ly s is a t
E z 4 E V P riv a te Lim ite d fr o m 2 2 n d Ju n e 2 0 2 2 t o 2 3 rd A u g u s t 2 0 2 2 u n d e r the
g u id a n c e o f M r. A d ity a P u ri.
During the period of her internship program with us, she had been exposed to
different go-to-market processes and sector analysis and was found diligent,
hardworking, and inquisitive.
We believe that with a bit of upskilling, she has great potential to be part of our
future team. We wish her every success in her life and career.
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ACKNOWLEDGEMENTS
Aishani Verma
TABLE OF CONTENTS
INTRODUCTION
1.1 Objectives of the Study
1.2 Importance of the Study
1. 1.3 Literature Review
1.4 Research Methodology
1.5 Scope of the Study
1.6 Limitations of the Study
3. CONCEPTUAL FRAMEWORK
6. BIBLIOGRAPHY
7. APPENDICES
CHAPTER - 1
INTRODUCTION
INTRODUCTION
The project report is a study of the changing patterns in the market of electric vehicles
in India. The main purpose of this report is to examine and analyze the Indian EV
market and the overall development of policies for electric vehicles in India. The
research and development status of EVs was also taken into account in this study.
Another objective is to carefully analyze the prospective opportunities for electric
vehicles in the country and to come up with solid solutions for the challenges faced by
the industry.
The deployment of EVs in India will be encouraged by this study in order to lower
greenhouse gas emissions. Electric vehicles (EVs) have the ability to address
numerous interconnected issues, including air pollution, the depletion of non-
renewable energy sources, growing oil prices, oil imports, and the need for "green"
development. With this study, we get to know the reasons that challenge the
attainment of a greener future. It is found that 24% of all CO2 emissions from fuel
combustion worldwide are attributed to the transportation sector, with road travel
accounting for the majority (International Energy Agency, 2020). The environment
and human health are both negatively impacted by this level of emission (Kumar,
2017). Studies like these create awareness and influence lifestyle changes in a wide
population which could have a small yet significant role in creating a better and
sustainable environment for our forthcoming generations.
3. LITERATURE REVIEW
The fuel efficiency of vehicles can be improved with electric vehicles, although they
are more expensive to purchase than conventional vehicles. Over the course of their
lifetime, customers, society, automakers, and policymakers generally profit
economically from their decreased petroleum consumption and greater production.
The recent initiatives and various subsidies by the Indian Government will help push
the e-mobility drive in India. The development of a new concept of Vehicle-to-Grid
can either deliver power to the grid or be used to charge the battery when non-
conventional energy sources are unavailable.
(A review on barrier and challenges of electric vehicle in India and vehicle to grid
optimization; Sonali Goel, Renu Sharma, Akshay Kumar Rathore; 2021)
India's largest cities can see less traffic congestion because of the government’s push
to introduce safe, comfortable, sustainable, and intelligent E-Buses for public
transportation. These sophisticated E-Buses will undoubtedly persuade people to
leave their ICE automobiles at home, resulting in pollution-free cities. To make this
vision a reality, new EV policies must be approved by the Central and State
governments. Additionally, it should compel OEMs to build EV battery
manufacturing facilities and support the infrastructure needed for fast charging.
Achieving the goal of 100% EVs by 2030 will depend heavily on these initiatives.
(Analysis of electric vehicle trends, development, and policies in India; Vedant Singh,
Virender Singh, S. Vaibhav; 2021)
Electric vehicles (EVs) are quieter, easier to operate and use less fuel than
conventional automobiles. Smog and air pollution are not produced by it. The client
benefits financially from bidirectional charging through integration with the smart
grid via V2G. Charge vehicle batteries by integrating RES. High battery and fuel cell
costs, a limited driving range caused by battery speed and capacity, a lengthy
charging time based on battery type and charger, and a lack of charging stations are
the main obstacles to EV adoption. Better batteries and charging methods that
accelerate charging and provide flexibility are being developed in the future.
(Electric Vehicle Scenario in India: Roadmap, Challenges, and Opportunities;
Sreeram K, Preetha P K, Prabaharan Poornachandran; 2019)
4. RESEARCH METHODOLOGY
Research methodology refers to the particular steps or methods used to find, choose
out, organize, and evaluate data on a subject. The methodology part of a research
report gives the reader the chance to examine a study's overall validity and
dependability. There are two primary questions that the methods section addresses:
- What methods were used to gather or produce the data?
- How was the gathered data examined?
It may be understood as a science of studying how research is done scientifically.
Research methodology is a step-by-step study of a problem. It defines those tools that
are used to gather relevant information in a specific research study.
The findings of this study have to be seen in the light of some limitations. The EV
industry is evolving many folds every year.
There could be new changes, new developments, and new policies being formed at
this very minute. The data generated or collected which is used to form conclusions in
this study belong to a limited time period.
There might be minute changes in the market shares of manufacturing companies and
new variations in vehicle models.
CHAPTER -2
3.1 BESS - Ez4EV offers all necessary hardware, software, and support
services for the construction and upkeep of specialized energy storage. The
Ez4EV solution consists of Hardware Selection, Network Software
Deployment, Engineering and System Design, and Operation and
Maintenance of the Ez4EV Energy Storage.
3.2 Software/Apps - An end-to-end solution for managing the EV charging
network, Ez4EV Enterprise software makes owning and managing the
infrastructure for charging stations easier.
3.3 Energy/Demand Management - To ensure that the EVSE charging station
maintains within the predetermined electric demand, the EVSE network
software coordinates with the EVSE modules to spread the load among
them.
4. Partners –
5. Team –
6. Contact Information –
I interned at Ez4EV Pvt. Ltd. in June 2022 and my job profile was of a Market
and Research Analyst. During my internship program, I was given the task of
mapping the entire Indian EV industry. A database was supposed to be created
to map all the company’s competitors and the specifications they were using in
their vehicle models. Manufacturing companies of two-wheelers, four-
wheelers, and e-buses were all included in the database, their market shares,
and partners as well. Electric charging points and charger manufacturers were
covered to analyze the availability of supporting infrastructure.
My input was also asked in the designing process of the company’s charger as
well as its website.
CHAPTER - 3
CONCEPTUAL FRAMEWORK
CONCEPTUAL FRAMEWORK
This report covers the various elements and aspects of electric vehicles in India. To
understand the technicalities of the working and specifications of an electric vehicle,
here is a brief description of the same:
A vehicle that can be propelled by an electric motor that draws power from a
battery and can be charged externally is referred to as an EV. A vehicle that
can only be powered by an electric motor that gets electricity from a battery is
referred to as an "all-electric vehicle," whereas a vehicle that has both an
internal combustion engine and an electric motor that draws electricity from a
battery is referred to as an "EV" (plug-in hybrid electric vehicle).
These were the technical aspects of the study which dealt with the types and working
of each type of electric vehicle.
In the following chapter, we will show a detailed analysis of the policies, trends, and
developments in the field and market of electric vehicles in India. First, we enlist the
policies formulated by the Central and State Governments of India; then secondly, we
move on to the market trends and developments and get a clearer picture of the status
of the electric vehicle market. Thirdly and lastly, we do a careful and thorough
analysis of the Indian EV market using the technique of SWOC Analysis, this helps
us understand the ins and outs of the industry as a whole and the significant role of
government policies play in the upliftment of the EV manufacturers and industry
altogether.
CHAPTER – 4
Figure No.1: Timeline for Various Initiatives Taken by Policymakers and Regulators
1.1 The following initiatives were taken by the Central Government for the
upliftment and development of electric vehicles in India:
Role:
- Phased Manufacturing Programs for Electric Vehicles, Electric Vehicle
Components, and Batteries, and Drive Strategies for Transforming
Mobility establishing a Phased Manufacturing Program (PMP) to
localize manufacturing along the whole value chain for electric
vehicles.
- With a specific Make in India plan for the battery and electric vehicle
components, the Mission will finalize the localization details.
- The Mission will work with important Ministries, Departments, and
State stakeholders to coordinate a variety of efforts to revolutionize
mobility in India.
Roadmap:
- Giga-scale integrated cell manufacturing by 2021–2022 and large-scale
module and pack assembly factories by 2019–2020 are the first two
phases of a phased battery manufacturing roadmap.
- Ensuring PMP-driven, all-encompassing growth of India's battery
manufacturing sector
- Developing a path to allow India to make use of its size and scale to
generate competitive, creative, multimodal mobility solutions that can
be used internationally in a variety of contexts.
- Creating a sustainable mobility environment and promoting Make-in-
India: A roadmap for transformative mobility in "New India".
Impact:
- Promote the advantages of mobility solutions for the sector, the
economy, and the nation.
- Improving city air quality, decreasing India's reliance on oil imports,
and accelerating the adoption of renewable energy and storage
technologies.
- The Mission will establish the plan and strategy that will allow India to
take advantage of its size and scale in order to create a competitive
domestic manufacturing ecosystem for electric mobility.
- Benefit all people since the goal is to promote "Ease of Living,"
improve citizens' quality of life, and also give employment possibilities
through "Make-in-India" across a variety of skill sets.
1.2 Ongoing campaign to promote the adoption of electric mobility:
1.3 The following initiatives were taken by the State Government for the upliftment
and development of electric vehicles in India:
1.3.1 KARNATAKA
1.3.2 MAHARASHTRA
1.3.4 DELHI
1.3.5 KERELA
1.3.6 TELANGANA
Policy - Draft Electric Vehicle Policy
Established in 2017, by the Government of Telangana.
The objectives of the policy are as follows:
• 100% all-electric buses for local, regional, and interstate travel by 2030.
• All state government employees are eligible for interest-free loans for up to
50% of the cost of EV purchases.
• Areas with high traffic densities will only permit electric vehicles.
• Free parking in public lots and toll-free access on state highways for electric
vehicles until 2025.
This section covers the major market trends shaping India’s electric vehicle
market:
From the above bar graph, it can be seen that commercial vehicles (31.98%) take
up the largest segment of the electric vehicle market; followed by passenger
vehicles (29.63%) and then two-wheelers (0.28%).
2.1 The following trends can be seen in the market as an effect of government
policies:
A reduction in the sale price of passenger cars is offered through the FAME
programme. The range of these subsidies is INR 11,000 (USD 165) to INR
24,000 (USD 360) for light hybrids, INR 59,000 (USD 885) to INR 71,000
(USD 1,065) for strong hybrids, and INR 60,000 (USD 900) to INR 1,34,000
for electric vehicles (USD 2,010). Subsidies are available for retrofit kits,
buses, light commercial vehicles, two-wheelers, and three-wheelers.
The FAME scheme's subsidy is not the only incentive programme that has an
impact on the hybrid and electric vehicle industry in India. Along with FAME,
the Central Government of India and some state governments, such as the
Government of the National Capital Territory of Delhi (NCT of Delhi),
provide tax benefits that provide hybrid and electric vehicles a competitive
edge over traditional vehicles. For instance, the Central Government of India
charges flat tax rates of 12.5% and 6% on hybrid and electric vehicles,
although excise costs on conventional car technology might reach 30% (based
on vehicle dimensions and engine capacity). In the national FY 2016–17
budget, the Central Government of India put a tax on the infrastructure for
traditional motor vehicles that varied from 1% to 5%.
Electric and hybrid cars weren't subject to this charge. The NCT of Delhi, the
state government, reduced its state Value Added Tax (VAT) rate in its FY
2016–17 budget from 12.5% for conventional cars to 5% for hybrid and
electric cars. Manufacturers may pass on some or all of these benefits to
buyers, which is anticipated to increase sales of hybrid and electric vehicles.
From the above bar graph, we can analyze the highest sales by two-wheelers
even with a small market segment. This impressive sales graph of two-
wheelers could be due to the ever-growing market of delivery services by
companies like Zomato, Swiggy, etc. using electric two-wheelers for the
transportation of their goods/services to their customers. Using such eco-
friendly transportation services helps companies play their part in sustainable
development.
The market sales reflect the fact that customers are still hesitant is purchasing
a passenger car. The low number of sales of four-wheelers shows that the
market still needs to make its audience more comfortable with the idea of
having an electric vehicle.
Ampere Ve-
hicles 24,645 TVS Motor 9,458Ather
units;Energy
0.0409
units; 0.1065 19,969 units ;
0.0863
OLA Electric
14,371 units;
0.0621
Pure Energy
14,863 units; Okinawa Au-
0.0642 totech Pvt. Ltd.
46,450 units;
0.2008
Figure No.-4: Market Shares and Sales Figures of Manufacturing Companies (2W)
The above pie chart depicts the status of the market shares held by leading
two-wheeler manufacturing companies.
It can be seen that Okinawa Autotech Pvt. Ltd. leads the market of electric
two-wheelers with 20.08%.
Ampere Vehicles at 10.65% coming in as the second leading manufacturing
company of electric two-wheelers.
Ather Energy and Pure Energy seem to be catching up with the leaders with
8.63% and 6.42% respectively.
MG
Mo- Audi India Hyundai Mahindra Electric
tors 128
73 153
2043
Tata Motors leads the market sales of electric four-wheelers with 15,106 units
sold in the financial year of 2022.
MG Motors with the second-highest sales units in the market with 2,043 units.
The other companies don’t even come close to the top two contenders as can
be seen by their sales units.
It can be clearly seen that Tata Motors holds a tight reign in the electric four-
wheeler market segment. With constant innovations and careful analysis of
customer needs and wants, it shines through in the statistics.
3. SWOC ANALYSIS
A strengths, weaknesses, opportunities, and challenges (SWOC) analysis was
conducted to identify the driving forces behind the uptake of EVs in India.
Published government documents, prior research conducted, and a few journals
were carefully examined in order to conduct this SWOC analysis, which may lead
to greater EV penetration on Indian roadways.
3.1.1 STRENGTHS –
With the help of government subsidies and incentives, India has a great
opportunity to boost its market share for electric vehicles (Lieven, 2015). The
FAME initiative of the Central Government, which focuses on demand
generation, technological platforms, pilot projects, and pricing infrastructure,
is seen as the most beneficial action. Budgets with GST (goods and services
tax) reductions on EV purchases from 12% to 5% and increased income tax
deductions on the interest paid for EV purchases in India have been proposed
(Lieven, 2015). The use of electric vehicles (EVs) instead of conventional cars
will not only assist to reduce pollution, but will also have several
technological benefits, including cheap operating maintenance costs, cutting-
edge technology, and noiseless driving.
3.1.2 WEAKNESSES –
The high cost, battery issues, and lack of access to recharging stations were
found to be the problems behind the delayed consumer acceptance of EVs
(Soltani-sobh et al., 2017). Customers wonder about the range of EVs, or how
far they can travel before their batteries run out, in addition to the price
(Deaton, 2018). Taxi drivers who might switch to EVs are concerned about the
short driving distance on a single charge and the lengthy refilling times. In
addition, issues like whether a person can go an additional 50 km if they drive
100 km in a day but return home due to an unanticipated emergency might
come up. Such situations pose significant barriers to the widespread use of
EVs (Diyguru official site, 2019). In addition, despite numerous updates to the
FAME policies, there is still a lack of understanding about infrastructural
support, dependency on battery imports from other counties, and lack of
skilled labor hinder the adoption of EV technology.
3.1.3 OPPORTUNITIES –
For the entire EV fleet (two, three, and four-wheelers), EV leasing, e-bus
(Intra-city) models, public charging stations, and other battery charging
activities (swapping, storage, recycling, bulk charging, battery at home
charging, and solar integrated EV charging), the Indian market represents a
wealth of business opportunities (Climate change news, 2017). Additionally, if
manufacturing companies in India begin mass-producing electric cars,
batteries, and spare parts, the price of new cars would fall and more jobs will
be generated. The government is covering 60% of the expenditures associated
with research and development for projects under the TPEM in the five
research areas of motors and drives, driving cycles and traffic patterns,
charging infrastructure, battery technology, and electric technology
(lightweight of EVs for range anxiety). This R&D subsidy will help
developers, automakers, and suppliers through a joint collaboration between
them to reduce the cost of EV components (NEMMP 2020; Government of
India (GOI), 2015a). We recommend providing more incentives to R&D in the
private sector.
3.1.4 CHALLENGES –
The absence of consistent government policies, lack of funding for charging
infrastructure, local markets that have an impact on production, and unskilled
labor provide significant obstacles to India's EV sales. To enhance the market
penetration of EVs, it is necessary to address both the high cost of EVs and the
absence of charging facilities. There are several hurdles for a country like
India, which has a large population and larger area, to ensure that all cars
should be electric by 2025, compared to the example set by Norway, which is
almost the size of Maharashtra in terms of area. As Norway can offer
significant subsidies due to its oil export income, Norway's policies are
similarly challenging to adopt in India.
3.2 Overview of analysis of strengths, weaknesses, opportunities, and challenges
(SWOC):
3.2.1 STRENGTHS:
3.2.2 WEAKNESSES:
3.2.3 OPPORTUNITIES:
CHAPTER – 5
1. CONCLUSION
In India, a number of activities are being carried out to encourage the usage of EVs.
These programmes must overcome obstacles such as high costs, difficulties obtaining
and charging batteries, the limited driving range of EVs, subpar incentive policies,
and a lack of consumer understanding of the advantages of EVs.
The most important technical and policy issues of EV deployment in India were
examined in this study. The findings showed that State governments were setting the
standard for EV advertising and promotion, using incentives including reduced road
taxes, registration fee exemptions, and subsidies. In order to assess the benefits,
drawbacks, opportunities, and difficulties of implementing EVs, a SWOC analysis
was carried out. The findings indicated that India will profit from central policies that
offer incentives to support the national EV market in terms of both supply and
demand.
This study looks at literature that is solely available on Indian government policy, EV
status, and development. However, more investigation may be conducted to assess the
EV trend by taking into account multiple nations. Future research can leverage the
quantitative analysis of policy that was overlooked in this thorough assessment to
determine which policies have a significant impact on the EV market. Further
research is required to determine whether other EV regulations that should also be
reported exist but were not included in this study, as well as to gather EV statistics
from small cities and municipalities supporting adoption.
2. RECOMMENDATIONS
In order to have the entire nation comply with the harshest global
requirements for all vehicle sectors by 2030, it is crucial to
characterize the emission levels that will be relevant following
Bharat Stage Emission Standards -VI. Such regulations will
strengthen the industrial sector and assist businesses in acquiring
the testing facilities, technology, skills, and long-term investments
they require.
In some Indian urban areas, cycle lanes are being built alongside
roadways. Therefore, cycle lanes should be open to electric bikes
traveling at speeds under 25 km/h. Avoiding traffic jams would
improve traffic safety.
It might be challenging to get a parking space in cities. Drivers
could be persuaded to adopt EVs if dedicated parking spaces were
reserved with charging stations and free parking was made
accessible. Governments could use clever incentives to encourage
EV adoption, such as designated toll booths, discounted EV
charging rates during off-peak hours, allowing driving on Bus
Rapid Transit (BRT) traffic lanes, and charging stations with built-
in storage.
BIBLIOGRAPHY
BIBLIOGRAPHY
Books
Kansil, Ruchi. (2019), “Research Methodology”, Sun India Publications.
Journals
Vedant Singh, Virender Singh, S. Vaibhav, Analysis of electric vehicle trends,
development and policies in India, Case Studies on Transport Policy, Volume
9, Issue 3, 2021, Pages 1180-1197, ISSN 2213-624X,
https://doi.org/10.1016/j.cstp.2021.06.006.
Sonali Goel, Renu Sharma, Akshay Kumar Rathore, A review on barrier and
challenges of electric vehicle in India and vehicle to grid optimisation,
Transportation Engineering, Volume 4, 2021, 100057, ISSN 2666-691X,
https://doi.org/10.1016/j.treng.2021.100057.
K. Sreeram, P. K. Preetha, and P. Poornachandran, "Electric Vehicle Scenario
in India: Roadmap, Challenges and Opportunities," 2019 IEEE International
Conference on Electrical, Computer and Communication Technologies
(ICECCT), 2019, pp. 1-7,
https://doi:10.1109/ICECCT.2019.8869479.
Websites
https://www.sciencedirect.com/
http://www.elsevier.com/locate/treng
https://libguides.wits.ac.za/c.php?g=693518&p=4914913
https://e-amrit.niti.gov.in/national-level-policy
https://www.mordorintelligence.com/industry-reports/india-electric-vehicle-market
https://afdc.energy.gov/laws/12660
CHAPTER – 7
APPENDICES
APPENDICES
APPENDIX – I
LIST OF TABLES –
List of Approved
Charging Stations under
2
FAME-II
APPENDIX – II
LIST OF FIGURES –
Figure Page
Title
No. No.
1 Components of a BEV
2 Components of a PHEV
3 Components of an HEV
4 Components of an FCEV
Timeline for Various Initiatives Taken by
4
Policymakers and Regulators
APPENDIX – III
LIST OF ABBREVIATIONS –