Comprehensive Project Report

On

“A Study on Customer Perception and Preference towards

E-Vehicles Ola and Bajaj Chetak: A Comparative Study”

Submitted to

S. R. LUTHRA INSTITUTE OF MANAGEMENT

Institute Code: 750

Under the Guidance of

Dr. Roshni Singh

(Assistant Professor)

In Partial Fulfilment of the Requirement of the award of the degree of

Master of Business Administration (MBA)

Offered By

Gujarat Technological University

Ahmedabad

Prepared by:

YaghnikKatariya 207500592020

DarshansinhGohil 207500592064

MBA (Semester –IV)

2022
STUDENT’S DECLARATION
We hereby declare that the Comprehensive Project Report titled “A Study on
Customer Perception and Preference towards E-Vehicles Ola and Bajaj Chetak:
A Comparative Study”is a result of our own work and our indebtedness to other
work publications, references, if any, have been duly acknowledged. If we are found
guilty of copying from any other report or published information and showing as our
original work, or extending plagiarism limit, we understand that wewill be liable and
punishable by the university, which may include Failing us in examination or any
other punishment that university may deem fit.

Enrollment no. Name Signature

Yaghnik Katariya
207500592020

207500592064 Darshansinh J. Gohil

Place:______________ Date: _______

I
INSTITUTE CERTIFICAT

II
PLAGIARISM REPORT

III
PREFACE
As a part of the MBA Curriculum and in order to gain practical knowledge in the field
of management, we were required to make a report “A Study on Customer
Perception and Preference towards E-Vehicles Ola and Bajaj Chetak: A
Comparative Study” the basic objective behind doing this project report was to get
knowledge about the perception of consumers towards Ola and Bajaj chetak electric
scooter and to understand the taste preference of Electric scooter.

During this duration, we have learned a lot about Customer behavior on the electric
vehicles and what’s the role of the same. Information in this report is gathered
through various research papers, online websites and discussion with the concerned
guide.

In this report we tried to cover each and every aspect related to the Electric Scooter
especially the two brand, Ola and Bajaj Chetak and their image in customer’s minds
with best of our knowledge and capability. We hope this research would help many
Vendors, Advertisers, Businessman and also to Students in future.

IV
ACKNOWLEDGEMENT
On the very outset of this project we would like to extend my sincere and heartfelt
obligation towards all the personages who have helped us to give us big shot. Without
their active guidance, help, cooperation and encouragement, we would not have made
progress in the project.

We would like to thank Gujarat Technological University for adding

Comprehensive Project in our curriculum activity.

We extend our gratitude to S.R. Luthra Institute of Management and Dr. Jimmy M.
Kapadia, Director, S. R. Luthra Institute of Management, for giving us this
opportunity.

We are extremely thankful and pay our gratitude to our faculty Dr. Roshni Singh for
her valuable guidance and support for the completion of this project.

We also endorse with a deep sense of respect, towards our parents and family, who
has always supported us morally as well as economically.

At last but not least gratitude goes to all our friends who directly or indirectly helped
us to complete this project report.

Any forgetfulness in the brief acknowledgement doesn’t mean lack of gratitude.

V
 EXECUTIVE SUMMARY
The project was conducted on “A Study on Customer Perception and Preference
towards E-Vehicles Ola and Bajaj Chetak: A Comparative Study”

Chapter 1 is the introduction to the study. This includes introduction of the study,
Need of the study, Research objective, Electric vehicles, how it work? , about battery
and comparison of Ola and Bajaj Chetak scooter.

Chapter 2 is Industry Profile, which contain Electric Scooter at Global Level, National
level and State Level with available/running various companies for E-Scooter. Some
positive impact of petrol price rise for EV industry. Moreover, it also include
PESTEL Analysis of Electric industry, Michael Portal’s five force model, its
application and understanding. All in all, Various Major service offered by Service
Industry and from Government. Electric vehicle has competitive market all over the
world so its Major competitor at Global, in India and in Gujarat Level. Then current
trend of Electric vehicles industry.

Chapter 3 comprises Literature Review, which includes authorized work of various

authors with major conclusions, variable studies and interpretation. The papers
highlight major findings of authors on Electric vehicles as a promotional or
influencing tool for electric vehicles in different countries. This also mentions what
statistical tools have been applied by them for the research study. Also mentions final
conclusion from their study which seems quite helpful for the readers.

Chapter 4 is Research Methodology, which includes problem statement for electric

vehicle industry are gradually increasing in today’s modern era. The objectives such
as perception of customers towards Ola Electric and Bajaj Electric Scooter in Surat
city study the effectiveness of communication tools. The study uses Descriptive
Research Design and Non-probability convenience sampling. Questionnaire was
helpful in collecting the data and 404 responses has been collected for the same. Also
includes presentation techniques, benefits and limitations of the study.

Chapter 5 is Data Analysis and Interpretation, which includes content analysis and
Demographic Profile of respondent’s, Reliability Test, Normality Test, Percentage

VI
Analysis of rapport building questions and objective - wise various test have been
applied like Friedman Test, Kruskal wallis H test and Wilcoxon Signed Rank test.

Chapter 6 is Findings which mentions that consumers have positive perception about
the various reasons which influences them toward Ola and Bajaj Chetak Electric
Scooter. Based upon statistical test it was known that parameter influences using the
both electric vehicles.

Chapter 7 is conclusion, for Ola, and Bajaj Chetak, people are more prefer Ola in
front of Bajaj Chetak due to wide parameter support for the Ola while Bajaj have
some lake of support by society in some parameter. While it is noticeable factor
especially for Ola that safety would be much lower factor that people are dissatisfy for
it. Moreover, public are consider Chetak by looking their brand name Bajaj and that’s
why they go for other brand of E-scooter, not for Bajaj.
Overall, today’s society prefer E-scooter for the Environmental consideration, Cost
effectiveness, Convenient and many other beneficial point from Electric drive
vehicles. For this they are forward for upcoming green society.

Chapter 8 is Recommendations which states that companies or firms should focus

more on Proper evidences should be added advantage to provide safety to people,
Manufacturers should concentrate about charging duration and cost and after sales
service and emergency service considerable point electric scooter.

VII
TABLE OF CONTENT

Table of Contents
STUDENT’S DECLARATION.................................................................................I

PLAGIARISM REPORT.........................................................................................III

PREFACE................................................................................................................IV

ACKNOWLEDGEMENT........................................................................................V

EXECUTIVE SUMMARY.....................................................................................VI

TABLE OF CONTENT........................................................................................VIII

LIST OF TABLES...................................................................................................IX

LIST OF FIGURES.................................................................................................XI

Chapter 1: Introduction..................................................................................................1

1.1 Introduction to the Study......................................................................................1

1.2 Need of the Study.................................................................................................2

1.3 Research Objectives:............................................................................................2

Flowchart of the report:-............................................................................................3

1.4 What is Electric vehicle?......................................................................................3

1.5 How do electric vehicles work?...........................................................................4

1.6 Batteries................................................................................................................4

1.6.1 Various Lithium Ion batteries.......................................................................5

1.6.2 Lead-acid.......................................................................................................5

1.6.3 Battery Packs.................................................................................................6

1.6.4 Battery Capacity Ratings...............................................................................7

1.6.5Comparison of Ola and Bajaj Chetak.............................................................7

Chapter 2: Industry Profile.............................................................................................8

2.1 Electric Scooter at Global Level..........................................................................8

2.2 Electric Scooter at INDIA Level........................................................................10

VIII
Available Scooters in Indian Market...................................................................11

2.3 Electric Scooter at GUJARAT level..................................................................12

MoU of The Scheme............................................................................................12

Top E-Scooter running in Gujarat State...............................................................13

2.4 PESTEL Analysis...............................................................................................15

2.4.1 Political Factors...........................................................................................15

2.4.2 Economic Factor.........................................................................................16

2.4.3 Social Factor................................................................................................17

2.4.4 Technological Factor...................................................................................18

2.4.5 Environmental Factor..................................................................................18

2.4.6 Legal............................................................................................................19

2.5 Michal Porter’s 5 Force Model..........................................................................20

Understanding Porter's Five Forces.....................................................................20

KEY TAKEAWAYS...........................................................................................21

1. Competition in the Industry.......................................................................21

2. Potential of New Entrants into an Industry................................................21

3. Power of Suppliers.....................................................................................21

4. Power of Customers...................................................................................22

5. Threat of Substitutes..................................................................................22

Application of five force model in E-vehicle industry.............................................22

The Five Forces Model........................................................................................22

1. Barriers to entry.........................................................................................22

2. Threat of substitutes...................................................................................23

3. Competitive Rivalry...................................................................................24

4. Bargaining power of buyers.......................................................................24

5. Bargaining power of suppliers...............................................................25

IX
 2.6 Major Services offered in Electric Scooter........................................................26

Gujarat..................................................................................................................28

2.7 Major Competitor in Electric Scooter................................................................28

2.7.1 Top Electric Scooters Companies at Global Level.....................................28

a. Yamaha Motor Co., Ltd.................................................................................28

b. Yadea Group Holdings Ltd........................................................................29

c. Niu Technologies...........................................................................................29

d. Fuji-Ta Bicycle Co., Ltd............................................................................29

e. Trek Bicycle Corporation..............................................................................29

f. Riese& Müller GmbH...................................................................................30

g. Leon Cycle.................................................................................................30

h. Aventon Bikes............................................................................................30

i. Govecs AG....................................................................................................30

j. Walberg Urban Electrics GmbH...................................................................31

2.7.2 Top E-scooter companies at India level:.....................................................31

a. Bajaj Chetak EV............................................................................................31

b. Ather 450X................................................................................................31

c. TVS IQube.....................................................................................................32

d. Ola Electric................................................................................................32

2.8 Current Trend in Electric vehicles Industries.....................................................34

Electrify ICE........................................................................................................36

Growing EV Production.......................................................................................36

Increased Range...................................................................................................36

Advanced Creative Design...................................................................................36

Chapter 3: Literature Review.......................................................................................37

Chapter 4: Research Methodology...............................................................................43

X
 4.1 PROBLEM STATEMENT:...............................................................................43

4.2 RESEARCH OBJECTIVES:.............................................................................44

4.3 RESEARCH DESIGN:......................................................................................44

4.4 SAMPLING:......................................................................................................44

4.5 DATA COLLECTION:.....................................................................................45

4.6 BENEFITS OF THE STUDY:...........................................................................46

4.7 LIMITATIONS OF THE STUDY:....................................................................47

Chapter 5: Data Analysis.........................................................................................48

Chapter 6: Findings......................................................................................................79

FindingsfromRapportbuildingquestions:..................................................................79

Objective 1: To study the perception of customer’s towards Ola Electric Scooter in

Surat city..................................................................................................................79

Objective 2: To study the perception of customer’s towards Bajaj Chetak Electric

Scooter in Surat city.................................................................................................80

Objective 3: To compare the effectiveness of Ola Electric and Bajaj Chetak Electric
Scooter in Surat city.................................................................................................80

 Kruskal-Wallis Test between the preference to buy from.........................81

Chapter 7: Conclusion:.................................................................................................82

For Ola E-bike......................................................................................................82

For Bajaj Chetak E bike.......................................................................................82

Chapter 8: Recommendation:.......................................................................................83

Bibliography:................................................................................................................84

Annexure:.....................................................................................................................87

XI
 LIST OF TABLES
Sr. Page No.
No. Title
1. Comparison between Ola and Bajaj Chetak
2. Market Report Scope
Demographic Profile
3.

4. Reliability Test Result

5. Normality Test Result

6. Repo Questions

7. Repo Question
8. OLA Percentage Analysis

Friedman Test
9.

10.
Friedman Test Result

Bajaj Chetak Percentage Analysis

11.
Friedman Test
12.
Friedman Test Result

13.
14 Willcoxon Signed Rank Test
15 Test Analysis
16 Test Analysis
17 Test Analysis
18 Kruskal Wallis Test

19 Kruskal Wallis Test Result

XII
20 Kruskal Wallis Test

21 Kruskal Wallis Test Result

22 Mann-Whitney U Test

23 Mann-Whitney U Test Resul

24 Mann-Whitney U Test

25 Mann-Whitney U Test Result

XIII
LIST OF FIGURES

Sr. Page
No. Title No.
1 Flowchart of the report 3
2. Cell of Batterybank 4
3. Petrol Machine 13

XIV
Chapter 1: Introduction
1.1 Introduction to the Study
The third-largest road network in the world is found in India. In India, road
travel appeared to be the main mode of transportation, with over 60% of the
population commuting by personal or shared vehicles.
Conventional automobiles are a major contributor to global warming and
pollution. All types of vehicles produce dust as a result of brakes, tires, and road wear.
The average diesel car has a negative influence on air quality, but the average
gasoline car has a beneficial impact. Electric automobiles, on the other hand, harm the
environment more than gasoline and diesel vehicles.

Governments began using fiscal policies such as road fees to discourage the
purchase and usage of more polluting cars. When a car is re-registered after 15 years
of usage, green charges are applied in order to encourage consumers to convert from
polluting automobiles to fuel-efficient and less polluting automobiles. Fuel tariffs
could encourage the development of more fuel-efficient, less polluting automobiles
and alternative fuels. Because of high gasoline prices or cultural upheavals,
consumers may be persuaded to buy lighter, smaller, more fuel-efficient cars or to not
drive at all.

The FAME India Scheme is a financial incentive scheme in India that aims to
promote the usage of electric and hybrid vehicles. Its purpose is to promote electric
mobility by offering financial incentives for increasing electric vehicle manufacture
and electric transportation infrastructure development. The Ministry of Heavy
Industries and Public Enterprises established FAME in 2015 to stimulate the
development and promotion of environmentally friendly cars such as electric and
hybrid vehicles. The scheme's goal is to establish charging infrastructure.

The NEMMP - National Electric Mobility Mission Plan 2020 is a National

Mission plan that lays out the goal for EV adoption and manufacture. This plan
intends to increase national fuel security, provide low-cost, environmentally friendly
transportation, and assist India's automobile sector in becoming a worldwide
manufacturing leader.

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 Now a days, Renewable Energy is most adopted things among modern
society. Renewable energy will help in many ways like overcome the pollution,
enhance the green energy, short-out the fossil fuel crisis, etc. The E-vehicles have like
these similar kind of benefits to person and also to society. Users of electric vehicles
are increase drastically and dramatically among all over the world. Look at the whole,
still many people have unaware or not catch the benefits of the same and they still do
not involve them self in Electric drives due to some personal and professional reason.
It’s necessary to understand the direct and indirect benefits of Electric drive in
machine to whole society and try to forward their perspective towards E-vehicles.
Electric system is most useful and beneficial for any consumers. Todays, E-vehicles
are available in various mileage capacity design and it also the cost saving device for
modern hectic people.

1.2 Need of the Study

This research will assist in gaining a better understanding of consumer
preferences and perceptions for electric Scooters of Ola and Bajaj Chetak. When a
customer wants to buy an electric Scooter, Both the company can figure out which
elements are affecting them. As a result,Companiescan understand which technique of
marketing they should promote more and can create awareness of the brands which
uses this tools.Companies may make efficient and effective use of "A Study on
Customer Perception and Preference towards E-Vehicles Ola and Bajaj Chetak:
A Comparative Study".

1.3 Research Objectives:

i. To study the perception of customers towards Ola Electric Scooter in Surat
city
ii. To study the perception of customers towards Bajaj Chetak Electric Scooter in
Surat city
iii. To compare the effectiveness of Ola Electric and Bajaj Chetak Electric
Scooter in Surat city

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Flowchart of the report:-

Figure no 1- Flowchart of the report

1.4 What is Electric vehicle?

When we think of electric vehicles, we mostly think of any car (either hybrids
or all-electric cars) that use electricity to run instead of petrol or diesel fossil fuels.
While this is pretty much along the right lines, the term ‘electric vehicle’ or ‘EV’
covers any vehicle that operates on an electric motor or traction motor instead of an
Internal Combustion Engine (ICE). This includes not only cars but electric trucks,
planes, trains, boats and two- and three-wheelers.

In this article, we’re going to use the term ‘electric vehicle’ or ‘EV’ to refer to
electric cars. As there are currently an estimated 1.4 billion cars on the road
worldwide (compared to roughly 200 million motorcycles), the car is widely
considered to be the most common and popular type of vehicle in use today. An

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electric vehicle can therefore be defined as any vehicle that uses one or more electric
or traction motors for propulsion.

1.5 How do electric vehicles work?

While the mechanics of how an electric car works vary depending on the type
of EV (i.e., whether it's a hybrid, battery-electric, or fuel cell electric - more on that
later), they all function in a similar way. Electric motors are used in all EVs. This is
powered by a stack of batteries, which must be recharged in most cases by plugging in
electric cars. These batteries were originally lead-acid batteries, but presently, most
electric cars will utilise lithium-ion batteries, which are more superior and can store
far more energy.

1.6 Batteries

In EVs - electric cars especially - the batteries are

usually found positioned low down in the car. In the
Tesla, for example, the battery runs along the floor.
Due to the weight of the batteries (the average
electric car weighs more than the average fuel-
powered car!), this helps to regulate the car’s centre
of gravity. Electric cars will also usually feature an
auxiliary battery that is used to power the car’s
electrics, much like the battery found in a
conventional fuel-powered vehicle. This allows the
car’s lights, infotainment system, and other
functions to work even if the main battery runs flat.
Figure 1 – Cell of Batterybank

E-scooter battery packs are made of many individual battery cells. More

specifically, they are made of 18650 cells, a size classification for lithium ion (Li-Ion)
batteries with 18 mm x 65 mm cylindrical dimensions.

4|Page
 Each 18650 cell in a battery pack is fairly unimpressive — generating an
electric potential of ~3.6 volts (nominal) and having a capacity about 2.6 amp hours
(2.6 A·h) or about 9.4 watt-hours (9.4 Wh).

Battery cells are operated from 3.0 volts (0% charge) up to 4.2 volts (100% charge).

1.6.1 Various Lithium Ion batteries

Li-Ion batteries have excellent energy density, the amount of energy stored per

their physical weight. They also have excellent longevity meaning that they can be
discharged and recharged or “cycled” many times and still maintain their storage
capacity.

Li-ion actually refers to many battery chemistries that involve the lithium ion. 
Here is a short list below:

o Lithium manganese oxide (LiMn2O4); aka: IMR, LMO, Li-manganese

o Lithium manganese nickel (LiNiMnCoO2); aka INR, NMC
o Lithium nickel cobalt aluminum oxide (LiNiCoAlO2); aka NCA, Li-aluminum
o Lithium nickel cobalt oxide (LiCoO2); aka NCO
o Lithium cobalt oxide (LiCoO2); aka ICR, LCO, Li-cobalt
o Lithium iron phosphate (LiFePO4); aka IFR, LFP, Li-phosphate

Each of these battery chemistries represents a trade-off between safety, longevity,

capacity, and current output.

1.6.2 Lead-acid

Lead-acid is a very old battery chemistry that is commonly found in cars and
some larger electric vehicles, like golf carts. They are also found in some electric
scooters; most notably, inexpensive children’s scooters from companies like Razor.

Lead-acid batteries have the benefit of being inexpensive, but suffer from
having very poor energy density, meaning that they weigh a lot compared to the
amount of energy they store. In comparison, Li-ion batteries have about 10X the
energy density compared to lead-acid batteries.

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1.6.3 Battery Packs

To build a battery pack with hundreds or thousands of watt hours of capacity,

many individual 18650 Li-ion cells are assembled together into a brick-like structure.
The brick-like battery pack is monitored and regulated by an electronic circuit called
a battery management system (BMS), which controls the flow of electricity into and
out of the battery.

Figure No 2 Battery Connection

Schematic diagram of parallel and series battery connections |

Credit: Wikimedia Commons under CC BY-SA 3.0.Individual cells in the battery

pack are connected in series (end to end) which sums their voltage. This is how it’s
possible to have scooters with 36 V, 48 V, 52 V, 60 V, or even larger battery
packs.These individual strands (many batteries in series) are then connected in
parallel to increase output current.By adjusting the number of cells in series and
parallel, electric scooter manufacturers can increase output voltage or max current and
amp hour capacity.

Changing the battery configuration will not increase total energy stored, but it
effectively allows a battery to offer more range and lower voltage and vice versa.

1.6.4 Battery Capacity Ratings

E-scooter battery capacity is rated in units of watt hours (abbreviated Wh), a

measure of energy. This unit is quite easy to understand. For example, a battery with a
1 Wh rating stores sufficient energy to supply one watt of power for one hour.

More energy capacity means higher battery watt hours which translates to
longer electric scooter range, for a given motor size. An average scooter will have a

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 capacity of around 250 Wh and be able to travel about 10 miles at an average of 15
miles per hour. Extreme performance scooters can have a capacity reaching into the
thousands of watt hours and ranges of up to 60 miles.

1.6.5Comparison of Ola and Bajaj Chetak

Table 1:- Comparison between Ola and Bajaj Chetak

Points of
Difference

Name Ola S1/ S1 Pro Bajaj Chetak

Price 1,00,000 – 1,30,000 1,30,000 – 1,40,000

Battery Range Up-to 90 k/charge Up-to 95 km/charge

Motor Capacity 8500 Watt 4080 Watt

Motor Type Mid Drive IPM BLDC

Charging Time 4.40 Hours 5 Hours

Starting Remote & Push Button Remote & Push Button

Method

Operating Android, Os -
System

7|Page
Chapter 2: Industry Profile
2.1 Electric Scooter at Global Level
The COVID-19 pandemic has affected the overall automotive industry,
leading to a subsequent decline in growth of the electric powertrain market, as a result
of low automotive sales and new requirements during the first half of 2020. However,
stringent emission norms by the government agencies such as emission standards for
greenhouse gas (GHG) emissions by US Environmental Protection Agency (EPA),
BS-VI in India and China VI is driving the market for electric scooters.

High mechanical efficiency, easy integration of regenerative braking, low

noise levels, and moderately economical maintenance costs are the factors supporting
the market growth. The COVID-19 crisis has resulted in a global economic
slowdown. Lockdowns implemented in various parts of the world to curb the spread
of the virus led to disruptions in the supply chains and a temporary ceasing of
production at several production facilities. The electric scooters market is particularly
vulnerable due to its dependency on global sourcing for its batteries' core technology.

 Increasing adoption of electric scooter sharing services in countries such as

Spain, the U.S., Germany, and France has spurred the demand for battery-powered
two-wheelers. Companies such as Razor, Lime, Bird, Jump, and Spin offering e-
scooter sharing services are procuring these vehicles mainly from manufacturers such
as Xiaomi, Gogoro, and Ninebot-Segway.

These sharing services are witnessing an exponential adoption rate since 2016.
Currently, more than 90 cities and various universities globally use this service, with
around 95 percent of scooters having an electric drivetrain. Increasing monetary and
non-monetary incentives are encouraging the adoption of battery-operated two-
wheelers. Moreover, the need for sustainable urban mobility and modern
transportation infrastructure is driving the transition from conventional to electric
modes of transport.

Governments across the globe have formulated several policies to increase the
penetration of electric scooters by offering various benefits to consumers as well as
manufacturers in the form of subsidies. Support in the form of research and

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development initiatives is also a prominent growth factor. For instance, in the U.S.,
the Corporate Average Fuel Economy (CAFÉ) standards are increasing the adoption
of energy-efficient automobiles by framing regulations for enhancing the utilization of
alternative fuel vehicles and the reduction of fossil fuel consumption.

Similarly, the Canadian government is developing a strategy to reduce the

country’s greenhouse gas emissions and increase the number of zero-emission
vehicles. Besides this, the swift adoption of scooter-sharing services has triggered the
demand for battery-powered two-wheelers. This, in turn, creates a highly conducive
environment for growth.

Table no 2:- Market Report Scope

Report Attribute Details

Market size value in 2022 USD 22.28 billion

Revenue forecast in 2030 USD 40.6 billion

Growth rate CAGR of 7.8% from 2022 to 2030

Base year for estimation 2021

Actual estimates/Historical data 2018 - 2020

Forecast period 2022 - 2030

Revenue in USD million and CAGR from

Quantitative units
2022 to 2030

Segments covered product, battery, voltage, region

North America; Europe; Asia Pacific; Latin

Regional scope
America; MEA

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2.2 Electric Scooter at INDIA Level
The electric vehicle industry in India is a growing industry. The central and
state governments have launched schemes and incentives to promote electric mobility
in the country and some regulations and standards are also in place. While the country
stands to benefit in a large way by switching its transport from IC engines to electric
motor-powered, there are challenges like lack of charging infrastructure, high initial
cost and lack of electricity produced from renewable energy. Still, e-commerce
companies, car manufacturers, app-based transportation network companies and
mobility solution providers have entered the sector and are slowly building up electric
car capacity and visibility.

The Government of India has declared public charging stations and EV

charging businesses as a de-licensed activity. The government has laid down that
there should be at least one charging station in a grid of 3 km x 3 km in cities and one
station every 25 km on both sides of highways. This coverage is to be achieved in
cities with a population of more than 4 million and all existing expressways and
important highways connected to these mega cities by 2022. The second phase (3 to 5
years) will cover big cities like state capitals and UT headquarters. There have been
initiatives to set up community charging stations, as in the case of Plugin India
facilitated charging stations.News reports have indicated about plans to provide solar-
powered charging points at the existing fuel stations of the country. There are
companies like Tata Power, Fortnum and others which are engaged in the business of
electric vehicle charging. They have already installed all varieties of chargers - rapid
DC chargers and level 2 AC chargers for all kinds of applications - public access,
workplace charging, fleet charging, residential communities, malls, highways etc. and
have large plans to scale up.

Charging infrastructure, mainly setting up of level 2 charging at public level

shall be the toughest challenge in terms of service integration for India. For normal
charging, the charging time poses a serious problem as it ranges from 6 to 8 hours
whereas for fast DC charging; cost & high renewable energy are the biggest factors
which could pose a problem. It is also assumed that 10% of the charging
infrastructure required in India shall be composed of fast charging station and rest
90% shall come from level 2 public charging setups. On 22 May 2018 Ather
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Energy launched its charging infrastructure service in Bangalore called Ather Grid,
with each charging station called 'Point'. The service is open to all electric vehicles
but has been deployed where Ather plans to launch its own electric scooter.

Available Scooters in Indian Market

1. Ola Electric 
2. Bajaj Chetak
3. Ather Energy
4. Simple Energy (Mark 2 to be launched)
5. Hero Electric Photon
6. Okinawa Praise
7. Yakuza Rubie*
8. Lactrix Motors -
9. E-Vega Mobility Labs 
10. Evolet Pony
11. OmjayEeve
12. Battreloev
13. Battreloevgpsie
14. Pure EV Epluto 7G
15. Ampere by Greaves
16. TVS iQube
17. AMO Mobility

2.3 Electric Scooter at GUJARAT level

A new scheme has been launched by the concerned authorities of the Gujarat
government to help the understudies of the state get an electrical vehicle free of
cost. The Gujarat understudies will be getting subsidies on the e-scooters that they
will be buying in the Gujarat state. A lot of benefits will also be provided. We have
mentioned eligibility criteria, benefits, objectives, and all of the other details
regarding the Gujarat Two Wheeler Scheme.

Gujarat two-wheeler scheme has you launch for the students of Gujarat and to
give them a subsidy. The government of Gujarat will be providing forty-eight

11 | P a g e
thousand rupees as a subsidy to each candidate so that they can buy an electric
rickshaw. Proper assistance will also be given to individuals. Students will be
provided 12000 rupees to get an electronic scooter. This benefit will be provided to
the student who is currently studying in class ninth to class 12th. Students can only
buy scooters using the subsidy amount given under the Gujarat two-wheeler scheme.
Gujarat Government will provide 10000 electrical vehicles to the students.

To empower the utilization of electric vehicles to forestall air contamination,

Vijay Rupani declared sponsorship plans for electric bikes and e-carts, on Thursday.
The CM reported the appropriation as a “Panchsheel present” of five improvement
plans in Gujarat to commend the 70th birthday celebration of PM NarendraModi. 

MoU of The Scheme

The Environmental Change division marked virtual MoU with 10 associations

to chip away at moderating the impacts of environmental change and expanding the
utilization of sustainable power source through the use of room innovation and geo-
informatics. Another MoU, “Environmental Change Danger Appraisal of
Moderation”, has marked with the Indian Organization of the executives, Ahmedabad
(IIM-A) for atmosphere money and atmosphere strategy matters and with the Indian
Foundation of Innovation, Gandhinagar on the limit building, research, and upgrading
the public utility of logical data in the field of environmental change and condition.
AMoU has additionally marked with the Gujarat State Street Transport Company and
Gujarat Gas to expand the utilization of clean energizes like CNG in-vehicle
exchanges and to detail construction laws on vitality sparing in houses with the main
town organizer.

Top E-Scooter running in Gujarat State

1. Ola S1
2. Bajaj Chetak
3. Ather 450X
4. TVS iQube Electric
5. Simple One

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 6. Hero Electric Photon
7. Bounce Infinity E1
8. Ampere V48

 Some positive Impact of Price rise in petrol

Over the last one year, India’s second wave of COVID-19 has brought urban
areas to a standstill. The public health and socioeconomic impacts of the lockdown
have been devastating for families across the country. Now, as we slowly get moving
again, household budgets face the challenge of rising transport costs in the form of
fuel.

Petrol and diesel prices are at an all-time

high. In Mumbai, petrol crossed the ₹ 105 per litre
mark on May 29, with diesel not far behind at ₹ 93
per litre. In June last year, petrol was about ₹ 20
per litre cheaper in Mumbai at ₹ 80. In Delhi,
petrol prices touched ₹ 95 per litre, as compared to
₹71 per litre last year.

Figure no 3:- Petrol

Machine

Most parts of the country are witnessing this continuous hike in fuel prices,
pushing commuters to look for cheaper mobility solutions. Electric vehicles (EVs) are
a potential low-cost alternative that may get traction in the current scenario of rising
operational costs of petrol and diesel vehicles. Powered directly by the grid, EVs are
increasingly proving to be operationally cheaper for their owners than petrol and
diesel vehicles in terms of their total cost of ownership (TCO).

The TCO for any vehicle is the sum of all the costs incurred from owning the
vehicle to interest payments, road tax payment, fuel costs, maintenance costs, and
finally, the salvage value obtained from selling the vehicle in the second-hand market.

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The TCO comparison of a vehicle for various fuel types in the current market scenario
highlights that the price of owning and operating EV vehicle is lesser than its internal
combustion engine (ICE) counterparts. An individual purchasing a private car in
Mumbai and travelling an average of 50 km daily, saves ₹ 2 per kilometer effectively
by using an electric car over a petrol one. The saving can be as much as ₹ 4.5 per
kilometer for a cab driver operating 160 km daily.

The higher upfront cost of EVs has historically been a barrier to its adoption.
A typical electric car costs almost 40% more than its equivalent petrol car. However,
an electric car provides huge savings in its daily operations. In addition to lower fuel
cost, lower maintenance and repair costs make it almost a third cheaper than the petrol
car. As the prices of petrol and diesel continue to soar and that of EV declines, these
savings are expected to continue increasing, making them more and more viable.

Indian EV ecosystem is still in its nascent stage; an enabling environment for

its adoption is being created by various actors. The Government of India has
introduced subsidies and exemptions exclusively for EVs and an increasing number of
state governments are formulating policies designed to accelerate EV adoption. Banks
are also recognizing the opportunity presented by EVs and creating dedicated low-
interest ‘green’ loans to help their customers make the switch. Vehicle batteries which
are recognized as the most expensive elements of EVs are steadily becoming cheaper
every year.

Altogether, these developments indicate trends of EVs increasingly becoming

more affordable than their petrol or diesel equivalents. Choosing an EV over ICE
vehicle may no longer be a decision made due to environmental consciousness of
consumers: it will also be driven by the fact that EVs will be far easy on the pocket in
the longer run. This is sure to be a major win for the price-sensitive Indians, powering
the country’s shift to a cleaner mobility future.

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2.4 PESTEL Analysis

Figure No. 4: PESTEL Analysis

The PESTEL analysis is an important part of management research. It aids a

corporation in identifying external factors that may have an impact on its
operations. External factors such as politics, economy, society, technology,
ecology, and legislation can all have an impact on the electric vehicle industry's
sales. The PESTEL analysis of the electric vehicle sector demonstrates how
various elements can influence the industry's growth. It aids businesses in
developing ways to mitigate potential risks.

2.4.1 Political Factors

The politics of a country have a direct impact on the businesses that operate on its
outskirts. The PESTEL analysis of the automobile sector demonstrates the impact
of political concerns on the industry:
 To safeguard the safety of passengers, most governments have enacted
restrictions governing the fabrication of vehicles parts. If a business
fails to meet these conditions, their license may be revoked.
Furthermore, the organization must devote a large amount of time to
testing before launching, which can be pricey at times.

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  The dramatic incline in the petrol price by Indian government also
affect the purchasing policies for normal peoples.
 The administrations also want to limit the excessive use of fossil fuels,
which produces more pollution. To stay in business, automotive
manufacturers must keep emissions under a certain limit.
 The government's policies on export and import have an impact on a
country's E-vehicle sector. A company's profit margin can be improved
if it can import high-quality parts at a reduced cost.

The implications of this factors can be:

 Politics have thus much involved in optimized vehiclesbased on electric drive.

 The costlier fossil fuel also lead to divert society towards electric
 Purely linear constraints model these factors in a bi-criteria optimization.
 The cost-minimal in Electric Bike/Scooter accessories carries significant
amounts of political risk.
 Company profit/loss also depend on political schemes

2.4.2 Economic Factor

People's lifestyles are influenced by a country's economy. As a result, it may

have an impact on the vehicle sector. Here are some economic factors that
may have an impact on the E-vehicle industry:
 People's incomes in both stable and growing economic zones are
steadily rising. As a result, their spending power is increasing. It is for
this reason that the demand for Electric Drive is increasing.
 Many countries have imposed taxes on luxury items, raising their price
and preventing a certain segment of the population from purchasing
one. In some nations, this could lead to a decrease in demand for
premium vehicles. However, if a number of businesses launch Battery
operated vehicles that are very inexpensive, they may be able to attract
more purchasers.
 If the price of batteries is rises, the price of Scooter will rise as well. It
could be one of the reasons for the drop in demand.

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  Also the lack or nil the subsidies offer by government on purchasing e-
vehicle, may lead to fall in demand

The implications of this factors can be:

 Electric Drive is becoming more economically attractive as technologies

improve.
 As the new sector takes shape, producers of E-vehicles must drive their costs
down, utilities must place big bets despite enormous technological uncertainty
and regulators must phase out subsidies with care. The actions these players
take will determine the Electric drive sector’s scale and performance for years
to come.

2.4.3 Social Factor

The economics of a land are influenced by socio-cultural factors. Social developments

have a significant impact on Electric vehicles manufacture. The PESTEL analysis of
the E-vehicles business can reveal the social conditions that may affect the industry.
 E-vehicles are not just transportation, but also fashion statements. As a
result, when creating new machine, corporations must consider the
preferences of their customers. Otherwise, it may fall out of style and
be difficult to sell.
 The population distribution of a country has an impact on sales. An
attractiveness carry a high gain of customer, design give an
extraordinary value in this sector
 The vehicle business is influenced by community culture and
tendencies. For example, countries with well-connected bus services
may experience a reduction in the number of people who own vehicle.
Developed countries also have a proclivity to own one or more Bikes/
scooters.

The implications of this factors can be:

 Social and political impacts are important for Electric energy vehicles.
 Social and political impacts are inter-related and considered together.

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  A new taxonomy of social and political impact criteria is presented for E-
vehicles.

2.4.4 Technological Factor

The state of technology has a significant impact on vehicle company sales. Here are
some technical concerns that can affect the E-vehicles industry's business:
 To secure people's safety, the vehicle industry is heavily reliant on
cutting-edge technology. To make their scooters as safe as possible,
companies must enhance their technologies.
 Companies must focus their efforts on reducing heating and
transmission losses.
 Companies focus on longer battery back-up and charging techniques.
 To ensure the comfortable rides, company use high technical structure
and method (design).

The implications of this factors can be:

 E- Vehicles are now on high development level.

 Technological factor and GDP mainly drive less fuel consumption use in
developed countries.
 GDP and CO2 emission mainly drive charging bikes production in developing
countries.
 Technological factor cannot explain energy dynamics in developing countries.
 Fuel price only marginally explain the dynamics of e-vehicles production.

2.4.5 Environmental Factor

Environmental challenges can have a significant impact on the vehicle industry. As

public awareness of pollution grows, the situation may have an impact on their
business. The PESTEL analysis of the Electric vehicles sector might reveal the
following environmental challenges that may have an impact on the business:
 Environmentalists and government officials are concerned about what
fuel emissions. Companies can leverage cutting-edge technology to
develop battery-powered or electric vehicles, which will assist to
reduce pollution.

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  Countries' governments are more ready to implement environmental
legislation to reduce pollution levels, and e-vehicles manufacturers
must follow the rules.
 Automobile businesses' research divisions must be meticulous in their
testing. If they can pass the stringent pollution tests, they should put a
unit on the market.

The implications of this factors can be:

 The electric scooter provides a tremendous resource for generating clean and
sustainable environment without toxic pollution.
 It support to green energy directly.

2.4.6 Legal 

Countries' rules and regulations can have an impact on the e-vehicles industry's
business. E-vehicles companies are governed by regulations in the majority of
countries. Here are some legal concerns that may affect the e-vehicles industry's
business:
 Government can band the Diesel engine cars, which can aid in the
reduction of air pollution.
 If a vehicle manufacturer works in a global market, it must adhere to
tax and environmental regulations. If they do not, the company may be
barred from operating in the country.

The implications of this factors can be:

 The mileage that company says, the vehicle must be power till that.
 What the issues face in technical and battery system that must be
considerable.

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2.5 Michal Porter’s 5 Force Model

Understanding Porter's Five Forces

Porter's Five Forces is a business analysis model that helps to explain why
various industries are able to sustain different levels of profitability. The model was
published in Michael E. Porter's book, "Competitive Strategy: Techniques for
Analyzing Industries and Competitors" in 1980. The Five Forces model is widely
used to analyze the industry structure of a company as well as its corporate strategy.
Porter identified five undeniable forces that play a part in shaping every market and
industry in the world. The five forces are frequently used to measure competition
intensity, attractiveness, and profitability of an industry or market.

Porter's five forces are:

1. Competition in the industry

2. Potential of new entrants into the industry

3. Power of suppliers

4. Power of customers

5. Threat of substitute products

Figure No. 5: Michael Porter’s Five Force Model

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KEY TAKEAWAYS

 Porter's Five Forces is a framework for analyzing a company's competitive

environment.
 The number and power of a company's competitive rivals, potential new
market entrants, suppliers, customers, and substitute products influence a
company's profitability.
 Five Forces analysis can be used to guide business strategy to increase
competitive advantage.

1. Competition in the Industry

The quantity of competitors and their ability to undercut a company is the first of the
five factors. The more competitors there are, as well as the amount of similar products
and services they offer, the less powerful a company becomes. If a company's rival
can offer a better deal or lower costs, suppliers and buyers seek them out. When
competitive competition is low, on the other hand, a corporation has more authority to
charge higher prices and dictate the terms of deals in order to increase sales and
profits.

2. Potential of New Entrants into an Industry

The force of new entrants into a market has an impact on a company's power. The less
time and money it takes a rival to enter a company's market and become a viable
competitor, the more vulnerable an established company's position becomes. Existing
enterprises in an industry with high entry barriers would be able to charge higher
prices and negotiate better terms if they were able to charge higher prices and
negotiate better terms.

3. Power of Suppliers

The fifth force model's next aspect considers how quickly suppliers may raise input
costs. It is influenced by the number of suppliers of a product's or services essential
inputs, how unique these inputs are, and how much switching to another source would
cost a corporation. The fewer suppliers in an industry, the more reliant a company is
on them. As a result, the supplier has more clout and can raise input costs and demand
other trade advantages. When a corporation has a large number of suppliers or low

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switching costs between competitor suppliers, on the other hand, it can keep its input
costs low and increase profits.

4. Power of Customers

One of the five forces is the ability of customers to drive down prices or their level of
power. It is influenced by the number of buyers or customers a firm has, the
importance of each customer, and the expense of finding new consumers or markets
for the company's output. With a smaller and more powerful client base, each
customer has more negotiating leverage to get better rates and packages. A business
with a large number of smaller, independent consumers will find it easier to raise
prices and increase profits.

The Five Forces approach can help firms increase revenues, but they must constantly
analyses and alter their company plan as the five forces change.

5. Threat of Substitutes

The final of the five forces is concerned with substitutes. Alternative goods or
services that can be utilized in place of a company's products or services are a danger.
Companies that manufacture goods or services with no near substitutes will have
more freedom to raise prices and secure favorable terms. Customers will be able to
forego purchasing a company's product if close substitutes are accessible, eroding the
company's influence.

Understanding Porter's Five Forces and how they apply to a particular industry can
help a company change its business plan to make better use of its resources and
generate more profits for its shareholders.

Application of five force model in E-vehicle industry

The Five Forces Model

1. Barriers to entry

The ease with which new entrants can enter the industry is measured by
barriers to entry. This might entail, for example:
 advantages in terms of cost (economies of scale, economies of scope)

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  Government policies include taxation, as well as access to production
inputs and finance
 Cycle of production and learning curve
 Funding requirements
 Access to channels of distribution

Patents, branding, and image are all examples of this.

 It is true that the common person cannot start producing Electric

scooter/bikes. The advent of foreign competitors with the necessary
finance, technologies, and management skills began to erode several e-
vehicle companies' market dominance. Globalization, or the movement of
global investment and firms from national and domestic markets to a
global environment, is a major influence on the Electric industry. Electric
vehicles are strongly reliant on customer preferences and trends. While
automobile manufacturers offer a significant number of automobiles to
corporations and car rental organizations.The greatest source of revenue is
consumer sales (fleet sales). As a result, a higher importance should be
given to consumer and corporate confidence than to traditional indicators
such as earnings growth and debt load.

2. Threat of substitutes

Every top decision maker must consider the following question: How easily
can our product or service be replaced? The following must be examined:

 How much does switching to a competitor's product or service cost the

customer?
 What percentage of customers are likely to switch?
 What is the cost-benefit analysis of substitutes?

If a product can be easily replaceable, the company faces a threat because it

can only compete on price.

 Rather than focusing on the threat of someone purchasing a new vehicle, it

is necessary to consider the chance of individuals travelling by bus, rail, or

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 airline. People are more likely to seek alternate transportation options as
the cost of owning a vehicle rises. The price of fuel has a significant
impact on consumers. The bike and cars is very convenient, but they also
consume more petrol and it is costlier due to price rise in petrol. In the
vehicle travel sector, you should also consider time, money, personal
preference, and convenience when considering the availability of
substitutes.
3. Competitive Rivalry

In order to do so, we must assess the amount of rivalry among the industry's
existing participants.

 Is there anything preventing you from leaving?

 How quickly is the industry expanding?
 Is there a surplus or a shortage in the industry?
 What percentage of the industry is concentrated?
 How do your customers identify with your brand?
 Is there a difference between the product and the competition?
 What is the level of diversification among competitors?
 Is one player more dominant than the others in terms of strength and
size?

 Because the cost of competition is significant, highly competitive

industries typically receive low returns. The electric business is classified
as an oligopoly (a market condition in which there are so few suppliers
that the actions of any one of them can have a significant impact on
pricing), which serves to reduce the effects of price-based competition.

4. Bargaining power of buyers

The concern now is how solid the buyer's position is. Can customers, for
example, band together to place huge orders in order to pressure your profit
margins? Other instances include the following:

 Volume and concentration of buyers

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  What data do purchasers have?
 Price that is reasonable
 Sensitivity to price
 What percentage of your clients are loyal to your brand?
 The risk of backward integration depends on how distinct your product
is.
 Alternatives are readily available.

It's not a favorable position to be in if a consumer has the power to set your
prices.

 The E-vehicles supply industry is highly fragmented. The majority of

vendors' products are purchased from one or two makers. If a components
maker decides to switch suppliers, the impact on the former supplier's
business could be disastrous. As a result, suppliers are tremendously
vulnerable to the needs and requirements of the components maker and
wield very little power.

5. Bargaining power of suppliers

This refers to what your suppliers are able to perform in respect to you.
 What is the strength of the seller's position?
 Is there a large number of possible suppliers or a small number?
 Is there a monopoly in place?
 Do you rely on a single provider or a group of them?
 How much do you charge each of your vendors?
 Is it simple to switch from one provider to another?
 Will switching to a different supplier effect the price and distinction of
your product?
 Are there any other suppliers who have the same inputs? (inputs to be
replaced)
 The electric scooter maker bargaining muscle is unrivalled. Consumers
may become dissatisfied with many of the items offered by specific
electric scooter makerand seek alternatives. Consumers, on the other hand,

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 are price sensitive but lack purchasing power because they rarely buy large
quantities of scooters/bikes.

2.6 Major Services offered in Electric Scooter

 2.6.1 Scheme provide by Governments

Central government

The Government released a two-pronged strategy aimed at both buyers and

manufacturers, in which it offers $1.4 billion in subsidies to buyers, while imposing a
hike on import tariffs to increase manufacturing of these vehicles by domestic
companies.The Government is mainly focusing to electrify public transportation as
the subsidies, mainly available for two-wheelers, three-wheelers, and buses. This
policy also earmarks $140 million to develop charging infrastructure which should
further help the development of the EV industry in India. On 14 December 2018, the
government also released a document which outlines the standard and guidelines for
EV Charging infrastructure. Beyond the specifications of the charging infrastructure,
the guidelines also required a charging station to be present every 25 km along a
road/highway.

Energy Efficiency Services Limited (EESL) is procuring 10,000 number of

Electric Vehicles from reputed manufacturers for distribution to Government
Departments on rental model and upfront sale model. EESL's tender of 10,000
number of EV's has reduced the cost of EV's substantially.

National Electric Mobility Mission Plan, 2020

The National Electric Mobility Mission Plan, 2020 was launched by the
Government of India in year 2012 with the aim of improving the national fuel security
through the promotion of hybrid and electric vehicles.Auto industry contributes 22%
to the manufacturing GDP. From the help of new Manufacturing Policy, contribution
of manufacturing in overall economy will increase to 25% by year 2022. The National
Electric Mobility Mission Plan targets 30% of EV penetration in India by 2030.

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Faster Adoption and Manufacturing of Hybrid and Electric vehicles (FAME)

The Government started Faster Adoption and Manufacturing of Hybrid and

Electric vehicles (FAME) scheme which provides incentives for purchasing electric
vehicles.Phase I of the scheme lasted from 2015 to 2019, while Phase II began in
2019 and is planned to be completed in 2022.

Government is releasing tenders to increase charging infrastructure in the

country. The scheme offers incentives to the electric and hybrid vehicles ranging from
Rs.1,800 to Rs.29,000 for scooters and motorcycles and Rs.1.38 Lac for cars. FAME
is a part of National Electric Mobility Mission Plan by Government of India.

Go Electric campaign

The government launched the Go Electric campaign in the start of 2021 to

encourage the adoption of electric mobility vehicles and electric cooking appliances
and to ensure energy security in the country. Road Transport and Highways
Minister Nitin Gadkari launched the campaign, saying Go Electric is a future for India
that will promote low-cost, environmentally friendly and indigenous electrical
products. He expressed concern about the huge cost of importing fossil fuels and said
CO2 emissions from transportation vehicles are a major challenge. The country must
encourage the use of vehicles that run on alternative fuels such as electric batteries,
CNG and biofuels.The Government to suspend the registration fee for EVs will persuade
states also to give tax breaks.

Delhi

In 2019 the Delhi Government approved 1,000 low floor AC Electric buses to
be used in Delhi’s public transport system. The buses have CCTV, Automatic Vehicle
Tracking System (AVTS), and panic buttons and panic alarms. The subsidy given by
government is up to Rs 75 lakh or 60% of cost of bus, whichever is lesser, but until
now only 1 bus has been inducted by the state government.

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Maharashtra

The Maharashtra Government is focusing on increasing EV use in the state by

proposing to exempt EV’s from road tax and providing a 15% subsidy to the first lakh
EV’s registered in the state. To improve suitable infrastructure, the government
proposed to provide a maximum subsidy of Rs 1 million (~$15,549) per charging
station up to first 250 charging stations that are set up in Maharashtra.

Gujarat

Gujarat government is committed to reducing its carbon footprint by 6 lakh tons

per year by bringing down pollution occurring due to use of conventional fossil fuel.
A large number of buyers are resorting to EVs by availing subsidies up to Rs 20,000
for two-wheelers, Rs 50,000 for three-wheelers, and Rs 1.5 lakh for four-wheelers.
[28] Up to 10 capital infrastructure is being offered to set up charging stations in the
state under the policy. Already 280 such charging stations have been set up across
Gujarat after the announcement of EV policy and 250 more are in pipeline.

2.7 Major Competitor in Electric Scooter

2.7.1 Top Electric Scooters Companies at Global Level

Following are the most trusted brand in E-scooter Industry.

a. Yamaha Motor Co., Ltd.

Founded in 1955 and headquartered in Japan, Yamaha Motor Co., Ltd. is a

Japanese manufacturer of motorcycles, marine products such as boats and outboard
motors, and other motorized products. Yamaha Motor Co., Ltd. provides a different
range of products such as motorcycles, outboards, wave runners, boats, golf cars, e-
bike systems, power products, industrial robots, SMT assembly systems, performance
dampers, pool, clean water supply systems, OEM casting and forging, cell picking
and imaging systems cell handler, international corporation, and electric motors. With
its subsidiaries and a strong distribution network, the company has its global presence
across Asia, North America, Europe, Japan, and Other regions.

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 b. Yadea Group Holdings Ltd.

Founded in 2001 and headquartered in China, Yadea Group Holdings Ltd. is a

high-end electric two-wheeled vehicle manufacturing enterprise. The company sells a
wide range of electric bicycles, electric motorcycles, and their components and
accessory. Yadea sells different types of e-scooters such as city, sport, express,
tricycle, and kick-scooters and different types of e-bikes such as MTB, urban,
trekking, fat-bike, and folding. The company is increasing its influence in the research
and development of core technologies for electric two-wheeled, including power
systems, energy systems, intelligent systems, safety systems, and appearance design.

c. Niu Technologies

Founded in 2014 and headquartered in China, Niu Technologies is the world’s

leading provider of smart urban mobility solutions. NIU is a global brand in urban
mobility that embraces technology, style, and freedom. Niu currently streamlined
product portfolio consisting of seven series, NQi, MQi, UQi, NIU Aero, Gova, RQi,
TQi, with multiple models and specifications for end consumers such as NIU Power
accessories and NIU AERO outdoor sports bicycles. With its subsidiaries and a strong
distribution network, the company has its global presence across PRC, Europe, and
other regions.

d. Fuji-Ta Bicycle Co., Ltd.

Founded in 1992 and headquartered in China, Fuji-Ta Bicycle Co., Ltd. is a

private company and the largest bicycle manufacturer in China. The company
provides different types of products such as mountain bikes, electric bikes, road bikes,
folding bikes, city bikes, children’s bikes, scooters, bicycle parts, and outdoor toys.
Fuji-ta bicycle manufacturers have five production and processing bases and nine
major subsidiaries. With its subsidiaries and a strong distribution network, the
company sells its products in more than 50 countries and regions, including North
America, Latin America, Europe, Australia, and Asia.

e. Trek Bicycle Corporation

Founded in 1976 and headquartered in the U.S., Trek Bicycle Corporation is a

private company and manufacturer of a wide range of bicycle and cycling products.

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Trek Bicycle Corporation consists of four brands Trek, Electra, Bontrager, Trek
Travel, through which they provide products in the global market. The company has
different ranges of road bikes, mountain bikes, hybrid bikes, electric bikes, electra
bikes, equipment, and apparel.

f. Riese& Müller GmbH

Founded in 1993 and headquartered in Germany, Riese& Müller GmbH is a

private company and manufacturer of e-bikes, e-cargo bikes, and folding bikes.
Riese& Müller GmbH provides different types of bikes such as e-bike, cargo,
compact, tour, city, commuters, all terrain, child transport, changing riders, comfort,
with dog, high load capacity, battery integrated into the frame, long range, mountain,
and s-pedelec.

g. Leon Cycle

Founded in 2014 and headquartered in Hannover, Germany, Leon Cycle is a

private company and manufacturer of one of the largest Pedelec (Pedal Electric
Cycle) and e-bike brands in Europe. Leon Cycle provides a different range of bikes &
accessories such as eCity, eMTB, eFat Bike, eFolding, batteries & kits, and parts &
accessories. NCM is an E Bike manufacturer based in Germany, which comes under
Leon Cycle. With its subsidiaries and a strong distribution network, the company has
its presence across Spain, Canada, France, Australia, Germany, New Zealand, and the
U.K. through its offices.

h. Aventon Bikes

Founded in 2012 and headquartered in California, U.S., Aventon Bikes is a

private company that specializes in high-performance bicycles, bicycle components,
engineering & design, ebikes, and electric bicycles. Aventon Bikes provide a different
range of ebikes for men & women with vehicle racks, bike trailers, and bags. The
company provides a different range of accessories and components such as bags,
chargers, mirrors, pumps, vehicle racks, brakes, chains, handlebars, tires, tubes, etc.

i. Govecs AG

  Founded in 2009 and headquartered in Germany, Govecs AG is a private

company that manufactures electric vehicles. Govecs AG is a leading manufacturer of

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electric scooters and light electric vehicles in Europe. Govecs AG specializes in
Engineering, Production, Electric Scooters, OEMs, e-mobility, electric vehicles,
delivery scooters, pizza scooters, transport scooters, sharing, electric scooters, e-
scooters, schwalbe, urban mobility, green mobility, and electric vehicles. With its
strong distribution network, the company has six stores in Hamburg, Berlin, Koln,
Frankfurt, Stuttgart, and Munchen in Germany.

j. Walberg Urban Electrics GmbH

Founded in 2011 and headquartered in Germany, Walberg Urban Electrics

GmbH is a private company that manufactures elektroroller, e-mobility, and e-
scooter. The company provides different types of e-scooters, spare parts of e-scooters,
and accessories. With its strong distribution network, the company delivered its
products in Germany, Belgium, Denmark, the Netherlands, Luxembourg, Czech
Republic, Austria, Finland, France, Italy, Sweden, U.K., Greece, Ireland, Portugal,
and Spain.

2.7.2 Top E-scooter companies at India level:

Following are the top 4 Solar System companies work in Gujarat at most rated.

a. Bajaj Chetak EV

Bajaj is primarily considered the greatest brand in India. Previously, the

company offered high-quality petrol scooters under the Chetak brand, and an electric
scooter was slated for release in 2019. The Bajaj Chetak EV has a 3kW battery range
of 85 to 95 kilometres and a charging time of 5 hours. Its 3800w BLDC engine can
reach a top speed of 78kmph, plenty for Indian roads. This great scooter is now
considered India’s greatest electric scooter brand, with a three-year battery warranty.

b. Ather 450X

The Ather 450X is powered by a 6kW 26Nm Permanent Magnet Synchronous

(PMS) Motor, connected to a new 21,700 cell lithium-ion battery pack and Battery
Management System (BMS). It has a claimed range of 70 kilometres in Ride mode
and 85 kilometres in Eco mode. In Warp mode, the Ather 450X can accelerate from 0
to 40 kilometres per hour in 3.41 seconds.

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 c. TVS IQube

The price of the TVS iQube Electric has been reduced by Rs 11,250,

according to the government’s amended Fame 2 subsidy scheme.

By the end of March 2022, the TVS iQube Electric will be available in 20
cities across the country. To help develop a charging network in certain cities, the
company has inked aMoU with Convergence Energy Services (a Government of India
programme).

A 4.4kW electric hub motor and a set of 2.25kWh lithium-ion batteries power
the TVS iQube Electric, which has a claimed top speed of 78kmph. On a full charge,
it can travel up to 75 kilometres. It’s also speedy, accelerating from 0 to 40 kilometres
per hour in 4.2 seconds. However, the scooter is limited to a top speed of 40
kilometresper hour in Eco mode. The scooter’s underpinnings include a telescopic
fork and dual shocks at the back. A front disc and a rear drum unit provide stability to
the scooter. The Jupiter Grande’s 12-inch wheels were used on this vehicle. The
iQube is 118kg in weight.

d. Ola Electric

The pricing of an Ola electric scooter starts at Rs. 85,099 for the S1. Ola
Electric only has one scooter, a two-wheeled electric scooter. In India, the Ola
Electric S1 is a popular scooter. Ola began as a ride-sharing service and has since
expanded into a big corporation. Ola Electric, the company’s automotive subsidiary,
was founded in 2020 and has already made a huge impact. It began by acquiring
Etergo, a Dutch company who’sAppScooter it used to develop its first electric
scooter, the S1.

Scooters – Ola only has one scooter model: the S1. The scooter is available in
two versions: regular and Pro; the latter has a larger battery, more power, and
additional capabilities like cruise control and voice controls. On the other hand, both
scooters are entirely keyless, as they are controlled by a proximity sensor and a key
code.

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 e. Okinawa Ridge +
In India, the Okinawa Ridge Plus is an electric scooter with a starting price of
Rs. 66,094. It comes in only one colour and one version. The motor on the Okinawa
Ridge Plus produces 800 W of power. Okinawa Ridge Plus has both front and rear
drum brakes and an electronically assisted braking system.

The Okinawa Ridge+ is the company’s flagship scooter. It outperforms the

Praise thanks to its lithium-ion battery, which provides a 120 km range on a single
charge. The top speed is claimed to be 55 kilometres per hour. It comes with the same
features as the Praise, like keyless entry, an anti-theft alarm, e-ABS, and a ‘Find My
Scooter’ part.

f. Okinawa iPraise+

This scooter is similar to the Okinawa Praise, but it has new luxury features
and uses lithium-ion batteries. This scooter’s standout feature is its detachable
lithium-ion battery pack, which you can remove and charge at home. According to
Okinawa, charging a lithium-ion battery takes 30-40% less time than charging a lead-
acid battery. The scooter’s battery range is reported to be 160-180 kilometres.

g. E Pluto 7G

PURE EPluto 7G is a premium electric scooter in India that is meant to

provide you with the most pleasant ride possible! You have complete control over the
riding experience, if it’s a daily errand in traffic or a long thrill ride, thanks to its
multi-speed clever design.

h. Hero Electric Optima E2

The Hero Electric Optima is an electric scooter that starts at Rs. 51,576 in

India. It is available in two variants and four colours, with the top model costing Rs.
67,119. The Hero Electric Optima’s motor produces 250 W of power. Both the front
and rear drum brakes on the Hero Electric Optima work together to provide a
combined stopping mechanism for both wheels.

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 i. Hero Photon
The Hero Electric Photon is an electric scooter that starts at Rs. 74,468 in
India. It is only available in one colour and one variant. The Hero Electric Photon’s
motor delivers 1200 W of power. The Hero Electric Photon sports a dual-wheel
braking system with a front disc and rear drum brakes.

Hero Electric is a leading maker of electric two-wheelers in India. In the

Punjabi city of Ludhiana. One of the company’s most recent products is the Photon
electric scooter.The new Photon is a high-performance electric scooter with two
driving modes: Power and Economy. The scooter can reach a top speed of 45kmph in
the first mode.

j. Detel EV

Anyone can ride this electric scooter, which costs Rs. 19,999/- and does not
need a licence. In addition, the Detel EV boasts a 250-watt motor that helps the
vehicle reach a top speed of 25 kilometres per hour. It has a range of 60 kilometres
when wholly charged, despite being a small and lightweight scooter. It has a three-
year battery warranty, making it an amazing choice for city transportation.

2.8 Current Trend in Electric vehicles Industries

Electric car deployment has been growing rapidly over the past ten years, with
the global stock of electric passenger cars passing 5 million in 2018, an increase of
63% from the previous year. Around 45% of electric cars on the road in 2018 were in
China – a total of 2.3 million – compared to 39% in 2017. In comparison, Europe
accounted for 24% of the global fleet, and the United States 22%.

Electric vehicles in India have opened ample business opportunities for

automobile companies within the country – as well as across the globe. India has great
expectations of achieving a high level of penetration in E-mobility by 2030.

The reason is not very surprising; the alarming levels of pollution indices that
keep on rising and the colossal dollars, the country must pay for annual crude oil
imports. In December 2017, New Delhi was in a state of red alert. If India

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successfully manages to achieve this target by 2030, it can save about 1 Giga Tonne
of emissions.

Start-ups that have been leading the adoption of electric mobility in India are
now running out of road due to lack of financial support amidst this long ongoing
lockdown.

Heavy investments from automakers are expected to cater to the growing

demand for EVs and play a major role in the evolution of the electric vehicle market.
OEMs offer electric vehicles in different segments ranging from hatchbacks such as
Nissan Leaf to high-end sedans like Tesla Model 3. For instance,

Ford had previously committed to spending USD 11.5 billion on electrifying

its vehicle lineup through 2022. It recently announced that it had increased its
autonomous and electric vehicles investments to boost vehicle sales amid continuous
lockdowns.

Mercedes Benz confirmed that it would roll out 25 new plugin hybrid electric
vehicles in addition to fully electric vehicles by 2025. The wide range of product
offerings by companies has attracted many consumers and resulted in a growing
market for electric vehicles.

In November 2021, Tesla Inc. announced plans to invest up to CNY 1.2 billion
(USD 187.91 million) to expand production capacity at its Shanghai factory. Tesla's
Shanghai factory was designed to make up to 500,000 cars a year and currently can
produce Model 3 and Model Y vehicles at a rate of 450,000 total units a year.

In August 2021, Toyota announced its new BEV series, Toyota bZ, which
includes a full line-up of electrified vehicles. A concept version of the first model in
the series was unveiled at Auto Shanghai, and 15 BEVs are expected to be introduced
globally by 2025.

In addition, the growing sensitivity of various governments toward a cleaner

environment is expected to increase the demand for zero-emission vehicles during the
forecast period. Developed nations such as the US, Germany, and the UK are actively

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promoting the use of electric vehicles to reduce emissions, which is expected to result
in the growth of electric vehicle sales.

Electrify ICE

So popular are EVs that even established ICE giants are now moving towards
converting their ICE-powered vehicles to hybrid or fully electric. To take advantage
of this trend, EV design teams are looking beyond EV-only products. The best are
using advanced PLM tools to figure out how to work smarter, analyzing their designs
and simulating a wide range of environments to see how their ideas can be adapted for
ICE-to-EV conversions, swiftly and efficiently.

Growing EV Production

EVs are potentially cheaper to run and maintain than traditional cars.
Unsurprisingly, that’s making them an easier sell for consumers – and in turn, that’s
increasing demand for more EVs in a broader range of models. The great thing about
the EV powertrain is that it’s a simple, largely interchangeable component, so OEMs
can focus on other details, customer requirements and niche markets without worrying
too much about this element.

Increased Range

A major challenge for EVs is their limited range compared to ICE. Overall
operating costs are often lower, but when you factor in the availability of refueling
options, speed and convenience, ICE still has the advantage. EVs take much longer to
recharge and run out of power faster. Developers are experimenting with a number of
possible solutions, including interim options like range-extending hybrids, and
intriguing long-term alternatives such as the solar-powered car.

Advanced Creative Design

Today’s EV buyers are demanding. They don’t just expect innovative

technology under the hood, they also expect beautiful design, smart use of space
(including for batteries and fuel cells), plenty of choice and, of course, excellent
safety standards. By embracing next-generation PLM, EV creators are driving up
vehicle variants and driving down development times and product lifecycles to meet
these demands.

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Chapter 3: Literature Review

1. Gyimesi & Viswanathan (2011) Interviews with executives from auto

companies and survey of consumers to understand their attitudes towards EVs.
45% of the drivers they surveyed have little to no understanding of EVs.
Consumers with better understanding are generally more willing to pay a
premium for the technology. Nevertheless, even well informed consumers are
sometimes unaware of the lifetime fuel savings that EVs offer.
2. Marcello Contestabile (2012) Marcello Contestabile, Dr Gregory Offer, Dr
Robin North, A research concludes that the longer term uptake of EVs will
depend heavily on progress in battery technology, to bring down costs and
increase energy density, and on the provision of a suitable recharging
infrastructure.
3. Egbue & Long (2012) An analysis of consumer attitudes and perception.
Survey that samples technology enthusiasts to determine attitudes toward EVs.
Consumer attitudes and uncertainty regarding EV battery technology and
sustainability of fuel sources may be a barrier to widespread adoption; this
uncertainty may stem from lack of understanding and familiarity.
4. Dash P. K. (2013) by Praveen Kumar and Kalyan Dash, India should invest in
small scale reinforcements to manage the load issues locally rather than going
for an enormous change. Home charging should be encouraged. Proper
planning of place, population, traffic density and safety should be considered
before implementing the massive scale charging infrastructure. The integration
of activities within the energy and transport fields is important. Development
goals through different innovative policies and programs, for instance, drivers
of electrical cars are offered a financial consumer incentive, like tax credits,
purchase subsidies, discounted tolls, free parking, and access to restricted
highway lanes will help the market to grow.
5. Vyas & Hurst (2013) Consumer attitudes, opinions, and preferences for
electric vehicles and EV charging stations.Web-based survey and analysis of
results to understand consumer attitudes toward BEVs and PHEVs. Fewer
than 50% of survey respondents were familiar with the Chevrolet Volt,

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 compared to 31% with the Nissan Leaf, and below 25% for Tesla Model S,
Ford C-Max Energy, and BMW i3.
6. Krause et al. (2013) Perception and reality: Public knowledge of plug-in
vehicles in 21 U.S. cities. Survey analysis examines consumer knowledge of
PEVs and current public policies. Most survey respondents were misinformed
regarding basic PEV characteristics. Nearly 95% of respondents were unaware
of state and local policies. Misperceptions regarding potential fuel and
maintenance cost savings can notably hinder PEV interest.
7. Larson et al. (2014) Consumer attitudes about electric cars: Pricing analysis
and policy implication. A survey of consumer attitudes was carried out and
results were analysed. • Individuals with greater familiarity and experience
with EVs are more likely to value the vehicles higher and consider them in
future purchases.
8. Krupa et al. (2014) Analysis of a consumer survey on plug-in hybrid electric
vehicles. Survey analysis on PHEV market penetration to reveal quantitative
patterns and correlations. Advertising up-front incentives may be more
effective than advertising longterm fuel savings. Targeting advertising and
marketing towards progressive and environmentally concerned citizens may
be more effective than those for a general audience. Displaying EV fuel
savings in gallons, rather than dollars, may be more persuasive
9. Cahill et al.( 2014) New car dealers and retail innovation in California’s plug-
in electric vehicle marke. Interviews with automakers and dealers, and
analysis on customer satisfaction data. Overall, consumer experience at
dealerships is much better for conventional vehicle buyers than PEV buyers.
Introducing new methods for educating and scaling dealer competence
regarding electric vehicles could greatly improve the consumer experience.
10. Bunce et al. (2014)Charge up then charge out? Drivers’ perceptions and
experiences of electric vehicles in the U.K.. Questionnaires and interviews to
assess drivers’ attitudes and experiences driving an EV before and after a
three-month trial. Before a three-month trial, 51% of drivers were willing to
pay more for a less environmentally damaging vehicle. After the trial, 74% of
drivers expressed willingness.
11. Lutsey et al. (2015) Compares policy landscapes in Germany and California,
and identifies the most critical factors in deployment.
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12. Li et al.(2015) Factors affecting the electric vehicle demonstration: 14
international cities/ regions case. Summary of policies and innovative actions
as well as analysis in 14 selected cities/regions.
13. Rezvani et al. (2015) Advances in consumer electric vehicle adoption
research: A review and research agend. Identifies drivers for and barriers
hindering adoption of plug-in electric vehicles. Includes an overview of
previous perspectives used to evaluate consumer purchase desire and electric
vehicle adoption behavior.
14. Bailey et al. (2015) Investigation of whether visibility of public chargers has
an impact on PEV demand. • There is no significant relationship between
perceived existence of one charging station and PEV interest, however there is
a weak yet significant relationship between perceived existence of multiple
charging stations and PEV interest.
15. Williams & Johnson (2016) EV Consumer Characteristics, Awareness,
Information Channels & Motivations. Analyzes the results of a consumer
survey from California electric vehicle purchase rebate recipients. Based on
electric vehicle consumer data, the researchers identify who is adopting the
technology, what their main sources of information are, and the motivations
influencing their decision to select an electric vehicle.
16. Singer, M. (2016) Survey and findings that cover consumer awareness,
attitudes, and purchase behavior regarding plug-in EVs. Fewer than 50% of
survey respondents were able to name a plug-in electric vehicle make and
model.
17. Kurani et al. (2016) Online survey and interviews to measure buyers’
awareness of EVs and understand their decision making. Addressing broader
consumer awareness is the first step to expand the ZEV market. Just 49% of
survey respondents were aware of federal incentives; 33% of respondents were
aware of the CA state incentive. EV model recognition has not spread beyond
early models. Individuals with greater familiarity and experience with EVs are
more likely to value ZEVs higher.
18. Edwards, Turrentine & White (2016) Three Plug-in Electric Vehicle
Collaborative meeting presentations. Discusses challenges and opportunities in
EV market development, especially on consumer awareness and acceptance.

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19. Lingzhi Jin (2017)International Council on Clean Transportation: Lingzhi Jin,
Peter Slowik, The early market growth for electric vehicles continues, but a
number of barriers prevent their widespread uptake. These barriers include the
additional cost of the new technology, relative inconvenience of technology
considering range and charge times, and consumer understanding about the
availability and viability of the technology. This last point, typically referred
to as “consumer awareness,” is crucial.
20. Fanchao Liao (2017)Consumer preferences for electric vehicles: by Fanchao
Liao, Eric Molin & Bert van Wee, Widespread adoption of EVs may
contribute to lessening of problems like environmental pollution, global
warming and oil dependency. However, this penetration of EV is
comparatively low in spite of governments implementing strong promotion
policies. They presented a comprehensive review of studies on consumer
preferences for EV aiming to convey policy-makers and give direction to
further research. They compared the economic and psychological approach
towards consumer preference for Electric vehicle. The impact of financial and
technical attributes of EV on its utility is generally found to be significant,
including its purchase and operating cost, driving range, charging duration,
vehicle performance and brand diversity on the market. The density of
charging stations also positively affects the utility and promotion of EV. The
impact of incentive policies, tax reduction is quite effective.
21. Pretty Bhalla (2018)A Study of Consumer Perception and Purchase Intention
of Electric Vehicles: Pretty Bhalla, Inass Salamah Ali, Afroze Nazneen,
Choice of cars depends upon environmental concern, cost, comfort, trust,
technology, social acceptance, infrastructure availability. These arguments
have been tested for both conventional cars and EVs. They assume that these
factors have direct influence on individual choice of vehicle. They found that
EV manufacturers and Government have to invest more in social acceptance
of the vehicle by creating more infrastructural facilities, putting more thrust on
technology to create trust. The analysis depicts that the population is well
aware of the environmental benefits. The responsibility lies on the shoulders
of the Government and manufacturers to investing in the manufacturing of
vehicles.

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22. Masurali.A (2018) Surya P, India contributes around 18% in transport sector
alone in terms of carbon emission. The Electric Vehicle (EV) is one of the
foremost feasible alternative solutions to beat the crises. Several automotive
companies are introducing EVs and are expanding their portfolio. Promoting
EVs can help reduce fuel dependence and pollution and beneficial for both
consumers and the nation. The education of people has significantly higher
influence over their awareness level on EVs. Apart from manufacturers,
Government should strive hard to spread awareness and influence positive
perception among potential customers.
23. Pritam K. Gujarathi (2018) Indian Scenario is different because the current
market share of EV/PHEV is around 0.1%. Presently almost all vehicles
consider fossil fuel-based transportation. These pollute the atmosphere by the
emission of greenhouse gases & causes global warming. The gap between
domestic petroleum production and consumption is widening. India imports
around 70% of oil required per annum. Hence there's an urgent need to
investigate factors and challenges for sustainable and cleaner alternatives.
24. Mohamed M (2018) The replacement of ICE with electric engines will reduce
pollution to a great extent and be profitable to consumers. Many countries
have implemented this technology and are contributing to the improvement of
the environment. The researcher saw the opportunities and challenges faced in
India over implementing EVs. Opportunities like Government Initiatives,
Batteries, Industries, and Environment have been considered. With these
challenges like cost of EVs, efficiency of EVs in India and demand for EVs
were taken into consideration. The implementation of EVs in India aims
primarily to scale back greenhouse emissions and cut oil expenses. The govt.
should make the foremost out of the opportunities available and find suitable
ways to tackle the challenges.
25. Janardan Prasad Kesari (2019) Developing an aggressive strategy for the
adoption of EVs in India and ensuring a wellexecuted implementation is a
challenge but vital for government. The geography and diversity of India will
present problems that require thoughtful solutions. Public procurement is
expected to be an important driver of growth of EVs, with the purchase of
four-wheeled vehicles for government offices, threewheeled vehicles and
buses for public transport. Investments by fleet operators such as Ola and
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Uber, and operators of food distribution services, are also expected to boost
the initial growth of two- and fourwheeled electric vehicles. However, the
private EVs may take 5-6 years to gain popularity and acceptance.

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Chapter 4: Research Methodology
Research methodology is a term represent that how research is done scientifically. A
survey of 400 individual investors was conducted in the Surat region of Gujarat to
achieve the study's goal. The data was gathered using a structured questionnaire that
included multiple-choice, multiple-response, and Likert-type scale questions. The
information was gathered using convenience sampling. It is a way to systematically
and logically solve a problem, help us understand the process the process not just the
product of research, and analyses methods in addition to the information obtained by
them. The chapter covers the objectives of the study and the methodology adopted to
achieve those objectives.

4.1 PROBLEM STATEMENT:

Now a days, Electric Vehicles is most adopted things among modern society. Electric
Vehicles will help in many ways like overcome the pollution, enhance the green
energy, short-out the fossil fuel crisis, etc. The E-vehicles have like these similar kind
of benefits to person and also to society. Users of electric vehicles are increase
drastically and dramatically among all over the world. Look at the whole, still many
people have unaware or not catch the benefits of the same and they still do not involve
them self in Electric drives due to some personal and professional reason. It’s
necessary to understand the direct and indirect benefits of Electric drive in machine to
whole society and try to forward their perspective towards E-vehicles. Electric system
is most useful and beneficial for any consumers. Todays, E-vehicles are available in
various mileage capacity design and it also the cost saving device for modern hectic
people. Also, government give subsidy to support this drive to society to attract and
divert the perception of people the research study focus on the “A Study on
Customer Perception and Preference towards E-Vehicles Ola and Bajaj Chetak:
A Comparative Study”. This study help to know the perception as well as preference
of customers for electric vehicles especially on Ola and Bajaj Chetak scooter.

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4.2 RESEARCH OBJECTIVES:
i. To study the importance of various factors while selecting E-scooter in surat
city.
ii. To study the perception of customers towards Ola Electric Scooter in Surat
city.
iii. To study the perception of customers towards Bajaj Chetak Electric Scooter in
Surat city.
iv. To compare the Perception of Ola Electric and Bajaj Chetak Electric Scooter
in Surat city.

4.3 RESEARCH DESIGN:

The research design used for the study is descriptive research.Research design defines
the study type, research question, hypotheses, variables, and data collection methods.
Some examples of research designs include descriptive, correlation, and experimental.
Another distinction can be made between quantitative and qualitative methods. This
study was intended to identify which influences more; Electric Scooter and to know
the perceptions of consumers towards it.

For this project research is used Descriptive in nature.

4.4 SAMPLING:
i. Sampling Population: Adults with the below age of 18 and above who had
been aware to both Ola and Bajaj Chetak Scooter. They shall be contacted
through Mall-intercept survey method as well as snowball sampling technique
and the responses shall be captured using Google forms or by personal
interview.
ii. Sampling Size: The research sample size is 400 decision taker towards
Electric Scooter.

iii. Sampling Area: The sampling area of the study was Surat city.

Zone Area
North Amroli, Katargam, Sumul Dairy, Ved Road, Vasta

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 East Bombay Market, MotaVarachha, Nana Varachha, Varachha Road, LH
Road, Sarthana
West Adajan, Rander, PalanpurPatiya, Ramnagar, AnandMahal Road,
Joganinagar, Pal Area, Tadwadi, Ugat Area, L.P Savani Road, Mora
Bhagal, Jahangirpura, Hazira, Bhatha, Palanpore, Jahangirabad,
Ichchhapore, Ichchhapor, New Cozway Road, Olpad, Sayan, Kim.
South Udhna, Bamroli, Dindoli, Limbayat, Pandesara, Unn, ParvatPatiya,
UdhnaDarwaja
Central Nanpura, Gopipura, Mahidharpura, Rampura, Ring Road,
Salabatpura, Begampura, Chowk, GopiTalav, Nanavat, Rustampura,
Sagrampura, Textile Market, Station Road, Sahara Darwaja,
Shahpore, Bhagal
South Dumas Road, Parle Point, GhodDod Road, Athwalines, Bhatar, City
West Light, Vesu, Althan, Majura Gate, Piplod, Umra, VN University
Road, Green CityLight, UdhnaMagdalla Rd, Gauravpath Road, VIP
Road, Abhava, Althan Canal Road, Bhimrad

4.5 DATA COLLECTION:

1. Data Collection Tool: We collect data through Questionnaire and to collect data
Google form are use.

Rapport building Question no. 1 and 2 was captured as Nominal data; questions 3,
4, and 5 to satisfy the research objectives were captured on 5-point Likert-type
scale of Agreement.

2. Data Collection Source: This study uses primary data. Primary data collect with
the help of Questionnaire.

3. Data Analysis: To test the hypothesis of the research study, various tools have
been used with the help of Microsoft Excel and IBM SPSS 16.

Presentation Techniques:
 Descriptive Statistics: Frequency Table is made with the help of Excel and
SPSS to represent the data collected through questionnaire.
 Reliability Test:Cronbach’s alpha was used to check the internal consistency
reliability of scale terms.
 Normality Test: It was performed to determine whether the data is normally
distributed or not. If data is not normally distributed, then non-parametric tests
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 are used and if data is normally distributed, then parametric tests are used.
Shapiro Wilk test was used to test the same.
 Friedman Test: It was performed to determine the perception of customers for
the influence created by various reasons of Elecric Scooter
 Wilcoxon Signed Rank Test: It was performed to determine the perception of
customers towards various reasons that influence consumers Ola and Bajaj Chetak
Electric Scooter.

 Kruskal Wallis HTest: The Kruskal-Wallis test assesses the differences against
the average ranks in order to determine whether or not they are likely to have
come from samples drawn from the same population.

4.6 BENEFITS OF THE STUDY:

i. Create Awareness: After conducting this study we’ll know the
awareness among public towards Scooter Operated by Electricity.
ii. Government Subsidy: Government provide subsidies on each
electric vehicles as per desire capacity.
iii. To know the Customer thought for E-Vehicles: We’ll know the
perception of each consumer on E-vehicles after fulfilling the
Questionnaire.
iv. Understanding the satisfaction level: On the basis of Data we’ll
know the satisfaction level of consumer those who has purchased or
plan to purchase of E-vehicles.
v. Influencing Product: After collecting data from various customers,
we’ll able to identify which brand of e-vehicle influence the most to
purchase between Ola and Bajaj Chetak.
vi. To other researchers: This study will help other researches in terms
of understanding the customers perception, preference, needs and
wants from E-scooter. Future researchers can use the research
objectives, research methodology and statistical tools used here and
assess the scenario in their context

4.7 LIMITATIONS OF THE STUDY:

i. Limited Responses:
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  On the basis of only 400 respondent we’ll consider the whole
population perception, preference, and behavior and satisfaction level.
 It might be not appropriate for whole population.
ii. Inaccurate Responses:
 Due to lake of time or less interest may respondent give inaccurate or
not honor information. It’ll lead the study on wrong direction.
iii. Limited Area :
 The study only limited to Surat citizen so the taken responses are only
on the basis of Surat city person thought. We are not say that this
study applicable to all among the state and country.
iv. Changing Attitude:
 Attitude is subject to change. So what us measured today about a
respondent’s attitude may not indicate his/her future attitude towards
the subject.
v. Not all aspects of the study are covered in this research process.

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Chapter 5: Data Analysis
This chapter consists of data analysis to accomplish research objective of the study:

5.1 Demographic Profile

5.2 Reliability Test

5.3 Normality Test

5.4 Analysis of rapport building questions:

5.4.1 Percentage analysis of people want to ride which scooter.

5.4.2 Percentage analysis of having riding experienced of E-scooter by purchased or

not

5.5 Analysis of Research Objectives:

5.5.1 Objective 1: To study the perception of customers towards Ola Electric Scooter
in Surat city.

Reasons because of which people get influenced while selecting Ola as an Electric
Scooter.

i. Percentage Analysis
ii. Friedman Test

5.5.2 Objective 2: To study the perception of customers towards Bajaj Chetak

Electric Scooter in Surat city

Reasons because of which people get influenced while selecting Bajaj Chetak as
an Electric Scooter.

i. Percentage Analysis
ii. Friedman Test

Objective 3: To compare the effectiveness of Ola Electric and Bajaj Chetak Electric
Scooter in Surat city

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i Wilcoxon Signed Rank Test to compare the Ola Electric and Bajaj Chetak
Electric Scooter.

5.6 Kruskal-Wallis Test:

Kruskal-Wallis Test between the preference to Ola Electric in future and Demographic
profile ofResponents.

5.1 Demographic Profile:

Table no 3:-Demographic Profile

Distribution of Demographic Profile of respondents is as under:

Particular No. of Respondents Percentage

Age
18-29 128 31.7
30-45 124 30.7
46-60 109 27.0
60 and Above 43 10.6
Total 404 100
Gender
Male 222 55
Female 182 45
Total 404 100
Income
Below 2.5 Lacs 108 26.7
2.5 lacs - Below 5 107 26.5
5 lacs- Below 10 67 16.6
10 lacs-Below 15 52 12.9
15 lacs- Below20 48 11.9
20 lacs and Above 22 5.4
Total 404 100
Area of Residence
North 54 13.4
East 57 14.1
West 84 20.8
South 60 14.9
Central 76 18.8
Southwest 73 18.1
Total 404 100

5.2 Reliability Test:

49 | P a g e
 The reliability test was tested for all the Likert-scale, using Cronbach’s Alpha. The
result of the test is as below:

Table no 4:- Reliability Test Result

Reliability Statistics
Cronbach's Alpha N of Items
.961 73

Interpretation:

George and Mallery (2003) provide the following rules of thumb:

“_ >0.9 – Excellent, _ >0.8 – Good, _ >0.7 – Acceptable, _ >0.6 – Questionable,

_ >0.5 – Poor, and _ <0.5 – Unacceptable”

Here theCronbach’s alpha value is 0.961, which according to the above rule of thumb
is Excellent. Hence, the internal consistency reliability of the research instrument
(questionnaire) is excellent.

5.3 Normality Test:

Normality test was performed using Shapiro Wilk test. The data was tested for
normality because one of the assumptions for parametric test is that data should be
normally distributed. However, if the data is not normally distributed, then non
parametric test needs to be applied. Hence normality was tested and the result of all
the Likert-scales is as under:

H0: There is no significance difference between mean, median and mode (Mean =
Median = Mode) OR the data is normally distributed

H1: There is a significance difference between mean, median and mode (Mean ≠
Median ≠ Mode) OR the data is not normally distributed

Table no 5: Normality Test Result

50 | P a g e
Sr. H0 Significance Result Interpretation
No Value
1 Brand Image 0.00 Ho Data is not
Rejected Normally
distributed
2 Country of Origin 0.00 Ho Data is not
Rejected Normally
distributed
3 Purchase Price 0.00 Ho Data is not
Rejected Normally
distributed
4 Discounts & Offers 0.00 Ho Data is not
Rejected Normally
distributed
5 waiting Period 0.00 Ho Data is not
Rejected Normally
distributed
6 Appearance/Look 0.00 Ho Data is not
Rejected Normally
distributed
7 Quality 0.00 Ho Data is not
Rejected Normally
distributed
8 Comfort 0.00 Ho Data is not
Rejected Normally
distributed
9 Mileage 0.00 Ho Data is not
Rejected Normally
distributed
10 Speed/Pickup 0.00 Ho Data is not
Rejected Normally
distributed
11 Performance/ Driving 0.00 Ho Data is not
Experience Rejected Normally
distributed
12 Features 0.00 Ho Data is not
Rejected Normally
distributed
13 Weight Carrying capacity 0.00 Ho Data is not
Rejected Normally
distributed
14 Availability of charging 0.00 Ho Data is not
station Rejected Normally
distributed
15 Charging Time 0.00 Ho Data is not
Rejected Normally
distributed
16 Electricity Cost incurred in 0.00 Ho Data is not
charging the vehicle Rejected Normally

51 | P a g e
 distributed
17 Maintenance Cost/ 0.00 Ho Data is not
Operating Cost Rejected Normally
distributed
18 After Sales Service 0.00 Ho Data is not
Rejected Normally
distributed
19 Availability of Spare parts 0.00 Ho Data is not
Rejected Normally
distributed
20 Safety 0.00 Ho Data is not
Rejected Normally
distributed
21 Dealer Support/ Behaviour 0.00 Ho Data is not
Rejected Normally
distributed
22 Eco-friendly/ environment 0.00 Ho Data is not
friendly e-scooter Rejected Normally
distributed
23 Resale Value 0.00 Ho Data is not
Rejected Normally
distributed
24 The e-scooter that suits/ 0.00 Ho Data is not
matches my personality Rejected Normally
distributed
25 The e-scooter that shows my 0.00 Ho Data is not
high status in the society Rejected Normally
distributed
26 Ola has a good brand image 0.00 Ho Data is not
Rejected Normally
distributed
27 It has affordable purchase 0.00 Ho Data is not
price Rejected Normally
distributed
28 It offers attractive discounts 0.00 Ho Data is not
and offers Rejected Normally
distributed
29 It has less waiting period to 0.00 Ho Data is not
get the scooter after Booking Rejected Normally
distributed
30 Ola e-scooters have are 0.00 Ho Data is not
attractive in looks Rejected Normally
distributed
31 It has good quality 0.00 Ho Data is not
Rejected Normally
distributed
32 It is comfortable in driving 0.00 Ho Data is not
Rejected Normally
distributed

52 | P a g e
33 It has long lasting battery 0.00 Ho Data is not
back-up/ gives good mileage Rejected Normally
distributed
34 It has fast Pick up 0.00 Ho Data is not
Rejected Normally
distributed
35 It gives a joyful diving 0.00 Ho Data is not
experience Rejected Normally
distributed
36 It has good features 0.00 Ho Data is not
Rejected Normally
distributed
37 It has high weight carrying 0.00 Ho Data is not
capacity Rejected Normally
distributed
38 It Consume less time in 0.00 Ho Data is not
charging the scooter Rejected Normally
distributed
39 It Consume less electricity 0.00 Ho Data is not
in charging the scooter and Rejected Normally
hence, electricity cost per distributed
charge is low
40 Its maintenance cost/ 0.00 Ho Data is not
operating cost is Low Rejected Normally
distributed
41 It provides good after sale 0.00 Ho Data is not
service Rejected Normally
distributed
42 Its spare parts are easily 0.00 Ho Data is not
available Rejected Normally
distributed
43 It follows good safety 0.00 Ho Data is not
standards/ this e-scooter is Rejected Normally
safe distributed
44 Its dealers are highly 0.00 Ho Data is not
supportive Rejected Normally
distributed
45 This E-Scooter is 0.00 Ho Data is not
environment friendly Rejected Normally
distributed
46 It has good resale value 0.00 Ho Data is not
Rejected Normally
distributed
47 This e-scooter suits/matches 0.00 Ho Data is not
my personality Rejected Normally
distributed
48 This e-scooter shows my 0.00 Ho Data is not
high status in the society Rejected Normally
distributed

53 | P a g e
49 Bajaj Chetak has a good 0.00 Ho Data is not
brand image Rejected Normally
distributed
50 It has affordable purchase 0.00 Ho Data is not
price Rejected Normally
distributed
51 It offers attractive discounts 0.00 Ho Data is not
and offers Rejected Normally
distributed
52 It has good quality 0.00 Ho Data is not
Rejected Normally
distributed
53 It has less waiting period to 0.00 Ho Data is not
get the scooter after Booking Rejected Normally
distributed
54 Bajaj Chetak e-scooters 0.00 Ho Data is not
have are attractive in looks Rejected Normally
distributed
55 It is comfortable in driving 0.00 Ho Data is not
Rejected Normally
distributed
56 It has long lasting battery 0.00 Ho Data is not
back-up/ gives good mileage Rejected Normally
distributed
57 It has fast Pick up 0.00 Ho Data is not
Rejected Normally
distributed
58 It gives a joyful diving 0.00 Ho Data is not
experience Rejected Normally
distributed
59 It gives a joyful diving 0.00 Ho Data is not
experience Rejected Normally
distributed
60 It has high weight carrying 0.00 Ho Data is not
capacity Rejected Normally
distributed
61 It Consume less time in 0.00 Ho Data is not
charging the scooter Rejected Normally
distributed
62 It Consume less electricity 0.00 Ho Data is not
in charging the scooter and Rejected Normally
hence, electricity cost per distributed
charge is low
63 Its maintenance cost/ 0.00 Ho Data is not
operating cost is Low Rejected Normally
distributed
64 It provides good after sale 0.00 Ho Data is not
service Rejected Normally
distributed

54 | P a g e
65 Its spare parts are easily 0.00 Ho Data is not
available Rejected Normally
distributed
66 It follows good safety 0.00 Ho Data is not
standards/ this e-scooter is Rejected Normally
safe distributed
67 Its dealers are highly 0.00 Ho Data is not
supportive Rejected Normally
distributed
68 This E-Scooter is 0.00 Ho Data is not
environment friendly Rejected Normally
distributed
69 It has good resale value 0.00 Ho Data is not
Rejected Normally
distributed
70 This e-scooter suits/matches 0.00 Ho Data is not
my personality Rejected Normally
distributed
71 This e-scooter shows my 0.00 Ho Data is not
high status in the society Rejected Normally
distributed
72 I would prefer Ola e-scooter 0.00 Ho Data is not
Rejected Normally
distributed
73 I would prefer Bajaj Chetak 0.00 Ho Data is not
e-scooter Rejected Normally
distributed
From the above table it can be observed that the data for all the items was not
normally distributed, hence, non-parametric tests were applied in this study.

5.4 ANALYSIS OF RAPPORT BUILDING

QUESTIONS:
5.4.1 Percentage Analysis of people want to ride which scooter

55 | P a g e
 Table no 6:- Repo Questions

Particulars Percentage
Petrol 56.18
Electric 43.81
Total 100
Interpretation:

Out of the respondents, 56.18% people prefer to ride petrol scooter and 43.81% go for
the Electric Scooter.

5.4.2 Percentage Analysis of having riding experienced of E-scooter by

purchased or not

Table no 7:- Repo Question

Particulars Percentage

I own and use an electric bike 33.16

I’ve used an electric bike, but I don’t own one 32.92
I’ve never owed or used an electric bike, but may do 33.91
I’ve one day
Total 100
Interpretation:

Out of the respondents, almost the equly member of society dived for experienced to
ride the E-scooters. 33.16% people purchased their own scooter while 32.92%
experienced but not purchased, 33.91% still not owned but planning to buy in near
future.

5.5ANALYSIS OF RESEARCH OBJECTIVES:

56 | P a g e
 5.5.1 Objective 1: To study the perception of customers
towards Ola Electric Scooter in Surat City

Percentage analysis of the perception of customers towards Ola Electric Scooter.

Table no 8:- OLA Percentage Analysis

Particulars Highly Important Somewhat Less Not at all Majority

Important Important Important Important

Ola has a 44.1% 32.4% 17.1% 4.2% 2.2. % Positive

good brand
(76.5%)
image
It has 38.1% 40.3% 18.3% 1.5% 1.7% Positive
affordable
(78.4%)
purchase
price
It offers 27.5% 43.8% 24.5% 2.7% 1.5% Positive
attractive
(71.3%)
discounts
and offers
It has less 31.2% 34.9% 26.2% 5% 2.7% Positive
waiting
(66.1%)
period to
get the
scooter
after
Booking
Ola e- 33.4% 35.9% 123.3% 5.2% 2.2% Positive
scooters
(69.3%)
have are
attractive in
looks

57 | P a g e
It has good 30.2% 43.6% 20.8% 3% 2.5% Positive
quality
(73.8%)

It is 27.5% 41.6% 24.8% 5% 1% Positive

comfortable (69.1%)
in driving

It has long 30.2% 39.4% 23% 5.9% 1.5% Positive

lasting (69.6%)
battery
back-up/
gives good
mileage

It has fast 32.4% 38.4% 23.5% 4.5% 1.2% Positive

Pick up (70.8%)

It gives a 30.4% 38.4% 23.5% 6.2% 1.5% Positive

joyful diving (68.8%)
experience

It has good 30.4% 39.9% 23.5% 3.7% 2.5% Positive

features (70.3%)

It has high 30% 38.1% 25.5% 4.7% 1.7% Positive

weight (68.1%)
carrying
capacity

It Consume 28.7% 39.1% 24.8% 5.4% 2% Positive

less time in (67.8%)
charging the
scooter

It Consume 31.2% 37.2% 26.7% 3.7% 1% Positive

less (68.4%)
electricity in
charging the

58 | P a g e
scooter and
hence,
electricity
cost per
charge is low

Its 30.9% 39.6% 24% 3.7% 1.7% Positive

maintenance (70.5%)
cost/
operating
cost is Low

It provides 33.9% 36.9% 21.5% 6.9% 0.7% Positive

good after (336%)
sale service

Its spare 28.5% 40.8% 25% 3.7% 2% Positive

parts are (70.8%)
easily
available

It follows 22 28.7 14.6 7.9 26.7 Positive

good safety (50.7%)
standards/
this e-
scooter is
safe

Its dealers 26.7 33.7 25.7 8.2 5.7 Positive

are highly (60.4%)
supportive

59 | P a g e
This E- 27.7 38.9 23.5 7.54 2.5 Positive
Scooter is (66.6%)
environment
friendly

It has good 25.7 36.4 27.7 8.2 2 Positive

resale value (62.4%)

This e- 25.7 35.9 26 8.2 4.2 Positive

scooter
(61.6%)
suits/matche
s my
personality

This e- 22 34.9 19.8 8.4 14.9 Positive

scooter (56.9%)
shows my
high status
in the society

Interpretation:For all the aspects of Ola E-scooter customers were majorly positive
attitude.

Friedman Test for reasons because to study the perception of

customers towards Ola Electric Scooter in Surat City

Hypothesis of Objective:

H0: There is no significant difference in the perception of customers of Ola E-Scooter

60 | P a g e
H1: There is a significant difference in the perception of customers of Ola E-Scooter

Table no 9:- Friedman Test

Sr. Particulars Mean

No. Rank
1 Ola has a good brand image 13.81

2 It has affordable purchase price 13.75

3 It provides good after sale service 12.72

4 It has fast Pick up 12.65

5
It has good quality 12.61

6 Its maintenance cost/ operating cost is 12.61

Low

7 Ola e-scooters have are attractive in 12.49

looks

8 It Consume less electricity in charging 12.36

the scooter and hence, electricity cost
per charge is low

9 It has good features 12.29

10 It gives a joyful diving experience 12.28

11 It offers attractive discounts and offers 12.26

12 It has high weight carrying capacity 12.25

13 It has long lasting battery back-up/ gives 12.24

good mileage

14 Its spare parts are easily available 12.19

15 It has less waiting period to get the 12.01

61 | P a g e
 scooter after Booking

16 It is comfortable in driving 12

17 It Consume less time in charging the 11.95

scooter

18 This E-Scooter is environment friendly 11.87

19 It has good resale value 11.25

20 This e-scooter suits/matches my 11.1

personality

21 Its dealers are highly supportive 10.93

22 This e-scooter shows my high status in 9.71

the society

23 It follows good safety standards/ this e- 8.69

scooter is safe

Table no 10:- Friedman Test Result

Test Statisticsa
N 404.00
Chi-Square 321.46
df 22.00
Asymp. Sig. 0.00

Interpretation:

The Friedman test result showed that there was a significant difference in the
perception of customers of Ola while selecting the scooter.

62 | P a g e
The test result was statistically significant as the p value was less than the level of
significance, 0.05.

Further, as there was a significant difference in the perception of customers of Ola

while selecting it as anElectric Scooter, it was imperative to analyze various reasons
of Ola customers usually get influenced. This was performed by comparing the
median ranks of each of these parameters; higher median rank, Higher the feeling that
a particular parameter is influential in selecting Ola Electric Scooter.

It was found thatOla has a good brand image and it has affordable purchase price
were the most influencing factors with the median rank of 13.81 and 13.75
respectively. The least influencing factors with the median rank 8.69 and 9.71 were e-
scooter shows my high status in the society and it follows good safety standards/ this
e-scooter is safe.

Summary and implications

Overall, customers get influenced by the good brand imageand the affordable purchase
price was perceived to be most influencing by customers compared to others. The least
influencing reasons were e-scooter shows my high status in the society and follows
good safety standards.

5.5.2 Objective 2: To study the perception of customer’s

towards Bajaj Chetak Electric Scooter in Surat city

• Reasons because of to study the factors considered by the

customers while selecting Bajaj Chetak Electric Scooter.
Percentage analysis of Reasons because to study the factors considered by the
customers while selectingBajaj Chetak Electric Scooter.
Table no 11:- Bajaj Chetak Percentage Analysis

Particulars Highly Important Somewhat Less Not at Majority

Important Important Important all
Impor

63 | P a g e
 tant

Bajaj 48% 30.9% 16.3% 3.2% 1.5% Positive

Chetak has
(78.9%)
a good
brand
image

It has 42.1% 40.8% 12.1% 3.2% 1.7% Positive

affordable
(82.9%)
purchase
price

It offers 27.2% 47.8% 22% 1.7% 1.2% Positive

attractive
(75%)
discounts
and offers

It has less 30.9% 36.9% 27% 4% 1.2% Positive

waiting
(67.8%)
period to
get the
scooter
after
Booking
Bajaj 31.4% 43.3% 20.5% 3.7% 1% Positive
Chetak e-
(74.7%)
scooters
have are
attractive
in looks
It has good 28.5% 38.1% 28.2% 4% 1.2% Positive
quality
(66.6%)

It is 32.7% 36.4% 26.2% 4% 7% Positive

comfortabl (69.1%)
e in driving

64 | P a g e
It has long 35.6% 36.6% 23.5% 3.2% 1% Positive
lasting (72.2%)
battery
back-up/
gives good
mileage

It has fast 31.2% 40.6% 22.3% 5.4% 0.5% Positive

Pick up (56.9%)

It gives a 30.9% 39.1% 26.2% 3.5% 0.2% Positive

joyful (70%)
diving
experience

It has high 29.2% 42.6% 25% 3% 0.2% Positive

weight (71.8%)
carrying
capacity

It Consume 30.4% 37.9% 25% 5.9% 0.7% Positive

less time in (68.3%)
charging
the scooter

It Consume 32.2% 37.6% 26.6% 2.7% 1.2% Positive

less (69.8%)
electricity
in charging
the scooter
and hence,
electricity
cost per
charge is
low

65 | P a g e
Its 31.2% 39.9% 24.3% 3.7% 1.0% Positive
maintenanc (71.1%)
e cost/
operating
cost is Low

It provides 30% 40.6% 24.8% 3.7% 1% Positive

good after (70.6%)
sale service

Its spare 31.9% 36.4% 25% 5.4% 1.2% Positive

parts are (68.3%)
easily
available

It follows 34.7% 36.1% 23.5% 3.5% 2.0% Positive

good safety (70.8%)
standards/
this e-
scooter is
safe

Its dealers 29% 40.3% 23.8% 5% 2% Positive

are highly (69.3%)
supportive

This E- 30.9% 44.1% 19.3% 3.7% 2.0% Positive

Scooter is (75%)
environme
nt friendly

66 | P a g e
It has good 33.9% 37.1% 22.5% 5.7% 0.7% Positive
resale value (71%)

This e- 27.7% 39.1%% 23.3% 5.9% 4.0% Positive

scooter (66.8%)
suits/match
es my
personality

This e- 26.2% 34.4% 23% 9.4% 6.9% Positive

scooter (60.4%)
shows my
high status
in the
society

Interpretation:For all the aspects of Bajaj Chetak E-scooter customers were majorly
positive attitude.

Friedman Test for Reasons because to study the factors considered

by the customers while selecting Bajaj Chetak Electric Scooter.

Hypothesis of Objective:
H0: There is no significant difference in the perception of customers of Bajaj Chetak
E-Scooter
H1: There is a significant difference in the perception of customers of Bajaj Chetak
E-Scooter

Table no 12:- Friedman Test for Bajaj Chetak

Sr. Particulars Mean Rank

No.
1 Bajaj Chetak has a good brand 13.91
image

67 | P a g e
 2 It has affordable purchase price 13.75

3 This E-Scooter is environment 12.38

friendly
4 It has long lasting battery back-up/ 12.37
gives good mileage

5 Bajaj Chetak e-scooters have are 12.29

attractive in looks

6 It has good resale value 12.26

7 It follows good safety standards/ this 12.17
e-scooter is safe

8 Its maintenance cost/ operating cost 12.08

is Low
9 It gives a joyful diving experience 12.04

10 It Consume less electricity in 12.02

charging the scooter and hence,
electricity cost per charge is low

11 It offers attractive discounts and 12

offers
12 It has high weight carrying capacity 11.96

13 It is comfortable in driving 11.89

14 It gives a joyful diving experience 11.89

15 It has fast Pick up 11.87

16 It has less waiting period to get the 11.79
scooter after Booking

17 It provides good after sale service 11.76

18 Its spare parts are easily available 11.75

19 It Consume less time in charging the 11.56

scooter
20 Its dealers are highly supportive 11.54

21 It has good quality 11.36

22 This e-scooter suits/matches my 11.12
personality

68 | P a g e
 23 This e-scooter shows my high status 10.23
in the society

Table no 13:- Friedman Test Result

Test Statisticsa
N 404
Chi-Square 145.132
df 22
Asymp. Sig. 0
Interpretation:

The Friedman test result showed that there was a significant difference in the
perception of customers of Bajaj Chetak while selecting an Electric Scooter.

The test result was statistically significant as the p value was less than the level of
significance, 0.05.

Further, as there was a significant difference in the perception of customers of Bajaj

Chetak while selecting it as an Electric Scooter, it was imperative to analyze various
reasons of Bajaj Chetak customers usually get influenced. This was performed by
comparing the median ranks of each of these parameters; higher median rank, Higher
the feeling that a particular parameter is influential in selecting Bajaj Chetak.

It was found that Bajaj Chetak has a good brand image and has affordable purchase
price were the most influencing factors with the median rank of 13.91 and 13.75
respectively. The least influencing factors with the median rank 10.23 were e-scooter
shows my high status in the society.

Summary and implications

Overall, customers get influenced by the good brand imageand affordable purchase
price was perceived to be most influencing by customers compared to others. The least
influencing reasons were that shows high status in the society.

69 | P a g e
 5.5.3 Objective 3: To compare the effectiveness of Ola Electric
and Bajaj Chetak Electric Scooter in Surat city

 Wilcoxon Signed Rank Test to compare the perception of customers

towards Ola and Bajaj Chetakvarious parameters.

H0: There is no significant difference in the perception of the customers assort Ola
Electric and Bajaj Chetak Electric Scooter on various parameters.

H1: There is a significant difference in the perception of the customers assort Ola Electric
and Bajaj Chetak Electric Scooter on various parameters.

Table no 14:- Willcoxon Signed Rank Test

Sr. Asymp. Result Interpretation

No. H0: There is no significant Sig.
difference in the perception of Value (p
Value)
the customers assort Ola
Electric and Bajaj Chetak
Electric Scooter on various
parameters.

1 B1_Bajaj Chetak has a good 0.150413 H0 fail The perception that

brand image - O1_Ola has a to reject customers find that
good brand image the brand image for
scooter is different
 

 
2 B2_It has affordable purchase 0.14365 H0 fail The perception that
price - O2_It has affordable to reject customers find that
purchase price the purchasing
price is different  

70 | P a g e
3 B3_It offers attractive discounts 0.455165 H0 fail  The perception that
and offers - O3_It offers to reject customers find that
attractive discounts and offers the discounts offers
on scooter is
different
4 B4_It has good quality - O4_IIt 0.942668 H0 fail  The perception that
has less waiting period to get the to reject customers find that
scooter after Booking the quality of the
vehicles is different
5 B5_It has less waiting period to 0.886762 H0 fail  The perception that
get the scooter after Booking - to reject customers find that
O5_Ola e-scooters have are the period of
attractive in looks waiting after
booked the scooter
is different
6 B6_Bajaj Chetak e-scooters have 0.436569 H0 fail The perception that
are attractive in looks - O6_It has to reject customers find that
good quality the appearance is
different 
7 B7_It is comfortable in driving - 0.305669 H0 fail  The perception that
O7_It is comfortable in driving to reject customers find that
the scooter are
comfortable while
driving is different
8 B8_It has long lasting battery 0.027787 H0  The perception that
back-up/ gives good mileage - rejected customers find that
O8_It has long lasting battery the battery back-up
back-up/ gives good mileage for is same for the
both of scooters
9 B9_It has fast Pick up - O9_It 0.947412 H0 fail  The perception that
has fast Pick up to reject customers find that
the pick-up if the
scooter is different
10 B10_It gives a joyful diving 0.607826 H0 fail  The perception that
experience - O10_It gives a to reject customers find
joyful diving experience experience while
riding is different
11 B11_It has good features - 0.598717 H0 fail  The perception that
O11_It has good features to reject customers find that
the features offered
by the company is
different
12 B12_It has high weight carrying 0.524315 H0 fail  The perception that
capacity - O12_It has high to reject customers find that
weight carrying capacity the weight carrying
capacity is different
13 B13_It Consume less time in 0.57116 H0 fail  The perception that
charging the scooter - O13_It to reject customers find that
Consume less time in charging the charging
the scooter duration is different
14 B14_It Consume less electricity 0.903234 H0 fail  The perception that

71 | P a g e
 in charging the scooter and
hence, electricity cost per charge
is low - O14_It Consume less
electricity in charging the scooter
and hence, electricity cost per
charge is low
15 B15_Its maintenance cost/
operating cost is Low - O15_Its
maintenance cost/ operating cost
is Low
16 B16_It provides good after sale
service - O16_It provides good
after sale service
17 B17_Its spare parts are easily
available - O17_Its spare parts
are easily available
18 B18_It follows good safety
standards/ this e-scooter is safe -
O18_It follows good safety
standards/ this e-scooter is safe
to reject customers find that
the charging
expenditure is
different
0.904234 H0 fail The perception that
to rejectcustomers find that
the maintenance
cost for both the
scooter is different
0.652787 H0 fail  The perception that
to reject customers find that
the sale service
after purchase is
different
0.943241 H0 fail  The perception that
to reject customers find that
the availability of
spare parts is
different
0.90721 H0 fail  The perception that
to reject customers find that
the safety for the
scooter is different

19 B19_Its dealers are highly 0.000586 H0  The perception that

supportive - O19_Its dealers are rejected customers find that
highly supportive the dealers support
is the same for the
both company
20 B20_This E-Scooter is 0.00129 H0 The perception that
environment friendly - O20_This rejected customers find that
E-Scooter is environment the both the scooter
friendly is ecofriendly  
21 B21_It has good resale value - 0.000426 H0  The perception that
O21_It has good resale value rejected customers find that
the resale value is
same for both brand
22 B22_This e-scooter 0.125919 H0 fail  The perception that
suits/matches my personality - to reject customers find
O22_This e-scooter about suitability
suits/matches my personality toward personality
is different
Interpretation:

The Wilcoxon signed rank test result showed significant difference in the perception
of customers towards Ola and Bajaj Chetak in influencing the consumers pertaining to
following variables as the p values were greater than equal to 0.05:

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However, the test result was statistically significant as the p values were greater than
the level of significance, 0.05 for the following factors:

 Battery Back-up
 Environment Friendly
 Resale value
 Dealer support

 It has good brand image.

Table no 15:- Test Analysis

    N Mean Sum of
Rank Ranks
Bajaj Chetak has a good Negative 72 89.1458 6418.5
brand image - Ola has a Ranks
good brand image
  Positive 99 83.7121 8287.5
Ranks
  Ties 233    
  Total 404    
It was found that Bajaj Chetak in terms of having good brand image had more
negative ranks (6418.50) and more positive ranks (8287.50); it implies that consumers
prefer Ola as they have good brand image as compares to Bajaj Chetak.

 It has affordable purchase price

 Table no 16:- Test Analysis
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 It has affordable Negative 78 95.9744 7486
purchase price - It has Ranks
affordable purchase
price
  Positive 107 90.8318 9719
Ranks
  Ties 219    
  Total 404    
It was found that Bajaj Chetak has purchasing price had more negative ranks (7486)
and Ola has less positive ranks (9719); this implies that consumers agreed more to
Ola as compared to Bajaj Chetak in term of price.

 I would prefer Bajaj Chetak e-scooter or Ola e-scooter

Table no 17:- Test Analysis

N Mean Sum of
Rank Ranks
I would prefer Bajaj Negative 143 127.213 18191.5
Chetak e-scooter - I Ranks
would prefer Ola e-
scooter
Positive 134 151.578 20311.5
Ranks
Ties 127
Total 404
It was found that Bajaj Chetak in terms of preference by the customers had more negative
ranks (18191.5) and less positive ranks (20311.5); this implies that consumers agreed in
favour of Ola prefer.

5.6 Kruskal-Wallis Test:

 Kruskal-Wallis Test between the preference for Ola and Bajaj Chetak in future
and Age
i. Kruskal-Wallis Test between the preference for Ola in future and Age.

H0: There is no significant difference between the preference for Ola in future and Age
H1: There is a significant difference between the preference for Ola in future and Age.

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 Table no 18:- Kruskal Wallis Test

  Age N
I would prefer Ola e- 18-29 Year 128
scooter
  30-45 Year 124
  46-60 Year 109
  60 & above 43
  Total 404
Interpretation: It is observed that customers of age group between 18-29 Years
prefer more Ola E-scooter.
Table no 19:- Kruskal Wallis Test Result

Test Statistics
  I would prefer Ola e-
scooter

Chi-Square 35.78462601
df 3
Asymp. Sig. 0
a. Kruskal Wallis Test  
b. Grouping Variable:  
Age

Interpretation: As a p-value is less than 0.05, which means that the null hypothesis is
rejected and there is a significant difference between the preference for Ola in future and
Age.

ii. Kruskal-Wallis Test between the preference for Bajaj Chetak in future and Age.

H0: There is no significant difference between the preference for Bajaj

Chetak in future and Age
H1: There is a significant difference between the preference for Bajaj
Chetak in future and Age.

Table no 20:- Kruskal Wallis Test

Age N
I would prefer Bajaj 18-29 Year 128

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 Chetak e-scooter
  30-45 Year 124
  46-60 Year 109
  60 & above 43
  Total 404
Interpretation:It is observed that customers of age group between 18-29 Years prefer
more Bajaj Chetak E-scooter.

Table no 21:- Kruskal Wallis Test Result

Test Statistics
  I would prefer Bajaj
Chetak e-scooter

Chi-Square 32.55970029
df 3
Asymp. Sig. 0
a. Kruskal Wallis Test  
b. Grouping Variable:  
Age
As a p-value is less than 0.05, which means that the null hypothesis is rejected and
there is a significant difference between the preference for Bajaj Chetak in future
and Age.

iii. Mann-Whitney U Test between the preference for Ola in future and Gender.

H0: There is no significant difference between the preference for Ola in future and
Gender.
H1: There is a significant difference between the preference for Ola in future and
Gender.

Table no 22:- Mann-Whitney U Test

  Gender N
I would prefer Male 222
Ola e-scooter
  Female 182
  Total 404
Interpretation: It is observed that male prefer more Ola E-scooter in the future.
Table no 23:- Mann-Whitney U Test Result

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 Test Statisticsa
  I would
prefer Ola e-
scooter

Mann-Whitney U 20061.5
Wilcoxon W 36714.5
Z -0.12564421
Asymp. Sig. (2-tailed) 0.900013562
a. Grouping Variable:  
Gender
Interpretation: As a p-value is greater than 0.05, which means that the null hypothesis is
fail to reject and there is no significant difference between the preference for Ola in
future and Gender.

iv. Mann-Whitney U Test between the preference for Bajaj Chetak in future and
Gender.

H0: There is no significant difference between the preference for Bajaj Chetak in future
and Gender.
H1: There is a significant difference between the preference for Bajaj Chetak in future
and Gender.

Table no 24:- Mann-Whitney U Test

  Gender N
I would prefer Male 222
Bajaj Chetak
e-scooter
  Female 182
  Total 404
Interpretation: It is observed that male prefer more Ola E-scooter in the future.

Table no 25:- Mann-Whitney U Test Result

Test Statisticsa
  I would prefer Bajaj
Chetak e-scooter

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 Mann-Whitney U 19779.5
Wilcoxon W 44532.5
Z -0.378
Asymp. Sig. (2- 0.70543
tailed)
a. Grouping  
Variable: Gender
Interpretation: As a p-value is greater than 0.05, which means that the null hypothesis is
fail to reject and there is no significant difference between the preference for Bajaj
Chetak in future and Gender.

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Chapter 6: Findings
 OnthebasisofGendergroup55%oftherespondentsaremaleand45%of the
respondentsare female.
 On the basis of age group most of the respondents lies between 18-29
agegroup with 31.7% and age group from 30-45 with 37%, 27% are from 46-
60 age group, and lastly 10.6% are from 60 & above age group.
 On the basis of family annual income most of the respondents are
havingincome below 2.5 Lacs (108) and (107) are belongs to the 2.5 Lacs to 5
Lacs annual income slabs.

FindingsfromRapportbuildingquestions:
 Based on the research Out of the respondents 56.2% Respondents are
currently using the petrol variant bike and 43.8% of respondents are currently
using electric variant bike.
 Out of respondents, 33.2% are respondents having their own electric bike and
using that, 32.9% of respondents are have used electric bike but they don’t
have own right now and 33.9 % of respondents have never owed or used an
electric bike, but may do they have one day.

Objective 1: To study the perception of customer’s towards

Ola Electric Scooter in Surat city

 The Friedman test result showed that there was a significant difference in the
perception of customers of Ola while selecting the scooter.
 Further, as there was a significant difference in the perception of customers of
Ola while selecting it as an Electric Scooter, it was imperative to analyze
various reasons of Ola customers usually get influenced. This was performed
by comparing the median ranks of each of these parameters; higher median
rank, Higher the feeling that a particular parameter is influential in selecting
Ola Electric Scooter.

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  It was found that Ola has a good brand image the most influencingfactors with
the median rank of 13.81 and it has affordable purchase price 13.75
respectively. It provides good after sale service with 12.72, it has fast Pick up
with rank 12.65 respectively.
 The least influencing factors with the median rank 8 and 10 were This e-
scooter shows my high status in the society These factors were followed by
the attractive look of the product (9.71) and products are nutritious and healthy
(8.69).

Objective 2: To study the perception of customer’s towards

Bajaj Chetak Electric Scooter in Surat city

 The Friedman test result showed that there was a significant difference in the
perception of customers of Bajaj Chetak while selecting an Electric Scooter.
 The test result was statistically significant as the p value was less than the
level of significance, 0.05.
 It was found that Bajaj Chetak has a good brand image and has affordable
purchase price were the most influencing factors with the median rank of
13.91 and 13.75 respectively. The least influencing factors with the median
rank 10.23 were e-scooter shows my high status in the society.

Objective 3: To compare the effectiveness of Ola Electric

and Bajaj Chetak Electric Scooter in Surat city

 The Wilcoxon signed rank test result showed significant difference in the
perception of customers towards Ola and Bajaj Chetak in influencing the
consumers pertaining to following variables as the p values were greater than
equal to 0.05: as mentioned below Brand Image, Purchase Price, Comfortable
in driving, Quality of scooter, Appearance of scooter and Driving experience.

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  However, the test result was statistically significant as the p values were
greater than the level of significance, 0.05 for the following factors: Battery
back-up, Environment Friendly, Resale value Match to personality.

 Kruskal-Wallis Test between the preference to buy from

 It is observed that customers of age group between 18-29 Years prefer more
Ola E-scooter.
 As a p-value is less than 0.05, which means that the null hypothesis is rejected
and there is a significant difference between the preference for Ola in future and
Age.
 It is observed that customers of age group between 18-29 Years prefer more
Bajaj Chetak E-scooter.
 As a p-value is less than 0.05, which means that the null hypothesis is rejected
and there is a significant difference between the preference for Bajaj Chetak in
future and Age.

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Chapter 7: Conclusion:
From the survey, it is clear that 404 respondents of Surat city prefer to compare Ola
and BAJAJ CHETAK Escooter based predetermined parameters . All the Data
analysis & data available and considering the situation of the study we can conclude
that most of people have strong preference to purchase the OLA E-bike in future
because they had batter image in their mind regarding Service and other important
parameters.

For Ola E-bike

 According to this study, it was found that consumers prefer Ola over Bajaj
Chetak. The preference level of consumers is more with ola as compare to the
Bajaj Chetak E bike.
 Friedman test was performed to find out which factors are more influencing or
consumers do prefer while making a purchase of E- bike. The factors like
good brand image and the affordable purchase price was perceived to be most
influencing by customers compared to others.
 The least influencing reasons were e-scooter shows my high status in the
society and follows good safety standards.

For Bajaj Chetak E bike

 According to this study, it was found that consumers of Breadliner are not so
satisfied with the overall factors as compared to Cake-Liner.
 Friedman test was performed to find out which factors are more influencing or
consumers do prefer while making a purchase of bakery items. The factors
like ease of payment modes which are available by the Breadliner is more
preferred and outlets are conveniently located.
 Customers get influenced by the modes of payment provided by the store and
conveniently location of the outlets was perceived to be most influencing by
customers compared to others. The least influencing reasons were that its
products are nutritious & healthy and schemes/discount/offers are attractive.

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Chapter 8: Recommendation:
1. Electric vehicles is the convinient future ransportation facility. The both of the
brand have wide range of scope for evelopment. The both of the brand go for
more and more market by promiting and awarinng the rural area people for their
benefitts.

2. Moreover, they also tie-up with home serrvice delivery facility provider to gain
more market share. Like Zomato, Sweegy, etc.

3. By the dealer end, dealer should give safe and timely service delivery or they
enhance customer satisfaction by easily available of spare part.

4. The battery charging point is not available, dealer should provide charging point
at their showroom location.

5. Frorm the Government side, Government should also do some extra with the
subsidy such as government should provide compulsory insurance on vehicle as
well as for driver.

6. The Elrcric Scooter is environment friendly that’s why the companies try to
spread awareness with the help of varioous NGO.

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Bibliography:
1. Gyimesi, K. &Viswanathan R. (2011). The shift to electric vehicles:
putting consumers in the driver’s seat.
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Perception and reality: Public knowledge of plug-in electric vehicles
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7. Larson, P., Viafara, J., Parsons, R.V., & Elias, A. (2014) Consumer
attitudes about electric cars: Pricing analysis and policy implications
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D.E., Lakkaraju, K., Warrender, C.E. (2014). Analysis of a
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out? Drivers’ perceptions and experiences of electric vehicles in the
UK. Transportation Research Part A: Policy and Practice. Volume 59:
278-287.
11. Lutsey, N., Chambliss, S., Tietge, U., & Mock, P. (2015). A
comparative analysis of electric-drive policy in Germany and
California. National Organisation Hydrogen and Fuel Cell Technology
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Transportation Research Part D: Transport and Environment 34: 122-
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15. Williams, B., & Johnson, C. (2016). EV Consumer Characteristics,

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 Awareness, Information Channels & Motivations. Center for
Sustainable Energy.
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International Council on Clean Transportation.
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vehicles: a literature review. Transport review, 275.
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Purchase Intention of Electric Vehicles. European Journal of
Scientific Research, 362-368.
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Potential Customers towards Electric Cars. International Journal for
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 Links

https://www.iea.org/reports/global-ev-outlook-2021/trends-and-developments-in-
electric-vehicle-markets

https://www.technia.com/blog/top-trends-in-electric-vehicle-design-and-how-to-
implement-them/

https://www.electricalindia.in/latest-trends-in-ev-in-india/

https://www.mordorintelligence.com/industry-reports/electric-vehicle-market?
gclid=CjwKCAjwgr6TBhAGEiwA3aVuIW6JKAKempGy58eJmedHhbd4rnhLIX
vGCSLJt3fBqKezizfLQqkgrxoCwa4QAvD_BwE

85 | P a g e
https://www.mordorintelligence.com/industry-reports/electric-vehicle-market?
gclid=Cj0KCQjwvLOTBhCJARIsACVldV1rrFhTlxYlv84KUjY0DhXBBNvRYZ
ZAnIet15Z7NyKezBhxPyMx64caAkWvEALw_wcB

https://www.google.com/search?
q=top+10+electric+scooter+company+in+gujarat&rlz=1C1HLDY_enIN896IN89
6&sxsrf=ALiCzsZOOhuVjpDJiXlkJdaRPk90UuiIRA
%3A1651314477428&ei=LQ9tYrDbGY3UkwWfn4moAw&oq=top+10+electric
+scooter+company+in+gu&gs_lcp=Cgdnd3Mtd2l6EAMYADIFCCEQoAEyBQg
hEKABMggIIRAWEB0QHjIICCEQFhAdEB46BwgAEEcQsAM6BwgAELADE
EM6DQguEMcBEKMCELADEEM6BAgjECc6BQgAEIAEOgYIABAWEB5KB
AhBGABKBAhGGABQtgRY6xhgiCpoAXABeACAAewDiAHAFpIBBTMtMy
40mAEAoAEByAEKwAEB&sclient=gws-wiz

https://www.drivespark.com/best-electric-scooters/#pure-ev-epluto-7g

https://www.inventiva.co.in/trends/top-10-best-electric-scooter-in-india-2022/

https://www.theinternationalman.com/electric-scooters.php

https://www.grandviewresearch.com/industry-analysis/electric-scooters-market

https://en.wikipedia.org/wiki/Electric_vehicles_in_India

https://www.coursehero.com/file/30499085/PESTEL-Analysis-for-EV-in-Indian-
Marketpdf/

https://apnews.com/press-release/wired-release/immigration-technology-business-
9ee1796cea9d1e72481f568ae50547c2

https://pmmodiyojana.in/gujarat-two-wheeler-scheme/

https://olaelectric.com/?
utm_source=Search&utm_medium=CPC&utm_campaign=Brand-Conversion-
Search&utm_content=SearchAD_ReserveNow_Generic_1lac_reserved_1lac_rese
rved&gclid=Cj0KCQjwma6TBhDIARIsAOKuANyZ4lnLMu0zkkXZcCin5FFAD
ygxoqyFXfx25GJxfMzwNb2liTAmHIAaAkgREALw_wcB#subscribe

86 | P a g e
Annexure:
Annexure

Dear Respondent,

Hope you all are safe and doing well.

We, Darshansinh Gohil and Yaghnik Katariya, are student of S. R. LUTHRA

INSTITUTE OF MANAGEMENT, conducting a survey on“A Study on Customer
Perception and Preference towards E-Scooter Ola and Bajaj Chetak: A
Comparative Study”. This is a part of Comprehensive Project. We seek your
cooperation to fulfil the objective of our research. This questionnaire is meant for
educational purpose only. The information provided by you will be kept secure &
confidential.

Q1. Which Scooter do you want to ride?

Petrol_____

Electric______

Q2. Select one of the following options

I own and use an electric scooter________

I’ve used an electric scooter, but I don’t own one _____________

I’ve never owed or used an electric scooter, but may do I’ve one day___________

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 Q3. Rate the importance you give to the below factors while selecting E-Scooter.

Please rate on the scale of 1 to 5 for each of the following, where 5 = Highly
Important, 4 = Important, 3 = Somewhat Important, 2 = Less Important, 1 = Not at all
Important

Selection of E-vehicles 5 4 3 2 1

Brand Image

Country of Origin

Purchase Price

Discounts & Offers

Waiting Period

Appearance/Look

Quality

Comfort

Mileage

Speed/Pickup

Performance/ Driving Experience

Features

Weight Carrying capacity

Availability of charging Stations

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Charging Time

Electricity Cost incurred in charging the vehicle

Maintenance Cost/ Operating Cost

After Sales Service

Availability of Spare parts

Safety

Dealer Support/ Behaviour

Eco-friendly/ environment friendly e-scooter

Resale Value

The e-scooter that suits/ matches my personality

The e-scooter that shows my status in the society

Q4. Rate your perception about OLA Scooter on the following parameters. Rate your
level of agreement for each of the following statements for Ola Scooter.

Please rate on the scale of 1 to 5 for each of the following, where 5 = Strongly Agree,
4 = Agree, 3 = Neither Agree nor Disagree, 2 = Disagree, 1 = Strongly Disagree

Perception About Ola 5 4 3 2 1

Ola has a good brand image

It has affordable purchase price

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It offers attractive discounts and offers

It has less waiting period to get the scooter after booking

Ola e-scooters have are attractive in looks

It has good quality

It is comfortable in driving

It has long lasting battery back-up/ gives good mileage

It has fast Pick up

It gives a joyful diving experience

It has good features

It has high weight carrying capacity

It Consume less time in charging the scooter

It Consume less electricity in charging the scooter and hence, less

electricity cost per charge is low

Its maintenance cost/ operating cost is Low

It provides good after sale service

Its spare parts are easily available

It follows good safety standards/ this e-scooter is safe

Its dealers are highly supportive

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This Scooter is environment friendly

It has good resale value

This e-scooter suits/matches my personality

This e-scooter shows my high status in the society

Q5. Rate your perception about Bajaj Chetak Scooter on the following parameters.
Rate your level of agreement for each of the following statements for Bajaj Chetak
Scooter.

Please rate on the scale of 1 to 5 for each of the following, where 5 = Strongly Agree,
4 = Agree, 3 = Neither Agree nor Disagree, 2 = Disagree, 1 = Strongly Disagree

Perception about Bajaj Chetak 5 4 3 2 1

Bajaj Chetak has a good brand image

It has affordable purchase price

It offers attractive discounts and offers

It has less waiting period to get the scooter after booking

Bajaj Chetak e-scooters have are attractive in looks

It has good quality

It is comfortable in driving

It has long lasting battery back-up/ gives good mileage

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It has fast Pick up

It gives a joyful diving experience

It has good features

It has high weight carrying capacity

It Consume less time in charging the scooter

It Consume less electricity in charging the scooter and hence, less

electricity cost per charge is low

Its maintenance cost/ operating cost is Low

It provides good after sale service

Its spare parts are easily available

It follows good safety standards/ this e-scooter is safe

Its dealers are highly supportive

This Scooter is environment friendly

It has good resale value

This e-scooter suits/matches my personality

This e-scooter shows my high status in the society

Q6. Please rate your preferencefor the following brands of e-scooters; if you have a
need to buy e-scooter in the future.

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 Where 5 = Highly Preferred, 4 = Preferred, 3 = Somewhat Preferred, 2 = Less
Preferred, 1 = Not at all Preferred

Statements 5 4 3 2 1

I would prefer Ola e-scooter

I would prefer Bajaj Chetak e-scooter

PERSONAL DETAILS:

Name: ____________________

Age: ☐18-29 ☐30-45☐46-60☐60 & above

Gender: ☐Male ☐Female

Annual Family Income:

☐ Below Rs. 2.5 lacs

☐ Rs. 2.5 lacs – Below Rs. 5 lacs

☐ Rs. 5 lacs – Below Rs. 10 lacs

☐Rs. 10 lacs – Below 15 lacs

☐Rs. 15 lacs – Below 20 lacs

☐ 20 lacs and above

Area of residence:

Zone Area
North Amroli, Katargam, Sumul Dairy, Ved Road, Vasta
East Bombay Market, MotaVarachha, Nana Varachha, Varachha Road, LH
Road, Sarthana

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 West Adajan, Rander, PalanpurPatiya, Ramnagar, AnandMahal Road,
Joganinagar, Pal Area, Tadwadi, Ugat Area, L.P Savani Road, Mora
Bhagal, Jahangirpura, Hazira, Bhatha, Palanpore, Jahangirabad,
Ichchhapore, Ichchhapor, New Cozway Road, Masama, Talad, Olpad,
Sayan
South Udhna, Bamroli, Dindoli, Limbayat, Pandesara, Unn, ParvatPatiya,
UdhnaDarwaja
Central Nanpura, Gopipura, Mahidharpura, Rampura, Ring Road, Salabatpura,
Begampura, Chowk, GopiTalav, Nanavat, Rustampura, Sagrampura,
Textile Market, Station Road, Sahara Darwaja, Shahpore, Bhagal
South Dumas Road, Parle Point, GhodDod Road, Athwalines, Bhatar, City
West Light, Vesu, Althan, Majura Gate, Piplod, Umra, VN University Road,
Green CityLight, UdhnaMagdalla Rd, Gauravpath Road, VIP Road,
Abhava, Althan Canal Road, Bhimrad

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