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Export-Import Management (520135)

Chapter 04: Pricing


Lecture: 14

Conducted By :
Lata Akter
Lecturer
Department of Business Administration
Dhaka City College
Topics to be discussed….

 Considering factors for accurate quotation


 Ways of price negotiation
 Factors Determining Price / Export Price
 Evaluation of Price Quotation
 Elements of Export Costing
 Methods of Payment
Considering Factors for Preparing Accurate Quotation
Clarify information
Manufacturing Cost
Focus on the customer
Ensure accuracy
Competition
Geographical Situation
Brand Value
Market Condition
Frequency of Purchase
Credit Offered
Ways of Price Negotiation
8 keys to ensure you walk out with a win-win situation in every negotiation……….…
1. Do your research
2. Know what you are willing to compromise
3. Build a good rapport
4. Sell yourself as their biggest customers
5. Do not take the first offer
6. Price is not everything
7. Pay big deposits when possible
8. Get everything in writing
Factors Determining Price / Export Price

Internal Factors External Factors


• Costs • Competition
• Objectives of the Firm • Demand

• Product • Consumers

• Promotions of Product • Economic Conditions


• Promotional Firm
• Image of the Firm
• Channel Intermediaries
• Product Life Cycle
• Market Opportunities
Evaluation of Price Quotation
The Price Quotation evaluation is the comparison of quotes and
benchmark in order to determine the most suited supplier according to
conditions. Our supplier head to head evaluation provides a great
overview and makes benchmark very easy.

The purpose of evaluation and comparison of offers is to determine


which vendor has the lowest price for acceptable specifications (as
requested) and conditions of supply
Factors to Consider in Price Quotation Evaluation

 Compliance with technical specifications, relevant international standards and


technical norms.
 Compatibility with existing equipment and standardization plans.
 Compliance with required delivery schedules.
 Examination / comparison of samples.
 Payment terms.
 Guarantees, availability of spare parts, after-sales services and training.
 Life-cycle aspects covering maintenance and operating costs.
 Capability, capacity, financial standing, past experience and performance of
the vendor and its local representative.
Thank You

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