UAL Awarding Body

CREATIVE MEDIA PRODUCTION

AND TECHNOLOGY
LEVEL 3 EXTENDED DIPLOMA

Unit 10 LO1: Engaging with an audience in creative media

production
Unit 10: Engaging with an audience in creative media
production

Unit 10 requires you to develop a more in-depth knowledge and sophisticated understanding
of a specific creative media production activity and the means by which the audience for that
activity might be reached and addressed. The unit provides an opportunity for you to
demonstrate an understanding of audiences for your chosen specialism, and the importance
collaboration and communication with those audiences during engagement with complex
problem-solving tasks.

LO1: You will need to research and analyse the

characteristics of the audience for your chosen creative media
production activity.

In order to understand how to successfully meet a target audience

you will need to research ONE age range and then develop and
produce 2 productions that this group would like. You will need
to investigate and evaluate a range of research techniques such
the use of primary and secondary sources.

You will need to use this research information to develop

and present ideas for your production. This information will need
to be pitched in an effective, persuasive and creative manner.

Your categories to choose from are:

Male AND female between the ages of:

• 5 – 12
• 40 – 60