7 C’s of communication

Communication is an essential part of one’s life today. People need to interact with each
other, and this is can be done by communicating. In the past information was relayed through
writing a letter or using a telegram. This was the most preferred media.
However, technology has advanced this media and made it easy for people to communicate
through email, messages and voice calls. Firms are not left out in this. Businesses need to
have a clear communication channel for it to be successful and stand out.
This can be done through traditional or modern methods. Whether using one of them, it has to
be in line with the 7 C’s of communication. This helps the business to run smoothly hence
becoming successful and obtaining a larger market share.

7 C’s of Business Communication

In any organization, communication is critical for it to function correctly. When a message is
transferred internally or externally the firm is certain to increase productivity and efficiency.
However, if the channels are not clearly defined, relaying of information may be a big
problem.
Poor communication channels may lead to redundancy of task and production of low-quality
goods and services. To help with this, here are the 7 C’s of communication that has to be
incorporated in the organization.
1. Clarity
A firm needs to be clear on the message being put a crossed, whether formal or informal. An
organization is made up of different people, and everyone has an idea of how a project should
be done. By establishing a common mission, vision, or project the employees and staff will
work toward achieving it.
However, a communication about these factors needs to reach all the employees. The
directive should start from the top management. Later the same message must trickle down to
the lower, and middle management. This gives the employees a sense of belonging, and the
goal can be easily achieved. Clarity also ensures that one goal is completed before embarking
on another.
Features
• A clear message grantees understanding among the employees and consumers.
• Makes use of concrete and appropriate words.
• It also enhances the meaning of the message.
2. Complete
The particular principle requires excellent communication. This means the message sent
within the firm or outside needs to have all the required details. Figures or graphs can be
included if need be and no information should be left out.
When a section of the message is omitted, it is termed incomplete, and these leave the
employees and consumer imagining. Later their imagination turns into doubt, and this affects
production and sales. Therefore, information sent to the employees or consumer has to have
additional information if need be. This wins their trust, and the quality of products and sales
will increase.
Features
• It gives complete information to the employees or consumers, and nothing is left
out of the message.
• Completeness of messages develops the company’s image hence increasing the
market share.
It cuts cost since you won’t have to print out or send additional information that
was left out in the previous notice.
• Complete information about a product persuades the consumer into buying the
product. This is because they trust. that the product being offered to serve a
particle need. This in turn, improves sales.
3. Concise
It’s also part of the seven C’s of business communication; this dictates that the information
sent to the relevant parties should use fewer words. However, that doesn’t mean excluding
the other seven C’s of communication. The message sent should not have vague words. This
ensures the information submitted by the firm is straight to the point and easy to comprehend.
Features
• Incorporating this form of communication about products saves time and money.
• It is not repetitive, which grasps the attention of the consumer when placed on an
advert.
• The message is usually short and precise, highlighting the main points in fewer
words. This makes it easy for an employee to understand regardless of their
educational background.
4. Concrete
Firms need to be clear on the information that they give to the public. This is where
concreteness comes in as part of the seven C’s of business communication. It implies that the
messages conveyed to the consumers or staff has to be factual. Nothing should be assumed
and should be backed up with figures.
For example, if the firm is selling a product, and they claim that it helps in satisfying a need.
There has to be proof of such claims, but when the consumer learns all this is just claims. The
organization will lose a large percentage of its market share to other companies.
What a consumer desires is truth about the product or services be used. If a firm chooses to
lie about its products then this will automatically decrease the sales. On the other hand, the
consumer can also sue for damages since the information given is false. This affects the
firm’s reputation as well.
Features
• It contains specific facts and figures.
• The words used are usually clear and also builds the reputation of the company.
5. Courteous
Consumers want to feel appreciated and respected after and before purchasing product. This
gives them a sense of belonging. Therefore, businesses need to show these emotions when
communicating with them. A courteous message should show sincerity, politeness, and
enthusiasm when he or she reads it.
This paints a picture that you have taken into consideration his\ her feelings before selling to
them. A good business also ensures that the information sent to the employees’ reflects the
same. This guarantees that they will remain loyal to the company. Hence, this increases
product quality and profit margin.
Features
• Such information sent to the consumers or employees is not biased
• The words used to craft the message are polite and positive.
• The message sent by the firm from the top management should incorporate the
views of the employees.
6. Correct
The correctness of information ensures there is an understanding between the management
and the employees, investors or consumers. Hence no grammatical error as expected. For
example, if the firm is looking for an investor to finance their projects.
They should ensure the ideas and thoughts being pitched to the investors are correct and
arrange in the right manner. This gives the investors’ confidence to have their money in the
project. But when the idea is pitch incorrectly, that means it isn’t clear cannot be understood.
Therefore the investor is likely to work away.
Features
• It as contains figures, graphs, and specific facts.
• The impact of the message is significant because there is an understanding
between the management, staff and the investors.
• There is the use of a correct and appropriate language in the message.
7. Consideration
Consideration is something a firm should look into when communicating with its employees.
The message has to be logical and in line with the topic. For, example, when it comes to the
mission, values and goals of the firm. It has to be sensible and achievable.
If a construction firm is undertaking a project that takes a span of four years. The employees
are supposed to be aware of this. Not that the company reduces the time frame of the project
and increases the working hours without proper communication. This affects the employees,
and the output will be of low quality.
Features
• The message should concentrate more on the employees or consumer and not the
company
• Present the employees with logical projects that can be achieved and not straining
them.