The report analysis: (2500 Words Excluding References)-

1. Competitive information –
2. Environmental scanning. –
3. Demand forecasted –
4. Specific market segmentation, targeting, and positioning statements - Product brand
positioning
5 - Who are the market leaders for the chosen product? How niche can be carved for their
product/service? How can we be the leader in the category?
6 - Consumer-adoption process for their new product. How will the consumer learn about
their new product and how quickly will they adopt it? Will the product be targeted to the
heavy users and early adopters first, then early and late majorities? What is their
estimated time for full adoption? –
7. Pricing strategy decisions for the product. Share retailing, wholesaling, and logistical
marketing plans.
8.The integrated marketing communications mix. - All the possible communication media
(Concentrate their media on television or on the Internet and include other forms such as
personal selling and radio).

5 Academic References to be used. Please include at least 4 – 5 diagrams wherever

necessary. These diagrams have to be created and not copy paste from internet.