Name: Ayesha Arshad

Roll no: 19102018-005

Department: ADP (Blue)
Subject: Principles of Marketing
Submitted to: Sir Moazzam Husain
 Bonus Surf
Product Company:
Bonus is a product of Colgate-Palmolive Pakistan. The company launched 'Bonus' detergent
powder in 1992 targeted towards the middle-class. This detergent has gone on to become one of
the best-selling detergents in Pakistan.
Ingredients:
Cleaning agents (anionic and nonionic surfactants, enzymes), water softeners (sodium carbonate
and sodium alum inosilicate), fabric whitener, sodium perborate, anti-redeposition agent,
perfume, washer protection agent (sodium silicate) and processing aids (sodium sulfate).
Marketing Mix of Bonus
Bonus Product Mix:
In Pakistan Bonus surf comes in two sizes medium 450gm and large 800gm. The product range
in Pakistan of Bonus Surf are:
 Bonus Tristar Detergent Washing Powder
 Bonus Tristar 1800 GM - Detergent Washing Powder.
 Bonus Active 2kg - Detergent Washing Powder.
 Bonus Active - 800 gm.
Bonus Price Mix:
The best price of Bonus Surf in Pakistan is Rs.92 and the lowest price found is Rs.46. The prices
of Bonus Surf are collected from the most trusted online stores in Pakistan such as aodour.pk,
clickmall.com, and daraz.pk. The collected prices were updated on June 9, 2021.
Bonus Place Mix:
Bonus owing to the strong distribution a wide global. After being launched in UK Bonus
extended its empire into various other countries like India, Russia, France, Japan etc. Within
each and every country Bonus has maintained a very strong distribution channel. There is storage
house in every country which helps in distributing products in remote areas. Bonus also provides
a very good initiative to distributors in order to increase its sales at a fast rate. Storage house also
helps in connecting with retailers which helps Bonus to make its product reach out at every shop.
In order to further multiply its sales Bonus has also increased the no. of wholesalers in Tier 2 and
Tier 3 cities and also has done different tie ups with retail stores so as that their product is
available at almost all small and big retailer’s shops.
Bonus Promotion Mix:
Promotions of Bonus surf to various target audiences is a vital part of the management function.
Followings medium are used for promotion:
 Print media
 Electronic media,
 Live Demonstrations
 Social Events
 Dirt is good website