Nted .

Tele marketin g and

Presentation for character prospect

Would be better to promote the emblem.

Three. Promotions:

• corporations ought to deliver sponsorship for

Diverse events or participation in a few

Social motive, it might create photograph of

Corporation in patron's mind.

• enterprise should have fun festivals and

Ceremonies with rural villagers and

At some point of that fortunate draw coupons, rebate

Can be given to consumer

• Haat, Melas are another choice to

Promote coverage companies in Rural

India.

4. Public Relation:

• insurance groups need to take

Take part in diverse exchange shows and

Exhibition as occasion accomplice.Lnsurance

Companies have to provide a few charitable

Contributions or have to organize occasions

Like careerguidance seminars for teenagers.

• insurance groups should take a few

Initiative steps to improve photo of

Coverage businesses in thoughts of villagers

By way of giving them proper guidance and

Offerings.

17.5 advised method version

FOR RURAL coverage:

Evaluation standards: The version is based totally

On following assessment criteria:

• attain

• affect on track segment

• Trusts reliability

• enterprise acquisition functionality

• aid necessities

• consumer expectation

• Operational subject

Approach version:

Consistent with the geographical structure of

Vicinity , a strategy model has been advanced

To sell insurance agencies in rural

Regions. District coordinator should take

Help with block coordinator and that

Need to be connected with viable rural

Marketers, NGO's, Cooperatives, Panchaytas,

School, medical institution, E- chaupal, and E-Bima

E-BIMA:

R Infrastructure

• AVan with video audio facility

• AComputerwith a Printer

> Human assets

• One motive force and income cum

Administrative group of workers / agent

> web page and Mode of Operation

• movements Village to Village

• Parks at Panchayat, nearby

School, Village Chaupal

• Visits 2 Villages and one haat a

Day

• Works eight Hours a day

Position:

• focus software

• relationship building and control

• BusinessAcquisition

• policy Servicing and commercial enterprise Retention

Via top rate collection facilities.

Different advantages:

• assist to different Channels for coverage

Servicing, top class collection, policy

Query handling, criticism handling,

Assistance in claim Processing

• overcome obstacles of channels.

Indira control evaluation - January 2010 33 possibilities for coverage sector in Rural India

DISTRICT
>T»lrIiIIVJ TOR

BLOCK COORDINATOR

• KEY factor OF achievement : apart

From most of these above things, Rural humans

Expect few simple matters from a coverage

Business enterprise, and most effective after presenting them

To consumer coverage agencies can

Succeed in Rural India, those are ;

The Undiscovered international"

• Charles W. L. Hill and Gareth R. Jones,

Strategic control- An included

Technique, sixth version, Biztantra, Newdelhi

• ICICI, "Rural advertising: A pilot look at"

Mumbai

• Naresh ok. Malhotra, 2007, advertising and marketing

Studies- An applied Orientation, fifth

Version, Prentice-corridor of India, New Delhi.

• Presenation on Rural coverage studies by

Naren N. Joshi, leader consultant ING lifestyles

Insurance

• Philip Kotler and Gary Armstrong, 2006,

Principals of marketing, thirteenth edition,

Prentice-hall of India, New Delhi.

• Rural marketing 2007, - Pradeep kashyap

AndSiddharthaRaut
• research file On "examine of Rural

Disthbution Channel of FMCG agencies"

• www . I ndianinsuranceresearch.Co m

/possibilities of coverage.

• wvwv.Avivaindia.Com

• EconomicTimes (diverse troubles)