RETAIL MARKETING

V-Mart Retail Limited

Type - Hypermarket
Founded – 2002
Maiden Store – Ahmedabad
Industry – Retail
Products – Apparels , Non Apparels , Department , Grocery store
Key People – Lalit Aggarwal
Madan Aggarwal
Hemant Aggarwal
Punchline - “ Sabse Sasta, Sabse Acha”

Currently 108 outlets

V-Mart Retail Ltd retails readymade garments accessories etc. and is engaged in the business of
'Value Retailing' through the chain of stores situated at various cities in India. The company
operates its retail stores under the V-Mart brand. V-Mart Retail Ltd was originally incorporated as
Varin Commercial Private Limited on 24th July 2002 in West Bengal. In October 2003 the company
opened it's first store by the name of 'V-Mart' at Ahmedabad Gujarat.
In the year of 2008, it hit the base by registering V-Mart Retail as a public limited entity and also
crossed the turnover of 1,000 million Rs. As the time passes by it took the shape of a renowned
family brand that caters the needs of whole family by offering high quality retail products. Along
with growing customers, it achieved a turnover of over Rs 2,000 million in 2011-12 In the Year
2012 it crossed the retail space of 5 lac Sq. Ft.
V-MART business can be classified in three business verticals:
i) Apparels
ii) General Merchandise
iii) Kirana Bazaar

V-Mart stores are ''Mini Hyper Stores'' retailing apparels, general merchandise as well as
kiranas and ''Family fashion stores” which are focused on apparels and general merchandise.
V-MART business verticals are further divided as follows: