SUCCESS 33 | WITH . v | THE NEW BUSINESS ENGLISH CERTIFICATES COURSE | STUDENT’S BOOK JOHN HUGHES Summertown PublishingRea 1.1 Ways of working page ‘Woesboutary Ditferent ways of wor ‘Renal Fv co job-share LUstentnge Working from home Gran: Present enses BS speaking: Anniok-prescorstion 2.1 Company benefies Vocabutacy: fonefilsand incentives infor Xex0x too good o bocrue? Vocabulary: Expressions with take Speaking: Asking questions about jobs Grainne: the past Wetting: Alestr ofapplicaion 3.1 Starting a business page 26 Vocabularys Types of business eaings We wanna bold your hand B Listening: advice on franchises Listening Panning seminar ‘Grammar: eau Speaking: Discussing sched page Vocubilary: Types of advertising intening: Advertsing an the web Speaking: A shoe presenition Aadwoeising standanls Eee Cente 1.3 Speaking Test: Part One page 14 1.2 Making contacts page 10 ‘Vocabulary? Job responsiiies Reading: ies all about msking Listening: Stating conversation Speaking: Developing conversion | ortespondene 2.2 Presenting your 2.3 Reading Test: company Part Five | age 20 Writing Test: Part ‘Vocatnulary: Company terms | One ng Preseoations | page Promefations Pausing, intonation and stress Spe WeitingsA memo Giving presentacon 3.2 Leaving and eaking 3.3 Listening Test: messages Part One pege 20 poe 3 Listening Leasing messages Speaking: Lewingawoicen | Wilting Takingnotes and! messapes 4.2 Delegating 14.3 Reading Test: ngeso | Part Four ending: tlow todelegate age ts Listening: bal deteraver Peonuunciation: Sentence stress | Speafsng: Delegating Waiting report 5.1 The workplace pages Reading: Ar at work stenting: An interstew wih amare Grammar: Reporting Listening: Same opin Spenkinge A meariag about artvark 6.1 Recruitment page 56 Roaling: Lanployinent news Vocabalney icing and firing Listening: Employment case states Briplogtent issues 5.3 Speaking Test: | Part Two pege st 5.2 Participating in a | meeting. eae 0 esding: Meetings arog | Vocabulary: Verb allocations Speak Listening: Kepor'on a meeting Writing: Mingees ofa meeting Enpressions for matings Te Ealing 163 ReadingToxe meee aici Vocabislary: Emailing terms Reading terval communicationEtid EUaeekcia Sees T.1 Sales | 7.2 Selling poxe 06 | page 70 Reading: Notsoldon sles? Readings Hevero sell Vocabulary: Sales teams Listentog:Seling ‘ending: he wars job in the world? | Spealdig’ A sales conversation Yocaltay: Describing jobs | Reading: proposal mas Con | wasting fs superlatives i Speaking: Comparing jobs | H 8.1 Training, | 8.2 Showing you're listening | page et Reading: the importance of ste Listening Assessing ainingneeds | Listening: Good and bad isteners Spoaking: Givingreasans orand | Speaking: Shoring you're listening Youabulary: Linking phrases iar ing forma infiviive | Listening Responding to shower oF Speatengs Discussing waiving eds | consplatat | Writings Jetorot complaint 31 Branding 1 92 Getting through ge a8 | agen reaingz Whats hatsmet? | Histenng: Antone vleemal Sprang Discussnghvanting | grin Grammar toate css oenbaday:Teepone words Healing-chinosehsuyatsession | speakday: bing phone eas ead inal maeng ‘Weng Comecting and eting 10.2 Solving problems | page to Reading: How Madonna managedl | Listening: Prblems end sultions sees | Speaking: Discussing problems Vocabulary: Vesb + noun | Yocabutary: Managing pees combinations Yocabitarys Cans esl ‘Grammars Coniliienale Writing: Av omall Speaking: Casestuly | WeitingeAreportonameeting | 10,1 Management T1.1 Ethical economics | 11.2 Discussing trends page 16 | page 0 Tetding:Conecennis | Spontang:akernaive energy sources Veer Fodder cerms Vocabulary Describing ends ‘Speaking: The economics of your gi Reagons for wends B counuy Speaking: Discussing GrammacsAugiles | Weng A pops stenting: Fantode | Speaking: Giving easons and benefits 12.1 Business law | 12.2 Handling questions page 116 |e Listening: colour pablen Tstening: ificlt questons ocantarse egal tems Speating: Repenting to qustions eninge Celurl esses ending Presscenses Granumarsinveet questions and ngs ‘A ese Speaking the HEC Vanage speaking ae Invformation files (Student A) puge 126 Granunae reference page 128 Useful espressions page 133 Liste Ing scripts age 34 Ebina 7.3 Reading Test: Part One page 74 16.3 Listening Test: PartTwo page 9.3 Writing Tests Part Two pee ot Part Three page 104 11.3 Reading Test: | PareThree | peas 114 1123 SpeaingTexe | | parethece 2) page 181 CONTENTSBUSINESS TOPIC Ways of working Different ways of working 1 Rowdo you work ost effectively? By working, ‘team / on your own? + regular Lours / flexible hours? + from home / in an office? + fora boss / 8 yonrown boss? Compare your responses with a partner: 2 ste those ways oftrkdng 1-10 definitions 1, Do yu. workin anyotthese 0 Beelance A You work during different parts of the day (og nights), 1 teleworking ~B You sell yourwworkor services toa number of ferent 2 Jobesharing ‘companies 3 shiftwork You work for difevent companies fora short time 5 part-time Without a permanent contrac. 5 temping D You wark a number of hours per week or month but you 6 cansulianey decide when you start oc finish, 7 exitime You don’thavea permanent place or office ta work. B hot-desking fram, bux you find 9 place to work when yau ative, You work fora company from home via email, phone or ‘he internet. You only work for some of dhe week (not full-time’. H. You da your jab for part ofthe week and another person doesit for the other part You aven’t employed by ‘company, but are paid to give specialist advice. 3. Heresare some people deseeiing the advantages and disadvantages ferent seaysof working, Match the nine ways of workdng in exerclse2 to thelr comments Ws great because rm ‘ke it because it’s ony ‘ny or boss, but il fora couple of montis ‘work with fos of | ish [had my own and Fim saving up to-go Listenand check your answers. Work in pars, One stuslent says expressions 11, The ather stuitent clases this book and gives au appropriate response. 10. tu conversation 4, the two people sat lscussingporsonntptes uch as where nd (heir family. Would you discuss these topics in your country with they live business colleaga list of topics with your parmer. TL Work as actass arin neye groups. You a takaout > wie describe invoice r you jb tak about saws DP theent <7 What lo you think are good copies for networking? Make a Developing a conversation {14 networking event so stand up and around, Meet one person and have the conversation below. At the end), move find a reason Toning. wey | mest eee ariner to another waren D saree Dore the future MODULE |” MAKING coNTACTS | IIRiinenta Yo: AMStatt Date: 24th June Subject: 1 be able w confirm, ‘May 1 emi you th changes From: Ray Boner her to. our previous meeting, the nes Deaitine ny prouction staff on the uvrent shift systean remain unalTected by these Business correspondence ead the correspondence on Evelyn's desk and answer these questions, 1 sicallveiated to her work? 2 Which is formal? What ist about the content and! langgunge whieh tells you this? 3 Which is iotemal communication’? Did anyonw else toceive i? 1 Howis the momo different to the letlerand the email? Think about the flloising + the layout + the beginningand the end + the paraginphs ad abbseviations which mean the following: + telephone number + a5s00n as possible sat + Subject (or) With relerence to From: evelylorbonnercom How ate 71 gota note to say you called Great mows thal you 1 of fexitine system ‘passed your final exam soe hat I did’ get back 9 you but its been crazy here. The network was down fo thee days so all ur yenre pleascd to customers were receiving the vrong ordeest Anyway, how about 0 imcetng for eh tls week? Ifyou cant make it, don’ free the will come into operation as from Ist August. The party this weekend, Do you want ane to pick you up ats istrative and oice staf See you soon. Dear Mr Hynes IRE: Replacement of item 00-A104 ‘With,regacd to your letter we can affor you a replacement tan a this wall |Lwoul lke to apologise forthe delay in deating with this. Unfortunately, this was due to recent changes to our network. On behalf of Lar Bonner | would lke to thank you for your custom. We Ian forward to Waring ‘vith you again in the future ‘Yours sincerely Evelyn Boer eve ~ Gan you call Customer Services atone Tel. 0207 865 849 someone called pack asap? She passed!In Pat One of the darting test you are required to ite a ote, message, meme or email af around 40-50 words. You will need to use some of {he phrases from this table 2. Complete this able of pheases for writing emails, letters, notes and memos with, the underlined words in Evelyn's correspondence. Opening substation Give reason for writing Refer to previous contact Make a suggestion Apalogie Give good news Give bad news Request Offerhelp. Remind Refer to fiure contact Closing salutation 3° You ares manay More formal that. Wo apologise for any ‘caused by We are delighted to @ i) oe ‘Wa regret 0 ret you. that Twvould be grate tyes ould. tyou have any further ‘queries / problems, please do not hesttare ook forward to meeting ‘you again soon, ‘Yours falthfully (when the letter begins Dent Sir Mader (8) (Genen the leer begins Dear Mr/ Ms Mrs) wtLar Bonner. Afler # meating with staff, he Loss formal Hi Ista quick note ro say. ‘hanks for your email twas good to see you last woe... a What about... Umafeaid that. Great news! the bad newsis o 0) 02) Best regards / wishes Alithe best apany has. greed! to extend parental leave for fathers from two weeks to three weeks. Write a rmremo to all staf + Refer tothe previo + Remind scalf tbat thein ms meeting, ay when the new system wil begin [25th September). agers need one month's notice. MODULE | MAKING CONTACTS BTees The inital questions in this par ofthe test ate usually the easiest to answer However, candidates sometimes make mistakes because thay are nervous soit's Innpostant to practise. Gaited Learning Tip When you practise speaking, record yourself nd tsten to yours afterward, vata you do wel? Did you mak any mistakes? What can you improre? Speaking Test: Part One “there ate urce parts to the Speaking Test. Ln this Psa sportight you will Fook at Part sts for shige minutes in total. The exaunaer willask quessions Go hath, at firsts abour youtsel ne, which candidates cling this ime, The questions are quite gens et, andl abl where you came from Afterwards, he or she may your susies ore Algo ask yo! questions about business topics, Here ure some responses by a candidave (o the general questionsin this part ofthe test. They euch contain one wistake, Gan you coreect thew? Mynamg® ‘A Yes, Lam inking English is very nortan for ths Kin of work because everyone tases Engdish in by Js Well. ivs@ business stuties degree and I'm inceresting in marketing ness nowadays [rom a small own in northern Switzerland. 1D Va like work in a marketing department.so Fve started applying for jobs with t companies in Switzerland, Actually, I'm jst Finish my degree at he University of Zasih Fr Since about sis years. Complete the beginning ofa Speaking Test with answers 0-F from exereise 1 Exominer First ofall ike to know something about you, What's your name? Candidate (1) Examiner And where Candidate (2) Examiner Doyauworkorareyou a student? Candidate (8) OK. So what da y @) Examiner What are your plans for the future? Canlidate (5) _ samniner Do you think English will be important to you in your care? Candidate (6) Examiner Selhow long have you been learnt Candidate (7). ny lke pvost about your studes? Workin pairs, Practise similar conversation: between the examiner and the candidate using the questions in exerelse 2.+ tsten very carefully to the questions s Answer the question the examiner asks You «Ast im fhe to repeat the question i recess * Give your opinion ‘and give examples to cexphin wha you mean, ‘Ty to give move than just the basic answer, + You ace being tested ‘on your English, not your kaowledge of fusiness Serie 8 x the examiner will nsk-you about business top After the general questi Here are some typical topics for the conversation, + Business in your home own or countey + “the importance of English in business. + The effect of technology an business. + Present anid future changes in working Ife + Training and developmentin the workplace. + Ways of slling products or services. © s+ usten to partofa speaking test. Which vo toplesin the st does the © + isten again. Complete the missing wer this part of the conversation __vourism is quive importantio the area mall [arms 80 agriculeare also, Zureh, where | ndlicdate Er sell, (1) and there are many: study, Is more fansous pf course for banking and finanefal services, Examiner How is working life changing in your countey? Candidate Sorry,(2)_____the question, please? Examiner Yes, how Isworking Ife changing in your eauntey? Candidate (3) ‘nore and more penple are moving o the cities for they are commuting in every day. (4) the biggest change has come fron technology - but thon that's probably tue everywhere, not justin miy country Workin pairs. Prepare one question for each of the six topics in exercise 4, Neat, lhe change your partner. in your new pairs, tke turns fo be the candidate. sions and answer them, ‘examiner, Ask each other your qu ‘When you practise Pavt One of the Speaking Test, evaluate your own orexch this checklist, ‘ouher's performance w Did you + answer the question? g | + give fall ansvers(notjustaneartwowor’sy? | + espress your opinion? a | + sound interest? o | Usoful expressions for Speaking Part One Answering personal questions Uhink Va preter Tima... /Teame tion... ive in... el agree with that because I've lived /warked /studied Uiere ——-Specutating for. fsince J suppose that. Atthe moment, I'm staying. Iwonld think that working on. J don't know for certain bat Fd Urn interested in [tke to work. expect in Asking the examiner to repeat a Expressing apinions and question preferences Sorry, could you repeat the question, unk that please? In myy opinion Sarey. ean you say that again? MODULE | EXAM sroTLIGHT | 15Rerietsa This task i similar to Part Taree of the BEC Vantage Reading Test. I's helpful to read the whole text before laying to answer any ol the questions BUSINESS TOPIC Company benefits Benefits and incentives 1. Whatis mostinpostantto you when chocsinga job? Rank the ollowngin onder of importance from 1 1a 10, a impressive job tile ___ training and statfdevetopment 2 good salary pension exible working hours opportunities to travel ~ opportunities for promotion parental leave lays ofTand long holidays ‘company car Work in pairs, Compare your lists and give reasons for your answers, 2 @2r5 Listen to five short recordings, Which of the benefits and incentives ia exercise | is each person referring (0? Speaker’ jpeaker 2: Speaker’: e Speaker Speaker 3 Read the article about Xerox on page 17. What benefits and incentives does the article mention for employees at Xerox? bout the Xerox article 4: choose the bestanswer, A, B ar € for questions 1 1 “The joumnalise ofthis article thinks th A staffat Xerox are not telling the truth about the company, sat honefits to stall, B Xerox offers © people haven't worked st Xerox long ennugh fo knove ifs a good company. 2 Where does the en A Prom existing sta B On craining courses. Only from graduates, ny tend to find its new mia 3. Why doesn’t Kina Moloney have her ovn desk? sv she isn't important enough. B Because there isn't space at head office. se she often travels and way on business 4 Aswellas eee A gives eash bomuses. B provides a nunier of perks. gives unpaid leave to take trips a ifetime. ising its stall though promotion, Xerox ‘One common feature of Xerox sta s that they tend A to work hard B lo get promoted © notto change omployerIs working for Xerox too good to be true? What 9 lovely place Xerox isto work! Kin Moloney lien series oxceutve, cevw"t sy euoush nize things about Tier employer. “WS a yry spect at ‘worked ‘ss 8 Fal 2 x uni of people who hes fr so Ws templing 10 ovnnonte sith 9 pinch. of ssh ‘peal considering tha wen you've teen working somewhere for any tw yenrs ay she fas al Xero, everyone sess of and esisbished. By there's truth beh! her eathasinsn, Tike Carole Palms, the grou sures deator Sine joined Xerox ia 1978 as temp and hue been ia ber present mole for seven years. ene has food @ me aver the seats” she says, “TH ns supported alificalions nd last y pert in the Seepresident eng srogranne Hannay rsoees is taken serous ns, Palmer iy su thecompane tis a policy of promet (shish would exph funtvenmant ater collegues longovity), The campans takes on only (en To ‘went gnats eal year find. Moloney sins part of ap int ‘who joins! having already acquired a cone of years work experience ‘She sured ae projet manager ar Nerox Global Ssrviees before moving fine ses Now ber eespansibity: is fad mints -eastomser Xe Motoney’s od at the head office jn Usbridge. 1's great in terms of Working ecinonmenn. she says "Weve jist got anew provier in the canteen and... ws have brainstorming rooms ‘ul breakoun areas [Mach of Monty's rok is wisi lients so she does havea peemavent ‘desk at head offic. “Va a hotdeske wise yous gt 10 si prophe in the hotest 1 ple store ‘our things” Heal office sta? numbers beosce 1.200 apd 1.300 people. Palner says The company. hs four other olfces in the UK, The nature of the ‘rsanisaton, which eugompasses sal in) msrkcting. glob services «the biggsst division), developing markets, reveurch and" development and anufactaring, means that the Snpostunites ah the company vary lors to ae poles from service en tnd conena Perks ince a insalary pension seme al varios i alike dtfeent, and yer wive: Each manager has a baadget every recognise and enna staf says tea be in the fori of amet fortwo, oF hottle aF wine. Ih ean bs ‘p10 £1,000. Ther the seeogaiton, sil then ther Moloney, however, likes the non coh reward “New takes care of all its stall” bun it abo ravoptinsy peuple who pt in the added effost? she says. “Te offers ones-in-ttifevime incentive rind rece 1 organise saline ip for my Kou, “The idea of working sbravd with the company appets to her nd she nye that her eer gosto be part of thesenior mangement team Here's anxter employe i Js i forthe Tone ha Rete tas 5 there are six expri then 1 not completely bel Expressions with take to these meanings. 2 looks afer 3 foresample — 1 6 rogarded as important ieipated in ploys /e sumothiny.is tue or likely ns In the autiele with the word! 4ake, Find dens and match MODULE 2 COMPANY BENEFITS VvAsking questions about jobs 1 soren pais seth prompts to ask questions 1 to about working for Xerox. Look back at the article on the previous page 1 help. (© why /Tike/ the company? Why do you ike # A: Ws ikea family, 1: long? working the company? As Tivo years 2 Qi when f join? ee A: In 1978, 8-Q: was frst job? A> A pioject manag 1 Q: what / responsible? _ — ul maintaining customer telationships 5 Fase? Pere eee ae Ar At Usbeldge 5 Q: won / like 7 i the furre? A: Work aloruael and be pat ofthe senior mana igement team 2 ttyouoryourpartersvosks fora company as each ath he questions in exercise |. The past 3 newashisprotleofacompanyemployee Unerine the thre verb formsand write ‘cach underlined yorb next (o the correct tense definition. Stave Bennett started as 2 projet manager in global services and since then has moved Ink sales. He has ond been woking a the company lor wo yeas. Past simple: refers toa specific poinc in the past. nkto-a point in the past Present perfect: efers toa present situation with a Present perfect vontinvous: refers to @ present action that started in the past and is, still continuing. 4 complete te formation ahout Xerox and oneof ts employees by undertaing the eorveet verb form. “The company (0) exited 7 dus enised (Carole Paliner (49 we as ren wit he i singe 1906 bat in faet Nera 1 eg F sompany singe 1978 and she (8) worker Jhos egia aThe Halsid Company. Ios een wrk athe ar0up resOURCES tho (2) aera nde lvector forthe lst seven years evo (61 the word Xerox in 1948 und exentually Jaa hen fas Ben Bing 00 wae ONS i (3) Beesane Phas been combs te the yensy she says IC his supported me evox Corporation in 1961 through quaifestions wal Hast year (0) tone peor Fee taken part in the view resident ineumbeot programmsA letter of application 5 ond hs apptetion or ajob. Writ the vert im brackets dhe pat stnpe, resent perc or present pevtectcontaous. 9p9 ear Sie oF Madam, 10} 64 es) your advert forthe post of Client Services Executh in yosterdy's ‘sewspaper andl | woul lke to apply for the position ‘As you can se from my attached! CY, 1(3) (ork) fr my Goin) Mackintyre (rave) many _eonsiden 4 career change with 2 new challenge fora number of months and thks seems like the ‘current company for over two yoars. 1). ‘an€ Coin 2007 and snce then, (3) ‘opportunites to develop myskls. Womeve4 1 perfect moment to make that move 1s from recent press reports that your company (5) expan) its operations ia China and therefoe | would ke to deaw your attention to ty degree in Oreatat Studies andl Pandan which (6) {complete in 2006, Combined with my curant MEA, vahich ()________ (sway for part-time at the loca university | eel that ‘woul be an asset to your company: Please also note that my current manager 8) Agree) 10 ite a reference and ca be contacted 0207 7 6785. Hook fonsareto hearing frm you Yours fothtly Daniel Lewis 6 ead is adver fr aed. hts about your ex You would lke t apply for ie and have written some Jones, Use the handwritten notes to write a leter of application (120-140 words) similar to the one in exercise 5 above, Personal Assistant to Overseas Sales Manager worked We are curently seuking aS feceprionish busy and ahd Secretary couple at col expaniing deparnnen. You wil fave exponen sect) <= dies. Good knowledge of = - English and at least one other Aanyguage is preferred. Yow will need (0 wavel abye withthe Seles Manager one! organise jived! ta Roa someone 40 work in AS schsles. Opportunies lor gape £006 ~ pont ‘Guont italian ng for : ravel agency for last 6 months MODULE 2 COMPANY BENEFITS | 1920 Fee HOEY tse a ed Presenting your company Company terms 1 wort Kin pairs, Pay this gazne ‘each have five words. Prepare dhrce d itians ofeach word but only one dolinition is eorreet For example, ifthe word is “turnover; your three detinitions A Student A: distribution eentre, warehouse, holding company, cali centre, pl Sind yo Student A: File2.1 on page 1 Pri 29 ‘company’s total profs. B 1 partner should goess that answer A i (ont Be headgusress, subsidiary, branch, corporation. division jw are unsure of your ward, then check che definitions on these pages: Student fs File 2.2 on page 131 esentations Listen to three extracts froin a presentation about Xerox, Whi company’stotalecosis CG acompany’s coal spending, se are your five words each: ofthe words in exercise 1 does the spealcer mention when he talks about the Xerox Corporation? 3 can Con 408 you say all dhe following figures from the key facts about the Xerox aration? Fact Sheet XEROX. [ Key facts | re00a00nc00 orqou.00 i 55.00) 6 5,.000,000,000 © 2,000,000) 1906 112,90.000¢00 Listen to the presentation again and write what eacl fi jure refers to5 ao prosener tows this tational three-part structure fora presentation, A B c D E F Ioticig he py Gplatingthe. py Peseningthe yy Peseningthe Presa he py Eng tbe presentation sictare ofthe fist part second part fina past presentation presentation © Listen an anateh stages A-F tothe expressions below Wit the eterafter the expeesion 1. Today Fd like 10 tell you about 2 So chat brings me to the end of my presenta 3 Are thereany questions? 4 OK, lets move on to Took 5 Good morning ad thanks for coming, 6 He Finally Ta tike to talicabout 8 IFyou have any questions, Fl be happy to answer them at the end, — 9 ‘Then ll give an overview of — 18. One thing fa like to point au is — 11 Take look ae this chart, whieh shows — 12 With turnover of... the company develops / manuaetunes 7 — markets 13 Inmy brie presentation we'll begin by looking at — Li Fiestofull here’. / and fually here's 15 Thanks for listening, pss nar akaas 6 ‘Tohelp an audicuee understand your presentation, it's helpful to put short pauses between your phrases, Notice hos, in the first part of the presentation, the speaker pauses whore there isa symbol, Goad morning # and thanks for coming, Today /11tke wo tell you about / the ‘worl’ largest / document f manaye:nent / company. / With a turnover of neatly sixteen billion collars the Xerox Corporation develops and markets innovative h products and solutions shar customers depend upon to get the best technologies w resitlts for their business. in my brief presentation we'll begin by looking at same of the key figures behind the company’s suecess and how the company is struccated, ‘Then givean averview of Xerox around the world and finaly Fé ike wo walk about some of the mendsaffectingour parker and is futuve growth, Ifyou have any ‘questions, Pl be happy to answer them atthe end © «steno shispart gain aed makin ho est oF the pauses Hine) Now pacts yng he presentatow with hese pses 7 © + Listen co the prosenter say each part of the presentation and repeat it tiene intonation and sentence stes Presenter Gooding Presenter andalfistor Git You Gooding Yow and bs ord MODULE 2 PRESENTING YOUR Company | 211 Create your dre Giving a presentation 1» company. Complete the frst column of the table with key facts about your company. Your dream eampany: «+ What is your eompany called? «Whee product or service cles offer? Figures for last year + What was its tumnover? + How was this divided up by region (counery}e + What was es final income? + What t was spent an Research & Development (I & D)? Steueture: + Where isthe headquarters? + Hov snany divisions are there? «+ How many people ate emplayecl? (By division? Counny?) Trends: + What ave the Future Ue indusiy? roncls and changes for + What are your company’s plans? Your partner's company Learning Tip 2. wow prepare a short three-part presentation for your partner. Tohelp prenare, ‘ate sotne simple visual ads if necessary. Use the expressions on page 21 and the record youself giving the presentation and listen to yourself aftonwands. sit cear? bo you use pauses eflecively? information above, When you ace realy, take turns to give your preser partner takes notes while listening and completes the second column above For your nextlessan, mags. prepare a fill-tength presentation abouts company you know well SiWhen you vite a memo in the BEC Yanzage exam, ask yourself these ‘questions 1-5 before you start vaiting. the answers wil ether be in the question at you wil neal to invent Amemo 4 Amanager has sent this memo, Answer the Following. 1 Whois the memo tot Who willbe intereste 3 What has happened? What is happening asa cesult? 5 What action is needed? the informacion? To: All salt MEMORANDUM Frome dunes Shepherd Date 23 Jane therm. 4 Subject: Presentation an ebanges to pension scheme wit gives pscotton an Tae Ll at 3.30pm the canteen 1 oat any eft an he ervent company based pension stem Sat ith his poiy ave welcome to attend. 5. sway he Subject tino the mem above-the welter has taken thefourkey words from the mitin messoge, Underline those words in the hod of dhe meno 6 toud hveemoxe mers Underinesny key words and ase then to wit the subject ines Sujet Sujet subject Asya: poy aya, the Following recont duck on Plsse nt ht Spanish lass Counpny ciel eoaioring week au he ado this yar wil bagin on Geter plas fora ne Facey inthe Huan Kesoures il Vashon Wednesday toeines thse of Comp Diez, presen on Tar Jlyt Anyone wishing pipe Mc a deg il be on {opm inthe cotrence room she ifn ce fine man display inthe one om ouline propos or asytem of ‘Plaster ne very day nxt week Allsufare ———flexmeund home-werkig.Any——_pricpants wil tae plc inthe xiv feedback, time and stafaveinviced fo atten and vos cine ant Thurslay Sth oF shave thei ideas, Friday between 12 and Ipm. 7 Read the information below and then write a memo to all the stalin your company. You are a aman resources manager fora large manwfocturing frm, To offer sta ‘bere health insurance, the company has reeenuly changed is insurance company Aropresemative from the instance company Is visiting fo present the new policy In your meme you should: + say what ls happened and why, + announce the representative's visit + say when and where his presentation will ake place Write 40-50 words only. Remember to Include a 7o, From, Dateand Subject ine. MODULE 2 PRESENTING YOUR COMPANY bEXAM SPOTLIGHT Reading Test: Part Five Gis ‘There are five pats to the Residing Test. fn this Exam spotlight you wil Fook at Part Five. lis always a short tes! afabout 150-200 words, You have to demi incorrect or esti words in thu sentences in the «ext EXAM PRACTICE ere ure soie words taken Irom this kind of test, Categorise them in the table below. has for which because the who ae a so do to of and prepositions articles. canjunetions auxiliary verbs pronouns Workin pairs. Think of move words to add to the table. Now ansiver the exam questians. Read the whole tex First before trying to anawver. ‘there are usually three or four correct lines. PART FIVE Questions 1-12 + Read the article below about giving presentations + rmost ofthe fines 1-12 there is one extra wort Its either grammatically incorsect or does aot fit in with the meaning of the text. Some fines, however, are correct. ‘fa fine f correct, write CORRECT. if there isan extra word in the line, weite the extra word in CAPITAL LETTERS i The exercise begine with two examples, (0) and (00), | | great presentation is fike @ yood espresso (0 Between home and! the wor, Lalas stop fo pick up a morning espresso, (00 the ony hi hat nigh change about is routines Ure cole ise Lecovse it con + never tastes quite the same, Eve if ill go ack to the same coffee shop. my ‘sua ae 2 tastes ofa ite diferent om one day tothe nest. the reason, ofcourse. that t depends ee 3 asmuch on te person who hind the counter as the colleen he cup Siar the 4 ference in between a good presentation ans geat one dosnt ust come dove co —_ 5 the wards and expressions we ws hand staeol the-art yur computes eaplics re. —_ 6 stad, i's the pesenter (the person who males the ference, atte things 7 that all rae presonters todo: ist, a goo business message goes from the big pice 8 sight dows to 20 appropriate level of detail. Seccndly fad your auence and along the pee eee | 9 vey so thatits concasion hen you nar the Ke eres, wakes them feel He e 10 they've just got ol an enjoyable ie Fall stead tak of text on your vial sd, use = 1 gaps, loons an vial mages. Personal for them with corporate colours, 12 images and logos At that itl persona tach —just lke she right arn of sugar in your espresso,EXAM PRACTICE Before you ty to answer, als find ot fist what fem role in escenario? (eg manages trainer, assistant) + What type of intortal ‘omeunicaton is 17 (ex ema, note) Who isthe communication to? + What are the three piers of information ‘that MUST be tncuded inthe answer? Learning Tip ‘A,good way to learn isto swap your written work with a partner. Check each ctr’ work, For this ‘question, say what you ie about your partners answer and se the exam checks below, Writing Test: Part One Shereare wvo paris i she Writing Test. In Pert One you must waite an internal ‘communication such as a note, message, momo or email af around 40-50 words PART ONE Yow are a seminar organiser. You want to check details for an event next week with your two assistants. Write an email ta your staff. Write 40-50 words, + Say which saoms you have booked for the event + Ask them to confirm the schedule with security. + Explein that one participant will be late, Dielhe she... + inelude the three pieces of fnformation in the question? + write 40-50 words? MODULE 2 EXAM SPOTLIGHT Sees ee ec teeta ete asr SINESS TO Starting a business Types of business 1) ere are three di rent ways to start your own bus 8, Workin pairsand think of antage and one disadvantage for each approach, FERIA 2 te cttebslowtsvhingscoromenberttyouaresetingupa solu truder, Read the article and complete the right-hand col We wanna hold your hand Takes big piece of business sense, in the a add some entrepreneurial spirit and points out that only W% of ‘oil! You have a franchise. Starting franchises Pail, compared with the ‘ups franchise could bea very clever majority of individually owned imoxe for those who want to ru businesses Ueir own show but dont have the But being a franchisee is unlikely experienee or the desire (0 set-up in to satisfy the most entreprenentia the dangerous and often shori-tived Itwoest suit people who don't want world of the sole trader. to follow’ the system, _Williom But i's vital 1o knows what you're Exsbarrk, the lend of Iranchise sales setting into. Franchising is “the at Dontino’s Pizza. says. IT you'te giaiing of a licence by one person massively entrepreneurial this ist uke franchisor) to another (the for you. I's discipline, a club with Paul. There's a good profit margin Franchisee) which entitles the rules, There is some independence ~ anc! ave business has seen growth franchisee 10 trade wider the ous Franehiseesenn gharge their own OF couse if you da deeide to yo vademark oF trade name of the prices ahough we'e strict on ment ic alone and start « business from franchisor «nel (o make use of an content, INS running business with nothing, yor could always branch entire packa help. taut into Tanchising, ' the maio concept behind a Astrid Patil, & new Domino's Archer says there is now a growth snchise that of @ compromise franchisee, abandoned a earecr as in the namber of younger companies hpliseen setting up on your own and solicitor to set up a franchise with hat are trying to. launelt new ‘working for a company? Absolutely her husband, The way she reasons it fraschises. ‘An incredible number of hoi. says Dan Archer, ead of is this:"Rather than putting all your individuals are “coming in at a maiketing at the British Princhise ine and effort imto working for younger age with lower capital Association, "That a helierous someone else. put it into your own getting a return and investing in ‘over-simpliication. Ik is rumaing business? Leaving @ well-paid, well- bigger ventures” Ifthe initial fee can your on business, but iS laking respected profession to run «pizza he raised i's aw ideal apportunity to away Some of the Fisk and bringing shop theage of 3) has worked! for stretch those entrepreneurial wing sport of other people” He 6