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18-Me-120 Local Market Research
18-Me-120 Local Market Research
TECHNOLOGY TAXILA.
ASSIGNMENT
ENTREPRENEURSIP
SUBMITTED TO: SIR TANZEEL UR RASHEED
SUBMITTED BY: MALIK MUHAMMAD TAIMOOR
18-ME-120
DERA GHAZI KHAN
D. G. Khan, is a city in the Punjab province of Pakistan. It is the 19th largest city of Pakistan by
population. It is the headquarters of the Dera Ghazi Khan District and Dera Ghazi Khan Division.
Dera Ghazi Khan was founded in the end of 15th century and was named after Ghazi Khan Mirrani,
son of Haji Khan Mirrani who was a powerful Baloch chieftain. 15 generations of Mirranis ruled
the area. In beginning of 19th century Zaman Khan was ruler of Dera Ghazi Khan under Kab,He
was later attacked by Sikh army from Multan ,who's leader was Khushahal Singh and thus Dera
Ghazi Khan become under Sikh rule. After the success of the Pakistan Movement, which lead to
the independence of Pakistan in 1947, the minority Hindus and Sikhs migrated to India while many
Muslims refugees from India settled down in the Dera Ghazi Khan District. Many Hindus and
Sikhs from Dera Ghazi Khan settled in Delhi and founded Derawal Nagar along with the migrants
from Dera Ismail Khan
PRIMARY SEARCH
The primary research that I conducted through Google form I got 46 responses and their statistics
are given below
AGE:
GENDER:
EDUCATION:
OCCUPATION:
MONTHLY INCOME:
GEOGRAPHICAL INFORMAION:
Dera Ghazi Khan is located at 30'03" N and 70'38" E. The overall climate of the city is dry
with little rainfall. The winter is mild, but it is very hot in summer. The average high
temperature during summer is about 107 °F (42 °C), while during winter the average low
is 40 °F (4 °C). The prevailing wind direction is north–south. Due to the barren mountains
of Koh-Suleman (Sulaiman Mountains) and the sandy soil of the area, windstorms are
common in the summer. During summer, the temperatures are generally amongst the
highest in Pakistan. Fort Munro, located on the edge of Punjab Province, has relatively
cooler weather. In winter, scattered snowfall has been reported of about 183 metres
(600 ft). The topography is marked by valleys, local depression and high ground.
TOTAL POPULATION:
1981 102,007
1998 190,542
2017 399,064
.
DEMOGRAPHICS OF DERA GHAZI KHAN:
The majority of the population is poor but they have been ruled by the rich landlords and chiefs of
Baloch tribes which played a significant role in the national and provincial politics. Some of these
feudals use the title Sardar for themselves, including the Chief Minister of Punjab Usman Buzdar,
former President of Pakistan Farooq Leghari, Governors of the Punjab Zulfiqar Ali Khosa and
Latif Khosa, Mir Badshah Qaisrani, Sardar of the Malghani Balouch tribe, Chief Minister of
Punjab Dost Muhammad Khosa, Chief Secretary of Punjab, Nasir Mehmood Khosa, Former
Inspector General Police of Punjab, Tariq Khosa, and Supreme Court Judge Asif Khosa. The city
is one of the oldest districts in South Asia. Dera Ghazi Khan did not develop like other cities in
Punjab. Based on the surveys of 2004–2005, Dera Ghazi Khan district is considered as one of the
twenty poorest districts of Pakistan with about 51% of its population living below the poverty line.
.
LITERACY:
D.G. Khan is one of the most progressive looking districts of Punjab with literacy rate of 48%
amongst school going children. Schools are providing computing facilities to students. The people
are industrious and talented.
AVERAGE MONTHLY INCOME IN DERA GHAZI KHAN:
Around 81,800 PKR
A person working in Faisalabad typically earns around 81,800 PKR per month. Salaries range
from 15000 PKR (lowest average) to 500,000 PKR (highest average, actual maximum salary is
higher). This is the average monthly salary including housing, transport, and other benefits.
ELECTRONICS SHOPS
• JAPAN ELECTRONICS
• AZAD MUSLIM ELECTRONICS
• INSAAF ELECTRONICS
FOOD
Kashif fried chicken (KFC)
https://www.facebook.com/Kashif-Fried-Chicken-Cafe-193658404137428/