PRODUCT STRATEGY

Although Fit-A-Tire will start as a small business,, the owners believe that
planning is necessary for every step of the process. That is why, it is crucial to
differentiate the business from competitors and give customers a reason to choose
the brand. A well-thought product strategy can help the business achieve its
mission and succeed in fulfilling its vision.

At present, Fit-A-Tire have designed a variety of furniture and are in

process of finalization The business will continue to develop and design new
furniture products every year while still keeping in mind the incorporation of eco-
friendliness in its products. The proponents plans to hire at least 5 designers for
its first year of operation and hire more for the upcoming years depending on the
business's performance. Fit-A-Tire believes that the employees of the company must
always work in a creative environment and be extremely concerned about the details.
The designers must always be reminded about the company's mission and always draw
inspiration from helping the environment. Fit-A-Tire aims to meet the most unusual
orders that can technically be acheived, be able to manage and control costs, and
also the effieciency in product quality at the same time.

Fit-A-Tire will make use of five product strategies. The proponents believe
that the following strategies will help in understanding the competitive landscape
of the insdustry and identify how you will the business will differentiate itself.:

- Quality: Fit-A-Tire will do its very best to design, manufacture and produce
furniture made out of tires while achieving the best quality and durability.
- Efficiency: good speed, stable quality, integrated service, to achieve the
highest efficiency of Fit-A-Tire furniture company.
- Environmental Responsibility: Fit-A-Tire will do its best to effectively promote
and advocate for environmental awareness while seliing its products to share how
one can benefit from purchasing economically friendly products.
- Affordability: Because the furniture from Fit-A-Tire are not made out of new
harvested raw materials, but recycled tires, the business has the power of making
its product somehow affordable.
- Availability: The business will make sure to cater for the customers' demands and
accomodate them as much as possible by manufacturing enough stocks for the products
therefore making them available anytime.