MANAGEMENT INFORMATION

SYSTEM

ASSIGNMENT
Topic- Report on Goodyear Tire and Rubber Company
Company Profile

The Goodyear Tire & Rubber Company is an American multinational tire manufacturing
company founded in the year 1898. Goodyear was founded by Frank Seiberlin.

The main business of the company is manufacturing of tires for automobiles. It

manufactures tyres for cars, motorcycle, commercial vehicles like trucks buses, racing cars
its portfolio also includes tyres for heavy machinery equipment’s and agricultural vehicles.
Goodyear comes under manufacturing sector its head-quarters is located in Akron, Ohio,
US, the company has got a worldwide network of service. With an annual revenue of
$14664 in the year 2020 Goodyear is ranked 216 positions in the fortune 500 listings.
Goodyear Tire is one of the world’s largest tyre companies. It employees about 63000
people and manufactures its products in 46 facilities around the world.

Business Process
Business processes refers to the set of logically related tasks and behaviours that
organizations develop over time to produce specific business results and the unique manner
in which these activities are organized and coordinated. This involves all the major task
which are done in an organisation.

Business process of products

As the product is tyre the company should focus more on the product quality as the safety
and the durability the comfort level should be taken care as this are the major factors which
a customer looks out when making a purchase decision. Goodyear ensure a consistent
quality through Quality management system (QMS). This management helps to provide a
minimum framework required for quality control.

Innovation

Goodyear tire is a brand known for innovation. This has helped them to come up with many
new products. They use to bring newer ideas and development of new products. This
business process includes the research some of the new inventions and brought first to the
market made by Goodyear in tyres are.

 Sound Comfort Technology

A tyre technology that cuts interior vehicle noise levels by up to 50%

 SealTECH

Puncture is a risky and uncomfortable thing which may happen to vehicle users so in order
to avoid this Goodyear has brought sealTech a technology which automatically seals
punctures of up to 5mm in diameter in the tyre tread area.
Product development

Goodyear is not only bringing new things to the market but they are also continuously
improving the existing product line their aim is to make driving better.

Goodyear also cares the environment that we leave in by developing environment friendly
products some of this includes

BioTRED. An environmentally-friendly, corn-based compound for tyres. By using this they

can save rubber and other synthetic products.

Goodyear also done a research for the use of soyabean oil by this the life of the tyres will be
improved. This not only benefit the consumers economically it also saves the environment
as increased life-span and will cut down for the need of petroleum-based oil.

Goodyear are also concentrating on the future they are trying to implement a chip to the
tyre and connecting it to an onboard computer and cloud which enables to bring up data
like tyre conditions and driving patterns and also making the necessary changes in the tyre.

Generating and fulfilling order

This is important because this is a part of sales Goodyear is a company with word-wide
network

This includes finding the product. The sales are done through dealers and through online
mode. In the company website there are many details regarding the different tyres. There is
a brief description on the tyre, it includes labels according to EU standards with this the
customers can get information regarding the mileage standards, grip standards the pollution
levels and so on.

The user interface is very friendly the customer can filter the tyres according to the needs
like the size they need the type of the tyre and so on. The website also mentions the pricing
and offers. After the customer choses the product the dealership list is shown and if the
selected product is not available then arrangements are done in order to make the product
available in the respective dealer.

Market segmentation

The market of Goodyear is a broad since it serves in many countries and also offer products
for nearly all type of vehicles. The main mission of the company is to give Constant
improvement to their products and services to exceed the expectations of their customers
and people. They place their products in the premium rang as the prices are high, they have
prices at a premium owing to the quality and brand image
Human Resource
Goodyear has got a large workforce of nearly 63000 people, The employers has also got
many advantages like a large pay-scale, retirement planes and also reallocation assistance
are also given.

Culture
The culture of Goodyear is an inspiring culture one reason is because of their cooperate
social responsibility activities. One of their goal is to build a future inspiring culture.
Engaging and enabling our associates to realize their full potential is one of the core tenets
of Goodyear Strategy Roadmap. It starts with attracting top diverse talent and is followed by
fostering inclusion; offering opportunities for skill and career development; promoting
health and wellness; and making a positive impact in our communities. To make their
culture great their focus is on

 Foster a healthy and well workforce

 Create a culture that values on diversity and inclusion.
 Build a robustised development platform

Structure
The company is present worldwide so conducting business they have divided its
operations into different zones
The different zones are
1. APAC the region which includes Asia and Pacific
2. America Here both north and south America are included
3. EMEA the region which consist of Middle, East and Africa

All zones are controlled by the board and a centralized monitoring of finance from CFO.
Each zone has got its own HR and managers.

Environmental, Health and safety (EHS) policy

Goodyear is a global, socially responsible corporate company, they will conduct our business
in accordance with the highest applicable legal and ethical standards. They strive to
contribute to sustainable economic development and environmental protection while
seeking to improve the quality of life of our associates, families, communities, and society in
general.

They want to make their work environment safe and secure and also

 Comply with all applicable EHS laws and regulations, as well as Goodyear’s EHS
Management System that is based on our global EHS standards.
 Ensure that all associates and contractors are aware of their roles and
responsibilities to comply with Goodyear’s EHS Policy and Management System.
  Encourage and educate all associates and contractors to take personal accountability
and share ideas for protecting the environment and continuously improving the
safety and health of our workplaces.
 Set company-wide goals and objectives that seek to continuously improve EHS
systems and performance, reduce our environmental impact, and increase the
sustainability of our materials, operations and products.
 Integrate our EHS Management System into all business functions, including the
design, production, distribution, and support of our products and services.
 Strive to reduce our environmental impact and conserve natural resources by
minimizing waste, water usage, and air and greenhouse gas emissions while reusing
and recycling materials (where possible), and responsibly managing energy use
through the life cycle of the tire.

Strategies
Strategies are mainly made up of the 4Ps which includes the Product, Place, Price and
Promotion

Product

Goodyear is one of the largest manufacturers of tyres in the world. Goodyear has an
exceptional product portfolio in offering tyres. Additionally, it runs around 1200+ service
outlets where it offers service retail sales, automotive repair. Goodyear has marketing
operations almost in every part of the world. It produces a wide range of tyres for variety of
consumers as a part of its marketing mix product strategy. Goodyear Tyres includes
following products in its portfolio:
Passenger cars all season tyres, SUV tyres. Goodyear also has specially made tyres for trucks.
Other than these, Goodyear also produces speciality tyres like aviation tyres, Off-road tyres,
Recreational Vehicle (RV) tyres, Racing tyres etc.
Price

Goodyear tyres are priced at a premium owing to their quality and brand image. The
premium tyres are kept at a high price to assure quality. The other prices are maintained
based on the market conditions. As the tyre market is very price elastic, the maintenance of
the price has to be proper as the customers can switch easily. Goodyear had followed a
strategy of raising price and decreasing the cot which proved beneficial to them. Following
this they could sell a lesser number of tyres but the profit margin was high. 

Place

Goodyear is the largest commercial tyre distributor. Today Goodyear is present in almost 6
continents including Asia Pacific, America, Europe, Middle East and Africa. In Asia Pacific
region. Its manufacturing is mainly done in India and China. Development centres are in
France, Germany. Innovation centres are located in America.
Promotion

Goodyear tyres is notably the most popular and successful tyre brands in the world. When it
comes to social media, Goodyear have a strong presence. They follow a strategy of placing
their own salesperson as the sales representative. Goodyear tyres also carry out various ad
campaigns in the television. Print ads, and advertisements are also a means of reaching the
people. Goodyear also come out with various schemes like “Buy 1 Get 1 free”, and various
other discounts and offers. For advertising they also use airships where large balloons are
used with brand name and promotion are also done by sponsorship of race events.

Most appropriate strategic information system

As Goodyear is a large company strategic alignment with strategic information is the most
suitable type. Here the company has got a clear goal so the information systems can be
aligned with the company’s goal. A large organization is more difficult to change so this
system will help in order to adapt with the changes in the business and economy this
adaptability is a critical success factor.