Group 3

Nguyễn Thanh Thủy - SS170689

Trần Thị Cẩm Ly - SS170964
Trần Phương Thảo - SS170374
Nguyễn Như Phước Hậu - SE170010
Nguyễn Dương Tú Quỳnh - SS171062

Group task: Based on the major types of retailers and wholesalers in Chapter
13, identify the ones which exist in the Vietnam market; then, name a
successful example of each and explain their success. 

The major types of retailers existing in Vietnam market:

Types of wholesalers:
Merchant wholesalers:
Example: TH True Milk owns a field to grow raw materials for cows, a leading clean
milk processing factory in Southeast Asia and is a "clean milk" brand that is
"unrivaled" in the Vietnamese market. Ms. Thai Huong trades milk with the message
"clean milk - bringing milk from pasture to consumers". TH True Milk implements the
project "Concentrated dairy farming and fresh milk processing on an industrial scale",
on an area of 37,000 hectares with a total investment of $1.2 billion.

Brokers and agents:

Example: IC Markets is a good choice when looking for Vietnam Brokers. IC Markets
Segregates clients funds and offers over 232 instruments. Colliers International
Vietnam is positioned as one of the top real estate providers and becoming a big rival
of other real estate agents. It delivers quality consultation services in terms of
financial and personnel decisions to all local partners. Besides, this agent is well
known for its professionality and reliability.

Manufacturers’ and retailers’ branches and offices

Example: Cong ty Co phan The Gioi Di Dong is one of the largest retail companies in
Vietnam in terms of size, revenue and profit. The company has a network of nearly
4000 stores nationwide and operates retail chains thegioididong.com, Dien May
Xanh, Bach Hoa Xanh.

Types of retailers:
Amount of Service Classification
Self-service:
Example: Mama Fanbox (Lieu Giai, Ba Dinh) is a Japanese-style self-service shop.
Model owner - Mr. Dao Khanh Hiep said: "I have to try my best to perfect the
automatic system to reach the most optimal customer service and the most
minimalist for the store". There is no service staff here, customers are self-sufficient
from opening the door, choosing items, purchasing and paying

Limited service
Example: Passio is the first clean takeaway coffee chain in Vietnam. The food here is
cakes and bread, but the business is still mainly drinks.

Full service
Example: Kangaroo Company with useful inventions and solutions such as Hydrogen
water generation technology in water purifiers, antibacterial technology applied for
the first time in home appliances, waste water saving solutions with Vortex, Kangaroo
filter technology has become a favorite brand in every Vietnamese family. 

Product Line Classifications

Specialty stores 
Example: Saigon Coffee Roastery with specialty coffee, Saigon Coffee Roastery was
founded by Mr. Phap Vo, a very famous Barista in Vietnam. Coffee here is a combination
of the quality of green beans from Farm Dalat and all over the world such as Ethiopia,
Kenya, El Salvador... and professional roasting art with modern machines, through
double tables.
 
Department stores:
Example: Bach Hoa Xanh experimented with many different ways, in which paying
attention to opening small roads located on side streets (on the way customers pass
when returning home but not on busy commercial roads).

Convenience stores 
Example: Circle K with a large number of stores in cities, provinces and central areas
is one of the big plus points for this convenience store chain. Embrace the trend like
combining it with Oreo BLACKPINK, besides new drinks. Circle K also expands its
convenience with laundry services, phone scratch cards, game cards, electricity bills,
water bills ... suitable for many different customers.

Superstores:
Example: Co.opmart is currently the enterprise with the most supermarkets in
Vietnam, with more than 140 supermarkets and hypermarkets.

Relative Price Characteristics

Discount stores
Off-price retailers
Factory outlets:
Example: Thao Silk Store specializes in trading exclusive silk and silk products.